Chapter Title (Economics part)

1 Ten Principles of Economics

2 Thinking Like an Economist

4 The Market Forces of Supply and Demand

5 Elasticity and Its Application
13 The Costs of Production
14 Firms in Competitive Markets
23 Measuring a Nation’s Income

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Chapter Title (Accounting part)

1 Introduction to accounting
2 Basic Financial Statements

3 Accounting cycle
4 Financial Statement Analysis
5 Cost-Volume-Profit Analysis

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 Google Classroom code:
zm47xmw
Facebook Group:
GENS120 Spring 2024
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 N. Gregory Mankiw & Mohamed H. Rashwan

Principles of
Economics Arab League Edition

Chapter 1
Ten Principles of
Economics
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 In this chapter,
look for the answers to these questions:
• What kinds of questions does economics
address?
• What are the principles of how people make
decisions?
• What are the principles of how people interact?
• What are the principles of how the economy as
a whole works?

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 What Economics Is All About
▪ Scarcity: the limited nature of society’s
resources
▪ Economics: the study of how society manages
its scarce resources, e.g.
▪ how people decide what to buy,
how much to work, save, and spend
▪ how firms decide how much to produce,
how many workers to hire
▪ how society decides how to divide its resources
between national defense, consumer goods,
protecting the environment, and other needs
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The principles of
HOW PEOPLE
MAKE DECISIONS
 PRINCIPLE #1:
People Face Tradeoffs
All decisions involve tradeoffs. Examples:
▪ Going out with friends the night before your
exam leaves less time for studying.
▪ Having more money to buy things requires
working longer hours, which leaves less time
for leisure.
▪ Protecting the environment requires resources
that could otherwise be used to produce
consumer goods.

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 PRINCIPLE #1:
People Face Tradeoffs
▪ Society faces an important tradeoff:
efficiency vs. equality
▪ Efficiency: when society gets the most from its
scarce resources
▪ Equality: when prosperity is distributed
uniformly among society’s members
▪ Tradeoff: To achieve greater equality,
could redistribute income from wealthy to poor.
But this reduces incentive to work and produce,
shrinks the size of the economic “pie.”
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 PRINCIPLE #2:
The Cost of Something Is
What You Give Up to Get It
▪ Making decisions requires comparing the costs
and benefits of alternative choices.
▪ The opportunity cost of any item is
whatever must be given up to obtain it.
▪ It is the relevant cost for decision making.

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 PRINCIPLE #2:
The Cost of Something Is
What You Give Up to Get It
Examples:
The opportunity cost of…
…going to university for a year is not just the tuition,
books, and fees, but also the foregone wages.
…seeing a movie is not just the price of the ticket,
but the value of the time you spend in the theater.

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 PRINCIPLE #3:
Rational People Think at the Margin
Rational people
▪ systematically and purposefully do the best they
can to achieve their objectives.
▪ make decisions by evaluating costs and benefits
of marginal changes, incremental adjustments
to an existing plan.

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 PRINCIPLE #3:
Rational People Think at the Margin
Examples:
▪ When a student considers whether to go to
university for an additional year, he compares
the fees & foregone wages to the extra income
he could earn with the extra year of education.
▪ When a manager considers whether to increase
output, they compare the cost of the needed
labor and materials to the extra revenue.

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 PRINCIPLE #4:
People Respond to Incentives
▪ Incentive: something that induces a person to
act, i.e. the prospect of a reward or punishment.
▪ Rational people respond to incentives.
Examples:
▪ When gas prices rise, consumers buy more
hybrid and smaller cars and fewer large cars.
▪ When cigarette taxes increase,number of
people smoking falls.

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 ACTIVE LEARNING 1
Applying the principles
You are selling your car. You have already spent
$1000 on repairs.
At the last minute, the transmission dies. You can
pay $600 to have it repaired, or sell the car “as is.”
In each of the following scenarios, should you have
the transmission repaired? Explain.
A. If you could sell for $6500 if transmission works,
$5700 if it doesn’t
B. If you could sell for $6000 if transmission works,
$5500 if it doesn’t

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 ACTIVE LEARNING 1
Answers
Cost of fixing transmission = $600
A. If you could sell for $6500 if transmission works,
$5700 if it doesn’t
Benefit of fixing the transmission = $800
($6500 – 5700).
It’s worthwhile to have the transmission fixed.
B. If you could sell for $6000 if transmission works,
$5500 if it doesn’t
Benefit of fixing the transmission is only $500.
Paying $600 to fix transmission is not worthwhile.
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 ACTIVE LEARNING 1
Observations
▪ The $1000 you previously spent on repairs is
irrelevant. What matters is the cost and benefit
of the marginal repair (the transmission).
▪ The change in incentives from scenario A
to scenario B caused your decision to change.

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The principles of
HOW PEOPLE
INTERACT
 PRINCIPLE #5:
Trade Can Make Everyone Better Off
▪ Rather than being self-sufficient,
people can specialize in producing one good or
service and exchange it for other goods.
▪ Countries also benefit from trade and
specialization:
▪ Get a better price abroad for goods they
produce
▪ Buy other goods more cheaply from abroad
than could be produced at home

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 PRINCIPLE #6:
Markets Are Usually A Good Way to
Organize Economic Activity
▪ Market: a group of buyers and sellers
(need not be in a single location)
▪ “Organize economic activity” means determining
▪ what goods to produce
▪ how to produce them
▪ how much of each to produce
▪ who gets them

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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
 PRINCIPLE #6:
Markets Are Usually A Good Way to
Organize Economic Activity
▪ A market economy allocates resources through
the decentralized decisions of many households
and firms as they interact in markets.
▪ Famous insight by Adam Smith in
The Wealth of Nations (1776):
Each of these households and firms
acts as if “led by an invisible hand”
to promote general economic well-being.

