Unit 3 Overview
Unit 3 Overview
Linkage institutions are the mechanisms that allow citizens to organize and communicate their
interests and concerns. Among these are political parties, elections, political action committees
(PACs), interest groups, and the mass media.
1. Examine elections, election laws, and election systems on the national and state levels
○ Understand the electoral procedures for presidential and general elections and
the impacts of these procedures on campaigns, voter behavior and election
results
○ Compare and contrast congressional and presidential elections and explain the
incumbency advantage
○ Under the stand the role of the electoral college in the process
2. Examine the nature of modern political campaigns
○ Assess the role of candidates and their staff in the campaign process
○ Evaluate the ways campaigns use the media to reach potential voters
○ Have an awareness of the development and the role of PACs and campaign
finance laws in elections
3. Examine the political roles played by a variety of lobbying and interest groups
○ Explain why some interests are represented by organized groups while others are
not, and the consequences of this difference in representation
○ Understand what interest groups do, how they do it, and how this affects both the
political process and public policy
○ Evaluate why certain segments of the population are able to exert pressure on
political institutions and actors in order to obtain favorable policies
4. Examine the media as a major force in U.S. politics and develop an understanding of its
role it plays in the political system
○ Evaluate the impact of the media on public opinion, voter perceptions, campaign
strategies, electoral outcomes, agenda development, and the images of officials
and candidates
○ Understand the often symbiotic and frequently conflictual relationship among
candidates, elected officials, and the media
○ Evaluate the goals and incentives of the media as an industry and how those goals
influence the nature of news coverage
○ Assess the consequences of the increasing concentration of major media outlets
in fewer hands, as well as the growing role of the Internet
Readings:
Abernathy & Waples: Chapters 13, 14, 15 and 16
Required Court Case: Citizens United vs. FEC
Important Definitions/Terms/Identifications:
Interest Groups:
Media:
Agenda setting
Confidentiality of sources
Equal time rule
Fairness doctrine
Federal Communications Commission
Framing
Horse Race Journalism
Media conglomerates
Narrowcasting
New York Times vs. US
New York Times vs. Sullivan
Press secretary
Prior restraint
Right of reply rule
Sound bites
Spin doctor
Telecommunications Act of 1996
White House press corps