Red Bull Aviators Virtual Experience Hypothetical Account Dataset

Account Name Account Address Decision Maker

Bar 13 9575 Shipley Court, Brooklyn NY 11201 Tim Young
Bar 14 8156 Lake View Street, New York, NY 10025 Debra Kroll
Bar 4 2930 Southern Street, New York NY 10005 Susana Huels
Bar 3 2285 Ladybug Drive, New York NY 10013 Vin Hudson
Bar 8 8735 Squaw Creek Drive, Brooklyn NY 11214 Juanita Wisozk
Bar 1 2131 Patterson Road, Brooklyn NY 11201 Dorothy Rizzo
Bar 5 2807 Geraldine Lane, New York NY 10004 Shanna Hettinger
Bar 10 102 Coffee Court, Bronx NY 10461 Holly Gaines
Bar 6 7778 Cherry Road, Bronx NY 10467 Roy McGlynn
Bar 12 7488 N. Marconi Ave, Brooklyn NY 11237 Jeffrey Akins
Bar 2 3685 Morningview Lane, New York NY 10013 Lawson Moore
Bar 11 44 W. Pheasant Street, Brooklyn NY 11233 Gary Brown
Bar 9 267 Third Road, New York NY 10034 Velma Riley
Bar 15 44 Madison Dr, New York NY 10032 Kelly Boyd
Bar 7 48 Winchester Avenue, New York NY 10024 Lorena Posacco
Nightclub 2 7061 Bishop St, Yonkers NY 10701 Raymond Heywin
Nightclub 10 596 Coffee St, Bronx NY 10472 Larry Alaimo
Nightclub 15 7217 Birch Hill Dr, New York NY 10009 Darnell Straughter
Nightclub 9 81 San Carlos Road, Bronx NY 10463 Dominique Johnson
Nightclub 7 640 Beechwood Dr, Bronx NY 10461 Juan Scott
Nightclub 12 9151 River St, Brooklyn NY 11230 Shaun Salvatore
Nightclub 5 7839 Elm St, Staten Island NY 10306 Lee Niemeyer
Nightclub 14 81 Crescent St, Brooklyn NY 11210 Maria Sawyer
Nightclub 6 429 Stonybrook Dr, Brooklyn NY 11203 Stephen Harris
Nightclub 1 77 Stillwater St, Brooklyn NY 11213 John Mackey
Nightclub 4 62 Lafayette Ave, Bronx NY 10462 Brooke Hayes
Nightclub 3 7223 Cedarwood Ave, Brooklyn NY 11221 Janie Roberson
Nightclub 13 424 Hall Ave, New York NY 10128 Annie Fuentes
Nightclub 8 9453 N. Wagon Lane, Brooklyn NY 11237 Kurt Issacs
Nightclub 11 92 Princess St, New York NY 10033 Carlos Moya
Event Venue 11 419 E. Henry Ave, New York NY 10031 Carlos Jackson
Event Venue 2 815 2nd St, New York NY 10028 Craig Collins
Event Venue 5 21 Yukon St, Bronx NY 10451 Andre Mobley
Event Venue 10 9760 Taylor Dr, Brooklyn NY 11211 Joe Schimke
Event Venue 7 65 Lower River Ave, Bronx NY 10465 Thomas Stewart
Event Venue 13 2 Rock Maple Ave, New York NY 10029 Shameka West
Event Venue 15 174 Del Monte St, Brooklyn NY 11224 Anna Grey
Event Venue 9 8388 Gonzales St, Brooklyn NY 11228 Danielle Tomas
Event Venue 6 18 N. Woodland Ave, New York NY 10025 Ray Hernandez
Event Venue 14 9577 Nicolls Ave, Staten Island NY 10312 Kevin Fleming
Event Venue 3 9875 Franklin Rd, Brooklyn NY 11223 Donna Lam
Event Venue 8 8680 Alderwood St, New York NY 10032 Henry Lange
Event Venue 12 8083 8th St, Brooklyn NY 11209 Russell Wallace
Event Venue 4 601 Bank Ave, Brooklyn NY 11218 Teresa Vasbinder
Event Venue 1 7184 Center Court, Brooklyn NY 11208 Richard Breaux
