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Final Surveyq

The document discusses a survey about promotional strategies and tourists' decision making for cultural heritage sites in Butuan City, Philippines. It includes demographic questions and asks respondents to rate the effectiveness of promotional strategies and factors influencing decisions to visit on scales of 1 to 4. The survey addresses product promotion, building guest loyalty, adaptation to competition, cultural attractions, accessibility, destination image, and safety/security.

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Jesdyl Rose Bulado
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20 views2 pages

Final Surveyq

The document discusses a survey about promotional strategies and tourists' decision making for cultural heritage sites in Butuan City, Philippines. It includes demographic questions and asks respondents to rate the effectiveness of promotional strategies and factors influencing decisions to visit on scales of 1 to 4. The survey addresses product promotion, building guest loyalty, adaptation to competition, cultural attractions, accessibility, destination image, and safety/security.

Uploaded by

Jesdyl Rose Bulado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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“Promotional Strategy and Tourists’ Decision-Making in Selected Cultural Heritage Sites of

Butuan City”

Demographic Profile

1.1. Age 1.2. Sex 1.3.Educational


1.3. EducationalAttainment
Attainment
[ ] 12-27 (Gen Z) [ ] Male [[ ]]High
HighSchool
SchoolLevel
Level
[ ] 28-42 (Gen Y) [ ] Female [[ ]]High
HighSchool
SchoolGraduate
Graduate
[ ] 43-62 (Gen X) [ ] Prefer not to say [[ ]]College
CollegeLevel
Level
[ ] 63 and above (Baby Boomers) [ ] College
College Graduate
Graduate
[ ] Postgraduate
Postgraduate

For the following statements, please indicate the effectiveness of promotional strategies of selected cultural
heritage sites (Butuan National Museum, Bood Eco Park, Balanghai Archaeological Shrine Museum) using
this scale:

1 = Not Effective 3 = Moderately Effective


2 = Slightly Effective 4 = Highly Effective

A. Product Promotion 4 3 2 1
1. The selected cultural heritage sites use social media platforms such as
Facebook, Instagram, and Youtube.
2. The social media pages of these sites provide substantial information about
the selected cultural heritage sites
3. The websites of the selected cultural heritage sites feature interactive
elements.
4. Tangible promotional materials (flyers and brochures) are used to attract
tourists to the sites.
5. Promotional campaigns through LED and TV ad boards capture the
attention of tourists.
B. Strategies for Building Guest Loyalty 4 3 2 1
1. Regular Facebook posts from these sites increase the likelihood of tourist
visitation.
2. Recommendations from fellow tourists significantly impact the likelihood of
recommending cultural heritage sites to others
3. Promotional materials (flyers and brochures) increase tourist interest in
exploring other attractions within Butuan City.
4. Social media promotions engage tourists with the cultural heritage sites.
5. The accurate photos and information in promotional materials (both on social
media and in print) significantly build tourist trust
C. Adaptation to Competitive Factors 4 3 2 1
1. The sites showcase archaeological artifacts, including the history of
Butuan.
2. Providing the opportunity to explore artifacts related to Butuan’s history.
3. The site's practice of sustainability, such as waste management, influences
visitors’ perception of appeal.
4. The implementation of eco-friendly practices at the site influences tourists'
decision to visit.
5. The presence of Butuan’s maritime history at these sites influences my
interest in visiting them.
Please rate how influential each of the following factors is in your decision to visit cultural heritage sites in
Butuan City.

1 = Not Influential 3 = Moderately Influential


2 = Slightly Influential 4 = Highly Influential

A. Cultural Attractions 4 3 2 1
1. Possess cultural remnants of early Butuan.
2. Provide insights into the traditions of Butuan
3. Have intriguing artifacts to showcase.
4. Can illustrate the lives of early Butuanons.
5. Allow tourists to immerse in the local Butuanon culture.
B. Accessibility of the Sites 4 3 2 1
1. Ease of physically reaching the site.
2. Safety of access routes.
4. Wheelchair access to public transportation.
4. Availability of clear signs and information about accessing the site.
5. Convenience of public transportation options.
C. Overall Destination Image 4 3 2 1
1. Butuan City’s cultural heritage sites have a positive image and reputation.
2. The ambiance and atmosphere at these cultural heritage sites significantly
contribute to a tourist positive destination image.
3. These sites are viewed as distinct and unique compared to other tourist
destinations.
4. The sharing of experiences on social media by other visitors of Butuan City’s
cultural heritage sites influences the decision to visit.
5. The portrayal of these sites in marketing materials influences potential tourists.
D. Perceived Safety and Security 4 3 2 1
1. Tourists feel safe when visiting the National Museum, Bood Eco-Park, and
Balanghai Archaeological Shrine Museum.
2. Emergency response protocols and safety signage positively affect tourists’
sense of security.
3. Perceived risks (e.g., theft, accidents) while exploring these sites are minimal.
4. The perceived safety directly affects tourists’ satisfaction with their visit.
5. Considering safety, tourists are likely to visit these cultural heritage sites.

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