The Psychology of Tsismis A Phenomenological Study About Housewives' Gossip Engagement
The Psychology of Tsismis A Phenomenological Study About Housewives' Gossip Engagement
Recommended citation:
Suing, N., Gorospe, J., Labto, L., Pinca, J.P., Tomas, R. (2024). The psychology of tsismis: a phenomenological
study about housewives’ gossip engagement. Journal of Interdisciplinary Perspectives, 2(5), 37-46.
https://doi.org/10.5281/zenodo.10886357
Abstract. The act of gossiping, or "pakikipagtsismisan," is often observed in Filipino culture and pervasive
throughout its society. This study explores the psychology of "tsismis" through the perspectives of
housewives in selected areas of the National Capital Region (NCR) of the Philippines. Its aim is to
investigate the phenomenon of "pakikipagtsismisan" within the Filipino community, particularly among
housewives. The study also seeks to understand the motivations of participants for engaging in this
activity, as well as the potential advantages and disadvantages they derive from it. A qualitative research
design, specifically a phenomenological approach, was employed to explore this phenomenon. Semi-
structured interviews were conducted with 11 participants until saturation was reached. Thematic analysis
was used to analyze the gathered data, revealing several themes that addressed the research questions
posed by the study. "Tsismis" was found to be deeply ingrained in Filipino culture for these housewives,
serving various purposes for them individually. Some participants viewed it as a form of entertainment, a
source of information, a means of connecting with others, and even as a defense mechanism. Additionally,
the results indicated that "tsismis" significantly impacts the well-being of these housewives.
1.0 Introduction
If you want to know about the latest happenings, all you have to do is keep your ears open, and Filipinos
will be talking about it.
Filipinos are well-known to be sociable people. Most of them are not shy about interacting with others, be it
through face-to-face communication or digital means. It is not surprising that this sociability extends to how
they engage with others in conversations, or what they call “pakikipagkuwentuhan” or exchanging stories.
Pakikipagkuwentuhan is typically a way of recounting events and talking about them with other people. However,
when Filipinos exchange stories, they are also open—or at least expecting—the possibility of gossip to make
their way into the conversation (Tan, 2016).
Gossiping, or the act of “pakikipag-tsismisan” in Filipino terms, has always been a part of the culture in the
Philippines. According to the Philippine Entertainment Portal (2022), gossiping and gossipers have played a
significant part in Philippine society since before the arrival of the Spaniards. The phenomena may or may not
have descended from the pre-colonial “umalohokan” which referred to the town crier of the community.
Inevitably, these town criers were overshadowed by the Spanish government, which means that stories that did
not directly come from the Spaniards were considered “tsismis”—the Spanish term for gossip.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
In the present, gossiping has been prevalent in the Filipino culture as seen in the majority of the respondents of
Philstar Global’s (2009) inbox question where they stated that gossiping is the Filipinos’ favorite pastime
activity. One may see one or two, or even clusters of people, chitchatting in front of a sari-sari store, or a house,
or maybe in offices and even public places. These scenarios are usually seen—and sometimes, typical—in
Filipino communities. Meaning to say, Filipinos are very social creatures and gossiping is only among the many
ways they communicate with each other.
Relative to this, it is important to mention that gossiping is more often connoted in a negative light. However,
various studies showed that there is more than one form of gossiping—which includes positive gossip.
According to Miller (2019), the majority of gossip focuses on sharing information about who did what with
whom. Meanwhile, Fox (2001) defined gossip as “the process of informally communicating value-laden
information about members of a social setting.” With these definitions, gossiping is not entirely negative or
positive. Thus, for this study, the researchers opted to view gossiping in a neutral light.
Marites, an old name turned local internet meme, and a slang term for gossipers—or tsismosas, which have been
characterized as information gatekeepers, determining whether to communicate or conceal information about
others (Foster, 2006). It’s hard not to know about her in the Philippines, especially if you spend a significant
amount of time using the internet. Every Filipino probably knows a Marites in their life or has encountered one.
Whether it be a family member, a neighbor, or a colleague, gossipers can be seen in any place and at any time.
With this thought, one may wonder why in most cases, gossipers can be observed to appear almost always
around the neighborhood. It brings ideas that these gossipers may have more means of engaging in social
communities, which is why it is more often associated with individuals who are often seen at home—hence, in
relation to housewives.
