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Ebj3h4 Quiz1 2024

The document discusses a dataset containing advertising expenditures and impressions retained by viewers for 21 firms. Students are asked to plot the two variables on a graph and analyze the relationship between advertising expenditure and impressions retained, and determine if advertising pays based on the graph.

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40 views2 pages

Ebj3h4 Quiz1 2024

The document discusses a dataset containing advertising expenditures and impressions retained by viewers for 21 firms. Students are asked to plot the two variables on a graph and analyze the relationship between advertising expenditure and impressions retained, and determine if advertising pays based on the graph.

Uploaded by

reivaku17
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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QUIZ1

SUBJECT CODE: EBJ3P4


SUBJECT NAME: KOMPUTASI STATISTIKA
TOPIC 1: The Nature of Regression Analysis
Learning Outcome CLO 1. Students are able to understand the concepts and mechanisms of statistical
computing and regression analysis.
Think How to measure the risks and return
Reference 1. Mark Berenson, et all 2018, Basic Business Statistics; Concepts and
Applications (What’s New in Business Statistics). 14th editions. Pearson
2. Gujarati, D.N., Porter, C. 2009. Basic Econometrics. 5th Edition. McGraw-Hill
Irwin, Boston
Task / Activity The data presented in Table 1 were published in the March 1, 1984, issue of
The Wall Street Journal. They relate to the advertising budget (in millions
of dollars) of 21 firms for 1983 and millions of impressions retained per
week by the viewers of these firms' products. The data are based on a survey
of 4000 adults in which users of the products were asked to cite a commercial
they had seen for the product category in the past week.
TABLE 1 Impact of Advertising Expenditure
Impressions, Expenditure, millions of
Firm millions 1983 dollars
1 Miller Lite 32.1 50.1
2 Pepsi 99.6 74.1
3 Stroh’s 11.7 19.3
4 Fed’l Express 21.9 22.9
5 Burger King 60.8 82.4
6 Coca-Cola 78.6 40.1
7 McDonald’s 92.4 185.9
8 MCl 50.7 26.9
9 Diet Cola 21.4 20.4
10 Ford 40.1 166.2
11 Levi’s 40.8 27
12 Bud Lite 10.4 45.6
13 ATT/Bell 88.9 154.9
14 Calvin Klein 12 5
15 Wendy’s 29.2 49.7
16 Polaroid 38 26.9
17 Shasta 10 5.7
18 Meow Mix 12.3 7.6
19 Oscar Meyer 23.4 9.2
20 Crest 71.1 32.4
21 Kibbles ‘N Bits 4.4 6.1
a. Plot impressions are on the vertical axis, and advertising expenditure is
on the horizontal axis.
b. What can you say about the relationship between the two variables?
c. Looking at your graph, do you think it pays to advertise?

Due date 7 March 2024: Time: 23.55PM

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