SHORTHAND FOR COLIEGES LESLIE/ZOUBEK/LEMASTER ~Transcript of Shorthand (The material is counted in groups of 20 standard words, of 28 syllables, for ca CHAPTER 1 LESSON 2 1 Alphaber Review Td.n,m,s,fv,a,e. LESSON? 1 Alphabet Review T.d,¢, fa, v, n, 7; 6, Lik, s,m. Group A # Mr. Peters will write four plays, 2 My niece reads at a slow pace. [ am not pleased. 3 Our wills are inside our steel safe in! our library. 4 Lhave pride in our home, § I willread Mary's brief at home, Please leave it in my library. 6 Our sales?inour Reno store are high, lam indeed pleased: 7? Our sales in our Erie store are: low. [55] Group B & have a slight pain in my right ear. 1 will stay inside. ‘9 Twill mail Mr, Deering a brief note. 10 Mr. Paine, a! well-known labor ence in timing the reading or dictation.) leader, will buy my home in Maine. 21 Lam driving home in an hour or ‘80, Please notify my niece? {2° My neighbor, Mr. Peter Bates, saved my life. 73) Fay madea will in Mary's favar, /4 Mr. Blair's neighbors are polo players. [oll Group C 45 Trealize lam tate. 16 My niece owns an airplane. It flies at 350 miles.an hour, 17 Twill signa lease! in May. 18 Uhave placed my deed in our private safe. 79 Qur papers are in my file. 20 Mr. Bates stayed in my library? an hour or so writing a paper. 2 Please buy mea spare tire. [51] Group D 22 1am not failing filing. 1 might fail in typing. 23 Ineedafilein my library. Please buy it in Mr.! Blair's store, 24 [hear Mr. Stone will remain in Spain. 25 Iwill read my evening paperat home. 26 He will see Mr. Stone? in Rome in May, Lewom 2&3 1if, but Lam i little 100 relating tohiscloth afraid that your le terse. It will hurt his pride Can you rewrite your letterso thar the? tone is not su severe? Remem- ber, wehaveto keep Mr. Booth happy with our service, Please mail me a carbon" of the rewrite that you prepare, Ethel Parks { 8 = Mrs. Ruth: Here are four facts: relating to Mr, Smith's new motel in Salem that you may not know: 1, It can take! éare of 450 guests. with ease, 2.1thas three meeting rooms. Two: of these rooms are really movie the- alers. 3. Wt? has an inside swimming 4.1thasa staff that is ready to take care-of your needs. The rooms at Smith’s Motel are? firstclass, but Mr. Smith has kept his rates low. His rates are given in the pamphlet that isclipped tomy letter, Af you are planning a sales meet- ing, have it at Smith's Motel in Salem, Fred White [94] 9 Dear Neighbor: We are happy to: write you that the new Weaver cars have arrived. The new cars are well built as well as! attractive. You can buy the car you like or you can lease it.fyou buyit, we will help: you finance it. But if? you prefer to, lease it, we will prepare a lease that will appeal-to you, See these fine cars during your noon hour or4in the evening. Weare open till eight. Your Weaver Car Dealer [72] 10 Dear Edith: Harry Smith wrote me that in April 5 addressed a meeting of our dealers in Dallas, He said that! you spoke with the help of notes but that you spoke like a vet eran. Tam indeed happy that you did so well. 12 plan teask you to address the. new members of our sales staff the fast week of May. Are you free the last week of May?*J.C. Farmer (63] 11 Mrs, Sweet: During the first week of April, Mr. Barry White will fill the vacancy we have in our cloth. ing! store in West Haven, He hopes to move to West Haven with his wife Kathleen in six weeks. May | ask a favor of* you, Mrs. Sweet? Please help the Whites locate aplace tolivein or near West Haven. The Whites need a home with three? bedrooms, If you know of a home that the. Whites can lease or buy, please tele- phone me at 555-1612.* Tknow you will help the Whites if you can. Beth Harvey 90) 12) Dear Ted: As vou may know, my. clerk, Bill Smith, will celebrate his twentieth birthday the last week of May, We plan to! give Bill a pair of theater tickets as a surprise, but we needa littic help that | haves feeling you can?supply: We donot know the plays that Bill has seen. 1 know that with your tact, you can get me a list of four or five*plavs that Bill has not seen.CHAPTER 2 LESSON 7 4 Mrs. Grace; | am sorry to write you that on July 10 Mr James Swift notified me that he will not aket the job of chief shipping clerk that you have had open in your Dallas branch ‘since June 5. [talked with himon the one, 2 He tells me that he likes the job, ‘buritishis feeling thatthe salary we are offering him is too low.? Can you see your way clear to authorize an inctease in our salary ‘scale? If you cannot, we may well havea problem filling the job, Ethel Wall (87) 5 Dear Sir: If you need a new jeep on your farm, we invite you tostop in @t our showroom at 15 Church Aves nue.! We will show you the eight models we have on our floors. We assure you that we can supply you with a jeep that will? meet all your needs at a price that will please you. Af you care to test-drive a jeep, our salesman, Mr: Jack Small, will? ar- range it. ie Weare opentill nineat night onall weekdays. Sincerely yours, (4) 6 Dear Madam: On June 30 1 bought a Model 16 casy chairat your Cherry Lane store, The chair arrived at my !home on Park Drive on July 3, ‘bur T cannot accept it as it is, [t has two large rips in the pillow as? well as a deep scratch on the right rear leg. Please arrange to take the chair back to your factory. Yours very truly,? [60] 7 Mr, Paul: We will have a meeting of our callege sales staff on March 15 at the Hotel George at 150! Filth Avenue. The meeting will start at nine, My plans are ready, but I need. your advice on two vital sales? mat~ ters. Can you arrange to meet me at eight on March 15 in the lobby of the Hotel George? We will havean hour? orso to talk while we have breakfast in the coffer shop of the Hotel George. Horace Small 176] 8 Mr James: My secretary, Miss Mary Page, tells me that the copying machine in the first floor mailing room! is broken again: That ma- chine has given the members of my staff lots of headaches. T have a feeling that the? final answer to the problem is a new machine. Please investigate the mat- terof cost If thecostof anew, larger copier is not too great, please buy it- Give the bill 10 Miss Page, She will see that itis paid. Beth Church? [80] 9 Mrs. Bridges: As I promised you, L am attaching a copy of a chart shaw- ing July sales inour two ! shoe shops, As you will notice, our Moline shopis doing well but our Dallasshopisnot. The Dallas shop has had? a sharp decrease since March, Can you tell me why sales in our Moline shop are high while sales in our Dallas shop are? causing meresting will close before 3 o'clock, there will stil least four hours of daylight in which we can play 18 holes of golf. ‘Will you be free on June? 15? It would give me great pleasure to treat you toa finesteak following our: golf game. I sincerely hope you will4 be free. Sincercly yours, [84] LESSON 9 4 To the Stalf: Because our sales people need a good deal more space to operate elficiently, we are going to! move them to the first floor, a location which the National Televi- sion Corporation is planning to va- cate.? They will move on or before July 18. é to proceed with our move on en of July. Therefore, 1 would like all members of the sales section to finish their preparations for moving well before 5 o'clock# on July 18. The movers will be here at 9 ‘o'clock on July 19. If'nohitch occurs, the sales* section will be operating efficiently again by July 21 at the latest. re hae cooperation as well as on your pa- ties wale this move is, taking Ras aah succes 1138) 5 Dear Jim: As you may know, Harry Smith will be twenty-one on June 28. In honor of this occasion, 1! am planning to have a birthday celebration forhim on thatday atmy_ efficiency cabin in Ocean? Gri am inviting seven or cight of his. college classmates to this celebra- von. Are you free on June 2824 If you are, please plan to be inOcean Grove an hour or so belore 5 o'clock, Isincerely hope, Jim, that we* will see you on June 28. Yours very truly, (90) 6 Mrs. Abbey: 1am really worried: Mr, Jerome Baker, treasurer of the National Television! Corporation, has not paid his bill for $650 in spite of the four collection letters we? wrote him, Pleaseatrange tovisit Mr. Baker to. see if you can get his check for $650,4 May I caution you, Mrs. Abbey, to- be patient but firm with him. Ast am sure I need not tell you, his goodwill* means a great deal to our firm. C.F. Miller {88} 7 Dear Bruce; Please arrange to ship 400 copies of our leaflet, Profi- ciency in Clothing Stare Operations ,! to the National Hotel in Memphis. Please make sure that they reach the National Hotel before March 20, the day? on which I am to address a group of 300 clothing store owners. Mr, Keith, the chairman of the meeting,} said he would be happy to place-a leafler on each chair in the meeting room if the leaflets arrive at thet National Hotel by 4 o'clock on March 19. Tam pleased to have the chance ta, talk to these people, They are fine® prospects for the service we offer to Lesson 9 7ter will have a pleasant vacation? Applications for July at Grand Island Camp are currently arriving at therate of four or five a day. Aswe can take care of only 200 campers, we anticipate that all our space will be assigned by* early June. If you would like your daughter to spend two weeks at Grand Island Camp, please mail your application by June® 2 at the latest. We don't want tofind it necessary to write you that we cannot take your daughter® because your application didn't reach our offices by the closing date. Sincerely yours, [137] 7 Mrs. Bond: As you know, last week I asked Mr. Trent to prepare two mailing pieceson our new line of mattresses, 'lamattaching copies of the two pieces Mr. Trent wrote. 