Republic of the Philippines

Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OFFICE OF CAVITE PROVINCE
KAYTITINGA INTEGRATED SCHOOL
015 KAYTITINGA I, ALFONSO, CAVITE

SUBJECT AREA: ENGLISH- GRADE 9

QUARTER: 3RD QUARTER
DATE: March 13, 2024

I. OBJECTIVES
A. Content The learner demonstrates understanding of how Anglo-
Standard American literature and other text types serve as means of
connecting to the world; also, how to use ways of analyzing
one-act play and different forms of verbal for him/her to
skillfully perform in a one-act play.
B. Performance The learner skillfully performs in one-act play through
Standard utilizing effective verbal and non-verbal strategies and ICT
resources based on the following criteria: Focus, Voice,
Delivery, and Dramatic Conventions.
C. Competency Judge the validity of the evidence listened to.
D. Objectives At the end of the lesson, students should be able to:
a. Recognize emotional appeal statements.
b. Construct at least 4 examples of emotional appeal.
c. State the reason why emotional appeal is being used in
our daily life.
II. EMOTIONAL APPEAL
CONTENT/
TOPIC
III. LEARNING RESOURCES
A. References
1. Teacher’s
Guide pages
2. Learner’s
Materials pages
B. Other https://drive.google.com/drive/folders/
Learning 1Od8mfXYXoiC3yOVX68zlYTZHLXI3HNww
Resources https://www.youtube.com/watch?v=borIQfM9b5g

C. Materials Laptop and television

D. Values Understanding the use of emotional appeal in real-life
Integration situations.
IV.PROCEDURE Teacher’s Activity Students’ Activity
A. ROUTINARY 1. Prayer
ACTIVITIES “Kindly lead the prayer.” “Dear Lord and Father of all,
thank you for today. Thank
you for ways in which you
provide for us all. For Your
protection and love we thank
you. Help us to focus our
hearts and minds now on
what we are about to learn.
Kaytitinga Integrated School
015 Kaytitinga I, Alfonso, Cavite
(046) 522-0090
[email protected]
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OFFICE OF CAVITE PROVINCE
KAYTITINGA INTEGRATED SCHOOL
015 KAYTITINGA I, ALFONSO, CAVITE

Inspire us by Your Holy Spirit

as we listen and write. Guide
us by Your eternal light as we
discover more about the world
around us. We ask all this in
the name of Jesus. Amen.”

2. Greetings
“Good morning class!” “Good morning, Ma’am Angella,
God bless you!”
3. Classroom Management
“Okay Class before you (Students pick up the pieces of
take your sits, please trash around them and
pick all the pieces of arrange their chairs properly.)
trash around you, and
arrange your chairs
properly.”

“Please sit properly.” (Students sit properly)

4. Checking of Attendance
“Ms. Secretary, who are “I’m glad to say that there’s no
the absent today? one absent for today ma’am.”

“That’s good, so it only

means that no one will
miss our lesson for
today.”

5. Review
“Last time we talked
about unsupported facts
am I correct?”
“Yes Ma’am.”
“Can you cite what you
remember about “Unsupported fact is not
unsupported fact?” upheld by evidence or facts
making the claim
unsubstantiated or
unconfirmed.”
“Kindly give me an
example of unsupported “Mayon Volcano is the most
fact.” beautiful volcano in the
Kaytitinga Integrated School
015 Kaytitinga I, Alfonso, Cavite
(046) 522-0090
[email protected]
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OFFICE OF CAVITE PROVINCE
KAYTITINGA INTEGRATED SCHOOL
015 KAYTITINGA I, ALFONSO, CAVITE

Philippines.”

B. ACTIVITY TIME TO WATCH!

Directions: The teacher will (Students will watch the video
present a short video clip and take notes of what they
about the commercial for have observed.)
cornetto. The students will
watch it and will take down
notes about what they have
observed in the commercial
and the way how the
product is promoted.