Restaurant 5 402 Bridgeton Lane, Bronx NY 10468 Bill Callahan
Restaurant 12 240 W. Manhattan St, Bronx NY 10462 Mel Berkowitz
Restaurant 6 6 E. Nichols Ave, New York NY 10027 Anthony Brooks
Restaurant 10 267 Randall Mill Dr, New York NY 10033 Kathy Rogers
Restaurant 3 9132 Redwood Rd, Bronx NY 10466 Christopher Evans
Restaurant 14 48 S. Brandywine St, New York NY 10002 Deshaun Fletcher
Restaurant 7 323 North Edgewood St, Bronx NY 10457 Charlotte Leroux
Restaurant 9 861 Gonzales Lane, Bronx NY 10472 Mia Ang
Restaurant 1 9848 Linden St, New York NY 10011 Dan Hill
Restaurant 15 5 Tallwood St, Brooklyn NY 11233 Kari Lenz
Restaurant 2 805 South Pilgrim Court, Brooklyn NY 11225 Javier George
Restaurant 13 62 Lower River Road, Staten Island, NY 10306 Debra Martin
Restaurant 4 3 Warren Drive, New York NY 10040 Julie Ross
Restaurant 11 12 Lees Creek St, Brooklyn NY 11211 Rita Varga
Restaurant 8 484 Thorne St, New York NY 10128 Nina Coulter
 Product Lines Marketing / Promotion Programs
Phone Number Account Type Regular Sugar Free Yellow Edition Cooler?
(876) 653-1727 Bar Yes Yes Yes Yes
(628) 832-4986 Bar Yes Yes Yes Yes
(491) 505-6064 Bar Yes Yes Yes Yes
(952) 952-5573 Bar Yes Yes Yes Yes
(305) 531-1310 Bar Yes Yes Yes Yes
(880) 283-6803 Bar Yes Yes Yes Yes
(412) 570-0596 Bar Yes Yes No Yes
(277) 456-4626 Bar Yes Yes No Yes
(594) 807-4187 Bar Yes Yes Yes No
(313) 417-8968 Bar Yes No No No
(711) 426-7350 Bar Yes Yes Yes No
(459) 968-9453 Bar Yes No No No
(697) 543-0310 Bar Yes No No No
(220) 929-0797 Bar Yes Yes No No
(678) 294-8103 Bar Yes No No No
(571) 843-1746 Club Yes Yes Yes Yes
(242) 869-1226 Club Yes Yes Yes Yes
(680) 628-4625 Club Yes Yes Yes Yes
(336) 448-7026 Club Yes Yes Yes Yes
(357) 532-0838 Club Yes Yes Yes Yes
(691) 657-1498 Club Yes Yes Yes Yes
(920) 451-3973 Club Yes Yes Yes Yes
(881) 243-5276 Club Yes Yes Yes Yes
(258) 948-7479 Club Yes Yes Yes No
(831) 581-1892 Club Yes Yes Yes No
(247) 999-3394 Club Yes Yes Yes No
(924) 516-6566 Club Yes Yes Yes No
(462) 693-6254 Club Yes Yes No No
(454) 903-5770 Club Yes No No No
(485) 453-8693 Club Yes No No No
(201) 363-0653 Hotel Yes Yes Yes Yes
(828) 840-2736 Hotel Yes Yes Yes Yes
(597) 701-9429 Hotel Yes Yes Yes No
(936) 816-9148 Hotel Yes No No No
(381) 643-1230 Hotel Yes Yes Yes No
(488) 656-0761 Hotel Yes Yes Yes No
(980) 437-1451 Hotel Yes Yes Yes No
(459) 261-2301 Hotel Yes Yes Yes No
(609) 345-8163 Hotel Yes Yes Yes No
(650) 848-8284 Hotel Yes Yes Yes No
(931) 618-9558 Hotel Yes Yes Yes No
(293) 473-1512 Hotel Yes Yes No No
(237) 890-0247 Hotel Yes No No No
(261) 690-0303 Hotel Yes No No No
(685) 981-8556 Hotel Yes No No No
(617) 419-7996 Restaurant Yes Yes No Yes
(967) 547-1542 Restaurant Yes Yes No Yes
(349) 801-7566 Restaurant Yes Yes No Yes
(939) 738-6471 Restaurant Yes Yes No Yes