This research aims to study the phenomena of gossiping within the Filipino community and its ties to its
members—in particular, among the housewives. The study attempts to know the reasons for the participants to
engage in gossip or pakikipagtsismis. In addition, the researchers also seek to see the advantages and
disadvantages of engaging in the said activity. The researchers are particularly interested in this topic as it is a
long-standing phenomenon seen in many circumstances and stages in life. It has been witnessed throughout
Filipino society again and again with a lack of understanding as to why they happen so often. Furthermore,
most studies in regards to the phenomena are from international sources, and may not apply to the Filipinos due
to differences in cultural norms and practices. This stands to reason that despite the prevalence of the
phenomena throughout history and in everyday life, little to no studies are conducted within the country that
are up to date on the current social status of the Philippines. Conclusively, exposure to what the majority may
term the “Marites culture” yields curiosity and awakens the inner Marites in them.
2.0 Methodology
2.1 Research Design
The researchers employed phenomenological research, an approach that is beneficial in describing the
experiences of an individual (Prakash Srivastava, 2021). Since this study's primary aim was to explore and
comprehend the phenomenon of gossiping in the Filipino community, this method was best suited because it
focuses on people, experiences, and phenomena.
Participants were chosen based on the following criteria for this study: a) The participants must be Filipino
housewives residing in the National Capital Region (NCR) who can speak the Filipino language, b) Participants
must gather in a certain place where researchers can sense the amount of gossip that is probably happening, c)
To fit the pre-determined criterion, the participants must be self-proclaimed (optional) and/or observed by
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multiple people (two or more) in the community to frequently engage in gossip or “pakikipag-tsismisan”, d)
According to previous studies, there is no specific age for the participants who often engage in gossip (Regala
and Gorospe, 2015). As a result, the participants must be between the ages of 20 and 40, according to the
researcher's preference, e) Participants must have a life partner or significant other, as well as children or
someone they consider as their child, f) Participants must be unemployed or self-employed, and g) housewives
who are working must be working from home without a formal job or an employer.
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researchers used code names to refer to them in the paper for anonymity. Audio recordings, photographs, and
hard copies of the transcripts were obtained along with the written consent form and instrument paper,
including participant feedback, which will be maintained and accessible only to the researchers. Before, during,
and even after the study, participants have the chance to access further information, as well as their answers to
the questions in the study. The participants were also given the researchers’ phone numbers and email
addresses. Participants can contact the researchers if they have any questions or concerns regarding the study.
The researchers took care to limit any harm to the participants by ensuring that they understood the statements
included in the informed consent form, determining whether they had any objections to participating in the
study prior to the session, and emphasizing their ability to withdraw at any point of the study if they anticipate
any negative consequences as a result of their participation, and/or they feel reluctant to participate any longer.
To move forward in the theme of ‘tsismis is part of Filipino culture’, there were five clustered themes that have
been identified. The first one, the nature of tsismis, is seen as a positive and negative aspect that has already been
attached to the word tsismis. The participants acknowledge that the word tsismis does not only pertain to the
negative aspect but has also some positive aspects. In accordance with this, according to Beck (2014), a study
published in the late October issue of Personality and Social Psychology Bulletin, people profit from gossip as
well. Not only because a timely piece of information could save people from being exploited, but also because
understanding others can also help people evaluate themselves. Additionally, Ro (2018) stated that most of the
gossip is positive or neutral, rather than bad. According to one prominent study of British talk, only 3-4% of the
gossip samples were malevolent.
The next clustered theme talks about the false information that the participants are experiencing when they
engage in gossip or “pakikipag-tsismisan”. This could be further supported by Gallego (2022) who states that
"tsismis" or "tsismosas" (a common term used to refer to those who indulge in tsismis) are frequently thought to
be liars and people who make up stories or, if the narrative is true, embellish specific portions of it. In short,
tsismis is a blend of truth and deception. Gossip is when you take rumors, those unsubstantiated pieces of
information—and share them, perhaps disseminating "false news" (Anander, 2022).
Third, the passing of information is also seen as attached to the word tsismis. The majority of the participants have
stated that the word “tsismis” comes from person to person spreading personal or private affairs of others or
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someone who repeats stories about other people. Daskal (2014) stated that being social creatures, humans
naturally engage in "pakikipag-tsismisan," or the act of gossiping, which is a type of communication through the
sharing of information and stories.
