Cworld Midterm Notes 2
Cworld Midterm Notes 2
HISTORICAL PERSPECTIVES
HIGH COST
DETOUR AND DIVERSION: The Case of China and Japan On the other hand, China does not have the same equation in
the energy business, while Japan has a program where the
Sustainable Development Goals (SDGs) also known utilities buy renewable energy at a fixed price under the
as global goals or “Transforming our World: the 2030 “fixed-price purchase scheme”, which guarantees price
Agenda for Sustainable Development” in short , the stability. China can turn into profit even if the initial
2030 Agenda. The Millennium Development Goals investment is high. Despite the many challenges faced by
(MDGs) which coverage was only until 2015 was Japanese firms, Chinese companies go to Japan and entering
replaced by the current SDGs which framework does the market.
not distinguish between “developing” (third-world)
and developed (first-world) countries. Factors why China wants to do Business in Japan
Its goals therefore are universal and applicable to all
The Price Pay to Producers
nations around the world. The United Nations’ (UN)
o Is set higher in Japan because Japanese
General Assembly formally adopted in September
market has a very high potential expansion
2015 the “universal, integrated, and transformative”
which makes Japan very attractive in
2030 Agenda for sustainable development Goals
business.
(SDGs). These goals should be carried-out and be
Chinese Firms
realized in each and every country from the year
o Will gain brand recognition if they succeed,
2016-2030
they believe that this will be a huge plus to
Generation costs of renewable are diminishing every
expanding their business around the world.
year due to technological progress and cost cutting
have progressed in other countries Yukari Takamura
Land based wind power could compete with thermal
power costs have dropped and become competitive Professor of graduate school of environmental
with thermal power. It is not the shift to renewables studies in Japan suggested that they need to make
will stop because of the lack of government policy, full use of existing power lines would be the key to
things are moving ahead at a place and scale cutting cost to address the issue of high cost due to
exceeding government expectations transmission infrastructure. The them an information
A key issue of stability is how to channel into the about lines usage needs to be transparent to
power distribution system. There are ways to deal renewable energy producers and other stakeholders.
with the issue through electricity storage or Takamura, also suggested further that Japan must
adjustments at thermo-power stations. By adjusting create an investment in regulatory environment
power line usage over a wide an area as possible, including rules in using power lines to cut cost. Green
energy must be spread to make industry competitive.
To this direction, Japan needs to reshape its energy unison with our Sustainable Development
policy. Goals.
It teach us to be part of it which dedicated to the
Energy Business
promotion and eventual promulgation of our
Is necessary to understand, especially we, Filipino Sustainable Development Goals
here in the Philippines and other countries because
MEDIA AND GLOBALIZATION
surely we are undeniable one of the global
consumers of energy. It has clearly manifested to us Communication - It teach us to be part of it which dedicated
the sustainable development is the balance to the promotion and eventual promulgation of our
combination of infrastructure mobilization. Sustainable Development Goals
The efforts of the church to be involved in universal Is both a process and an outcome. The outcome of
humanitarian concerns that affects the spirit and the still ongoing process is appropriately referred to
ultimately, the society in general as God is the Father as the condition that is GLOBALITY. This can be
of all mankind. manifested in the globality or f economics, culture,
There are quite number of noticeable efforts and and politics and such are undeniably, a condition of
initiatives done by the church but one of the most contemporaneous reality but the global
crucial is the personal exertion by no less than the intensification of INTERCONNECTIONS of the
Pope himself through his encyclical letter. aforementioned societal aspects is still in progress.
PAPAL ENCYCLICAL One that is instrumental and would simply qualify as
o A specific category of papal document, a truly the force behind the process of
kind of letter concerning Catholic Doctrine, HUMANIZATION BY MEDIA COMMUNICATION.
sent by the pope and usually address Humanization by Media Communication
especially to patriarchs, primates,
archbishops and bishops who are in Humanization by Media Communication is the
communion with the Holy See” process of transmitting a message of hope and
renewal for intrinsic self-change through media
3. THE MEDIA outlets in the guise of promoting humanity.
Through Broadcast Channels which stressed on the All activities related to man are his ‘conscious’ or
theme “One Vision, One Identity, One Community” ‘unconscious’ designs to make him more human.
