KIET Group of Institutions, Ghaziabad

Computer science

Internship Report
On

Virtual Internship on Data Analytics

May-June (2023)

Submitted By: Shruti Jain

Course/Branch (Sem-Sec.): B.Tech/CS(7-C)
Class Roll No. : 2000290210130
 ACKNOWLEDGEMENT

I’ve got this golden opportunity to express my kind gratitude and sincere thanks to my Head of Institution, KIET Group
of Institutions of Engineering and Technology, for their kind support and necessary counseling in the preparation of this
project report. I’m also indebted to every person responsible for the making up of this project directly or indirectly.

I must also acknowledge our deep debt of gratitude to each one of my colleagues who led this project to come out the
way it is. It’s my hard work and untiring sincere efforts and mutual cooperation to bring out the project work. Last but
not the least, I would like to thank my parents for their sound counseling and cheerful support. They have always inspired
us and kept our spirits up.

Name –Shruti Jain

Course and Branch: B. Tech/CS
Semester:7th
University Roll No: 2000290210130
 CERTIFICATE

This is to certify that the internship project report entitled AWS Academy Data Analytics submitted by Shruti Jain in
the Department of Computer Science of KIET Group of Institutions, Ghaziabad, affiliated to Dr. A. P. J. Abdul
Kalam Technical University, Lucknow, Uttar Pradesh, India, is a record of a candidate summer internship. She has
successfully completed her internship under my supervision and guidance and is worthy of consideration for the same.

Supervisor’s Name: Mr. Pawan Pal

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 Content

• Introduction

• What is Data Analytics

• Use of Data Analytics

• Types of Data Analytics

• Advantages of Data Analytics

• Future Scope of Data Analytics

• Conclusion

• References

• Certificate

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 Introduction

• Analytics is the discovery and communication of meaningful patterns in data. Especially,

valuable in areas rich with recorded information, analytics relies on the simultaneous
application of statistics, computer programming, and operation research to qualify
performance. Analytics often favors data visualization to communicate insight..

• Firms commonly apply analytics to business data, to describe, predict, and improve business
performance. Especially, areas within include predictive analytics, enterprise decision
management, etc.

• In a nutshell, analytics is the scientific process of transforming data into insight for making
better decisions. Data Analytics aims to get actionable insights resulting in smarter decisions
and better business outcomes.

• It is critical to design and built a data warehouse or Business Intelligence(BI) architecture that provides a
flexible, multi-faceted analytical ecosystem, optimized for efficient ingestion and analysis of large and
diverse data sets.

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 What is Data Analytics?

• In this new digital world, data is being generated in an enormous amount which opens new
paradigms. As we have high computing power as well as a large amount of data we can make
use of this data to help us make data-driven decision making. The main benefits of data-driven
decisions are that they are made up by observing past trends which have resulted in beneficial
results.

• In short, we can say that data analytics is the process of manipulating data to extract useful
trends and hidden patterns which can help us derive valuable insights to make business
predictions.

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 Use of Data Analytics

There are some key domains and strategic planning techniques in which the Data Analytics has played
a very important role:

• Improved Decision-Making – If we will have supporting data in favor of a decision that then we
will be able to implement them with even more success probability. For example, if a certain
decision or plan has to lead to better outcomes then there will be no doubt in implementing them
again.

• Better Customer Service – Churn modeling is the best example of this in which we try to predict
or identify what leads to customer churn and change those things accordingly so, that the attrition
of the customers is as low as possible which is a most important factor in any organization.

• Efficient Operations – Data Analytics can help us understand what is the demand of the
situation and what should be done to get better results then we will be able to streamline our
processes which in turn will lead to efficient operations.

Effective Marketing – Market segmentation techniques have been implemented to target this
important factor only in which we are supposed to find the marketing techniques which will help
us increase our sales and leads to effective marketing strategies.
 Types of Data Analytics

• There are four major types of data analytics:

• Predictive (forecasting)
• Descriptive (business intelligence and data mining)
• Prescriptive (optimization and simulation)
• Diagnostic analytics

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Predictive Analytics
Predictive analytics turn the data into valuable, actionable information. predictive analytics uses data to determine
the probable outcome of an event or a likelihood of a situation occurring. Predictive analytics holds a variety of
statistical techniques from modeling, machine learning, data mining, and game theory that analyze current and
historical facts to make predictions about a future event. Techniques that are used for predictive analytics are:
• Linear Regression
• Time Series Analysis and Forecasting
• Data Mining
Basic Corner Stones of Predictive Analytics