Next, the fourth clustered theme pertains to easy ways to obtain gossip. Participants see gossip as available access
everywhere they go. And, as mentioned by Maresca (2020), one of the things that distinguish Filipinos is that
they spend long hours chit-chatting or, in Filipino, indulging in kuwentuhan. Filipinos are gregarious people who
prefer to be extroverts rather than introverts. They grow up in house compounds where the entire extended
family lives and people come and go throughout the day, with the typical Filipino invitation of "halika,
kuwentuhan tayo" (‘come in, let's talk’). This explains why most of these housewives can readily access or acquire
tsismis just by leaving their front door or minding their own business.
Moreover, the researchers were able to identify themes that intermingle with each other. These themes include a
couple of clustered themes under ‘tsismis is part of the Filipino culture’, and clustered themes under ‘engaging in
tsismis is a source of entertainment and pastime,’ ‘tsismis is a means to get close to others and share sentiment and
resources,’ ‘too much tsismis wastes people’s productivity and time,’ ‘tsismis is used as defense mechanism,’ and lastly,
‘being subjected to tsismis hurt people’s feelings and reputation.’
In acquiring information, according to participants, gossip can be a way to gather information and be informed
about the world we live in or about a particular person. Gossip used as a method for vicarious learning can help
people understand the world and alter their behavior without having first-hand experience. In addition, it has
been suggested that gossip is a sort of "social grooming" that is unique to humans and is similar to physical
grooming practiced by other primates to help individuals create close relationships and trust (Jolly and Chang,
2021).
Further, under the first theme is the life experiences of the participants. Most of the participants’ responses ranged
from gossiping about their or others’ current life situations. Contrary to popular belief, gossip plays a crucial
part in assisting us in getting to know ourselves and adjusting to our environment, noting that while some
gossip may be harmful at times, most of it is said in good faith (Levine, 2015). These housewives share
sentiments, share information with the people they trust, and seek validation through pakikipag-tsismisan. The
knowledge obtained makes a person aware of their social surroundings and their role within (Martinescu et al.,
2014).
Moving on, in the theme of ‘engaging in tsismis is a source of entertainment and pastime’, four clustered themes were
identified: fun and entertainment, boredom, hobby or pastime, and interest in topics. To elaborate, forms of
entertainment, hobby, and/or to stave off boredom are clustered themes that tend to show up together or followed
by others. Furthermore, another clustered theme that showed up under the theme is the participants’ interest in
the (topics) issues being discussed during gossip or pakikipag-tsismisan. According to Hartung and Renner (2013),
gossip or pakikipagtsimismisan appears to serve predominantly for entertainment purposes. It is a great way to
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kill boredom and a source of entertainment since people involved in gossip are interested in the topics that are
being discussed.
Theme 3: Tsismis is a Means to Get Close to Others and Share Sentiment and Resources
Figure 3. Tsismis is a means to get close to others and share sentiment and resources
The following clustered themes appear to show a reason for these housewives to engage in tsismis, and an
advantage that these housewives receive from this engagement. Under the main theme of ‘tsismis is a means to get
close to others and share sentiment and resources,’ several clustered themes that support the main theme have been
identified. Several participants are said to engage in tsismis as a form of “pakikisama”. Aside from this, engaging
in tsismis also serves to form bonds and reconnect these housewives with people. As stated by the participants, gossip
or “pakikipag-tsismisan” drives social bonds that can strengthen ties and reconnection with other people.
Jolly and Chang (2021) stated that vicarious learning is aided by social information obtained through gossip,
which directly influences future behavior and impression formation. Simultaneously, conversation partners start
to influence one another, form roughly comparable impressions, and build strong social bonds. This supports
the clustered theme that gossip allows the participants to form bonds or relationships and have a connection
with the people they engage with.
