Department of Journalism and

Mass Communication

Syllabus

for

Bachelor of Journalism & Mass Communication

(Semester: I – VI)

Applicable to Admissions in 2020

DAV UNIVERSITY, JALANDHAR

 Contents
Page

 Brief information about Department 3

 Salient features of the Programme 3
 Courses of Study 4
 Syllabus- Bachelor of Journalism & Mass Communication 5
Brief information about Department

Department of Journalism & Mass Communication strives for excellence in media

education, training & research by upholding media work/study, values and the nobility
of the profession along with the multidisciplinary approach. Department envisages itself
to be a leader in media education producing media scholars, researchers and
professionals with global competencies, foresight, dynamism and value-laden
personalities. Its vibrating culture and creative ambience provides unique blend of
contemporary media knowledge, skills, innovativeness and sensitivity to social issues.

The department is fully dedicated to create a generation of media experts, professionals

and scholars who are distinct in their vision and bringing a new wave in media. It is
about blossoming the talent, nurturing the wisdom, sharpening the skills and developing
a passion for effectiveness. The Dept is hub of activities focussing at academic and
professional excellence and practical skills development and character building to
produce professionals who are epitome of fineness crowning jewels of media industry.

Salient features of the Programme

 Strong academic-industry interface

 Media lab and studio for providing exposure to apply knowledge
 Summer internships in industry
 Placement support
 Project work
 Proficiency in language skills
Courses of study

 B. A. Journalism & Mass Communication (BA JMC) - 3 years (6

semesters)

 Certificate courses- Six months

o Photo Journalism
o News Anchoring for Radio and TV
o Sports Journalism
Bachelor of Journalism & Mass Communication

Preamble

The syllabus of this course is designed to equip the students with an intellectual and
interdisciplinary approach that prepares them for the professional work. The learning
process aims to strike a balance between the theoretical and practical approach to the
field and enable the students to create, a foyer in the market of contention.

The programme aims to prepare students who will enter the world of media with a
critical perspective and analytical mind and with an introduction to various media
technologies and narratives. This course would enable student to pursue further studies
or careers in media related domains and production of films, documentaries, radio and
TV programmes. Depending on their individual interests, the students will find wide-
ranging openings in the media industry and associated domains.

The course strives to carve a niche for itself and envisions to be one of the most sought-
after courses of the DAV University. The overall goal is to realize not only the
professional but the intellectual and creative growth of the students and develop a
vibrant chord with the media industry.
Mission of the Program:
The primary mission of the program is to develop an understanding and knowledge of
Journalism and its various functions in society. Curriculum is developed at par with
UGC model curriculum and UNESCO model curriculum for Journalism. The primary
purpose is always to prepare students for employability in diverse area of Journalism
and Mass Communication. Therefore, the curriculum is developed with an industry-
based approach. The department of Journalism and Mass Communication aims at
providing scholarly instructions along with industry experiences. Excellence,
innovation, analytical ability, critical thinking are the core values which we endeavor to
imbibe among students.

Objectives:

 To develop a clear grasp of the key concepts of Journalism, Media and

Communication studies.
 To help understand the media dynamics with the help of contemporary theory
and to equip with students the analytical tools to study diverse media and
communication practices.
• To provide an exposure to various forms of mass communication and a hands-
on experience of media production.
• To develop critical and analytical abilities through case studies focused on
contemporary journalistic practices.
• To train students in latest media technologies and methods.
• To train students in conceptual and/or practical aspects of Television, Radio,
Photography and Documentary from script writing to post-production.
Program Learning Outcomes:
Students of Journalism and Mass communication will have the opportunities to learn
various skills required in the field of Journalism along with following specific
outcomes:
 Understand the key role played by the media in strengthen and development of
a democratic society.
 Recognize the techniques of print, electronic and digital and identify the
available positions in all areas of journalism.
 Ability to write news, articles, feature in detailed and accurate manner.
 Identify the journalistic ethics and responsibilities to report truth.
 Understand the challenges in industry and revenue model for digital/online
platforms.
 Create and publish content for designated media platforms.
 Identify the problems of a developing society like India and develop skills as
per the need of Indian society.
 Familiar with global media scenario and international news reporting
standards.
Duration
6 semesters (3 Academic Years)

Eligibility
Pass with 50% aggregate marks in 10+2 or equivalent (with English). 45% marks
for SC/ST students.
 Semester I

Course Type of
S. No. Course Title L T P Cr
Code Course

1 JMC 101A Introduction to Journalism C 4 0 0 4

2 JMC 102A Introduction to Journalism (Practical) C 0 0 4 2

3 JMC 104 Introduction to Media and Communication C 4 0 0 4

4 JMC 106 C 4 0 0 4
History of the Media

5 EVS 100 Environmental Studies AECC 4 0 0 4

ENG
6 Communication Skills AECC 3 0 0 3
151A

ENG
7 Communication Skills Practical AECC 0 0 2 1
152A

Total Cr 22

Semester II

S.No Course Type of

Course Title L T P Cr
. Code Course

1 JMC 105 Introduction to Print Journalism C 4 0 0 4

2 JMC 105A Introduction to Print Journalism (Practical) C 0 0 4 2

1 JMC 221 C 4 0 0 4
Introduction to Broadcast Media
4 JMC 107 Design and Graphics for Media C 4 0 0 4

5 JMC 108 Design and Graphics for Media (Practical) C 0 0 4 2

6 General Elective 6

Total
22
Credits
 General Elective (choose one)

GE-I

CSA106
GE-I 4 0 0 4
Web Designing

CSA109 Web Designing Laboratory GE-I 0 0 4 2

GE- II

ENG131A GE-II 5 1 0 6
Indian Writing

Second Year (Semester III)

