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Zerodha

Zerodha is India's largest stock brokerage firm founded in 2010 by brothers Nithin and Nikhil Kamath in Bangalore, Karnataka. It operates on a low-cost brokerage model with no commission fees, and has become very popular among retail investors in India. Zerodha has over 50,000 new accounts added each month and handles around 2-3 million trades daily through its online trading platforms Kite and Coin. The company has been highly successful due to its low-cost structure and technology-driven services.

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35 views

Zerodha

Zerodha is India's largest stock brokerage firm founded in 2010 by brothers Nithin and Nikhil Kamath in Bangalore, Karnataka. It operates on a low-cost brokerage model with no commission fees, and has become very popular among retail investors in India. Zerodha has over 50,000 new accounts added each month and handles around 2-3 million trades daily through its online trading platforms Kite and Coin. The company has been highly successful due to its low-cost structure and technology-driven services.

Uploaded by

research.ors
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ABOUT ZERODHA:

FOUNDERS

- Founded on 15th August 2010.


Nithin & Nikhil are brothers from

Karnataka.
- Zerodha has its headquarters in Karnataka, Bangalore.

Both of them have been involved in


- It has become India’s largest broking house present.
finance since a young age. After

gaining a good amount of - They offer brokerage-free equity investments,

experience in trading and stock institutional broking, retail, in addition to commodities

trading.
market, they plunged in the market

with their "big idea".


- It also has stock trading information as well as

capabilities.

"We don’t intend to


sell stakes of ANALYTICS:
Zerodha. We are
bootstrapped and we Zerodha website rankings:

intend to remain that - Global : 548


- India : 40
way." - Category (Finance) : #1

Zerodha traffic overview:


CONTACT DETAILS

60M

www.Zerodha.com
40M

20M

0M

Jan '21 Feb '21 Mar '21 Apr '21 May'21

[Source: www.similarweb.com]
SUCCESS STRATEGY ZERODHA BUSINESS MODEL

- Provides technology and cost-efficient & - Zerodha works on a low brokerage - high

turnover model.
services to its customers.

- They charge a very nominal fee as a


- Filled the huge gap between the
brokerage for the trader’s transactions.
commissions that the brokerage firms

charged and money that the investors got in - This further leads to a high transaction

hand. turnover.

- Really low operational costs.


- The use of a smart platform enables the

users to trade online seamlessly.


- Zerodha operates on an online structure that

helps maintain these low operational costs.

- Their operational cost is pretty low as

compared to the other brokerage firms.

OVERVIEW

ZERODHA - THE RISE ZERODHA - ADDITIONS

- Zerodha generates almost 2 to 3 million - Console: An essential central dashboard of


trades every day. the user's account with Zerodha.

- They have emerged to be the largest retail - Kite: Trading and investment platform that
brokerage firm at the global level. eases the user experience.

- Almost 50,000 to 75,000 accounts are - Sentinel: A platform to create market


being added every month. alerts.

- Zerodha broking business had reported a - Coin: For commission-free buying of


massive revenue of INR 1093 Crore in FY2020. mutual funds.

thecodework.com/mvp FOLLOW US AT:

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