In contrast, the opposite side of forming bonds and a healthy interpersonal relationship with others is how these
housewives shared that they are getting affected for people who are close to them whenever these people become the
subject of gossip. Moreover, the next thematic clusters that were identified within this theme is gossiping about
financial matters or issues relating to money and family matters. These specific clusters include whether the person
on the topic is financially stable and/or has issues relating to lending money (utang) and topics that focus on
their family affairs. To support this, statements from participants showed that among life experiences, financial
and family matters show up fairly frequently regarding the common issues and the housewives’ sentiments
discussed in gossiping or tsismis. Furthermore, according to Foster (2004), gossip can be a process of forming
bonds with people. It can signal a desire to deepen a relationship and thus play an essential role in the formation
of new friendships. Concerning this, when intimacy exists in gossip type of topics discussed, there could be a
difference when compared to people they are not close with (Deangelis et al., 2012).
Giving way to the clustered theme of social ties (Ibang Tao, Hindi Ibang Tao), this explains how participants verify
the information they hear from others based on their relationship to the people who they engage with in
gossiping or “pakikipag-tsismisan”. Relating to this, having multiple sources as a clustered theme shows the
participants’ reason for engaging in gossip to verify the truthfulness of tsismis. According to Tegan (2023), a
trusted source is unbiased and supported by facts. It should be written by or coming from a reliable individual
or group. By having multiple sources, the participants in the study are examining the credibility of tsismis
depending on how they know the other person.
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Theme 4: Too Much Tsismis Wastes People’s Productivity and Time
In contrast to the advantages of gossip engagement that were shared by the participants, the disadvantages of
gossip engagement or pakikipagtsismisan are shown in the clustered theme stating too much tsismis wastes people’s
productivity and time. The first clustered theme that perfectly fits under this is distraction, in which, the
participants’ responses show that gossiping can sometimes distract them from things that they should be doing.
According to Nekvapil (2021), gossip can be a massive distraction because by focusing on what people presume
others are 'doing wrong’—as in most cases of gossiping—they avoid having to examine areas in their own lives
that may require some scrutiny. This means that engaging in gossip too much may also prove to be a hindrance
in our daily lives.
Another clustered theme that appeared related to distraction, particularly, how these housewives avoid being
distracted by gossip, is the clustered theme of allocation of time for tsismis. This, in particular, pertains to how the
participants divide their time for tsismis apart from their duties at home. Additionally, the clustered theme
answering another research problem is shown by the participants’ admission of being affected by tsismis. The
participants were all hesitant at first and they kept on rejecting the notion that they are affected by tsismis,
however, in the end, they verbally admitted to it and some even shared their personal stories.
As stated by Khamis (2018), some people engage in gossip to serve their own interests at the expense of others.
This is an example of 'bad' gossip, and the responses of participants regarding this type of gossip reflect the
disadvantages that gossip has on them. Moreover, according to Dr. Ottilia Brown in an interview with Khamis
(2018), to further one's own interests, gossip can be used to reap from others' misfortunes or circumstances and
turn it against them when they are most vulnerable. This prevalent unfavorable habit can be utilized as a
bullying strategy when gossip or tsismis circulate inside families, workplaces, or more generally, on social
media.
Next, there were three thematic clusters under the theme of ‘tsismis is used as defense mechanism.’ First is denial, or
how participants deny that they’re being affected by tsismis. Aside from denial, tsismis also causes feelings of
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isolation and insecurity. Participants have expressed feelings of insecurity, which leads to feelings of isolation—
both from others and from themselves. Lastly, under this theme, tsismis creates anxiety.
Defense mechanisms are ways for individuals to protect themselves from excessive hurtful feelings, motives, or
ideas (Kreitler and Kreitler, 2004). There are different common defense mechanisms and one of the typical types
is denial—this type of defense mechanism happens when someone refuses to accept reality and/or facts. Some
participants have also demonstrated a type of defense mechanism called regression which is a way of how
individuals escape an anxious-triggering scenario (Holland, 2022). From the answers of the participants, tsismis
leads to feelings of insecurity, isolation, and anxiousness—at the same time, tsismis is also used by them as a
defense mechanism to protect themselves from immoderate emotions, drives, and thoughts.
Moving forward to the last theme that the researchers derived from the responses of the 11 participants, five
clustered themes were constructed, mainly: creating or prolonging conflict, expression of hurt and negative feelings,
revenge, ruining reputation, and admitting being the subject of tsismis. All these clusters are under the theme of ‘being
subjected to tsismis hurt people’s feelings and reputation’.
One disadvantage seen from pakikipag-tsismisan through the lenses of the participants is how tsismis creates and
prolongs the conflict. With this, participants have shared their expressions of hurt and negative feelings.