Course Type of
S. No. Course Title L T P Cr
Code Course

C
1 Media and Indian Political 3 1 0 4
JMC 222 System

2 Photo Journalism 4 0 0 4
JMC 223 C
C 0 0 4 2
3 Photojournalism (Practical)
JMC 224

4 JMC 231 Development Communication C 4 0 0 4

5 JMC 235 Development Communication (Practical) C 0 0 2 1

Total
19
Credits

Department Specific Elective (choose one)

DSE-I

5 JMC 225 Radio Production DSE-I 2 0 0 2

6 JMC 226 Radio Production (Practical) DSE-I 0 0 4 2

 DSE- II

JMC 227 DSE-II 2 0 0 2

Documentary Production

JMC 228 DSE-II 0 0 4 2

Documentary Production Practical

Semester IV

Course Type of
S. No. Course Title L T P Cr
Code Course

Media Laws and Ethics

1 JMC 232 C 4 0 0 4

2 JMC 233 Media and Cultural Studies C 4 1 0 5

3 JMC301 Global Media and Politics C 4 1 0 5

4 JMC 324 C 3 0 0 3
TV and Video Production

5 JMC 325 Video Production (Practical)

0 0 6 3
Total
20
Credits

Third Year (Semester V)

Course Type of
S. No. Course Title L T P Cr
Code Course

1 JMC 321 Advertising: Concept and Principles C 3 1 0 4

2 JMC 323 Communication Research and Methods C 4 0 0 4

3 JMC 331 Introduction to Web Journalism C 4 0 0 4

4 JMC 331A Introduction to Web Journalism Practical C 0 0 4 2

 Total
18
Credits

Department Specific Elective (choose

one) DSE-I & DSE- II

4 JMC 319 Introduction to Film Studies GE-II 3 1 0 4

5 JMC 322 Media and Event Management GE-I 3 1 0 4

Semester VI

Course Type of
S. No. Course Title L T P Cr
Code Course

1 JMC 332 Public Relations and Corporate Comm. C 3 0 0 3

2 JMC 333 Media and Contemporary Issues C 3 1 0 4

3 JMC 334 Synopsis Presentation C 0 0 12 6

4 JMC 335 Industrial Training C 0 0 12 6

Total
19
Credits

C = Compulsory Course, E = Elective/ Optional Course, Cr = Credit, L = Lecture,

IL = Integrated Lecture, P = Practical
 Semester I

JMC 101A- Introduction to Journalism

Unit 1

News: meaning, definition, News Elements and Values ; The news process; Types
of News, Hard news vs. Soft news, Qualities and Responsibilities of a reporter.
Unit 2
Structure of a news story, Organizing a news story: 5W’s and 1H, Inverted
pyramid, News Beat, Journalistic jargon including dateline, credit line, byline,
print line, Flag, Masthead.

Unit 3
Sources of news, News Pool, Attribution, Problems in reporting, Criteria for news
worthiness, principles of news selection. News Agencies and their working.

Unit 4
Editorial Page and its importance, Editorial, Features and its types; Articles;
Difference between news stories, features and articles
Suggested Readings:
Flemming, Carole. Introduction to Journalism. Vistaar Publications, 2006.
Hilliard, Robert L. Writing for Television, Radio and New Media. Wadsworth, 2011.
Hohenberg, J. The Professional Journalist. Holt Rinehart & Winston. 1983.
Itule, Bruce D., Anderson, Douglas and Simon, James. News Writing and Reporting for Today’s
Media; McGraw Hill Publication, 2006.
Keeble, Richard and Reeves, Ian. The Newspaper’s Handbook; New York: Routledge
Publication, 2014.
Rodmann, George. Mass Media in a Changing World. McGraw Hill Higher Education, 2009.
Shrivastava, K.M. News Reporting and Editing. Sterling publisher. 2012.
Stein, M.L. et al. Newswriter’s Handbook: An Introduction to Journalism. Blackwell Publishing,
2006.

JMC102A- Introduction to Journalism (Practical)

1. Writing news stories

2. Writing features
3. Writing letters to the editor
4. Making a presentation and file on recent news coverage in light of concepts
(news values, structure of news, sources of news etc.) studied in theory
 JMC104 - Introduction to Media and Communication

Unit I
Communication: meaning, definition, functions, process and elements. 7Cs of
Communication, Barriers of Communication

Unit II
Types of Communication; Intra Personal Communication, Interpersonal
Communication, Group Communication, Mass Communication, Verbal, Non-Verbal
Communication & Body Language.

Unit III
Theories of Communication; Hypodermic Needle Theory, Two-step & Multi-step
Theory, Uses & Gratification Theory, Normative Theories of the Press- Authoritarian
theory, Libertarian theory, Social Responsibility theory, Soviet Communist theory.

Unit IV
Models of Communication; SMR, Dance Model, SMCR Model, Lasswell formula and
Braddock’s extension, Berlo’s Model, Osgood and Schramm’s Model, Newcomb’s
model, Gate Keeping Model, Mathematical Model of communication.