1am well pleased with his copy. 1 will have? our printer print 10,000 copies of cach af these mail- ingpieces. Four thousand copies will be sent 10 our? Dallas office. Four thousand copies will be sent to our Erie office. Two thausand copies will be kept here in our4 main office on Park Avenue. Tam surethat these mailing pieces will increase our sales of mattresses -inthe$ fall. Barry Smith 1103), ® Dear Andrew: As you know, our ‘salesman inthe East, Bob Moses, left my stall to tke a position with the Carpenter! Meat Processing Corpo- Tation in Flint. An hour or so ago, a chap by the ‘name of Bill Landry came in? tosee me. He applied for the job, During his visit he said he knew you well. In fact, he said that he often? played golf with your sister. He left me with the feeling that he is a talented, efficient man who would do well*asa salesman for our firm: Do you share my feeling? Sine cerely, [92] 9 Dear Professor Sanders: Here is an offer that is a real bargain, For $520 you can get! a trip to Paris this winter as well as 50 hours of French lessons while you are in Paris. You mayrightly ?wonder if youcan learn French in only 50 hours, With our’ efficient new methods, though, you will be surprised at! the proficiency you will achieve. If you would like more facts, call our main olfices at 555-1187.4 If you prefer. see your local travel agency, The agents are familiar with all our travel plans, Sincerely> yours, [101] LESSON 11 6 DearFriend: Whenitisnecessary foryou totrayel 150 milesor moreto @ city in which! a meeting is to be held, you should not drive because that is the hard way. A better way by far is to charter? an airplane from the Jordan Flying Corporation and save hours of boring driving. ‘We will proviiert the services? of a highly skilled and efficient crew that will get you to your meeting in style and take you home after the meet Lesson I] 9ing? section, has called you on the Phone on three occasions, but he has hot been able to reach you, We are, therefore, writing? toask you to send your check for $40 to pay for these bags. Won't you please take care of this matter. Yours very? tnuly, [81] LESSON 12 6 Recall Chart i ay for, would. there (their), this, goo 2 fa “which, them, and, when, from. 3 Should, could, send, after, street, were, 4 Weare, we can, we will, fam, 1 can, Lhave. 5 Tobe, tosee, tosay, [have been, 1 have not been, [have not been able, 6 — $7} 700; 70,000; $700,000; 7 per- cent, 7 o'clock. 7 Yours thuly, Sincerely yours, Dear Sir, Dear Madam, Very truly yours, Yours very truly, 8 Hire, hired, face, facing, meet, Meeting. 9 Roll, rolled, even, evening, night, nightly, 40 June. July, invite, inviting, kind- ness, kindnesses, J! Begin, begins, sweet, sweets, oF ficient, efficiency, 42 Paint, paints, to, do, while, wheel. 7 DearEthel: Early this week while Mary and I were shopping on Park Avenue, I bought a set of records for! your children. 1am sending them by parcel post to-vour West Street office in Flint marked “Donot open before? Christmas.” They should arrive well before Christmas. Please drop me a note when they reach you. Mary and I had hoped that we could? spend Christmas with you and the children, but 1 have had word from our Atlanta plant that they are having labor? problems. Therefore, we canceled our plans, If we cain arrange it, we will visit you after I get back from Atlanta, * Have a Merry Christmas! Sin- cerely yours, (107) 8 Dear National Cardholder: We are highly gratified that since 1975 we have been able to! increase the benefits offered to National card- holders, but there has been no in- crease in our fee. The pressures? of inflation, though, make it necessary for National to raise its fee from $15 to $20,9 an increase of 33 1/3 percent. ‘The $20 fee will be in effect in July. While? we are increasing our fee, we are happy to be able to tell you that weare adding five new services* tothe large list of those that we have been offering since 1978. The at- tached pamphlet lists thern on® page 18 and page 19. We sincerely hope that it will net be necessary to increase our fee again.” Yours very truly, [isa] 9 Dear Madam: It is a pleasure to learn from your letter of June 18 that our staff rendered efficient: service! to your treasurer, Mr, Ruth, and his Lesson 12010sister, Mrs: Sweet, on their trip from Dallas to the West Coast on our? airline. We do not often get letters like yours, Most people write a letter only when they feel that our ser- vices? have not been good, We assure you that we will strive toserve all our riders with the same efficiency which moved you* to write your letter of June 18. Sin- cerely yours, [90] 10 Dear Sir: Could you spare mean hour.or so. at your office during the week of July 18? 1 would like to! show you a novel plan that | have prepared for getting people to pay bills that are past due, Simply indicate? on the attached card when I may call. As I said, itwill take me only an hour te show you the way my plan! operates. Sincerely you 165] AL Dear Friend: Our treasurer is a little worried. He says that you owe the National Printing Corporation ' $450 which should have been paid by March 15, Hf your firm is having cash-flow problems—we have them? too! — and cannot spare $450, we know we ean arrange for you tosettle your bill in a way? that will not strain your: finances, But we have to hear from you! Sincerely yours, [74] CHAPTER 3 LESSON 13 3 Dear Professor Woods: Please ac- cept dur thanks for the order you mailed us for a Cook color tclevision set. The! order reached us yesterday, and I was glad to getit You have chosen your set wisely because the Cook color? television set is the work of a number of the finest minds in the television indus- try, Your set? will be shipped this afternoon by truck from our factory, and you should have it seen. We know that it will give you hundreds? of hours of pleasure. Tam enclosing a copy ofa cireular that lists our entire line of radios,> television sets. and record players. Please read the circular when you haveachance. Very truly yours,[118], 6 Dear Sir: Ordering food for hun- dreds of patients in a nursing home” andserving itisnot aneasy job. It? a real challenge to prepare and t We prepare the meals in our? own kitchens, They are then placed on trays and later put in avens which heat the food, The meals are then ready to be* served. We have beer serving foad (a. sursing homes 1950, A circular listing all our services is® enclosed. If vou would like to. have Mr, Bates, our chief food plan ner, talk to the officers of your nurs- ing home, we* will be glad to send. him. To arrange for his visit, just callus..Our number is 555-9274.7 Very truly yours, (144) 7 Dear Professor Cook; Thank vou for the nice letter you wrote in my behalf to Mrs. Helen Dudley of the Woods! Book Corporation. She called me yesterday to tell me that the job was mine and that I could begin work on? July 1, Tam sure that your letter was a vital factor in Mrs, Dudley's selec- tionof mefrom the ‘dozensof people who were applying for the job, I assure you, Professor Cook, that I ne do my utmost to# succeed in this job. Tplanto stop in ta see you soon and thank you again for your kindness. Sincerely yours, 19) 8 Dear Bud: We were sorry tolearn that our shipping room did not fill your July 3 order prop- erly.) 1 made a note on the order that 100 copies of Mrs, Swift's Cooking Guide should be shipped to your Fifth Street? stockroom bur that the bill for $450 should be sent to your home. The shipping clerk did not see my? note and sent the books. to your homeand enclosed the bill inside the package. ‘Our trick will pick up the books at your home* soon and take them to. your stockroom. Thanks, Bud, for being so patient with the inefficiency of our clerk. ‘Yours very truly, 1103) 9 To the Staff: am glad to be able towrite youthat in Apriland May we had a good increase in the sale! of our sugar products. T am well pleased, This increase can be traced to three factors: 1. The hard work of our? salespeo- ple 2. The fine work of the copywriters who prepared the circulars we mailed to.our dealers in March, 3. The? fine work of our shipping stall who filled all orders the same day they came in. May I thank each of you sincerely for* your cooperation. A. G. Smith (87) 10 Mrs, Tucker: Thank you for the copy of the nates you made at our March sales meeting in Tulsa, 1 was glad to! get them because I left my own notes on the plane and was not able to recover them. Your notes will be of great*help to Mr. Parks and Mr. White, who will soon start working on their plans for the July meeting, Ilearned yesterday” that the only date on which we can hold our July meeting is July 31. All the mecting rooms in* our building will be full from July 1 through July 30. Again, thanks for the notes you enclosed with your letter.5 It will be nice to see you again at the meeting on July 31 Ethel Booth 115] LESSON 14 3) Mrs. Quinn: Thefinal copy forthe circular promoting our hardware ‘products arrived yexterday. I was! indeed glad to have it, and I thank you for it, You must have spent hours Lesson 14 1310 Dear Madam; When you have a National air travel credit card, buy- ing tickets on Coastal Airlines is quick and! quite simple, All you need do is pick up your phone, call $55-8702, tell our efficient clerk the? city you plan to visit, and give him or her your credit card number. Your tickets will be mailed the same day, Tf you would like us to provide this credit card service to your offi- cers, fill in and send us the enclosed card. We* will take care of all the details, Very truly yours, (90) LESSON 15 6 Dear Dr Quinn: One thing you can do to let the people of Winfield Jearnabout the valuable services or! goods your business makes avail- able to them is to. place your ads in the Winfield News, which reaches about? $0 percent more readers in this region than the Winfield Past. Any ad you place in our paper will reach about? 