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MBA - SEM IV - Strategic Management - Course Syllabus

This document outlines a course on strategic management. The course aims to help students understand strategic planning and execution by analyzing case studies and developing their own strategies. It includes details on course objectives, outcomes, topics, resources, assessment methods, and general instructions for students.

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Mandeep Kumar
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103 views

MBA - SEM IV - Strategic Management - Course Syllabus

This document outlines a course on strategic management. The course aims to help students understand strategic planning and execution by analyzing case studies and developing their own strategies. It includes details on course objectives, outcomes, topics, resources, assessment methods, and general instructions for students.

Uploaded by

Mandeep Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Course Title Strategic Management Credits 3

Course
MGT 512 Course category GM L-T-P-S-C 2-0-0-1-3
Code
Version 1.1 Approval Details
A Post Graduate Program in Management gets completed only after understanding how to craft and
deploy strategy. This course will encompass various aspects of strategic planning and execution. This
course requires students to utilize their prior knowledge on various managerial aspects learnt, skills,
and competencies to identify any strategic approach behind the failure and success of corporations
and businesses, evaluate obvious strategic planning, understanding different components of strategic
Course
intents and formulating their own strategies for corporations. This course will be done with the help
Description
of a discussion of case studies largely that had been used by reputed global and Indian Institutions.
Business Case Identification and writing down the strategic management of the functional, business,
and corporate level strategies will be an integral part of imbibing basic concepts of Strategic
Management and Connecting them with real-time scenario of Strategic Planning and Execution in
Business Entities around us.
1. To enable students to identify the presence or absence of strategy in various practical cases
and scenarios.
Course 2. To think strategically for problem-solving and meet the objectives and to analyze
strategically competitions and Industries.
Objective 3. To incorporate Values and Ethics while formulating and executing Strategy.
4.To plan and present a Strategy.
5.To simulate and emulate the plan and analyze results.
Upon completion of this course, the students will be able to:
1. Identify the vision and mission’s role in designing strategy along with the knowledge
of strength, weakness, opportunities, and threats of the organisation for effective
decision-making. (M1, M2)
2. Apply how companies can use functional level strategies and business level strategies
to increase its efficiency, quality, Innovation, and customer responsiveness (M3, M4)
Course 3. Develop corporate strategies that companies require to compete in the global
Outcome marketplace. (M5)

4. Make use of knowledge of how organizational design requires strategic managers to


select the right combination of organizational structure, control, and culture. (M6)

5. Examine the reasons for companies pursuing different kinds of global expansion
strategies, and the role of control systems to implement them effectively (M7)

6.

CO, PO and PSO Mapping


PO PO- PO- PO- PO- PO- PO- PO- PO- PO PO- PO- PSO- PSO- PSO-
CO
-1 2 3 4 5 6 7 8 9 -10 11 12 1 2 3
CO- 1 - - 1 - - - - - - - 2 - 2
3
1
CO- 3 1 - - 1 1 - - - - - - 2 - 2
2
CO- 3 - 2 - - - - - - - - - 2 1 2
3
CO- 3 - - - - - - - - - - - 2 1 2
4
CO- 3 2 - - - - - 1 - - - - 2 - 2
5
1: Weakly related, 2: Moderately related and 3: Strongly related

Outline Teaching Schedule


No. of
Unit Topics
Sessions
Introduction to Strategic Management
1 2

Internal and External Analysis to identify Strength, Weakness,


2 Opportunities and Threats 4

3 Functional Level Strategy 6


Business Level Strategy
4 6

5 Corporate level strategy 6


Implementation Strategy through organizational design and control
6 systems 3

7 Multidivisional structures for global expansion 3


Total Sessions 30
Recommended Resources
Essential readings:

1. Strategic Management: An Integrating Approach (Latest Edition) (by Charles W.L Hill &Gareth R. Jones
publisher: Southwestern). Latest edition, ISBN- 9788131518373
2. Competitive Strategy by Michael Porter, Free Press, 1998

Additional readings:

1. Mind of a Strategist – The Art of Japanese Business – Kenichi Ohmae


2. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant – Chan
Kim & Renee Mauborgne
3. Crafting and Executing Strategy; The Quest for Competitive Advantage – Arthur Thompson Jr, AJ
Strickland , John Gamble & Arun Jain
4. Leading the Revolution – Gary Hamel
5. Competing for the Future – Gary Hamel & CK Prahlad
6. Built to last – Jim Collins
7. Good to Great – Jim Collins

Additional Resources:

Recommended Journals
1. Journal of Business Strategy
2. Strategy + Business
3. The McKenzie Quarterly Useful research resources on internet British Library websites:
http://www.bl.uk/business.html - Business area of site http://blpc.pl.uk

Assessment Method (Mapped with COs)


Assessment Method
Mode of Assessment Marks Assigned
(Mapped with CO’s)
DSA (25)

Project 1/Assignment 1 10 CO1, CO2

Project 2/Assignment 2 15 CO3, CO4, CO5

Class Participation (25) 25 CO1-CO5

SEE 50 CO1-CO5

Total 100
General Instruction to Students
•
•

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