Suggested Readings:
Baran, Stanley and Davis, Dennis. Mass Communication Theory: Foundations, Ferment and Future.
Wadsworth Publishing Co Inc, 2014.
DeFleur, Melvin and Ball-Rokeach, Sandra. Theories of Mass Communication. Longman,1989.
DeFleur, Melvin. Mass Communication Theories. Pearson College Div. 2009.
McQuail, Denis. Mass Communication Theory. London: Sage, 2010.
Schramm, Wilbur. Process & Effects of Mass Communication. University of Illinois Press, 1953.
Williams, Kevin. Understanding Media Theory. Hodder Education, 2003
 JMC106- -History of the Media

Unit I
Origin and development of print media - Important events from history of Press in
United States and Britain including Penny Press and Yellow Journalism. Important
Personalities of Indian Journalism: James Augustus Hickey, Raja Ram Mohan Roy,
James Silk Buckingham, Mahatma Gandhi

Unit II
History of Press in India, National Freedom Movement and Indian Press; Emergency
and Post Emergency Era; History of prominent Indian Newspapers: The Tribune, The
Times of India, The Hindu, The Indian Express, The Statesman, Anand Bazar Patrika,
Punjab kesari, Dainik Jagran, Dainik Bhaskar, Ajit, Punjabi Tribune.

Unit III
History of Radio and television in India - History of AIR, Evolution of AIR
Programming; Privatization and FM Radio, Formation of Prasar Bharati, Doordarshan,
SITE. Community Radio and its evolution in India.

Unit IV
Indian Cinema - From Silent Era to the talkies; Cinema in later decades; Dadasaheb
Phalke. Latest Trends in Cinema.

Suggested Readings:
Bel, Bernard and Brouwer, Jan. Media and Mediation. Sage, 2005.
Briggs, Asa and Burke, Peter. Social History of Media: From Gutenberg to the Internet. Polity
Press , 2010.
French, David and Richards, Michael (Ed.) . Television in Contemporary Asia. Sage, 2000.
Jeffrey, Robin. India’s Newspaper Revolution: Capitalism, Politics and the Indian Language
Press. New Delhi: Oxford, 2003.
Parthasarthy, Rangaswami, Journalism in India from the Earliest to the Present Day. Sterling
Publishers, 1989.
 Semester II

JMC105 - Introduction to Print Journalism-II

Unit I

The Newspaper newsroom- Organizational setup of a newspaper, different departments

in newspaper organization with emphasis on Editorial department – Editor, News
editor, Reporters, Columnists, Freelancers, Photojournalists, Bureau Chief, Sub-editors,
Proof readers, etc.
Unit II
Covering news- working on beats; Covering of beats- crime, courts, health, education,
environment, agriculture, sports, weather, culture, Investigating and Interpretative
reporting. legislative and parliamentary, news agency reporting. Interviewing/Types of
news Interviewing: preparing for interview, conducting the interview.

Unit III
Editing- Principles of editing; Do’s and Don’ts of editing; Leads- Importance of leads,
Functions and types of leads; Headlines- importance, functions and types; Importance
of pictures, selection of news pictures

Unit IV
Editorial page: Structure, Editorials, Middles, Letters to the editor, Special articles,
Opinion pieces, Op-ed page; Week-end pullouts, Supplements, columns/columnists;
Style sheet.

Suggested Readings:

Bruce Itule and Douglas Anderson. News Writing and Reporting for Today’s Media. McGraw Hill Publication,
2006.
Chaturvedi, S.N. Dynamics of Journalism and Art of Editing; Cyber Tech Publications, 2007. Fred, Bender, John
R., Davenport, Lucinda, Drager, M Fedler. Reporting for the Media; Oxford University Press, 2004.
Floyd K. Baskette, Jack Z. Sissors and Brian S. Brooks. The Art of Editing. Allyn and Bacon Publication,
1991.
Keeble, Richard. The Newspaper’s Handbook; Routledge Publication, 2014.
Puri, M. The Art of Editing. Pragun Publication, 2006.
Rabindranath, Editing Principles and Practices. Regal Publications, 2014.
Stein, M.L. et al. Newswriter’s Handbook: An Introduction to Journalism. Blackwell Publishing, 2006.

JMC105A- Reporting and Editing for Print (Practical)

1. Coverage news stories from allotted beats /putting them on a board in a form of
tele news board.
2. Editing of stories
3. Exercises on writing different components of editorial page
 JMC221- Introduction to Broadcast Media

Unit I
Radio as a mass medium – Characteristics, Strength & weaknesses, Radio
technology, Types of Broadcast, AM & FM, Radio Waves, Analogue &
Digital, Microphones, Basics of Sound, Types of sound- Sync & Non-
Sync, Natural sound, Ambient Sound.

Unit II
Television as a mass medium; Broadcast Genres‐ Why am I the 'Idiot Box'?
‐ Debates, Issues and Concerns of Television Genre; Various Evolving
Contemporary Television genres: Drama, soap opera, comedy, reality
television, children's television, animation, prime time and day time.

Unit III
Writing and Editing Radio News - Elements of a Radio News Bulletins;
Working in a Radio News Room; editing news-based capsule; Public
Service Broadcasting- Public Service Model in India (Policy and laws)

Unit IV
Writing and Editing of Television news, Electronic News Gathering &
Electronic field Production; Visual Grammar, Television News Bulletins;
Basics of Editing for TV. News Script, Piece to camera.

Suggested Readings:
Allen, Robert C and Hill, Annette (Ed). The Television Reader. Routledge, 2004.
Chatterjee, P.C. Broadcasting in India. New Delhi: Sage. 1991.
Fleming, Carrol. The Radio Handbook; Routledge, 2002.
Shrivastava, K.M. Broadcast Journalism in the 21st Century. Sterling publisher,
2010. Zettl, Herbert. Television Production Handbook. Cengage Learning, 2014.

JMC107- Design and Graphics for Media

Unit I
MS office and applications; MS Word, Excel; Presentation Manager. Character
generation
Unit II
Basic elements and principles of Graphics, Design Lay-Out, Production. Typeface,
Kinds, Principles of Good Typography, Spacing, Measurement, Point System.
Unit III
Type Composition - Manual - Mechanical - Lino-Mono-Ludlow, Printing Methods
Letterpress, Cylinder, Gravure, Screen, Offset printing, Plate Making.
Unit IV
Adobe Photoshop, working with images, Basics of Adobe InDesign, Bitmap Graphics.