800,000 thinking peo- ple whose respect we have won since our first appeared in 1930. The! Winfield News will assist you in building your sales. No matter what you sell or what you produce, you will beable*toreach the largest possible number of prospects when you place your ads in our paper. Let our capable® research staff help you Prepare a well-planned campaign that will produce a sizable increase in your sales. Our rates are? listed on the en- closed circular, Dr. Quinn. You will find them quite reasonable. Yours very truly, [158] 7 Dear Dr. Sweet: What do you think isthe most valuable thing one can possess as the owner of a busi- ness?! Most business people who were queried replied that there was nothing more valuable than a fine eredit rating.? I think you will agree that they are right. You havea favorable credit rating with us, Dr. Sweet, but you could” jeopardize it if we do nat receive a check from you by June 26 for $90 to pay for the? repair work we did on your car recently: Do not do anything that would hart your credit rating; send us your check for $90 today. Yours very truly, [110 8 Dear Dr. Dwight: If your home is insured at yesterday's prices, just hope that it does not catch on fire. Inflation? has raised the value of all the things you own. This means that it would cost more to replace or install anything you! lose than your ‘insurance would provide. That is why itis vital for you to be sure that your insurance keeps up with infla- tion. Tf you are wise, you will have your ingurance coverage restudied by a reliable,4 capable independent bro- ‘ker Ifyou don't have an independent broker and would like to talk to one, call me before noon any weekday at §55-8261.1 will be glad to give you the name of one who is* located near your home or your business. ‘Lesson 15. 15should lease one. Our efficient staff can arrange a Jeasing plan for you in less than half an hour. When your lease is? up after four or five years, we will havea new ar waiting for you. You won't have to worry about selling your" old car or shopping for your next one. If you don’t want to tie up a lot of money in a car, lease one from us* ‘soon. Sincerely yours, [104] LESSON 18 3 Recall Chart 1 Glad, work, yesterday, circular, order, soon. 2 Thank, enclose, enclosed, was, Value, valuable, 3 Than, one (won), what, about, thing-think, business. 4 Businesses, doctor, any, gentle- men, morning, important- S$ Where, company, manufacture, manufacturing, next, short, 6 Weare, wewill, tobe, topay, you are, you will. 7 Vhave been, 1 have not been, 1 have been able, Ihave not been able, Tam, Tecan. 8 Dear Sir, Dear Madam, 800; $8; 9 New, news, even, evening, rely, reliable, 10 Swim, swimming, park, parked, throw, throws: 11 Begin, began, beneath. efficient, efficiently, efficiency: 42 Injure, injured, blend, blending, quick, quickly. 73 Heat, heated, fall, call, wheel, while. 14 Direct, depress, year, yard, toil, toiled. 13 Men, mention, choice, choices, prevent, prevents. 16 Permit, purple, grade, graded, book, foot. 7 Bea Good Listener Recently a study of theactivitiesof a person in business revealed that! a normal working day was spent as follows: 9 percent writing, 16 per- cent reading, 30 percent talking,” and 45 percent listening-Oneimpor- tant fact emerges from this study— listening occupies more? working hours than anything else. Yet re~ search indicates that most of us listen with only about 25* percent efficiency. If you are to succeed in business, you must have good listening habits, Thereare two types*of listening — active and passive, When we listen passively, we absorb only a portion of a person’s® words. We can get by with passive listening when we chat with friendsortalk witharelativeon the telephone.7 In these cases it does not matter the next day if we do not remember anything that has been said, Active® listening, though, necessi- tates mental action by the listener in order to remember what is being® said. You must be able to decide when you can get by with passive listening and when you must be an active! listener, Speed of Tutking and Listening. The Lesson 18-19good, You should place a well- planned advertisement in this pre- view. It? represents an opportunity for an immediate increase in your sales. Take a few moments immedi- ately* to call Ms. Mary Hughes, manager of our advertising depart- ment, and arrange to get your® ad- vertising message in the July 5 preview section. Ms, Hughes’ num- ber is 555-9864. Sincerely ® yours, 201) 8 Dear Dr. Yale: We were happy to have the opportunity to prepare a financial installment agreement! for you when you purchased the United television set that we adver- tised in the March 15 Tribtene.? After: you signed this agreement, we gave you a coupon book with a list of the dates on which each payment was due. We? are sure that you know the: ‘importance of paying your bills ‘when they are due and that you plan ‘to fulfill your part of this financial ‘agreement. But your April payment -isthree weeks past duc, Won't you take a few moments. immediately to protect your credit rating by sending us your check for $40. to take care of your prosent® payment. Perhaps you mightwantto include a check for your nest pay- ment, which will be due shortly. Thus youwill be? able tecliminate a little bookkeeping and make sure that your next payment will reach us: when it is duc.* Sincerely yours, [163) 9 Dear Professor Royal; In the en- clased copy of the Financial Review, you may find a few advertisements! from companies about which you would like to have more essential facts. You can have them because all our advertisers? want to. tell you more about their businesses and the important work they dothan they can tell you in the limited space of theiradvertisements. Therefore, the Financial Review has provided an opportunity for you tosend for these facts at no-cost. Simply drop the enclosed card, ad- dressed to Ms. Mildred Hugo, Direc- tor ofS Advertising, Department B, in the mail, and. she will be glad to send the facts to you immediately. This* represents one more illus- tration of the special, elficient ser~ vice we render the readers of the Financial’ Review. Yours very truly, [145] 10) Mr. Hugo: Yesterday Mr. White came to see me to ask if T could help him write his new circular for! the advertising department. There was notanything Lcould deta help him, burt asked him tocall Mrs? Sweet of the Main Street Advertising Com- pany. What do you think about this? May I have a nate from you soon? Thanks.? Van Smith [en] LESSON 20 7 Dear Dr Brown: Please accept our thanks for the valuable part you played in making our conference on | Lesson 20° 21consumer advertising at Arden House in South Bend a memorable one. 1 received many comments about the? conference, and 1 found that all of them relating to your speech were especially complimen- tary. In the ten? years that Thave been. sonducting these and other semi- nars, this is the first one where there were so many compliments? and so few complaints, I sincerely hope that you will have an opportunity to be present at our> conference next year. I have asked Ms. Royal of our accounting department to send a check for $2504 directly to you. You should have it shortly. Sincerely yours, (131) 8 Dear Mark; When | saw your smother and father'at a convention of commercial artists recently, they showed me! an announcement say- ing that you had beem appointed manager of the advertising depart mentof the? Downing Leather Man- ulacturing Company and that you would move to their main office located in South Orange? immedi- dtely. T know, Mark, that you won this important job with your hard work and your proficiency, Your mother* and father are in- deed proud of your aceomplish- ments, and so am 1, This promotion represents @ great® opportunity for you, and I know we can count on you to fill it with honor, Sincerely yours, {118) 9 Dear Neighbor: Thanksgiving 22 Lesson’ 20 provides us a unique opportunity to, convey our thanks to a person we love.’ It is a perfect opportunity to. say “Thanks for being a considerate friend” or" Thanks for being a? good. mother or father or brother” Itiscasy. Simply stop by the South Street Flower House, order the flowers? which you would like to send, and we will complete the jab. A special card saying that the flowers are being sent from* you with your compliments will be enclosed when: the flowers are delivered. If you would rather telephone us, you* can call Mr, James Yale. His number is 555-1818. Weare open between the hours of 8 o’clock* in the morningand So'clock - intheafternoon. Remember, wenow accept all major credit cards.’ Sins _ cerely yours, 10 Gentlemen: The sealers conserve energy in your business? — Ifyou would, there isone can do? immediately—send for ot two complimentary booklets: tled Needed: A Well-Designed Con vation Plan and Starting an | Management Plan. These two: booklets were composed Dr James Swift off Dwight College. gether they list 33 concrete ways in which you can conserve energy. ‘Use the enclosed card® to get your bouklets, We will be glad to send them to you. The card does nor need any postage. Sincerely yours, [119]Wo Dear Sir; Yesterday I had a note , from our bookkeeper, Mrs, Mary Pur- ; cell, telling me that your account, which! amounts to $150, was 90 days past due. [know there must bea reason why you have not? paid it, Perhaps the payment of your bill slipped vour mind completely In that case you ‘will be glad to receive this‘ {friendly 1 note. If there is a reason why you | cannot pay us now, could you please telluswhatitis..isoltconsiderable | ‘importance that your account be { settled soon, Sincerely yours, [94]11 Dear Sir: Yesterday had a note from our bookkeeper, Mrs, Mary Pur- cell, telling me that your account, which’ amounts to $150, was 90 days past due. know there must bea reason why you have not? paid it. Perhaps the payment of your bill slipped your mind completely. In that case you will be glad to receive this? friendly note, If there is a reason why you cannot pay us now, could you please tellus what itis. Itisof considerable importance that your account be ‘settled soon. Sincerely yours, [94] LESSON 21 6 Dear Dr. Fenton: The fact that there has been an energy shortage for several years does not mean that you have tobe! content with insuffi- cient lighting. You can obtain very good light by simply installing Win- ston energy-saving? lamps, the fin- est lamps manufactured today, No other lamps for sale today can compare with Winston lamps. They get more light out of every watt than any other type of lamp. This means that you can cut downconsiderably* ‘on power usage without sacrificing the advantages of outstanding light- ing. About the only things you should doisreplace completely your present lamps with new Winston lamps. Thereare Winston lamps forwhat- ever? residential lighting needs you may have. We suggest that you in- stall Winston lamps immediately, You will be? making a very wise move, Sincerely yours, [148] 7 Dear Lieutenant Trenton: As president of the National Dental Schools, may I tell you how very glad we were! yesterday when we were told that you will beable totake part in our meeting at Mountain Lake on the morning? of July 15. 1am confi- dent this will bea very well attended mecting. Everyone will want to? take advantage of the unique oppor- tunity to hear you. Whatever topic you select will certainly be accepted by the board of directors of the National Dental Schools. But may I suggest 8 topic like? “How To Train Outstanding Dental Assistants.” Incidentally, please plan to join Mr, and Mrs. Swift and several® of our officers for dinner at the Yale restaurant on July 16. Sincerely yours, [137] 8 Gentlemen: The hardest way to find out about insurance is by acci- dent. There are hidden dangers in! every operation. They suddenly ma- terialize into accidents when you least anticipate them.* At the Continental Insurance Company we work very hard te help our policyholders protect their? businesses against accidents which suddenly arise. We have helped thousands of businesses like yours whenever? they needed insurance help quickly, We confidently believe we could help you too. Ifyou would like to find aut* more Lesson 21 23proposition to purchase this desir- able piece of land." Sincerely yours, [163] 10 Gentlemen; Yesterday I kept an appointment with Dr Harold Yale at the health department of! Peoria in which we talked about the impor- tance of developing more recrea- tional areas in the? city. After the mecting was over, we were in complete agreement on one thing, In order to organize and® carry out a plan to build and main- tain these recreational arcas, we will definitely need thet assistance of the business organizations in the city. ‘Their help will be essential. We think, too, that we will’ have to have an appropriation of not less than $200,000 from the city. Could you send a* representative from your organization toa general meeting on Wednesday, January 15,” ‘in which we will outline several different plans that we have in mind? We would appreciate an acknowl- edgment* of this letter soon so that ‘we cam proceed with our work in planning the mecting. Sincerely yours, (177) 11 Mrs. Bookman: The circular which I am enclosing has not been too effective, so the smartest thing wecan! doisgetrid of ourremaining copies. My records indicate that you have 15,000 of them in our? Des Moines shipping room. Please sell them as wastepaper. 1 will be glad to make whatever saving we can on our? investment in these circulars. Ethel Sweet [8] 12 Dear Friend: I have had the personal pleasure of owning and operating Temple's Department Store since February! 1960. Now it is time for me to retire and close up shop. The best way I can say thanks for the business? you gave me during the years is to olferall my remaining stock for sale at a 50 percent reduc- tion. Tothelp you take advantage of this sale, Lam putting more salespeople oneach of the four floors, And we will remain’ open Monday, Thursday, Friday, and Saturday between nine in the morning and five in the after- noon. Sincerely® yours, pon LESSON 24 3° Recall Chart 1 Devote, devoted, divides, divi- sions, definite, indifferently, 2 Initiate, initiative, contem- plate, contain, other, another. 3 Demand, demanded, attend, at- tendance, obtain, obtainable. 4 Compliment, complimentary, ounce, ouinces, desired, perspived, 5 Yards, vears, review, reviewed, director, direction. 6 Spoiled, broiled, credential, prudential, huge, juice. 7 Women, salesmen, efficient, cffi- & Grade, graded, beok, booklet, because, between, 9 Sweet, swim, three, thorough, then, theme. Lesson 24 27want to consider more stringent measures. For instance, one thing you could do is write a second letter and send a copy to business agencies that are concerned with consumer allairs, The™ agency that most consumers think of initially is the Better Business Bureau, The bu- reau, which is well known for™ its efficiency; handles complaints without charge, but it insists that every complaint be in writing, This helps the?* staff to be certain that they have the facts straight before they take action on a problem. Identifving Problems. ** An impor- tant consumer problem that is not easy to solve is that of the silent victim. No one can*? answer the question as to how many silent vic- tims there are. Many are silent be- cause they do not™ know that they have been deceived. Others do not like to admit that they were victims ofa fraud, Still others donot * know where to go for help. We suggest that it is very impor- tant that all consumers be urged to make complaints that are legiti- maie and valid. [607] CHAPTERS LESSON 25 3 Mr, Fenton: This isa rather diffi- cult letter for me to write because I must refuse your request to! change your territory from the state of Mich- ‘igan to the state of New York.1 wish could satisfy you, but? T am unable todo so, If you will read the personnel booklet of the Underwood Envelope ‘Company.’ you will see that our representatives imust have devoted. at least two years to their territory: before" thevare eligible to movetoa different area, You have been in your territory a little® over one year, and. you have made very satisfactory progress. It isevident youare doing a good® job. You have won many valu- able and influential friends, and you should have another good year, Ifyou need any * assistance in your work, please let us know. Your suc- cess is just os important to our company as it is to you. Youcan, Sof course, apply for a change again as soon as you are eligible, which will bein about ten months. Thope you® will understand our position. Henry Quill (188) 6 Gentlemen: Your overdue ac- count is not causing us any real concern. We are satisfied that a pro- gressive! organization like the Gen- eral Toy Manufacturing Company intends to pay for the? envelopes we printed for you, We think you will be glad to do this in order to maintain your good credit standing. But? we are bound under the rules of the Missouri State Credit Bureau. to list with them immediately all* accounts that are 90 days overdue. If we do not from you soon, we will have to take the difficult step of 5 listing your account with the Mis- souri State Credit Bureau. We do not Lesson 25 29wish to do this, | hope you will not make it necessary for us to do so. A stamped envelope is enclosed, Please take this opportunity tosend 7 your check dircetly to our office. Thanks for your understanding. Sin- cerely yours, 153] 7 Ladies and Gentlemen: We know that there is a satisfactory reason why you have not paid us the! $30 you owe us or acknowledged our requests for payment for the goods you purchased in October and No- vember.? I hope, therefore, that you will take care of the enclosed state- ment or let us know as soon as possible the? reason for your delay. Why not take care of this matter now, Sincerely yours, [74] 8 Ms. Temple: It is difficult for me tounderstand why we have made so litile progress and have had so! litle success in finding a satisfactory so- lution to the question of pollution control inthe?paperboardand enve- lopedivision of our factory in Peoria, Ilinais. If wedo not shortly ‘comply with the law that the state passed in January, we will be in for a difficult time. I wish to call a meeting of the operations committee as soon as possible and request every member tohave a4 definite plan to suggest. I hope we can obtain a solution without delay because of the impor: tance® of the matter, Mark C. Yale 1125) 30 Lesson 25 9 Mrs. Underwood: As you know, yesterday we made definite plans to have a mecting of our advertising! department. We were to meet on the morning of Tuesday, August 5, in Chicago. We may have to change our plans! though, Twas just told by Mr. Sweet that he has called a tentative meeting of his finance committee for the? same time in Philadelphia, Pennsylvania. Hesays it isanimportant meeting at which we will take up? several im- portant matters concerning the effi- ciency of our business operations. If his meeting takes? place on August 5, we would be well advised 10 postpone our meeting till next month. 