ONE VISION, ONE IDENTITY, ONE COMMUNITY Even the most dreaded of misfortunes that plague
o Relates to the sensitivity of our oneness to his very existence are his to ponder and learn, to
address the concerns of our environment is develop a better self and subsequently, an improved
for us to act as one people of the world in person. Self-developments could be in the or sides
where the former subscribes to the elevation of
nobility, dignity, and righteousness. While the latter Appadurai, a celebrated theorist in globalization
relegates to man’s comfort and conveniences in life studies, postulated that there was a ‘disruption’
specially the creation of technologies and other within social life in the second half of the twentieth
inventions that complement man’s struggles. century. He asserted that technological boost in
Media, just like religion and reason itself are media such as computers, cellphones, and television
instruments of man’s paradigm shift from bestiality is fused with patterns in global migrations or
to humanity. These are bases of his activities if not convenient ‘hereto forth’ flow of people around the
the very activity itself which takes place emanating world. Those two ‘diacritics’ – Media and Migration
from his very self to his locality and being radiated to – fundamentally changed human life and proved very
the world as the current condition of globality. But in instrumental to the beginnings of globalization
between global condition is the continuous process (Appadurai, 1996:1-11)
of globalization.
Globalization though a process, simultaneously
draws an outcome. To maintain the good outcome
and sustain the process requires .
o Hard Medium - man’s discovery of the truth
through knowing of the self and the
understanding of the social environment in
the hard way.
o Soft Medium those that man learn through
desirable experiences.
Media and Globalization are oppositely attracted to Nayan Chanda is an Indian national, the founder and editor-
each other just like the Taoist Yin yang in-chief of Yale Global Online, an online magazine that
(disambiguation) representing “dark-bright”. publishes articles about globalization, posited that
“negative-positive” describes how apparently globalization ‘is a process that has worked silently for
opposite and contrasting parties may practically be millennia without having been given a name’ and that, as a
complementary, filling each other’s gap. trend, ‘globalization has been with us since the beginning of
Independently strong yet interconnectedly stronger history
and more meaningful than ever.
Media is the plural form of medium that Jack Lule, an American professor in journalism at Lehigh
etymologically originated from the Latin word University, in his contentions, he assumed that globalization
‘Medius’ which, true to its crucial role in both the has worked in concert with media from the dawn of time to
outcome and process of globalization means an our present day, and globalization and media – two words
“intervening agency”, a “Means”, or an “Instrument”. that only came into usage in the twentieth century- capture
Media indeed is the instrument for globalization. practices that have roots deep in the history of humanity.
According to Lule (2012),media - the plural form of Humans have always been globalizing, though they have not
the word medium – is a means of conveying used that word. And human have always been communicating
something, such as a channel of communication. The with media, though they have not used that word.
plural form only came into the general circulation in The advent of the internet modified the face of
the 1920s. Like its tandem-partner, globalization, the communication. Media now is very closely associated with
need for describing a new social issue and facilitate the worldwide web which we come to know as social media.
its discussion, paved the way for its conception into
the world of words. FACEBOOK
Cosmopolitanism is one special feature of TWITTER
globalization that refers to all persons as cosmopolite INSTAGRAM
adapting the ideology that human beings belong to a
The earliest system of communication that can cover a vast
single community and following a standard common
distances was through letters. This was written
morality. This depicts an imaginary reality of the
correspondence made possible through hand delivery. In the
whole world being a ‘global village’ as coined by
process, the telegraph was invented in 1972. It neutralized
Marshall McLuhan, where everything shrank and
time-issue element. The only downside with the telegraph is
reduced into tiny accessible existence in just a press
that the messages were short.
of a button establishing the famous phraseology
“what a small world”. All these imaginary-imagery- Rapid technological changes in communication happened in
reality are made possible in a blink of an eye through twentieth century. This was highlighted by the creation of
media channels like social media and social super computers and to respond the demands of
networking sites in particular. globalization, The birth to the internet.
HISTORICAL PERSPECTIVE The earliest system of communication that can cover
vast distance was through letters. The earliest known
Just few decades ago, and not centuries or millennia,
postal service dates back as early as 550 B.C
it begun probably in the late 1900s. This was so
In 1792, the telegraph was invented. In 1890, the
when transportation technology (an indispensable
telephone was discovered and the radio the
aid to migration and transport of economic
following year
commodities and printed ideas) and media
20th century was highlighted by the creation of
milestines consequently globalized the world. Indian
super computers, then scientists and engineers
contemporary social-cultural sociologist, Arjun
innovated it by creating international networks for HIEROGLYPHICS
computers which gave birth to the internet PETROGLYPHS
In 1960s, primitive forms of email were being CUNEIFORM
developed with the emergence of CompuServe, the BAYBAYIN
earliest version of internet
In 1997, Six Degrees, the first known social media Markings, symbols and Alphabets Representing the different
site, came into web existence. Enabling for profile syllables of languages
uploading and friends-making. The first blogging site
became common that creates a sensation in social
media that it is the hottest media commodity.
In 2005, YouTube started making noise. In 2006,
Facebook and Twitter followed, and not to be outran
in this social media race. Facebook catered to specific
needs of its users.