Suggested Readings:
Principles of Printing Technology- N. Ghosh
Art in Production- N.N. Sarkar
Newspaper & Magazine Layout- S.S. Kumar

JMC108- Design and Graphics for Media (Practical)

1. Word Processing-MS Office, MS Word, Other word processing programs

2 Basics of Adobe Photoshop, Adobe Indesign, Quark Xpress.
3 Scanning images. Editing pictures.
4. Working with images.
 Semester III

JMC 222 Media and Indian Political System

Unit 1

Impact of media on political system of India: Parliamentary / Legislative

reporting, Rajya Sabha and Lok Sabha Television, Tools of Communication for
political parties, strengths and weaknesses, Propaganda and lobbying, Paid News.

Unit 2

Constitution and Governance: Union & its territories, Citizenship, Fundamental

Rights & Duties, President & Vice President, Prime Minister, Council of
Ministers, Cabinet, Functions of Parliament.

Unit 3

Administrative Set-Up: Ministries of the government, Union Territories, Local

Govt., Municipalities, Panchayats. Election Commission, Electoral Reforms,
Reservation of seats, General Elections. Four pillars of democracy.

Unit 4

Indian Politics: Major national and regional parties in India and their changing
trends. Political Ideologies: Liberalism, Socialism, Marxism, Fascism,
Gandhism, Feminism

Suggested Readings:

Foundations of Politics by Andrew Heywood (Mac Millan Foundation)

State & Politics in India edited by Parth Chatterjee, (Oxford University Press)

Betrayal of Indian Democracy by M B Chande (Atlantic Publishers), India-

2000 Om Heritage by Bhartiya Vidya Bhawan’s series of Publications.

Our Parliament by Subash Kashyap, National Book Trust

 JMC 223 - Photojournalism

Unit I
History of Photography, Definition and origin of Photography, The birth of Camera
and its evolution, Modernization of Photography and its use in Mass Media Invention
of Digital Photography.

Unit II
Camera Components – Shutter Speed, Aperture, Focal Length. Cameras – SLR, TLR,
DSLR, Large Format, Polaroid. Camera mounts- Tripods, Monopods, Lenses: Normal,
Zoom, Telephoto, Wide Angle, Fish Eye, Lighting: different types, Natural lighting
and Artificial Lighting, Essentials of Good Photography, Framing, Rule of Thirds,
Depth of Field.

Unit III
Photography and Photojournalism: News Photography, Sports Photography, Nature
photography, Portrait photography, Fashion photography and advertisement
photography, Types of Shots, Angles & Composition, Qualities of a Good Photo
Journalist, Photo Features and Caption Writing, Candid, Ethical Aspects of Photo
Journalism.

Unit IV
Editing, Photo editing software: Adobe Photoshop Elements, Photoshop CC (Creative
Cloud) Correcting imperfect images: Picture orientation, Cropping, Levels, Altering
brightness and contrast, Red eye. Glossary of Photography.

Suggested Readings:

Digital Photographer’s Handbook – Tom

The Photography - Graham Clarke,
Creative Photography Work Book - John Hedgecoe’s,
Photography - Bill Apton
Camera Lucida: Reflections on Photography- Roland BarthesOn Photography- Susan Sontag
The Man, The Image & The World: A Retrospective- Henri Cartier-Bresson
Basic Photography- Michael Langford.
All about Photography by Ashok Dilwali, National Book trust , Year of Publication:2010 New
Delhi.
Practical photography by O.P. SHARMA HPB/FC, 14 March 2003.
The Photographer's Guide to Light by Freeman John Collins & Brown, 2005.
 JMC 224 Photojournalism (Practical)

Making a file of self-clicked photos on different fields: Portrait, Studio

photography, Commercial/advertisement photography, Sports, Slow- & fast-
moving objects, Landscape, Architecture, Night photography, Children’s, Nature-
Animal and Birds, Product, Fashion.
Making a photo essay.
 JMC 231 Development Communication

Unit I
Development- Concept, Process, Definition & Meaning, Historical background in India,
Third World Context, Models of development: Eastern, Western and Gandhian Model.

Unit II
Development communication: Concept and Approaches; Paradigms of development:
Dominant paradigm, dependency, alternative paradigm; Development communication
approaches, diffusion of innovation, empathy, magic multiplier, bottom up and trickle-
down approach.

Unit III
Role and performance of each media-comparative study of pre and post liberalization
eras; Role of each medium- print, radio, TV, video, traditional media; Strategies for
designing messages for print Community radio and development Television programmes
for rural India (Krishi Darshan)

Unit IV
Using new media technologies for development; Cyber media and development – e-
governance, e-choupal, national knowledge network, ICT for development
narrowcasting; Critical appraisal of mainstream media’s reportage on rural Problems and
issues.

