Scribd
Upload
41 views

Chapter 3

The chapter discusses communicating in a diverse world. It covers opportunities and challenges of diversity, including obtaining different views and accessing diverse talent pools but also difficulties connecting across cultures. The chapter emphasizes developing cultural competency by understanding cultural differences, adapting communication styles, and improving skills like studying other cultures, respecting preferences, and using translators when needed. The overall focus is on how to communicate effectively in an increasingly globalized business environment.

Uploaded by

muhammad Adeel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
41 views

Chapter 3

The chapter discusses communicating in a diverse world. It covers opportunities and challenges of diversity, including obtaining different views and accessing diverse talent pools but also difficulties connecting across cultures. The chapter emphasizes developing cultural competency by understanding cultural differences, adapting communication styles, and improving skills like studying other cultures, respecting preferences, and using translators when needed. The overall focus is on how to communicate effectively in an increasingly globalized business environment.

Uploaded by

muhammad Adeel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 37

Chapter 3

Communicating in a World
of Diversity

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 1


Learning Objectives
1. Discuss intercultural communication
2. Define culture and cultural bias
3. Explore cultural variety and differences
4. Learn to adapt to any business culture
5. Improve intercultural communication

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 2


Opportunities and Challenges
of Communicating in
a Diverse World

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 3


Opportunities in a Global
Marketplace

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 4


The Advantages
of Workforce Diversity
Obtaining More Views and Ideas

Understanding of Diverse Markets

Accessing a Broader Pool of Talent

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 5


Challenges of Intercultural
Communication
Connecting with Diverse Employees

Working Together Closely

Sending and Receiving Messages

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 6


Summary of Discussion

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 7


Developing Cultural
Competency

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 8


Concept of Culture
•Automatic
•Coherent
•Complete

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 9


Negative Attitudes
•Ethnocentrism
•Xenophobia
•Stereotyping

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 10


Cultural Pluralism
•Assumptions
•Judgments
•Distinctions

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 11


Summary of Discussion

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 12


Recognizing Variations
in a Diverse World

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 13


Cultural Context

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 14


Legalities and Ethics
Seek Mutual Withhold
Ground Judgment

Send Honest Respect Cultural


Messages Differences

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 15


Social Differences
• Attitudes about work and success
• Concepts of roles and status
• The use of manners
• Concepts of time
• Orientation toward the future
• Openness and inclusiveness
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 16
Nonverbal Differences
Senders

Nonverbal Cultural
Signals Context

Receivers
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 17
Age Differences

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 18


Gender Differences
•Cultural Bias
•Workplace Roles
•Communication

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 19


Religious Differences

Personal Workplace
Beliefs Issues

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 20


Ability Differences
•Sensitivity
•Respect
•Assistance

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 21


Summary of Discussion

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 22


Adapting to Other Business
Cultures

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 23


Adapting to Any Business
Culture
Personal Biases

The “Golden Rule”

Tolerance, Flexibility, and Respect

Patience and a Sense of Humor


Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 24
Adapting to U.S. Business
Culture
Individualism Equality

Privacy and
Time Schedules
Personal Space

Communication
Religion
Style
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 25
Summary of Discussion

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 26


Improving Intercultural
Communication Skills

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 27


Studying Other Cultures

•Research
•Practice

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 28


Studying Languages
Career Opportunities

Social Situations

Business Relationships

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 29


Respecting Communication
Styles and Preferences

•Directness
•Formality
•Media

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 30


Writing Clearly
Word Choice Conciseness

Transitional Elements International Addresses

Numbers and Dates Slang, Jargon, or Idioms

Popular Culture Audience Expectations


Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 31
Speaking and Listening
• Speak slowly and clearly
• Don’t rephrase, unless it’s needed
• Look for and ask for feedback
• Don’t “talk down” to anyone
• Double-check for agreement
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 32
Translators or Interpreters

Written Spoken
Communication Communication

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 33


Help Others Adapt

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 34


Summary of Discussion

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 35


Chapter 3

Communicating in a World
of Diversity

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 36


Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 37

You might also like