C. ANALYSIS  What have you “It seems to depict a romantic

observed in the video? and lighthearted situation.
The scene takes place in a
school, where 2 friends are
enjoying and talking to each
other.”
 What strategy did
they use in promoting “They create content that
the product? explains the Cornetto story
and builds appeal.”
 Do you think they can
persuade many “Yes, because it evokes
people to buy their positive emotions. People can
product? Why do you also relate to the scenario
say so? which can make them feel a
sense of connection and
familiarity with the brand.”

 So, what do you think “I think our topic is all about

our topic is all about? persuading people using
emotions or relatable
situations.”
D. EMOTIONAL APPEAL
ABSTRACTION
-it is a method of
persuasion, appealing to
both the brain and the
heart, primarily tending to
obtain an emotional
reaction.

Examples:
 In a fast-food

Kaytitinga Integrated School

015 Kaytitinga I, Alfonso, Cavite
(046) 522-0090
[email protected]
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OFFICE OF CAVITE PROVINCE
KAYTITINGA INTEGRATED SCHOOL
015 KAYTITINGA I, ALFONSO, CAVITE

commercial, the store

manager is sharing
her experience as an
employee of the
company for the past
20 years. Then at the
last part of the video,
she says, “I can’t
think of a job more
fulfilling than this”.
 A cereal commercial
shows kids enjoying
their snacks with
happy parents.

-It relies on playing an

emotion through
manipulation.

Examples:
 The student is asking
his teacher to extend
the submission of his
project because he is
a working student.
 Rose doesn’t want to
eat her meal, but her
mom told her to think
of the starving people
who do not have to
eat.

Why is emotional appeal is

being use in our daily life?
 It is used in
advertising to capture
attention, create
desire, and influence
purchasing decisions.

 When communicating
we can convey our
thoughts, feelings,
and intentions more
powerfully, making
our messages more

Kaytitinga Integrated School

015 Kaytitinga I, Alfonso, Cavite
(046) 522-0090
[email protected]
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OFFICE OF CAVITE PROVINCE
KAYTITINGA INTEGRATED SCHOOL
015 KAYTITINGA I, ALFONSO, CAVITE

relatable and
memorable.

E. THINK & CONSTRUCT

APPLICATION Directions: Prepare ½ 1. A principal talk with his
crosswise and construct 4 faculty about doing the
examples of Emotional right things to support
Appeal. students just before he
asks for a volunteer to
lead the after-school
science club.
2. Grocery store
commercial that shows
a happy family sitting
around the table at
Thanksgiving.
3. A politician who argues
that the other party is
going to cut spending
and that will have a
negative impact on
grandmothers living on
social security.
4. A student is going to
miss her assignment
submission date, so she
asks her professor to
give her extra time
because she’d be so sad
if she didn’t pass the
course.
V. TEST YOUR KNOWLEDGE
ASSESSMENT
Directions: Analyze the given
statement below and draw

☺ smiley face if it is
Emotional Appeal, otherwise
draw ☹ if it is not.
1. A Red Cross ☺
commercial that
shows the aftermath
of a hurricane just
before asking viewers
to donate money.
Kaytitinga Integrated School
015 Kaytitinga I, Alfonso, Cavite
(046) 522-0090
[email protected]
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OFFICE OF CAVITE PROVINCE
KAYTITINGA INTEGRATED SCHOOL
015 KAYTITINGA I, ALFONSO, CAVITE

2. Every living thing on ☹

Earth has
consciousness;
therefore, Earth itself
is conscious.
3. South Korea is the
best place. ☹
4. A real estate ad that
shows a happy young
☺
family with children
moving into the home
of their dreams.
5. Those people think
they’re better than us,
☺
so we shouldn’t listen
to what they have to
say about my guilt.
VI.
ASSIGNMENT

Prepared by: Checked by:

ANGELLA NICOLE M. RODRIGUEZ MARIELENN F. HERNANDO

Student Teacher Cooperating Teacher

Kaytitinga Integrated School

015 Kaytitinga I, Alfonso, Cavite
(046) 522-0090
[email protected]