(831) 406-6300 Restaurant Yes Yes No Yes
(845) 304-6511 Restaurant Yes Yes No Yes
(784) 634-6873 Restaurant Yes Yes No Yes
(253) 861-1301 Restaurant Yes Yes No Yes
(248) 450-0797 Restaurant Yes Yes No No
(886) 554-5339 Restaurant Yes Yes No No
(964) 214-3742 Restaurant Yes Yes No No
(743) 960-6716 Restaurant Yes Yes No No
(778) 387-0744 Restaurant Yes Yes No No
(754) 696-3109 Restaurant Yes No No No
(938) 752-9381 Restaurant Yes No No No
Marketing / Promotion Programs Sales Volume (cases)
Digital screen? Menu inclusion? Posters? 2017 2018 2019 2020 2021
Yes Yes Yes 24 1797 3548 3668 8592
Yes Yes Yes 861 1314 1810 6510 9271
Yes Yes Yes 906 1251 2897 4499 9428
Yes Yes Yes 1209 1534 1634 4302 9768
No Yes No 1581 4799 6582 9024 9759
Yes Yes Yes 1982 5388 7063 7208 9093
Yes Yes Yes 1421 1893 2722 4410 5873
No Yes No 1530 1620 2027 4881 6002
Yes Yes No 2341 6105 7777 7891 8758
No No No 1532 2678 4068 4278 5382
Yes Yes Yes 2786 3804 4121 6210 6909
No No No 7555 6551 5188 3436 2359
No Yes No 9766 8049 5556 5202 2373
No No No 9058 4839 4776 4024 369
No Yes No 9252 8499 991 448 211
Yes Yes No 138 286 6750 8254 8656
Yes Yes Yes 376 889 4373 6803 7578
Yes No No 431 6231 7478 8039 8271
Yes Yes Yes 488 5535 5775 7661 9206
Yes Yes Yes 742 3751 4423 8733 9909
Yes Yes Yes 1038 3615 3712 5819 9589
Yes Yes Yes 1092 3140 4123 4366 9482
No No No 1290 4033 6956 7929 8834
No Yes Yes 2541 3794 3984 8803 9338
No Yes No 2519 3938 5190 8203 8780
No Yes Yes 3297 4866 4928 8451 9585
No Yes Yes 8873 8484 7883 7499 6592
No No No 8891 5952 5914 5405 4031
No Yes Yes 7703 6957 3898 1857 1512
No Yes Yes 7840 5804 4259 4243 907
No No No 128 416 747 1028 6357
No Yes No 299 657 6238 8922 9081
No Yes No 870 2428 7386 8835 9766
No Yes No 576 2628 3612 5066 5156
No Yes No 1082 3353 6351 8550 9272
No No No 1263 2517 8042 8222 9686
No No No 1014 2254 4534 6796 7730
No Yes No 1357 4189 5407 6233 9681
No Yes No 1497 1768 2804 5718 9822
No No No 1032 3919 4466 5568 6476
No Yes No 1323 4963 6292 6728 8202
No Yes No 9791 9610 7534 5080 4936
No No No 8034 6541 3311 3254 2687
No Yes No 8466 4079 2797 2245 1696
No Yes No 8156 1245 791 338 44
No Yes No 73 3485 4592 5143 8100
Yes Yes No 209 621 3098 7118 8433
No Yes No 238 1235 1822 7074 8207
Yes Yes No 570 1322 7279 8443 9571
No Yes No 700 5721 6247 8495 9236
No Yes No 712 4182 6087 7494 8599
No Yes No 1368 3447 4535 5476 9983
Yes Yes No 1779 2124 2844 6877 9570
No No No 3501 7079 7438 7443 9225
No No No 2390 2415 3461 3850 4657
No No No 3916 4218 5072 5201 7588
No No No 6309 6227 5123 4968 3857
No No No 9773 9179 8390 8256 3815
Yes No No 6156 6110 5791 1759 969
Yes No No 8331 7667 5952 1998 375
 CAGR = (end/start)^(1/number of years) - 1
CAGR
224%
61% Field: 2017 and Field: CAGR appear highly
60% correlated.
52%
44%
250%
36%
33% 200%