1 will, of course, call you as: soon® as I learn anything definite, Harry C. Doyle 1130) 10 Dear Dr. Dempsey: Dees your house need a paint job or a more efficient kitchen? Whatever your needs, the State Street! Finance Company can grant you a loan of up- to $10,000 at a lower rate than you can get? elsewhere. Hereis what you have todotegeta Joan, After you have decided on the. changes you wish to make," request your contractor to estimate the cost, Then fill out the enclosed applica tion, mail it, and let us do the! rest, We will be able to give youa yes-or no answer in 48 hours, Under our plan, repayment is? easy. Very tnuly yours, 105)LESSON 26 6 Dear Mr. Bryant: I realize, of course, that the Lyon's Grill isa little far from your State Street office, and I can well understand why it might be difficult for you to eat here often. But undoubtedly you have occa- sion? from time to time to take special friends to dinner, At the Lyon’s Grill you will find just the right kind of enjoyable? food and satisfying service that make a meal a success. Since your last visit, we have made a great deal of progress." We have enlarged our main dining area, and we have engaged a famous French chef, Whenever you wish to make? a table reservation, you should call Mrs. Eunice Swift. Often she will be able to take care of your® request at the very last moment, We hope, Mr. Bryant, that we may soon have the opportunity to serve you,” Yours very truly, PS. If you would like a copy of our calendar, fill out and mail the en- closed card in® the envelope we have provided, We will be delighted ta send you one before January 1. [178] 7 Dear Ms, Overmeyer: At Coastal Airlines our people treat every piece of baggage as a valuable piece of! property. When they see a package marked “Fragile” they take good care of it. When your plane lands, they try to- have your? baggage wait- ing for you by the time you reach the general baggage area. Baggage handling is just one thing that! makes our organization the acknowledged and unquestioned leader in the travel field and one that travelers use* more than any other when they haveto gotoacity that we serve. When you have occasion to fly to* Chicago, St. Louis, Los Angeles, or to any other arca where we operate, we hope that you will" let us take you there. We guarantee you will enjoy yourtrip, Ms. Overmever. Very truly yours, 138] 8 Dear Mrs. Bryant: During the year I devote a great deal of time to attending many conventions of home! appliance manufacturers. Seldom, though, do I hear a presen- lation as enlightening.as the one you gave? at our Miami meeting yester- day morning on the advantages of television advertising. Thank’ you for an enjoyable morning. After the meeting I talked to sev- eral of our members. I am glad to tell4 you that they had nothing but praise for your speech. You certainly won them over! Several of them puepened ia is Bulberousialkia us again next year, Mrs. Bryant, 1 hope you will be able tobe with us at that time, Sincerely yours, [124] 9 Gentlemen: It is my sad duty to write youthatyourclaimagainstthe Science Printing Company amount ing! to $350 is uncollectible, We worked hard to obtain your money, but our endeavors? were in vain, Here are the details. The 6,000 circulars you ordered were not Lesson 26 31business? In our opinion,® this will not be a problem for them if you immediately take out our regular business insurance.Our’ representa- live, Ms. Lydia Yale, will be glad 10 give you full details on this subject, She will be able* to work with you to help you choose a plan that will be ‘best for your particular needs, Jot down on the enclosed card * when Ms. Yale may call to speak with you regarding our business insur- ance, Then send the card to us in the envelope ™ that we have provided. Sincerely yours, (207) 8 Dear Ms. Strong: You have prob- ably read our advertisement in the afternoon edition of your local news- paper! regarding the opening of the drive-in branch of our bank directly _across the street from the Franklin bus? station. We are particularly proudof this branch because it isour first, Trisa sign of the general 4 progress: we are making. In our opinion, the additional banking accommoda- tions of thisbranch willtenable us to do a satisfactory job of mecting ev- ery cegular banking need of cach of our* clients, We suggest that you stop in and fet us show you our new branch, We think you will like it. The branch will be open from nine in the morning until fourin the afternoon, Cordially yours, 1133) 9 Dear Dr Underwood: Yesterday 1 was requested to make a short speech atthe banquetof the Newspa- per! Editors Association on the ad- vantages of automation in the printing industry. The? banquet will be held Monday, January 18, at the General Manufacturing Company building in? St. Louis, Missouri, at7 o'clock inthe evening. lam unable to accept this very flattering? invita- tion because of several rather impar- tant engagements | made for January 18, In$ my opinion, you are without question the acknowledged leader in the subject area of automation ® and can share many of your ideas con- cerning new developments in the field with the group. 1 wonder whether’ you could attend the meet- ing and take over this special assign- iment for me, An addressed envelope, which does not® need any postage, is en- closed: Please use it to let me know whether you can take my place. Sincerely yours, 178] LESSON 28 S$ Mr. Dix: As you are probably aware, the regular spring meeting of our newspaper advertising ! editors is less than six weeks away, | am particularly anxious to plan ahead so that we will not run? into the perplexing problems we encoun- tered last year. I wish it to be a well- organized success, Before" I go ahead with the prepa- ration of a tentative agenda, | would definitely like to have your frank opinionregarding the following gen- Lesson 28 33eral questions: 1. Where should we hold the meeting —in our State Street build. ing in Chicago or away from Chi- cago, perhaps in Phoenix or Los Angeles or Philadel phia?® 2. What speakers do you suggest we invite and what subjects should they be requested to speak on? 3. Should we? touch on the budget for the coming year, or should we leave that subject for our summer meeting in August? 4, Are® there any additional topics that in your judgment we should take up? I hope that vou will send your Suggestions “and ideas tome assoon as possible; I will welcome theny. Mas Wilson, [194] Dear Mrs. Short: As a conscien- tious, efficient taxpayer, you cer- tainly wish.to pay all the taxes that! are due on your income under present tax laws, But why should you pay more? To help you decide just how much you owe? Uncle Sam is the purpose of our booklet, The Tax Guide, Thousands of people depend ‘on it to enable them to take advan- tage of current tax laws covering capital gains and losses and com- pany dividends. Plan‘.ahead, Mrs, Short; order a copy of this valuable tax guide today. You ean place your order foronc by * filling out the coupon at the bottom, of the enclosed circular and mailing irin the envelope we have provided, The Tax Guide costs only $4. Sin- cerely yours, (132) MB Lesion 26 7 Dear Ms, Overmeyer: You may find it very difficult to believe, but in this day. of progressively! rising taxes, there are quite a few business people who fail to take advantage of every tax deduction that the? law permits. They are people like doe- tors, lawyers, and some small manu, facturers-who devote from 12 to 142 hours a day to making a success of something: Under the present tax law, youcan, pul away as much as* 15 percent of your income up 10 a maximum of $7,000cach year for your retirement. If you® have several people on your staff, the plan works to satisfy their needs as well, Would you like more important facts, Ms.# Overmeyer? We will be glad to give them to you, Simply let us know what time will be satisfac tory for? our representative to call on you, Sincerely yours, [150] 8 Dear Mr, Weston; Immediatels alter the first af next year, we open @ new Sunshine Hotel! over- looking Hong Kong harbor. It will contain approximately 900 guest rooms which were designed by a? ledged health spa and social club unlike anything youcan find inether parts of theglobe. Inaddition, there will be a heated outdoor swimming pool, Six floors of the hotel will be de- voted completely 10 unique shop pingareas where you will be ableto® obtain fine values on many different types of goods.But we cannot tell you everything about this new hotel® in a letter Therefore, we are enclosing a book- let that contains the whole story, Whenever you have an? opportu- nity to travel to Hong Kong, come to the Sunshine Hotel. Sincerely yours, [156] 9 Dear Mr. Lincoln: A man by the name of Max Long has written me applying for the position of assis- tant® sales manager that we have epen in our Miami newspaper office, Inhis application he? mentions that heonce worked for youasa commer- cialartiston the Trenrom Buller, He says you can vouch for his? effi- ciency, He seems to have a great deal of potential, and I hope to hire him. But before I do, 1 would* like to speak with you regarding several parts of his application that seem rather strange. _ Could you spare me perhaps* half an hour next week, Mr, Lincoln? I value your opinion highly. Please call me at 555-6402.