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 PRINCIPLE #6:
Markets Are Usually A Good Way to
Organize Economic Activity
▪ The invisible hand works through the price
system:
▪ The interaction of buyers and sellers
determines prices.
▪ Each price reflects the good’s value to buyers
and the cost of producing the good.
▪ Prices guide self-interested households and
firms to make decisions that, in many cases,
maximize society’s economic well-being.
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 PRINCIPLE #7:
Governments Can Sometimes
Improve Market Outcomes
▪ Important role for government: enforce
property rights (with police, courts)
▪ People are less inclined to work, produce,
invest, or purchase if large risk of their property
being stolen.

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 PRINCIPLE #7:
Governments Can Sometimes
Improve Market Outcomes
▪ Market failure: when the market fails to allocate
society’s resources efficiently
▪ Causes of market failure:
▪ Externalities, when the production or consumption
of a good affects bystanders (e.g. pollution)
▪ Market power, a single buyer or seller has
substantial influence on market price
(e.g. monopoly)
▪ Public policy may promote efficiency.
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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
 PRINCIPLE #7:
Governments Can Sometimes
Improve Market Outcomes
▪ Govt may alter market outcome to
promote equity.
▪ If the market’s distribution of economic well-being
is not desirable, tax or welfare policies can
change how the economic “pie” is divided.

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The principles of
HOW THE
ECONOMY
AS A WHOLE
WORKS
 PRINCIPLE #8:
A Country’s Standard of Living Depends
on Its Ability to Produce Goods & Services
▪ Huge variation in living standards across
countries and over time:
▪ Average income in rich countries is more than
ten times average income in poor countries.
▪ The U.S. standard of living today is about
eight times larger than 100 years ago.

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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
 PRINCIPLE #8:
A Country’s Standard of Living Depends
on Its Ability to Produce Goods & Services
▪ The most important determinant of living
standards: productivity, the amount of goods
and services produced per unit of labor.
▪ Productivity depends on the equipment, skills,
and technology available to workers.
▪ Other factors (e.g., labor unions, competition from
abroad) have far less impact on living standards.

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 PRINCIPLE #9:
Prices Rise When the Government Prints
Too Much Money
▪ Inflation: increases in the general level of prices.
▪ In the long run, inflation is almost always caused
by excessive growth in the quantity of money,
which causes the value of money to fall.
▪ The faster the government creates money,
the greater the inflation rate.

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 PRINCIPLE #10:
Society Faces a Short-run Tradeoff
Between Inflation and Unemployment
▪ In the short-run (1–2 years),
many economic policies push inflation and
unemployment in opposite directions.
▪ Other factors can make this tradeoff more or less
favorable, but the tradeoff is always present.

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 FYI: How to Read Your Textbook
1. Read before class.
You’ll get more out of class.
2. Summarize, don’t highlight.
Highlighting is a passive activity that won’t
improve your comprehension or retention.
Instead, summarize each section in your own
words. Then, compare your summary to the one
at the end of the chapter.

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 FYI: How to Read Your Textbook
3. Test yourself.
Try the “Quick Quiz” that follows each section
before moving on to the next section.
Write your answers down, compare them to the
answers in the back of the book. If your answers
are incorrect, review the section before moving on.
4. Practice, practice, practice.
Work through the end-of-chapter review questions
and problems. They are often good practice for
the exams. And the more you use your new
knowledge, the more solid it will become.

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 FYI: How to Read Your Textbook
5. Go online.
The book comes with excellent web resources,
including practice quizzes, tools to strengthen
your graphing skills, helpful video clips, and other
resources to help you learn the textbook material
more easily and effectively. Visit:
http://academic.cengage.com/economics/mankiw
6. Study in groups.
Get together with a few classmates to review each
chapter, quiz each other, and help each other
understand the material.

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 FYI: How to Read Your Textbook
7. Teach someone.
The best way to learn something is to teach it to
someone else, such as a study partner or friend.
8. Don’t skip the real world examples.
Read the Case Studies and “In The News” boxes
in each chapter. They will help you see how the
new terms, concepts, models, and graphs apply to
the real world. As you read the newspaper or
watch the evening news, see if you can find the
connections with what you’re learning in the
textbook.

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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
 SU MMA RY

The principles of decision making are:

• People face tradeoffs.
• The cost of any action is measured in terms of
foregone opportunities.
• Rational people make decisions by comparing
marginal costs and marginal benefits.
• People respond to incentives.

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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
 SU MMA RY

The principles of interactions among people are:

• Trade can be mutually beneficial.
• Markets are usually a good way of coordinating
trade.
• Government can potentially improve market
outcomes if there is a market failure or if the
market outcome is inequitable.

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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
 SU MMA RY

The principles of the economy as a whole are:

• Productivity is the ultimate source of living
standards.
• Money growth is the ultimate source of inflation.
• Society faces a short-run tradeoff between
inflation and unemployment.

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permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.