31% 150%
30% 100%

CAGR
29% 50%
20%
0%
-21%
-50%
-25%
-47% -100%
0 2000 4000 6000
2017 8000 10000 12
-53%
129%
82%
81%
80% '2020' and 'CAGR' appear to form a cluster
68% with 3 outliers.
56% 250%
54% 200%
47%
150%
30%
100%
28%
CAGR

50%
24%
-6% 0%

-15% -50%
-28% -100%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 1
-35%
118% 2020
98%
62%
55%
54%
50%
50% Field: 2020 and Field: 2021 appear highly
48% correlated.
46%
12000
44%
10000

8000
2021

6000
 Field: 2020 and Field: 2021 appear highly
correlated.
12000

44% 10000
-13% 8000
-20%

2021
6000
-27%
-65% 4000
156% 2000
109%
0
103% 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 100
76% 2020
68%
65%
49%
40%
21%
This chart isn’t available in your version of Excel.
14%
14% Editing this shape or saving this workbook into a different file format
-9% will permanently break the chart.
-17%
-31%
-46%
GR appear highly '2021' and 'CAGR' appear to form a cluster
d. with 1 outlier.
250%
200%
150%
100%
CAGR 50%
0%
-50%
-100%
0 2000 4000 6000 8000 10000 12000
2021
700 8000 10000 12000

r to form a cluster
iers. Field: 2017 and Field: 2018 appear highly
correlated.
12000

10000

8000
2018

6000

4000

2000
000 6000 7000 8000 9000 10000 0
0 2000 4000 6000 8000 10000 12000
0
2017

21 appear highly 2017 and 2021 appear to cluster into 2

. groups.
12000

10000

8000
2021

6000
21 appear highly 2017 and 2021 appear to cluster into 2
. groups.
12000

10000

8000

2021
6000

4000

2000

0 6000 7000 8000 9000 10000 0

0 2000 4000 6000 8000 10000 12000
2017

f Excel.

k into a different file format

'Bar 13'
10000
9000
8000
7000
6000
5000
4000
Bar 13

3000
2000
1000
0
s r r e r e n ? ? ? ? 7 8 9 0 1 R
es ke be yp la re o er n n rs 1 1 1 2 2 G
ddr Ma um t T egu r F Editi ool cree usio ste 20 20 20 20 20 CA
n R ga C l s cl Po
t A ion e N ou Su llow ta in
oun cis on Acc e i gi enu
c e h Y
Ac D P D M