° Sincerely yours, (123) 10 Dear Dr. Underwood: As youare undoubted|y aware, knowing how to, ear money is a particularly! valu- ‘ableskill. But knowing how to spend it wisely is much more important, You can quickly lose large sums of? money that you worked hard to earn if you donot plan yourspending properly, How can you be sure of getting full? value for thedollars you spend? The answer is to get a copy ‘of the Complete Consumer's Guide, The? Complete Consumer's Guide will show your 1. How to tell an honest bargain, from a fraud. 2. How to get good value when? you are buying household goods. 3.. How to reduce your income taxes legally. 4. How to borrow money® wisely, 5. How to plan for the days ahead. These are only a few of the things you will find in the Complete Consumer's ?Guide.We hope youwill send for a copy as soon as possible, It costs only $8. An order blank is* enclosed. Sincerely yours, [164] LESSON 29 7 Dear Mrs. Baxter: On Tuesday, February 8, the National Medical Magazine published a unique! 16- page section devoted entirely to one subject. It was entitled “Choices.” ‘This carefully prepared ? section so* licited doctors everywhere to volun- teerforextremely low-paying jobs in remote, unattractive? parts of the world where medical care was criti- cally necded, Over 300 doctors re- sponded to’ this worthy appeal. These doctors recognized that they were making a change of great im- portance in their careers, their life experiences, and their incomes, This extraordinary response is typical of the powerful effect® that our progressive publication has on the public, Isn't that the type of Lesson 29 35responsible publication you 7should be using to advertise your medical and surgical equipment? We suggest, Mrs. Baxter, that you* write to us immediately requesting our rate card. In order to do so, just check the box marked "¥ n the” enclosed card and 1 it tous im the envelope that is provided. When you receive the rate card, you will be” convinced that our rates are ex- iremely reasonable. Sincerely yours, [212] 8 Dear Mr. Dwyer: A person who is responsible for spending his or her organization's money! efficiently on advertising baby cribs, bicycles, or any other article usually wants only? one thing—immediate sales. Advertising in the Daily Chronicle brings such exceptional sales that our publication is* now generally recognized as the most successful advertising medium in this area. Careful.’ thoughtful advertisers know excellent values when they see them. That iswhy, in our opinion, so many different types of businesses advertise regularly in the Daily Chronicle, which ordinarily reaches® 18,000 more homes in this area than the other newspaper published in this city. 11 has been? the experience of these advertisers that they always get their moncy's worth when they advertise their goods and® services in the Daily Chronicle. When you plan next year’s adver- Hsing budget, | hope you will re- member the Daily Chronicle. You 36 Lesson 29 will be daing the right thing! Sin- cerely yours, {193] 9 Dear Ms. Franklin: This morning my letter carrier delivered to me the fifth edition of The New World ! Atlas that you se thoughtfully sent me asa Christmas present. As usual, vou chose something that you knew I would? particularly appreciate, The New Werld Atlas is probably the most beautiful publication that? the publishing industry has offered to the public this year. It is. an excel- lent example of what I* regard as baok publishing at its best. Sie New World Atlas is not only beautiful but practical as well.® Thank you, Ms, Franklin, for your delightful present. lam grateful for it. Sincerely yours, {116} 10 Dear Clinton: Mr Harry Short tells me that you made a successful debut as a public speaker at the state! meetingal the Medical Equip- ment Manufacturers Association yesterday afternoon, He says? that you talked with assurance worthy of a veteran who had been speaking in public for years. He heard several? extremely complimentary state- ments about your talk, Tunderstand that you spoke on the advantages of automation, Thisisa very difficult but timely subject on which you are, of course, ain ac- knowledged,* unquestioned expert. Twish | could have had the opportu. nity to lend you my encouragement, but | was® away fror the cify on company business,Thave an idea that whenever we need a speaker for an? important meeting in the days ahead, we will know where to obtain one who is more than satisfactory—right® in ourown office! Sincerely yours, [167] 11 Dear Mr Qvermeyer: It gives me great pleasure to recommend to you the new General insurance plan.! This plan is definitely the most responsible and powerful pro- tection you can buy, especially in? these days of progressively rising medical costs. | examined this plan carefully, and IT can give it my? un- questioned endorsement, We all recognize that being hospi- talized is ordinarily a painful 4expe- rence. But wouldn't it give you a satisfying fecling to know that there is extra cash coming right at® the time you need it most? Take my suggestion; fill out the attached blank immediately and mail it in the* envelope that is en- closed. Cordially yours, [128] 12 Dear Mr, Ahern: Suppose you founda beautiful car that won you over. It was exactly the car for you, ! and. it was well worth the cost. But your budget could not handle the payments with an ordinary three- ‘year Joan. Would that mean? that you would have to do without the car? ly would not if you came to the Public Bank and Trust Company. We make" iteasy for you to purchase the ear you Wish without an immediate Strain on your budget, We give you as*much as four years to repay your loan. Therefore, you pay less éach month. Come in to see us soon, We are located in’ the Medical Towers building at 621 State Street, Sin- cerely yours, (110) LESSON 30 4 Recall Chart } Difficult, envelope, progress, satisty-satisfactory, request, under. 2 Wish, success, state, particular, probable, regular, 3 Speak, subject, regard, newspa- per, opinion, idea, 4 Public, publish-publication, or- dinary, ordinarily, experience, expe- riences. S Usual, world, recognize, recog- nition, responsible, worth. 6 — A¥soon as, as soon as possible, of course, to do, let us, L hope, 7 More than, we hope, to us, let me, your order, you ordered. 8 Endeavors, endeavored, be- come, unbecoming, frankly, identi- cally, 9 Delightful, delightfully, exam- ines, examinations, complex, com- plexes. 40 Credential, credentials, song, wrong, quiet, quietly, H1 Divide, undivided, repute, repu- table, yell, yelled. 42) Appoint, appointment, con- tainer, contained, persistence, insis~ tence. 43° Yard, yards, sufficient, defi- ciency, ahead, awaited, 14 Swim, swimmer, stood, under- Lesson 30 37stood, appreciate, appreciative, 75 Round, ground, person, pur- chased, direct, diploma. 76 Custom, seldom, cither, neither, judgment, June. 6 OurMoney Where docs the money we use come from? If your next-door neigh- bor, Mr. Warth, needed to have some important! typing done, he might request vou to do it. You might work. for about an hour in the morning on the job, When? you successfully completed this short job, he should pay you, say, $4 for the work. You know that the? $4 you now have in your hand came from Mr. Worth, but where did he get the money? Me. Worth works for the World* Publishing Company and is respon- sible for public relations in thar company, and the $4 he’ paid you ‘was part of the money he receives for his services to that progressive, efli- cient business® organization. It is probably safe to assume that the coinpany ¢arned that money through selling new editions? of its textbooks and its other publications to schools and to students. And where did they get the money prior® to that? We could go on asking this difficult question endlessly as the money passes from one hand. to* another, Yet we know that every single dollar bill must have been created by somebody and there must have been a person who received it for the first time, Ifwe weretotracea particular $10 note back through? enough ex- 38 Lesson 10 changes, wewouldvery quickly find, in our opinion, that it came from a commercial bank, Thechances are strong that a person received the note after drawing an ordinary check against a checking account and! presenting it to a teller at a bank. The $10 bill was part of the currency that the person!# received: For a satisfactory unde of how money gets into the hands of thoughtful peoplelike you and me, ‘we must learn some basic consider- ations regarding the subject of checking accounts. When you have a!