04 Activity 1
04 Activity 1
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CASE STUDY
Jebea Educational App is a brainchild of Jess and Bea Conrador. They gave up their teaching positions in
a public school to set up a technopreneurial venture. As former computer teachers, they knew that
teaching students about technology is important, especially the marginalized kids. In six (6) months, they
have created Jebea, an online application that teaches kids how to read and do simple arithmetic and
basic science to elementary students. It was nothing too fancy; it was simple to use and effective. The
Department of Education tapped them to provide Philippine elementary schools with a platform of
Jebea that is playable on a desktop, which will be used in select science schools. It was a success, and
more investors, mostly big schools here and abroad, asked for their product.
Not long after, a student, who was using a tablet, complained that a particular video appeared on the
screen when it accessed a certain lesson in science. The video showed a dummy that looked like a boy
asking the user to do several tasks which are downright dangerous. The technopreneurs dismissed the
incident and said it was just a glitch and a virus infected their system.
Days went by, and news broke out in Singapore that an eight (8) year old girl attempted suicide by
ingesting 12 pills of paracetamol. The Singaporean authorities investigated it and found out that the girl
was watching the same video reported in the Philippines, which appeared on the Jebea application. The
Department of Information and Communications Technology, the Department of Science and
Technology, and the Department of Education conducted a thorough investigation. The results were
identical to Singapore, and it was traced to Jebea. Further investigations concluded that the Jebea App
was attacked by a hacker, trying to sabotage the couple’s enterprise. The hacker asked for a fee, and if
they did not comply with its demand, it would bring the enterprise in a bad light. The couple fought back
but failed to inform the authorities and tried to handle it themselves. The hacker then embedded the
video into the application.
The government charged the couple and then shut down the application.
1. What could have been done by the owners of Jebea to prevent the situation from happening?
2. How can SWOT, TOWS, and PESTEL analyses address the threats that occurred on Jebea?
3. Think of one (1) technopreneurial enterprise that gives prime value to the safety of its client’s
purchases, data, and privacy. How do you think the technopreneurial enterprise protects its clients’
information?