• Predictive modeling
• Decision Analysis and optimization
• Transaction profiling
Descriptive Analytics
Descriptive analytics looks at data and analyze past event for insight as to how to approach future events. It looks
at past performance and understands the performance by mining historical data to understand the cause of
success or failure in the past. Almost all management reporting such as sales, marketing, operations, and finance
uses this type of analysis.
The descriptive model quantifies relationships in data in a way that is often used to classify customers or prospects
into groups. Unlike a predictive model that focuses on predicting the behavior of a single customer, Descriptive
analytics identifies many different relationships between customer and product.
Common examples of Descriptive analytics are company reports that provide historic reviews like:
• Data Queries
• Reports
• Descriptive Statistics
• Data dashboard

Prescriptive Analytics
Prescriptive Analytics automatically synthesize big data, mathematical science, business rule, and machine
learning to make a prediction and then suggests a decision option to take advantage of the prediction.
Prescriptive analytics goes beyond predicting future outcomes by also suggesting action benefits from the
predictions and showing the decision maker the implication of each decision option. Prescriptive Analytics not only
anticipates what will happen and when to happen but also why it will happen. Further, Prescr iptive Analytics can
suggest decision options on how to take advantage of a future opportunity or mitigate a future risk and illustrate the
implication of each decision option.
For example, Prescriptive Analytics can benefit healthcare strategic planning by using analytics to leverage
operational and usage data combined with data of external factors such as economic data, population demography,
etc.
Diagnostic Analytics
In this analysis, we generally use historical data over other data to answer any quest ion or for the solution of any
problem. We try to find any dependency and pattern in the historical data of the particular problem.
For example, companies go for this analysis because it gives a great insight into a problem, and they also keep
detailed information about their disposal otherwise data collection may turn out individual for every problem and it
will be very time-consuming. Common techniques used for Diagnostic Analytics are:
• Data discovery
• Data mining
• Correlations

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 Advantages of Data Analytics

• Customer Acquisition and Retention

• Focused and Targeted Promotions

• Potential Risks Identification

• Complex Supplier Networks

• Cost optimization

• Improve Efficiency

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 Future Scope of Data Analytics

• Retail: To study sales patterns, consumer behavior, and inventory management, data analytics can be applied
in the retail sector. Data analytics can be used by retailers to make data-driven decisions regarding what
products to stock, how to price them, and how to best organize their stores.

• Healthcare: Data analytics can be used to evaluate patient data, spot trends in patient health, and create
individualized treatment regimens. Data analytics can be used by healthcare companies to enhance patient
outcomes and lower healthcare expenditures.

• Finance: In the field of finance, data analytics can be used to evaluate investment data, spot trends in the
financial markets, and make wise investment decisions. Data analytics can be used by financial institutions to
lower risk and boost the performance of investment portfolios.

• Marketing: By analyzing customer data, spotting trends in consumer behavior, and creating customized
marketing strategies, data analytics can be used in marketing. Data analytics can be used by marketers to
boost the efficiency of their campaigns and their overall impact.

• Manufacturing: Data analytics can be used to examine production data, spot trends in production methods,
and boost production efficiency in the manufacturing sector. Data analytics can be used by manufacturers to
cut costs and enhance product quality.

• Transportation: To evaluate logistics data, spot trends in transportation routes, and improve transportation
routes, the transportation sector can employ data analytics. Data analytics can help transportation businesses
cut expenses and speed up delivery times.

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 CONCLUSION

In conclusion, cyber security is an ever-evolving and crucial aspect of our digital world. As
technology advances, so do the threats we face in cyberspace. We've explored the
importance of safeguarding information through the CIA Triad—confidentiality, integrity,
and availability. In conclusion, the data analytics performed in this report has yielded
valuable insights that can inform decision-making and drive meaningful actions. Through
the meticulous analysis of the provided dataset, we have uncovered patterns, trends, and
correlations that shed light on the underlying factors affecting the subject matter.

As the field of data analytics continues to evolve, it is essential to acknowledge the ever-
expanding potential for extracting knowledge and value from data. This report serves as a
testament to the power of data-driven decision-making and the transformative impact it
can have on organizations and industries,
As data analytics remains at the forefront of the digital age, we encourage ongoing
exploration and utilization of data to tackle challenges, discover opportunities, and make
informed decisions

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 References

• www.wikipedia.org

• www.avtest.org

• www.billmullins.blogspot.com

• www.digit/forum.com

• www.antivirusnews.com

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INTERNSHIP CERTIFICATE

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