® checking ac- count, you have the advantage of | greater safety in the handling: money, As many people!? u doubtedly know from sad expe ences, currency and coins may: stolen or lost. When that ha i check, no damage has been Beate sai Ss ‘pany. newspaper: you need to dois write out chec the exact amounts invelved, the checks in envelopes, ?? a1 necessity if you wish to money? far away or just to payments to places outside the, in which you live. ‘Your checking account will give”you™ a valuable record of the pay- ments you have made, Your bank will send you a monthly statement showing the deposits’ you have made and the checks you have wril- ten. Your canceled checks will be enclosed with your statement, An even more ** practical advan- tage of a checking account is the fact that your canceled checks are proof af payment. In the days or®? years ahead, if a question ever arises as to whether or not you paid a bill, your canceled check is usually recop- nized as positive proof that payment wad made. [572]you* a valuable record of the pay- ments you have made, Your bank will send you a monthly statement showing the deposits® you have made and the checks you have writ- ten. Your canceled checks will be enclosed with your statement. An even more** practical advan- tage of a checking account is the fact that your canceled checks are proof of payment. In the days or?’ years ahead, if a question ever arises.as to whether or noi you paid a bill, your canceled check is® usually recog: nized as positive proof that payment. was made, 1572) (CHAPTER 6 LESSON 31 6 Ms, Samuels: This morning our New York office received from the State government an envelope con: taining an! order for 10,000 copies of our Executive Maree! of Conrespou- dence written by Dr, James Sweet.* We thought we had sufficient stack of this publication to satisfy our needs throughout the remaining months of the year, but an onder for this quantity will, completely exhaust ‘our stock by the end of September. We, of" course, recognized the fact that we had u great thing in the Executive Manual of Correspondence, but we® hadnever belorereceived an: order for so large a quantity, Because of the specialized character of* this book, we felt it would havea limited sale, and we set as. our objec- tivea sale of 20,000 *copies annually, Thave an idea, though, that we will actually sell more than 50,000copies this* year, Lam, quite naturally, very happy about this. May | request, Ms, Samuels, that you be respansible? for setting up a schedule for printing another 50,000 copies of the Execurive™ Manual of Correspondence. Please acknowledge this note as ‘soon as you receive it, A. C. Quinn [217] 7 Dear Mr. Worth: | think 1 have been successful in finding a home that should be exactly what you need. The house! is on Banks Street, Lamenclosing several pictures, each of which was taken froma different angle so that? you can have a fairly clear idea of what the house actually. looks like. ‘The house will soon be advertised in? every local newspaper. Because of its many excellent features, Mr. Worth, it will probably be sold ina short time. If you wish to pursue the mutter, [encourage you toarrange to see the house immediately and 10 speak to the* owner personally. Sin- cerely yours, {107) 8 Dear Mr. Dempsey: Here are a few of the important advantages of the house I talked to you about an! the phone yesterday: 1, It is one block away from an elementary school, Your children will be able to? walk to school 2. Ibis only one mile from a new shopping area and a half mile from ‘Lesson 31 39tosolve pollution *problemsot every description throughout the world. Every recommendation our engi- neers and executives make? regard- ing a pollution problem is unbiased in character, We have many ideas. on ways to cool airS.and to clean air We also have the pedple and the experi- ence to make better air. We suggest that you® invite us soon to discuss pollution problems with you on an individual basis. You will find, Dr, Mild,’ that wecan help you easily and readily dispose of any pollution problems you may have in the near® future. Sincerely yours, (64) 8 Dear Mrs: Samuels: Are you dis- turbedover the steadily rising cost of food? Beginning Thursday morn- ing,! September 1, we, the Albany: Family Food Mart on Worth Street, ‘will take some very definite steps to control? food costs. Many items on ‘our shelves will be priced far below: our already low prices, Almost all the items* we have selected for discounting will be for basic family needs. ‘The prices that will be published in ourt advertising will be muain- tained, and stacks will be replen- ished insufficient quantities to carry us from September? 1 through Octo- ‘ber 31. ‘We will also reduce temporarily the prices of several special® sea- sonal products. A few of the values you will be able to obtain are de- scribed in the enclosed circular. 7 We think, Mrs. Samuels, that the public should know about the things we are doing to control ever increasing’ food prices. Sincerely yours (165) 9 Dear Mr. Yale: There are many good reasons why more than 500,000. people will lease their new cars this year.! Here are just three of them: 1. Many one-car families have discovered that leasing enables them 10 get a? second car without having to make a second down pay- ment. 2. Many peuple are discouraged with the? ordinary problems of awn- ing a car, They have reached the point where they neversgain wantta bother with car maintenance." 3. Many people regularly use their cars for business and usually need responsibly prepared ® records for tax purposes. They get these recordseasily andsimply by leasing. Should you lease your next car? You* probably should, Mr. Yale, but why not discuss the subject of leas- ing with our representative, Mr. Charles Swift.’ He is an acknowl edged expert in his field, and he can tell you whether leasing will solve your particular" problem. Sincerely, yours, [164] 10° Dear Ms, Underwood: Thank you for speaking at our stall méeting ‘on the morning of Friday, Noveniber 10, and! describing the steps your organization is taking to increase the efficiency of order handling in the* shipping department. Order ban- dling has presented difficult, dis- Lesson 32. 41whocan discuss with youobjectively the type of furniture you need and how it should be placed in? your home. We suggest that you call us to request a definite appointment with a designer. Your call will, of® course, place you under no obligation, Sin- cercly yours. 1130] 9 Dear Mr. Ahern: When you pur- chase furniture from the Royal Fur- niture Company, there is never any! charge for the services of our world~ famous designers. Furthermore, there is no charge for their well- recognized* talent. When you buy furniture from us, the only thing you pay for is the furniture you buy and nothing else.” Isn't this the type of furniture company yea Would like to deal with? Wethink itis. Come in the next time you are in* the area and let us describe:all our services to you per- sonally. You will easily see why we? care the largest furniture company in the state, Sincerely yours, 10 Gentlemen: A few moments ago Tread in yesterday afternoon's edi- tion of the newspaper an item tothe effect that Lam to speak at the New York State Furniture Manufacturers ‘convention at its? regular annual meeting on Friday, January 18, The article also says that 1am to? speak ‘on computers, data processing, and automation in the business forecast- ing area, These are all subjects on which I have done considerable re- search. 1113) You can easily understand why this item was® particularly disturb: ing to me when [tell you that 1! am actually scheduled to speak on Sat- urday® morning. January 19. This means that 1 will probably have a small audience, if any. Can you print? a correction imme- diately regarding my speaking en- gagement? Sincerely yours, {156} {1 Dear Dr. Langdon: Twe years auo the Progressive Furniture Com- pany was selected to furnish the! apariments in cight of the most successful leisure home com- plexes in California. Why were we? chosen 10 do this? Because in our opinion we are the acknowledged, foremost leader in the field of lei- sure-living” furniture. Our furniture isso well constructed that it will last practically forever. Are you? presently thinking of building a leisure home somewhere in California? If you are, it is impor- tant for® you ta see us. We can help you make selections here in our Chi- cago showrooms, and you can rest assured that everything will be ex- actly to your liking when your furni- ture is installed in your leisure home. Would you like an? advertising circular that describes our complete line of dining room, bedroom, and living room suites? We will be* glad to send you one if you will fill out, sign, and mail the enclosed short form tous in the envelope we have® provided, Very truly yours, [186] Lesson 33 43LESSON 34 7 Dear Mr, Stern: Mr. Morton, manager of the sporting goods de- partment of our State Street store, informed me! yesterday morning that you gave him an order for a quantity of our sporting goods that were to be delivered? to your southern division office in Atlanta. I wish we could start work on your order immediately.’ Unfortunately, this is not possible because our quar- terly credit report on your organiza- tion* is not complete, We realize that you want these sporting goods promptly. May we suggest, therefore, that you send us an® advance check for $2,000. We will begin manufacturing the uni- forms, jackets, and gloves as soon as" we receive it, Wehope, Mr, Stern, tharwe will be able to obtain a complete report on your credit’ condition soon because ‘we want (o grant you our usual discount terms on future orders. Sin- cerely yours, [159] B Dear Mr. Norton: An important newspaper executive named Mrs. Mildred Turner had a teley # extension installed in the kitchen a few days ago. Behind that extension lies a story. Mrs, Turner's? teenage daughter Jane blamed her mother for the failure of a fruitcake, Jane claimed that the phone in the living room rang, and she left the kitchen to answerit, The cake slipped her mind temporarily, and on her return to 44 Lesson 34 the* kitchen, it was burned almostto acrisp. Shefurther claimed tharthis discouraging incident never would have happened if there had been an extension in the kitchen. Our news- paper executive recognized the wis- dom of her® daughter's contention and installed.an extension promptly, Do you want to be blamed for the failure of a cake, a7 cherry pie, or an apple turnover? I have an idea that you probably don’t, Mr. Norton. So speak to* our representative today, requesting the installation of an ex- tension in your kitchen promptly,® Sincerely yours, [183] 9 Dear Ms. Turner: Here are a few things we will do for you when you make reservations at the Eastport: Hotel: 1.1 We will pick you up at the: terminal at any hour of the day at no. charge. 2. We will give you a modern,? well-furnished, and soundproof room. 3. We willtake you to the airport promptly when you want to leave— also with our? compliments, What is our object in doing all these thoughtful things for our guests? The answer to that question isthat we want our guests toreturn regularly year after year. We are not satisfied to have them come only: once. Call 5.us the next time pleasure or government business takes you to Eastport, Ms. Turner. We will take very good care of* you throughout your stay and make it an extraondi+nary experience, Cordially yours 1137) 10 Dear Mrs. Worth: You will re- call that in the Wednesday, February 5, issue of World Travel News, we published! a short article that de- seribed the modern X-ray units be- ing used to check carry-on baggage. The publication? of this article prompted some members of the traveling public to ask whether the radiation" had any effecton different types of film. The Norton Company is responsi- bleforthe installation tof thisequip- ment. A few days ago we wrote them regarding this subject. They in- formed usthat, in their’ opinion, the X-ray units will have no effect what- soever on film. ‘To speed up the processing of bag- gage® at airport terminals, we have had Norton units installed in the terminals listed in the enclosed? circular. We wanted you to have this information, Mrs. Worth; we hope it will be of value to you. Sincerely® yours, [161] 11 Dear Dr. Dexter: The new Franklin Hotel isn't near the Miami airport—it is actually in the! ter- minal. Think of the perfect opportu: nity this offers you if you want to hold a meeting of general? sales Tepresentatives, correspondents, oF customers. ‘The Franklin Hotel is a successful, progressive, and full-service hotel. It has 900 modern rooms that have character and charm. You can obtain reservations’ promptly and without difficulty, Dr, Dexter, Just call us collect. Sincerely yours, [96] LESSON 35 6 DearDr, Worth: About two weeks: ago I was introduced to one of the best prospects [ have seen for a long ! time to fill the important job of corresponding secretary for Billings International Enterprises,? She is a woman named Ms, Mary O’Brien who, in my opinion, has the experi- ence necessary ' for this responsible job. I talked with her for more than an hour, and | am happy to report that ‘found her tobe an interesting, entertaining, and delightful person with a unique grasp of world affairs. 15 want you to know that I think she will be a valuable addition to the staff of Billings International * En- terprises. If you have no objection, Dr. Worth, I will suggest to Ms. O'Brien that she call you’? soon requesting an interview, Sincerely yours, [147] 7 Dear Mrs, Jennings: If you re- ceive a monthly check from Uncle Sam, you never again need worry that itwill! be lost, stolen, orunduly delayed in the mail. You can easily arrange to protect your checks by filling? out one of our regular forms. Tt will take you only two or three minutes to do this. We will send the form to the government, which will then automatically deposit your Lesson 35 45.While you are here. you will hayes good’ opportunity to sec our inter- national collection of cake- decorating devices, allof which* you will be able to order at specially reduced prices. Sincerely yours, [174] 11 Dear Mrs, Hastings: If you were toadvertise in our publication, Mod ern Business. Carrespandence, you could! reach 500,000 well-informed, ‘enterprising, and successful busi- ness executives with your message: These? people have the income to purchase large quantities of modern: homefurniture, paintings, and other articles.’ They can afford the best. Many of them have incomes well over $50,000 a year. A schedule of our rates is en- closed .Ifyouare interested in receiv ‘ing further information, Mrs. Hastings, just let* us. know. Sin- cerely yours, (104) LESSON 36 3 Recall Chart J Never, nevertheless, quantity, quantities, executive, throughout. 2 Object, objective, govern, gov- ernment, correspond-correspon- dence, corre: ied, 3 Naneof the;none ofthem, oneof our, weeks azo, days ago. hours ago. 4 Twant, he wanted. who wanted, Thope, of course, as soon as possible, 5 Furniture, furnishings, enter, entertainment, interpretation, in- terpreted. 6 «Determination, turned, arti- cles, critically, export, extra. 7 Describe, distances, temporary, temporarily, eventual, eventually, 8 Altogether, although, beauty, beautifully, tax, taxes. 9 Yielding, yard, belong, belong- ings, frankly, stronger. 10 Enforce, enjoyable, unfair, une fairly, incomplete, incompleted. di Depreciate, appreciation, quiet, why, condemn, condense. 42> Definite. different, found, foun- dation, blamed, prompt_ 13) Purse, permission, reserve, di- rect, wood, wooded. i4 Hire, hired, mention, men- tioned, initial, initialed, 7 Phe Administrative Secretary Business and professional people: public officials, and government! executives recognize that the admin- istrative secretary of today has. achieved a position? of respect and esteem through hard work, difficulty study, and creative effort. The person in this position “often has the title of executive secretary or assistant and may have earned the rating of? pro: fessional secretary, The person may haveeven won an award or received some other honor in the secretarial field. Many business people feel that the executivesecretary isas“ valuable to @ company as its manufacturing plant or its equipment or, in some instances, the? boss. The competent, efficient secretary is further described as a kind of all- purpose staff member—a* diplomat, Lesson 1 47abelpful researcher, anda" business lawyer” Secretaries to top executives usu~ ally* earn between $15,000. and $25,000 a year after a few years of experience" —and they are well worth the money, Working at the top: level of management, they must be able to keep! an office running smoothly and must have the objec- tive judgment to know when to issue orders in the boss’s!? name, They conserve the boss's time by screen ing telephone calls, visitors, and cor- respondence. But they keep the boss!? well informed on all impor- tant details, They are sensitive to undercurrents in human relations and ate!" ready to resolve internal and external problems promptly when they discover them. Asecretary has!® been character- ized as one who can think for the bass, act for the boss, anticipate the boss's wishes, and help '* to increase the company’s productivity. ‘The right secretary can convey a favorable image,'? please friends, and soothe enemies. The proficient secretary must be able to accomplish a great quan- tity of work, and the work must be completely accurate. When a ecre- tary nds with an execu- tive! in another company, that secretary actually represents his or her entire organization® in the executive's eves, If a letter contains an error, the company’s image could: be damaged.*! But if the letter is perfect, very good feelings will be created. 48 Leson 36 Extensive interviews with 3007 executives recently revealed that secretaries were spending almost 60 percent of their time with some of, the minoroperations of the business, such as handling forms, typing re- ports, and acknowledging general Correspondence. They were spend ing about 10 percent of their time attending mectings and more than 15% percent making phone calls which could easily have been han- dled by a competent assistant, Un- fortunately, only about 15 percent ~ of their time was actually devoted to practical planning. Still, this sur- vey? clearly reveals why, business executives attach so much impor- tance to having capable secrets ries*® and why they want responsible persons who cannot only handle the ordinary: routine work but can” also serve as their assistants and [ree thelr time for long-range planning, the most im- portant part of an executive's” had Throughout the years secretarial positions have been filled lat ny women, A few years ago, tho many business ee started actively looking for both men and women secretaries who had the™ makings of future tives. The job of professional never looked brighter than it today, And it isexpected to look even brighterin thedaysahead. — [674] 8 The Follow Through I is sometimes said that the per son who gets ahead in business is the