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Unit 3 Internatioanl Marketing-1

The document provides an overview of key concepts in international marketing, including: - A brief history of globalization through events like the Opium Wars and Monroe Doctrine. It also discusses how history can be subjective. - The importance of geography in international markets, covering topics like climate, topography, population trends, and world trade routes. - Social and environmental issues globally, including China's pollution problems and the challenges facing landlocked developing countries. - Issues like absolute poverty, intellectual property through patents and copyright, and sustainable development.

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Subhan Tariq
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8 views

Unit 3 Internatioanl Marketing-1

The document provides an overview of key concepts in international marketing, including: - A brief history of globalization through events like the Opium Wars and Monroe Doctrine. It also discusses how history can be subjective. - The importance of geography in international markets, covering topics like climate, topography, population trends, and world trade routes. - Social and environmental issues globally, including China's pollution problems and the challenges facing landlocked developing countries. - Issues like absolute poverty, intellectual property through patents and copyright, and sustainable development.

Uploaded by

Subhan Tariq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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International Marketing

Unit 3

History and Geography


© 2005 John Wiley & Sons

PPT 1-1
Historical Perspective in
Global Business
• History and Contemporary Behaviors.
• History is Subjective
• Fist Opium War (1839-1842)
• Manifest Destiny
– Was accepted as the basis for US foreign policy during much of the 19th and 20th
century. Manifest Destiny meant that American were a chosen people ordained by
God to create a model society.
– It referred to the territorial expansion of the US from the Atlantic to the Pacific.
• Monroe Doctrine as protection for Latin America from European
colonization and the intervention of Europe in the governments of the
Western Hemisphere

International Markeitng by Sana-ur-Rehman PPT 1-2


History Is Subjective
• History from whose viewpoint?
• Historical events always are viewed from one’s own
biases and self reference criteria (SRC), and thus,
what is recorded by one historian may not be what
another records, especially if the historians are
from different cultures.
• India-Pak history has impact on bilateral trade

International Markeitng by Sana-ur-Rehman PPT 1-3


International Markeitng by Sana-ur-Rehman PPT 1-4
Geography and Global
Markets
• Geography
– Study of Earth’s Surface, Climate, Continents,
Countries, People, Industries, & Resources.
• Climate and Topography
– Altitude, Humidity, Temperature extremes
• With in a single National market climate might be
significantly diverse requiring major adjustments.

International Markeitng by Sana-ur-Rehman PPT 1-5


International Markeitng by Sana-ur-Rehman PPT 1-6
International Markeitng by Sana-ur-Rehman PPT 1-7
• Social Responsibility & Environment
Management
– China is the world’s top polluter in the world
– China has 16 of the world’s 20 most polluted
cites.
– Greenhouse Gases
– Sustainable development
• Resources
• Dynamics of Global Population Trends
– Rural/Urban Migration

International Markeitng by Sana-ur-Rehman PPT 1-8


International Markeitng by Sana-ur-Rehman PPT 1-9
International Markeitng by Sana-ur-Rehman PPT 1-10
International Markeitng by Sana-ur-Rehman PPT 1-11
International Markeitng by Sana-ur-Rehman PPT 1-12
World Trade Routs

International Markeitng by Sana-ur-Rehman PPT 1-13


International Markeitng by Sana-ur-Rehman PPT 1-14
Absolute poverty
• Absolute poverty is experienced when people lack the
basic necessities for survival: proper shelter, clean
water, adequate food, medicines and clothing. From a
measurement perspective, absolute poverty is usually
defined as having an income below a fixed threshold.
• That threshold will typically represent the cost of a
basket of very basic goods and services or some caloric
equivalent. For example, target of the 2030 Agenda uses
the PPP equivalent of US$1.25 per day (US$1.90 in
2015 prices) as the threshold

International Markeitng by Sana-ur-Rehman PPT 1-15


• Landlocked Developing Countries
• Landlocked countries have no territorial
access to the seas, limited border
crossings and transit dependence. To
consult the list of LLDCs, see
http://unohrlls.org/about-lldcs/country-
profiles/.

International Markeitng by Sana-ur-Rehman PPT 1-16


International Markeitng by Sana-ur-Rehman PPT 1-17
© 2005 John Wiley & Sons

PPT 1-18
• Patent
• An exclusive right granted for an invention.
Generally speaking, a patent provides the
patent owner with the right to decide how -
or whether - the invention can be used by
others. In exchange for this right, the
patent owner makes technical information
about the invention publicly available in
the published patent document.
International Markeitng by Sana-ur-Rehman PPT 1-19
• Copyright
• Copyright is a legal term used to describe
the rights that creators have over their
literary and artistic works. Works covered
by copyright range from books, music,
paintings, sculpture and films, to computer
programs, databases, advertisements,
maps and technical drawings.

International Markeitng by Sana-ur-Rehman PPT 1-20

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