Suggested Readings:
Belmont, C. A. Technology Communication Behaviour. New Delhi : Wordsworth Publication, 2001.
Dharmarajan, Shivani. NGOs as Prime Movers. New Delhi: Kanishka Publication, 2007. Ghosh and
Pramanik. Panchayat System in India. New Delhi: Kanishka Publication, 2007.
Harris, R.J. Pulitzer's Gold: Behind the Prize For Public Service Journalism. Columbia : University of
Missouri Press, 2007.
Kumar, Anil. Mass Media and Development Issues. Varanasi : BhartiPrakashan Upadhyay , 2007.
Melkote, Srinivas R and Steeves, H. Leslie. Communication for Development in The Third World.
Sage Publications, 2001.
Ninan, S. Headlines from the Heartland: Reinventing the Hindi Public Sphere. Los Angeles: Sage
Publications,2007.
Rogers, Everett M. Communication and Development- Critical Perspective. New Delhi: Sage, 2000
Schramm, Wilbur. Mass Media and National Development- The Role Of Information In Developing
Countries. UNESCO/ Stanford University Press, 1964.
Thussu, Daya. Media on The Move: Global Flow and Contra Flow. London: Routledge, 2006. UNDP :
Human Development Report. New Delhi: Oxford University Press, 2014.
World Bank: World Development Report. New Delhi: Oxford University Press, 2014. Media &
Development: M.R. Dua & V.S. Gupta
 JMC 235- Development Communication (Practical)

Field visits, Assignments related to communication for development with peoples,

agricultural and environmental related topics/issues and News coverage related to
development.
 JMC 225 -Radio Production

Unit 1
Broadcast Formats; Public service advertisements, Jingles, Radio magazine, Interview,
Talk Show, Discussion, Feature, Documentary; Broadcast Production Techniques.
Unit 2
Working of a Production Control Room & Studio: Types and functions, acoustics, input
and output chain, studio console: recording and mixing.
Unit 3
Stages of Radio Production; Pre-Production (Idea, research, Radio script); Production–
Creative use of Sound; Listening, Recording, using archived sounds, (execution,
requisites, challenges)
Unit 4
Post-Production, Editing, Creative use of Sound Editing; Personnel in Production
process – Role and Responsibilities

Suggested Readings:
Aspinall, R. Radio Production, Paris: UNESCO, 1971 Flemming, C.
The Radio Handbook. London: Routledge, 2002
Ford, Meg. Radio Broadcast. On Demand Publishing, LLC-Create Space, 2013.
Gilmurray, B. The Media Student's Guide to Radio Production. UK: Mightier Pen Pub, 2010. Keith, M.
Radio Production, Art & Science. London: Focal Press, 1990.
McLeish, Robert. Techniques of Radio Production, London: Focal Press, 2005.
Siegel, E.H. Creative Radio Production. London: Focal Press. 1992.

JMC226-Radio Production (Practical)

1. Coming up with ideas for various Radio formats and writing scripts for the
same.
2. Producing different formats of radio(At least 3 per student)
 JMC 227-Documentary Production

Unit 1
Understanding the Documentary-Introduction to Realism debate, Observational and
Verite documentary; Introduction to Shooting styles;
Unit 2
Introduction to Editing styles; Structure and scripting the documentary
Unit 3
Documentary Production-Pre-Production, Researching for documentary: Library,
Archives, location, life stories, ethnography;

Unit 4
Writing a concept: telling a story; Treatment; Writing a proposal and budgeting
Suggested Readings:

Bernard, Sheila. Documentary Storytelling: Creative Non-fiction on Screen. Taylor & Francis
Ltd, 2010
Das, Trisha. How to Write a Documentary Script. Public Service Broadcasting Trust, 2007.
Musser, Charles. “Documentary” in Geoffrey Nowell Smith ed The Oxford History of World
Cinema. Oxford University Press: 1996.
Renov, Michael. Theorizing Documentary AFI Film Readers. New York and London:
Routledge: 1993.

JMC228-Documentary Production Practical

1. Coming up with ideas for documentary making

2. Shooting a documentary (5-6 minutes) and editing it –Group activity

 Semester IV

JMC 232- Media Laws and Ethics

Unit-1
Freedom of speech and expression (Article 19(1) (a) and Article 19(1)(2); Defamation-
Libel and slander; Issues of privacy; Right to Information; Intellectual Property Rights,
Vernacular Press Act, Gagging Act. Copyright Act (India)

Unit 2
Press, Law, Society & Democracy, Constitutional Safeguards to Freedom of Press,
Press Commissions & their Recommendations: Press Council of India. NBA guidelines,
Contempt of Court, Press Council Act, Official Secret Act.

Unit 3
Sec 67 of IT Act 2000 and 292 IPC, Indecent representation of Women (Prohibition)
Act, 1986 and rules 1987, The Sexual Harassment of women at workplace (Prevention,
Prohibition and redressal Act, 2013; PCPNDT Act 1994.

Unit 4
Ethics, Self-Regulation by Media & Freedom of Expression, Code of Conduct: AIR,
TV and Cable, Press Commissions & their Recommendations, Press Council Act,
Social Responsibility of Press.
Suggested Readings:

Thakurta, Paranjoy Guha, Media Ethics, Oxford University Press, 2009

Basu, D. D. Law of the Press. Lexis-Nexis India, 2010.
Iyer, Vekat, Mass Media Laws and Regulations in India. Singapore: Asian Media Information
and Communication Centre, 2000.
Kaur, Raminder and Mazzarella, William. Censorship in South Asia: Cultural Regulation from
Sedition to Seduction. Routledge India, 2012. Thakurta, Paranjoy Guha. Media Ethics. Oxford
University Press, 2009
Padhy, K.S. Legislative Privileges and Freedom of Press. Dominant Publishers and Distributors,
2012.
Raghvan, Vikram. Communication Law in India. Lexis Nexis Publication, 2007
Sarat, Austin. Where Law Meets Popular Culture (ed.). The University of Alabama Press, 2011
Sawant, Justice P.B. Advertising Law and Ethics. Universal Law Publishing Co Ltd, 2002.
 JMC 233 - Media and Cultural Studies

Unit I
Culture- Mass Culture, Popular Culture, Folk Culture; Media and Culture; Critical
Theories Frankfurt School: The Culture Industry- Enlightenment as Mass Deception

