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This document provides an outline for a thesis on online marketing in India. It includes an introduction and background for the study, research questions and objectives, and a literature review. The methodology describes the research design, sampling, data collection instruments, and statistical analysis tools. It also provides linkages between objectives and questions, and hypotheses and questions. Future chapters will include data analysis, findings, suggestions, and a conclusion. The thesis will examine the growth of online marketing in India and develop a model for effective implementation of online marketing techniques.

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28 views

05 Contents

This document provides an outline for a thesis on online marketing in India. It includes an introduction and background for the study, research questions and objectives, and a literature review. The methodology describes the research design, sampling, data collection instruments, and statistical analysis tools. It also provides linkages between objectives and questions, and hypotheses and questions. Future chapters will include data analysis, findings, suggestions, and a conclusion. The thesis will examine the growth of online marketing in India and develop a model for effective implementation of online marketing techniques.

Uploaded by

merarib342
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INDEX

CHAPTER CONTENT PAGE NO


NO
I INTRODUCTION
1.1 Introduction and Background of the Study 1
1.2 Relevance of the Study 4
1.3 Research Questions 5
1.4 Aims and Objectives of the Study 5
1.5 Justification of the Objectives 6
1.6 Scope of the Study 6
1.7 Statement of Hypothesis 7
1.8 Research Design 8
1.9 Assumptions of the Study 8
1.10 Limitations of the Study 9
1.11 Research Outcomes 9
1.12 Summary 11
1.13 Structure of thesis 11
1.14 References 13
II Growth, Developments and Trends of Online
Marketing in India
2.1 Introduction 14
2.2 Emergence of Internet 15
2.3 Emergence of E-Commerce 18
2.4 Brief History of E-Commerce 19
2.5 Key Growth drivers of E-Commerce 22
2.6 E-Business Models 22
2.7 Online Marketing Concept and Definitions 24
2.8 Emergence & Growth of Online Marketing 25
2.9 Online business Strategies for new firms 28
2.10 Online marketing Strategies for tapping online 29
customers
2.11 Online Marketing Techniques for strengthening 31
customer relationships
2.12 Effective Online Models to generate online traffic 32
2.13 Current & Future Trends in Online Marketing 34
2.14 The Upcoming trends in Online Marketing 35
2.15 Summary 38
2.16 References 39
III Review of Literature
3.1 Introduction 41
3.2 Books Review 41
3.3 Ph.D Thesis Reviewed 44
3.4 Articles Reviewed in Journals and Newspapers 51
3.5 Research Gap Analysis 74
CHAPTER CONTENT PAGE NO
NO
3.6 Summary of Literature Review 74
3.7 References 75
IV Research Methodology
4.1 Introduction 80
4.2 Research Design 80
4.3 Nature of Research 80
4.4 Time Dimension 81
4.5 Population and Sampling 81
4.6 Sampling Design 82
4.7 Sources of Data Collection 84
4.8 Research Instrument : Outline, Format, Questions 87
and Scale Items
4.9 Pre-Testing of Questionnaire and Pilot Study 91
4.10 Reliability And Validity Analysis 93
4.11 Statistical Analysis 93
4.12 Statistical Tools Adopted 95
4.13 Justification of Statistical techniques used for data 96
analysis
4.14 Linkage between Objectives and Questions 97
4.15 Linkage between Hypothesis and Questions 98
4.16 Limitation of the Study 99
4.17 Summary 99
4.18 References 101
V Data Analysis
5.1 Method of Analysis 103
5.2 Question wise analysis of Questionnaire 104
5.3 Hypothesis Testing 141
5.4 Summary of Hypothesis 167
VI Findings and Observations
6.1 Descriptive Statistical Findings 168
6.2 General Observations 172
6.3 Model for effective implementation of Online 174
Marketing Techniques
VII Suggestions and Conclusion
7.1 Major Suggestions to the Online Marketers 178
7.2 Implications for the academicians 179
7.3 Contribution to the Body of Knowledge 180
7.4 Scope for further research 180
7.5 Overall Conclusion 181
Bibliography 184
Appendices
Appendix – A Questionnaire 194
Appendix – B List of Companies 200

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