2022-2025

2 LAB MANUAL
Table of Contents

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TOPIC PAGE NO. REMARKS/ SIGNATURE

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Press Release 3
Assignment 1 4
MOM, Notices & Memo 7
Assignment 2 (a) 9
Assignment 2 (b) 11
Assignment 2 (c) 13
Press Conference 14
Assignment 3 15
PR Activity – JIMS NewsBuds 19
Assignment 4
PR Campaign 20
Assignment 5 22
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PRESS RELEASE
It is the information given by a company, organization or individual and is submitted
to Press with the objective to publish it.

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SAMPLE
Thursday January 04, 2018 For Immediate Release
New Delhi

Tata Power Delhi Distribution Conferred With the ‘Best Performing Power Distribution Utility’ Award
at the Central Board of Irrigation and Power Awards – 2018
Tata Power Delhi Distribution (Tata Power-DDL) has been conferred with the prestigious ‘Best Per-
forming Power Distribution Utility’ Award by the Central Board of Irrigation and Power (CBIP). The
award was presented by Hon’ble Dr. Satya Pal Singh, Union Minister of State for Water Resources,
River Development and Ganga Rejuvenation to Mr. Praveer Sinha, CEO&MD, Tata Power-DDL dur-
ing the CBIP Awards 2018 in New Delhi. Also present on the occasion, Hon’ble Sh. Girish Dattatray
Mahajan, Minister for Medical Education, Water Resources and Command Area Development, Govt.
of Maharashtra and Hon’ble Sh. Pushpendra Singh, Minister of State (Energy), Govt of Rajasthan;
Shri Ajay Kumar Bhalla, Secretary, Ministry of Power, GoI and Shri Upendra Prasad Singh, Secretary,
Ministry of Water Resources, River Development and Ganga Rejuvenation, GoI.
Tata Power-DDL has been awarded for its outstanding contribution towards nation building by pro-
viding reliable and cost effective electricity for socio-economic and industrial development through
optimisation of resources in the distribution sector.

The CBIP has been presenting awards since its inception in 1927 to recognise organizations, stake-
holders & professionals for their outstanding contributions in the development of Power, Renewable
Energy and Water Resources sectors.

Speaking on the recognition Mr. Praveer Sinha, CEO&MD, Tata Power-DDL said, “We are honoured
to receive the prestigious award by the CBIP. The recognition is a reflection of our commitment to
provide world-class power with highest standards of service to our customers. I would take this op-
portunity to acknowledge the efforts of Tata Power-DDL employees for their commitment to deliver
exceptional work.”

Tata Power-DDL has won several National and International accolades for its pioneering efforts in
power distribution reforms including National Awards for ‘Meritorious Performance in Power Sec-
tor, ‘Promotion/Facilitation for Roof-Top Solar’; CII Awards for ‘Excellence in Energy Management’,
‘Industrial Innovation Award’ amongst others.

Photo Caption: Hon’ble Dr. Satya Pal Singh, Union Minister of State for Water Resources, River
Development and Ganga Rejuvenation presenting the ‘Best Performing Power Distribution Utility’
award to Mr. Praveer Sinha, CEO&MD, Tata Power-DDLat the CBIP Day function in New Delhi.
Assignment 1
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Plan and Design the following for the launch of a Product/ Service/ Social Cause

a) Press Release
b) Audio Release
c) Video Release
d) Social Media News Release

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Assignment 1 5 LAB MANUAL

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MINUTES OF MEETING, MEMOS AND NOTICE

Minutes are the instant written record of a meeting or hearing. They typically describe the events of

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the meeting, starting with a list of attendees, a statement of the issues discussed by the participants,

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and related responses or decisions for the issues.

SAMPLE Jagannath International Management School

Vasant Kunj, New Delhi-110070
(Affiliated to Guru Gobind Singh Indraprastha University, New Delhi)
Recognized u/s 2(f) by UGC & Accredited with ‘A’ Grade by NAAC
Participant of United Nations Global Compact, New York
ISO 9001:2015 Quality Certified

MINUTES OF MEETING
Meeting Title DEPARTMENT MEETING
Date & Day 11-01-20 (Saturday)
Time 10:00 am-10:30 am
Place Basement, Faculty Room
Called By Dr. Neeru Johri, HOD BA(JMC)
Attendees Faculty Members, BA(JMC)Dept
Purpose To discuss about the various departmental activities

.A meeting regarding the smooth function of department was held under the guidance of Dr.
Neeru Johri on 11th January, 2020. The meeting was attended by:

1) Ms. Shikha Kukreja (Assistant Professor)

2) Ms. Priyanka Gandhi (Assistant Professor)
3) Ms. Priyanka Tyagi (Assistant Professor)
4) Ms. Sanyogita Choudhry (Assistant Professor)
5) Mr. Anish Saxena (Assistant Professor)
6) Ms. Shruti Chopra Joshi(Assistant Professor)
7) Ms. Ruchi Goel (Assistant Professor)
8) Ms. Garima Malhotra Tomar (Assistant Professor)
9) Mr. Sunny Gupta (Assistant Professor)
10) Mr. Kundan (Academic Assistant)
11) Mr. Neeraj(Academic Assistant)
12) Mr. Saurabh Sinha (Assistant Professor)