Unit II
Cultural Imperialism, Culture, Ideology, and Hegemony: The Ruling Class and the
Ruling Ideas, The Concept of “Ideology”, Political economy of mass
communication and A propaganda model, cultural identities and media
representation

Unit III
The Politics of Representation: Representation of nation, class, caste and gender issues
in Media, Texts and signs in media and culture, production and consumption of media
and culture, Subcultures, Audiences in media and cultural studies

Unit IV
Media and Technologies- Folk Media as a form of Mass Culture, New Media and
Cultural forms; Demassification, Media convergence and participatory culture,
Suggested Readings:

Durham, M. G., & Kellner, D. M. (Eds.). (2012). Media and cultural studies: Keyworks. John
Wiley & Sons.
Baran, Stanley and Davis, Denis. Mass Communication Theory. Wadsworth Publishing Co Inc,
2014.
McLuhan, Marshal. Understanding Media: The Extensions of Man. Taylor & Francis Ltd, 2005.
McQuail, Denis. Mass Communication Theory. London; Sage, 2010.
Rayner, Philip et al. Ed. Media Studies: An Essential Introduction. Routledge, 2001.
Stevenson, Nick. Media Cultures. Sage, 2002.
Storey, John. Cultural Theory and Popular Culture: An Introduction. Pearson Longman, 2009.
 JMC 301-Global Media & Politics
Unit I
Media and Super Power Rivalry, Communication Debates: Unequal Development & Third
World Concerns, North-South and Rich Poor Divide, NWICO, Mc Bride Commission and
its recommendations.
Unit II
Global Conflict and Global Media-World Wars and Media Coverage post 1990: Rise of Al-
Jazeera, The Gulf Wars: CNN’s satellite transmission, embedded journalism, 9/11 and its
implications for media.
Unit III
Introduction to major news agencies: Reuters, AP, AFP, Xinhua. Global Media
Conglomerates: AT &T, Walt Disney, CMCSA, Twenty First Century Fox; Misinformation
and information war, Role of Media in promoting humanity and peace, Market forces and
Media Global Technology
Unit IV
Introduction to main International Newspapers: Wall Street Journal/ Tabloid of UK, Dawn,
Jung, The New York Times, The Guardian. Major international television channels:
WION, BBC, CNN, AL JAZEERA, RT. Major International Radio channels: BBC, Voice
of America, AIR

Suggested Readings:

Artz, Lee and Yahya R. Kamalipor. The Globalization of Corporate Media Hegemony. New York Press,
2003.
Hussain, Zahida and Ray, Vanita Ray. Media and Communications in The Third World Countries.
Gyan Publications, 2007
Stuart, Allan and Zelizer, Barbie. Journalism after 9/11. Taylor and FrancisPublication,2012. Stuart, Allan
and Zelizer, Barbie. Reporting War: Journalism in War Time, Routledge Publication, 2004.
Thussu, DayaKishan. International Communication: Continuity and Change. Oxford University
Press, 2003.
Thussu, DayaKishan. War And The Media: Reporting Conflict 24x7.Sage Publications, 2003.
Yadava, J.S, Politics of news, Concept Publishing and Co.1984.
Yahya, R. Kamalipour and Snow, Nancy. War, Media and Propaganda-A Global Perspective.
Rowman and Littlefield Publishing Group, 2004.
 JMC324- TV and Video Production

Unit –I
Introduction to camera, Parts of video camera and their functions, Types of
Cameras, other equipment, depth of field and aperture control, Lenses– functions
and its types. Compositions –different types of shots, camera angles and camera
movements, Aesthetics in visual communication, subject – camera relationship.

Unit –II
Lights and its properties, different types of lights, other tools used in lighting
– diffusers, reflectors, cutters and gels. Basic lighting techniques, accessories
used in lighting

Unit III
Audio fundamentals, various audio elements in video programmes – lip
synchronized sound, voice music, ambience, sound effects, Types of
microphones, Use of audio mixers for recording and editing of sound, different
audio equipment for studio and location recording.

Unit IV
Developing Programme briefs (Objectives, Contents, Duration etc), Researching
the topic, Programme Resources, Style and format, structuring the programme,
Storyboard and Script Designing, Script Layout.

Reference Books
Handbook of Television Production – Herbert Zettl
Television Field production and reporting – Fred Shook
Writing and Producing Television news – Eric. K.Gormly
Television Production – Gerald Millerson
Media Writing: Samuelson
Modern Radio Production: Carl Hansman Donnel. Broadcast Technology: Srivastava
 JMC325- Video Production (Practical)
Camera Operation; Cameras controls, shooting techniques. Lighting techniques, rules
& principles of quality lighting, creative use of back-lighting, Placement of lights &
lighting equipment and sets both on location/studio. Operation of audio recording
equipment, Creative use of sound effects & music tracts.

Post-production editing. Familiarizes with: Story treatment, Scripts, Story boards,

Budgets, Floor plan, sets, make-up, costume, Jewelry, Lights, Audio, Graphic
Rehearsals, Shooting schedules, Post-Production editing
Project Work – to be assigned by the course teacher based on students’ area of
interest.
 Semester V

