Chapter 7

Electronic Media

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 Learning Objectives
1. Digital media and composition modes
2. Email in business communication
3. Instant messaging in the workplace
4. Web content & information architecture
5. Three-step podcasting process

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 Electronic Media for
Business Communication

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 Electronic and Social Media
Options

Instant
Email
Messaging

Texting Web Content Podcasting

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 Electronic and Social Media
Options

Social Information
Networks and Media

Blogs and Online

Wikis
Microblogs Videos

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 Printed Documents
•Formal Impression
•Getting Attention
•Legal Requirements
•Permanent Records
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 Compositional Modes for
Electronic Media
Conversational Aspects

Comments and Critiques

Orientations and Guidance

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 Compositional Modes for
Electronic Media
Summary Functions

Reference Materials

Narration and Storytelling

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 Compositional Modes for
Electronic Media
Teaser Messages

Updates and Announcements

Tutorials and Advice

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 Summary of Discussion

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 E-Mail Messages

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 Workplace E-Mail
•Availability of Alternatives
Disadvantages

•Indiscriminate Use

•Low-Value Messages
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 Workplace E-Mail
•Accessing Messages
Advantages

•Sending Messages

•Scheduling Messages
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 Planning E-Mail

Purpose

Policies

Email Hygiene
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 Planning E-Mail

Analysis

Information

Organization
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 Writing E-Mail

•Quality
•Subject Line
•First Words
•Emoticons
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 Completing E-Mail

Revising Producing

Proofing Distributing

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 Summary of Discussion

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 Instant Messaging and
Text Messaging

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 Business IM Benefits

Rapid
Rapid Response
Reduced
Reduced Costs
Response Costs

Conversation Wide
Conversational
Aspects Availability

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 Business IM Risks

•Security Issues
•User Authentication
•Logging Messages

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 Business IM Risks

•Incompatibility
•Spim Messages
•Nonverbal Cues

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 Three-Step Process
• Planning Instant Messages

• Writing Instant Messages

• Completing Instant Messages

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 IM in the Workplace
Courtesy Impromptu Meetings

Work Focus Complex Messages

Security Concerns Multiple Discussions

Personal Messages Security Guidelines

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 Summary of Discussion

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 Website Content

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 Versatility of Websites

•Opportunities
•Challenges

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 Information Architecture
Navigation
Vertical Hierarchy

Structure Horizontal Division Labeling

Website Links
Content
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 Tips for Organizing
• Brainstorm likely usage scenarios
• Identify likely entry points
• Map out entry points and target data
• Help visitors find the site’s top level
• Provide options for finding information
• Be consistent with labels and links
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 Drafting Web Content
Inverted Pyramid
Build Trust
Style
Information Skimmable
Chunks Format
Concise Link
Global Audience
Names
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 Summary of Discussion

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 Podcasting

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 Business Podcasts

Training Marketing

Selling Recruiting

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 Three-Step Process
•Planning
•Writing
•Completing

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 Podcasting Equipment

•Recording
•Distributing

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 Summary of Discussion

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 Chapter 7

Electronic Media

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