Scribd
Upload
37 views

Task 9 Product Mix

The document discusses the product mix of Apple Inc. including its dimensions of width and length. It defines product mix, width and length. It then provides a table showing Apple's various product lines as examples of its width and the total number of individual products as its length.

Uploaded by

Manish Sharma
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
37 views

Task 9 Product Mix

The document discusses the product mix of Apple Inc. including its dimensions of width and length. It defines product mix, width and length. It then provides a table showing Apple's various product lines as examples of its width and the total number of individual products as its length.

Uploaded by

Manish Sharma
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

NAME – MANISH BHUPAL SHARMA

DESIGNATION – RESEARCH AND BUSINESS DEVELOPMENT ASSOCIATE

COLLEGE – ROHIDAS PATIL INSTITUTE OF MANAGEMENT STUDIES

FY.MMS - 2022082

COMPANY NAME – PRAEDICO GLOBAL RESEARCH PVT.LTD

ASSIGNMENT NO.9 – PRODUCT MIX OF APPLE INC.

INTRODUCTION –

Product mix, also known as product assortment or product portfolio, refers to the complete set of
products and/or services offered by a firm. A product mix consists of product lines, which are
associated items that consumers tend to use together or think of as similar products or services.

OBJECTIVE –

To study about Product Mix of an Apple company in respect to product width and product
length.
DIMENSIONS OF A PRODUCT MIX –

 WIDTH

Width, also known as breadth, refers to the number of product lines offered by a company. For
example, Kellogg’s product lines consist of: (1) Ready-to-eat cereal, (2) Pastries and breakfast
snacks, (3) Crackers and cookies, and (4) Frozen/Organic/Natural goods.

 LENGTH

Length refers to the total number of products in a firm’s product mix. For example, consider a
car company with two car product lines (3-series and 5-series). Within each product line series
are three types of cars. In this example, the product length of the company would be six.

Apple Inc.
Product Width

Mac iPad iPhone Watch Air Pods TV


MacBook iPhone Apple
Air
iPad Pro 14 Pro Watch Ulra Air Pods Apple
Product
Pro TV 4k Length
iPhone Apple
MacBook Watch
Pro 13 iPad Air 14 Apple
Series 8 Air Pods
TV+
MacBook iPhone Apple
Pro 14 iPad 13 Watch SE Air Pods
Max
iPhone
iPad Mini SE

You might also like