JMC 321 Advertising: Concepts and Principles

Unit I
Introduction to Advertising, Meaning, Definition and functions, Origin and
development, Growth of advertisement in India, Benefits of advertising: To Seller,
Buyer & Media. David Oglivy 7 commandments of advertising.
Unit II
Advertising Objectives, Place of Advertising in Marketing mix, AIDA formula,
DAGMAR Model, Ethics in Advertising, Apex Bodies in Advertising, DAVP and
Bureau of outreach communication, AAAI, ASCI and their codes.
Unit III
Advertising media, Types of Advertising- Commercial & Non-commercial, Product &
Consumer, Classified, Display and Display Classified, Retail & Wholesale, Regional,
National & Co-operative, Govt. advertising, Comparative advertising.
Unit IV
Advertising Agency- Structure and Functions Nation and International advertisement
agency, Media scheduling and planning, Role & Effects of Advertising, Advertising &
Society, Public service advertising, advertising campaign, advertising as a tool of
communication.
Suggested Readings:
Malcolm Gladwell. The Tipping Point: How Little Things Can Make a Big Difference. Little, Brown
Book Group, 2002.
Ogilvy, David. Ogilvy on Advertising. RHUS; 1st Vintage Books, 1985.
Ogilvy, David. Confessions of an Advertising Man. Southbank Publishing, 2011.
Ogilvy, David. Unpublished David Oglivy. Hachette Book Publishing, 2015.
Ries, Al and Trout, Jack. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the
Overcrowded Marketplace. Business Book Summaries, 2014.
 JMC323-Communication Research and Methods

Unit I

Introduction to Media Research, Definition, Role and Function, Research

Designs, Processing & Analysis of data, Basic and Applied Research, Steps of
Research, Hypothesis, Review of Literature. Findings, Report Writing.
Unit II

Survey; Meaning, Concept, Planning, Organizing & Conducting survey, Public

Opinion and Readership Survey. Basic methods of Media Research; Qualitative,
Quantitative, Content Analysis, Survey Method, Observation Methods,
Experimental Studies, Case Studies, Historical research.

Unit III

Sampling; Need for Sampling, Sampling Methods, Representativeness of the

Samples, Sampling Error, Tools of data collection: Primary and Secondary Data
Questionnaire, Questionnaire, Schedule, Interview, Case study, Observation,
Surveys, Online Polls, Published work.
Unit IV

Measuring Impact, Evaluation, Monitoring, and Feedback, Data Analysis

Techniques; Coding and Tabulation, Non-Statistical Methods (Descriptive and
Historical); Writing Citations, Bibliography; Writing the research report

Suggested Readings:

Berger, Arthur Asa. Media Research Techniques. Sage Publications, 1998. Bertrand, Ina and
Hughes, Peter. Media Research Methods; Audiences, Institutions, Texts. New York; Palgrave, 2005.
Croteau, David and Hoynes, William. Media/Society: Industries, Images and Audiences, Forge Press
(For Case Studies) Amazon,2002.
Fiske, John. Introduction to Communication Studies, Routledge Publications,1982.
Kothari, C.R. Research Methodology: Methods and Techniques. New Age International Ltd. Publishers, 2004.
Wimmer, Roger, D and Dominick, Joseph,R. Mass Media Research, Thomson Wadsworth, 2006.
 JMC 331- Introduction to Web Journalism
Unit I
Defining new media, terminologies and their meanings – Digital media, new media,
online media et al.; Communication and Information technology, Computer- Mediated-
Communication (CMC); Information Super Highway,

Unit 2
Internet- its Beginnings and Protocols, World Wide Web, Web browsers and
bookmarking, URL, Search Engine working, Hyperlinking, RSS, Social networking,
Podcast, OTT, Artificial Intelligence, Pop-ups

Unit 3
Introduction to web journalism - features of web journalism - Approaches to web
journalism, Features & Articles on the Web, interviewing on the Web, Linear and Non-
linear writing, Writing Techniques, Linking, Multimedia, Storytelling structures;
Visual and Content Design Website planning and visual design, Content strategy and
Audience Analysis, Brief history of Blogging, Creating and Promoting a Blog

Unit 4
Networked Journalism, Alternative Journalism; Activism and New Media, Networked
Society, Online Communities, Digitization of Journalism Authorship and what it means
in a digital age, Piracy, Copyright, Open Source, Digital archives, New Media and
Ethics
Suggested Readings:

Goldsmith, Jack, and Tim Wu. Who Controls the Internet? Illusions of Borderless World. US: Oxford
University Press, 2006.
Lev Manovich. “What is New Media?” In The Language of New Media. Cambridge: MIT Press, 2001.
O’Reilly, Tim. What Is Web 2.0: Design Patterns and Business Models For The Next Generations
Software. Oreilly.com, retrieved from http://oreilly.com/web2/archive/whatis web-20.html, 2005.
Siapera, Eugenia. Understanding New Media. Sage, 2011.
Vincent Miller. Understanding Digital Culture. Sage Publications, 2011.
Garrand, Timothy. Writing for Multimedia and the Web: A Practical Guide to Content Development for
Interactive Media. CRC Press, 2006.
 JMC331A- Introduction to Web Journalism Practical

1. Analysis of any one form of computer mediated communication

2. Making a presentation on (content) analysis of social media (in light of it being used as
a mass medium or interpersonal medium)
3. Writing content on online media/blogs.
 JMC 319-Introduction to Film Studies

Unit I
Language of Cinema; Focus on Visual Language: Shot, Scene, Mise-en-scene, Deep Focus,
Continuity, Editing, Montage, Genre. Five C's of cinematography, Development of Classical
Hollywood Cinema.
Unit II
Indian Cinema, Early Cinema and the Studio Era, 1950s-Cinema and the Nation. Contribution of
prominent Indian Film Directors in Indian Cinema: Raj Kapoor, Guru Dutt, Mehboob Khan, Satyajit
Ray, Govind Nihalani, Aparna Sen, Budh Devdas Gupta, Adoor Gopalakrishnan, Shyam Benegal,
Unit III
Major Film Waves around the world, Introduction to Feminism, Auteur Theory-Film Authorship with
special focus on Satyajit Ray or Akira Kurusawa
Unit IV
Introduction to FTII and SRFTI. Film appreciation, Film Review and Film Criticism; New Trends in
Indian Cinema, Changing trends in Punjabi Cinema.
Suggested Readings
Haywood, S.Cinema Studies, The Key Concepts (3rd ed.):,London: Routledge,2001
Monaco, J. How to Read a Film. New York: OUP, 2000
Neal, S. Genre and Contemporary Hollywood(ed.). London: BFI, 2002
Nelmes, J. An Introduction to Film Studies (ed.). London: Routledge, 2007
Sklar, R. An International History of The Medium. Film: London: Thames
& Hudson, 1993
Thompson, K. and Bordwell, D. Film History: An Introduction (2nd ed.)
New York: McGraw-Hill, 2002
 JMC 322- Media and Event Management