Furthermore, the last three clustered themes are somewhat interconnected with each other. Participants admit
being the subject of tsismis and with this comes the thought of revenge and ruining other people’s reputations.
As seen by the responses of the participants in the interview, being subjected to tsismis hurt their feelings and
reputation and this leads to conflict, negative feelings, revenge, and ruining someone’s reputation. Through the
lenses of these housewives, it has now become clearer why tsismis gained its negative connotation or why
Filipinos often assume that tsismis and tsismosas are both negative things.
All the themes, together with the supporting thematic clusters that were derived from the responses of the
participants from the study emphasize how profound their perspective is in sharing their thoughts about
matters revolving around tsismis. This serves as a tool for the researchers to know more about the psychology of
tsismis through the lenses of these 11 housewives based on their gossip engagement and personal experiences.
4.0 Conclusion
The following are the salient findings of this study:
a. It was found in this study that tsismis has been deeply rooted in these housewives—as a culture with
both positive and negative aspects. Tsismis played an important role in the lives of the participants and
is now used by them as a tool to share sentiments and resources with others.
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b. In addition, it has been so prevalent that these housewives regarded tsismis as a great entertainment and
pastime source. Tsismis has also become a means for them to get close to others and share sentiments
and resources.
c. Furthermore, this study found that tsismis has both advantages and disadvantages in the intrapersonal
and interpersonal lives of these eleven (11) participants when they engage in gossip or pakikipag-
tsismisan. Tsismis, like a spectrum, can provide benefits (such as how participants form bonds and make
new friends through gossip) and drawbacks (such as how tsismis can cause problems that lead to the
end of a relationship with other people). Relatively, it has been shown that tsismis can also be used as
these housewives’ defense mechanism, especially when they are being subjected to tsismis which may
hurt people’s feelings and reputation, particularly their own.
This study has contributed to the understanding of the psychology of ‘tsismis’ and housewives' gossip
engagement. As the research progressed, a few areas emerged as potential future research areas. The
recommendations are as follows:
a. The settings for this study took place in the individuals' homes, and most of the gossip and stories that
spread around the neighborhood revolved around their personal lives. Because more details can be
learned from gossip in different settings, it is advised that future research be conducted in different
locations, such as offices. This environment could provide a way to add to or contrast the diverse sorts
of gossip that take place in various contexts.
b. As this study is primarily focused on housewives and their individual experiences with gossip
engagement, particularly, since housewives only include females, research about other gender groups
should also be investigated. It is also beneficial to investigate how different genders—such as men's
perspectives or people within the LGBTQIA+’s experiences—have contributed to our understanding
of tsismis.
c. Upon conducting the study, the researchers found that gossip may vary depending on a person's social
standing or geographic location. Most of the participants also come from working-class and middle-
class backgrounds only. Most frequently, their personal problems, debt, and family are the main subjects
of their pakikipag-tsismisan. Examining and studying gossip contexts on different economic statuses,
power, and hierarchical levels will be worthwhile.
d. Since the researchers were only able to conduct one session with each participant, the data gathered was
limited to what they were able to attain on the same day. Conducting two or more sessions of interviews
with the participants may provide more data relevant to the study surrounding tsismis. Dividing the
questions into multiple sessions with a focus on each specific objective of the study could enable
participants to further analyze and accurately share their experiences with the researchers.
e. Researchers focused on and provided a basis relating to housewives' involvement in gossip. Thus, the
researchers recommend studying other individuals’ potential involvement, perception, and engagement
in gossip or pakikipagtsismisan to better provide more context and understanding of the psychology
of tsismis. Other inputs from members of the community and/or household members can prove to be
beneficial to the understanding of the phenomena.
f. As a qualitative study, the researchers have been unable to reach more individuals for data due to time
and location constraints. Thus, the researchers recommend conducting a study leaning towards a
quantitative approach in studying the phenomenon of gossip or tsismis, and other psychological
variables related to the impact of tsismis on individuals, groups, or communities.
6.0 Funding
This work received no specific grant from any funding agency.
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7.0 Conflict of Interests
The authors declare no conflicts of interest about the publication of this paper.
8.0 Acknowledgment
The authors extend their appreciation to everyone who played a role directly or indirectly in aiding them to
complete their studies and providing motivation during the months it took to piece together.
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