The points discussed and plan of action are mentioned herewith:

S.No. Points Discussed Action to be taken by Remarks

1. Changes in Lab Manuals to be done – All Faculties

To include SDGs and UBA
2. Changes in IQAC files as per audit All Faculties
feedback
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3. Weekly Report All CC’s

4. Quiz Questions Ms. Ruchi Goel

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5. Allocation of new IQAC files (Jan- Ms. Ruchi Goel

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6. Changes in Course Manuals as per Mr. Sunny Gupta
Rubrics
7. PPTs, Assignments, Question Bank All Faculties
and Notes to be uploaded in ERP
8. All study material from 2016 onwards All Faculties
to be saved in common drive
9. New textbooks recommendation on All Faculties
Google Sheet
10. Mentor-Mentee time table Ms. Garima Malhotra
Tomar
11. One MOOC course in this semester All Faculties

12. Students to enroll in SWAYAM All CC’s

13. Get students to like JIMS Instagram All CC’s

page

HOD –BA(JMC)
Assignment 2 (a)
9 LAB MANUAL
Record the minutes of meeting held under the Chairmanship of HOD

Agenda of the meeting is to discuss the achievements of the students and chart-out
future plans.

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MEMORANDUM
A memorandum (known as ‘memo’ ) is derived from Latin word ‘memorare’
changed to ‘memorandus’ (notable) and means ‘to mention’ or ‘tell’. It is a
written statement that you prepare specially for a person or committee in order

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to give them information about a particular matter’. This is a form of internal

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communication that covers events and developments.

SAMPLE

MEMORANDUM

NEW DELHI,
DATE: 5TH JANUARY’2020

ALL EMPLOYEES,
TO SAFEGUARD THE HEALTH OF ALL THE NON-SMOKERS OF THE ORGANIZATION, WE HAVE DECIDED TO
MAKE OUR COMPANY A COMPLETE SMOKE FREE ZONE WITH EFFECT FROM 7TH JANUARY, 2020. WE ALL
ARE AWARE ABOUT THE ADVERSE EFFECTS OF SMOKING TOBACCO ON HEALTH AND ENVIRONMENT.
THEREFORE, SMOKING IS PROHIBITED IN ALL THE WORK AREAS, MEETING ROOMS, PRIVATE CABINS,
CONFERENCE ROOMS, CANTEEN, CORRIDORS, REST-ROOMS, STAIRS AND OTHER ADJOINING AREAS.

ALL THE EMPLOYEES ARE ADVISED TO STRICTLY FOLLOW THESE CHANGES IN POLICY OF THE COMPANY.
IN CASE OF ANY VIOLATIONS, STRICT ACTION WILL BE TAKEN.

DIRECTOR
Assignment 2 (b) 11 LAB MANUAL
Write a warning memo for a subordinate in the office who has been involved in
gross misconduct in a firm and paste in the space provided below.

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NOTICE
Generally pinned on a wall notice-board, notice is an effective means and most
common form of internal communication that reaches out to the general staff for
whom they are meant.

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SAMPLE
Assignment 2 (c) 13 LAB MANUAL
Issue a notice to the employees to use appropriate language in their formal and infor-
mal communication in organisation’s premises and paste in the space provided below.

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ORGANISE PRESS CONFERENCE IN THE
SITUATION OF CRISIS
PRESS CONFERENCE

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A press conference is a media event in which newsmakers invite journalists to collect
news from the spokesperson. In this event, journalists not only hear whatever
spokesperson speaks but they put across some pertinent questions from the host.

ORGANISING PRESS CONFERENCE -

PLANNING FOR THE CONFERENCE
I) PREPARATION BEFORE CONFERENCE
II) DURING THE CONFERENCE
III) POST CONFERENCE
Assignment 3 15 LAB MANUAL
You are a media advisor of a renowned car company. The striking employees have
attacked the company premises. Organise a press conference to handle the issue
for public.

OR

Organise a Press Conference for the launch of a new product or service

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Assignment 3 16 LAB MANUAL

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Assignment 4 19 LAB MANUAL
In a group of 4-5 students, plan, design, implement and record a news package on any PR activity for JIMS, Vasant Kunj.

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PR CAMPAIGN PLANNING AND EVALUATION
PR Campaign is a planned action-oriented public relations programme based on
a judicious media-mix aimed at persuading the target audience in accomplising
corporate objectives.

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SAMPLE

PR CAMPAIGN

ACCORDING TO WILCOX AN EFFECTIVE PR

PLAN INCLUDES EIGHT BASIC ELEMENTS:
1. SITUATION
2. OBJECTIVES
3. AUDIENCE
4. STRATEGY
5. TACTICS
6. TIMELINE
7. BUDGET
8. EVALUATION

SOURCE: CISION.COM
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SOURCE: CISION.COM
Assignment 5 22 LAB MANUAL
Create a PR plan focusing on social media for the upcoming event on campus or for the
launch of a new product or service . Create web page for the said events/launch and link it
to social network site for detail information of the event. Remember to create poster, ban-
ner and pamphlets to be pasted and distributed in college premises and paste in the space
provided below.

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Assignment 5 28 LAB MANUAL

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