Unit 1
Media Management: Concept, Origin of Media Management; Fundamentals of
management; SWOT analysis, various forms ownership: Sole proprietorship,
Partnership, Company, Cooperatives, Trusts and Societies, Performance evaluation
(TAM, TRP, BARC and HITS)

Unit 2
Media Management, Structure of news media organizations in India; Role
responsibilities & Hierarchy; Workflow & Need of Management; Shift Patterns,
Circulation & Guidelines, Media Ownership- TRAI recommendations, Changing
Media Ownership, Management of Govt. departments under I&B Ministry.

Unit-3
Event Management: Introduction, Event Marketing, 5 Cs of Events, Events as a
Marketing Communication Tool, Brand Building, Marketing Plan, Relationship
Building, Target Audience. Positioning in Events.

Unit-4
Definition and scope of event management, Conferences, Trade Fair, Fashion
Shows, Corporate Meeting, Political events, Budgeting and Buffer, Concept of
clean zone, Role, Objectives & importance of exhibitions, Advantage of exhibition
over other devices, Importance of direct contact. PR for an exhibition, Role of the
Press in promotion of an event, Print & Display material, Stand Design.

Suggested Readings:
Dennis F. Herrick. Media Management in The Age Of Giants. Surjeet Publications,2005.
Jennifer Holt and Alisa Perren, (Ed.) Media Industries-History, Theory and Method. Wiley-
Blackwell, 2009.
Khandeka, Vinita Kohli. The Indian Media Business. Sage, 2013.
Lucy Kung, Strategic Management In Media, Sage, 2008.
Thomas, Pradip Ninan. Political Economy of Communications in India. Sage, 2010.
Stephen P. Robbins & Mary Coulter, Management, Prentice Hall of India.
Anna Bhattacharyajee, The Indian Press – Profession to Industry.
P.R. Tools, Concepts Tools and Strategies- NN Sarkar
Handbook on Public Relations- D.S. Mehta
 Semester V
JMC 332 – Public Relations and Corporate Communication

Unit I

Evolution and History of Public Relations, PR and Allied Disciplines: Publicity,

propaganda, public affairs, lobbying, etc., Definitions of PR, Symmetrical and
Asymmetrical theories of PR, PR tools: interpersonal, mass media and selective
media, Publics in PR, Campaign planning

Unit II
Writing for PR: Internal publics, house journals, bulletin boards, open houses,
and suggestion boxes, video magazines, press release/Backgrounder, press brief,
Rejoinders, Media relations: Organizing press conferences, Facility visits, Ethical
issues in PR-Apex bodies in PR- IPRA code - PRSI, PSPF and their codes.

Unit III
Concept of Corporate Communication, Meaning and definitions of corporate
Communication, Corporate communication versus PR and advertising,

Unit IV
Corporate identity and image, Corporate image repair, Corporate Social
Responsibility (CSR), Corporate Culture, Case studies of crisis Management,
Laws and Ethics in PR and Corporate Communication, (defamation, copyright)
Role of technology in PR/CC
Suggested Readings:
Cutlip, Scott M et al. Effective Public Relations, Prentice Hall, 1999.
Heath, Robert L. Handbook of Public Relations. Sage Publications,
2000.
Wilcox, Dennis L et al. Public Relations: Strategies and Tactics. Pearson Education,
2014. PR concept, Tools, Strategies – NN Sarkar
Handbook on Public Relations – D. S Mehta Public Relations Management – C. S. Raydu
Public Relations – Jaishree Jethwaney
 JMC 333- Media and Contemporary Issues
Unit I
Education and Health: Right to Education Act 2009, UGC, Plagiarism: A Basic
Idea Health: NRHM, National Health Policy of 2015, Transplantation of Human
organs Act of 2002, Prohibition of sale of cigarettes and other tobacco products
around educational institutions 2004.

Unit II
Social Issues- Women: Domestic and Family Violence Act of 2012, Hygiene and
sanitation, The Criminal Law (Amendment) Act of 2018, Child Labour Act,
Juvenile Justice (Care and Protection of Children Act) 2015

Unit III
National and International Organizations: CIC, NSG, CVC, SAARC, ASEAN, G-
20, WTO, WHO, UNESCO, ITU, UNICEF, Brexit, BRICS

Unit IV
Current Issues (especially of last six months): Major current issues of parliament
(Budget), Major issues of different political parties (Agenda), Major current issues
in media e.g. Paid News, Fake news, National Data Sharing and Accessibility Policy
(NDSAP)

JMC 334 Synopsis presentation

Synopsis presentation- Students will select an area of research and prepare

synopsis.

1. Collection of data
2. Analyzing data
3. Writing the report

JMC 335 Industrial Training/Internship

The students will attend minimum 45 days of internship/training in any media

organization in their area of interest. The attendance for 45 days will be
compulsory which will be issued from the training provider. The attendance pro
forma will be issued from the department. The attendance and report of the
training will be submitted in the department after the completion of the training.