Account Name
luster '2017'
12000
10000
8000
6000
4000
2017

2000
0
3 3 5 2 9 2 9 5 1 3 1 0 5 4 2 5 0 7 5 4
a r 1 Bar Bar ar 1 Bar lub lub lub lub ub 1 ue 1 ue 1 ue 1 ue 1 ue 1 ant nt 1 ant nt 1 ant
B B tc tc tc tc cl n n n n n ur ra ur ra ur
i gh igh igh igh ght t Ve t Ve t Ve t Ve t Ve sta tau sta tau sta
N N N N N i n n n n n R e es R e es R e
e e e e e R R
10000 12000 Ev Ev Ev Ev Ev
Account Name

highly

10000 12000

into 2
into 2

10000 12000

7 8 9 0 1 R
01 201 201 202 202 AG
C
Account Type Decision Maker Sum of 2017
Bar Velma Riley 9766
Lorena Posacco 9252
Kelly Boyd 9058
Gary Brown 7555
Lawson Moore 2786
Roy McGlynn 2341
Dorothy Rizzo 1982
Juanita Wisozk 1581
Jeffrey Akins 1532
Holly Gaines 1530
Shanna Hettinger 1421
Vin Hudson 1209
Susana Huels 906
Debra Kroll 861
Tim Young 24
Bar Result 51804
Club Annie Fuentes 8891
Janie Roberson 8873
Carlos Moya 7840
Kurt Issacs 7703
Brooke Hayes 3297
Stephen Harris 2541
John Mackey 2519
Maria Sawyer 1290
Lee Niemeyer 1092
Shaun Salvatore 1038
Juan Scott 742
Dominique Johnson 488
Darnell Straughter 431
Larry Alaimo 376
Raymond Heywin 138
Club Result 47259
Hotel Henry Lange 9791
Teresa Vasbinder 8466
Richard Breaux 8156
Russell Wallace 8034
Ray Hernandez 1497
Danielle Tomas 1357
Donna Lam 1323
Shameka West 1263
Thomas Stewart 1082
Kevin Fleming 1032
Anna Grey 1014
 Andre Mobley 870
Joe Schimke 576
Craig Collins 299
Carlos Jackson 128
Hotel Result 44888
Restaurant Julie Ross 9773
Nina Coulter 8331
Debra Martin 6309
Rita Varga 6156
Javier George 3916
Dan Hill 3501
Kari Lenz 2390
Mia Ang 1779
Charlotte Leroux 1368
Deshaun Fletcher 712
Christopher Evans 700
Kathy Rogers 570
Anthony Brooks 238
Mel Berkowitz 209
Bill Callahan 73
Restaurant Result 46025
Total Result 189976
Sum of 2020 Cooler?
Yellow Edition No Yes Total Result '2020' by 'Yellow Edition' and 'Coole
No 78351 65411 143762
Yes 103707 102765 206472 No
Total Result 182058 168176 350234

Yellow Edition
Yes

Total Result

0 0 0 0 0 0 0 0
000 000 000 000 000 000 000
2 4 6 8 10 12 14 1
2020

Yes Cooler? No
ellow Edition' and 'Cooler?'

00 00
0
00
0
00
0
00
0
00
0
00
0
00
0
00
0
60 80 0 0 0 0 0 0
10 12 14 16 18 20
2020

Yes Cooler? No
Cooler? Sum of 2017
No 168791 'Cooler?': No accounts for the majority of
Yes 21185 '2017'.
Total Result 189976
ority of
Posters? Sum of 2019
No 217296 'Posters?': No accounts for the majority of
Yes 71153 '2019'.
Total Result 288449
ority of
Yellow Edition No
For 'Yellow Edition: No', 'Account Type':
Account Type Sum of 2018 Restaurant has noticeably higher '2018'.
Restaurant 65032
Restaurant
Bar 34129
Hotel 24103 Bar

Account Type
Club 18713
Total Result 141977 Hotel

Club

Total Result

0 20000 40000 60000 80000 100000 120000 140000 160000

2018
Type':
2018'.

20000 140000 160000

Posters? No
For 'Posters?: No', 'Account Type': Restau-
Account Type Sum of 2020 rant and Hotel have noticeably higher '2020'.
Restaurant 89595
Restaurant
Hotel 82583
Bar 39184 Hotel

Account Type
Club 37830
Total Result 249192 Bar

Club

Total Result

0 50000 100000 150000 200000 250000 300000

2020
Restau-
er '2020'.

0 250000 300000