1) Seen as only suitable in one single market.

local products
2) Time series forecasts can be obtained from historical data on past product sales to project into
the future for short-term sales figures.
True
3) Psychological characteristics include range, shape, size, color, quality, quantity and compatibility.
False
4) _____________may have to be multilingual, especially if the product is a world brand.
Labels
5) Although this is less common (and perhaps less desirable if customer input is an afterthought), it
is an organizational form that can fit certain needs.
True
6) Problems or opportunities are the conclusions drawn from any part of the background
True
7) Product components are used to assist with the operation of the organization but are not
directly used in producing goods or services
False
8) Costs of packaging have always to be weighed against the advantage gained by it.
True
9) The consumer discussion panel, or as it is usually called the consumer ___________, is
invaluable for building up the product concept. About 30-60 consumers can take part in small
discussion groups of 6-8 people.
focus groups
10) Causal forecasts are derived from relating sales to the factors that cause the sales to happen.
True
11) Local product life cycle discusses the consumption pattern of the product in many countries. This
concept explains that the products pass through several stages of the product life cycle.
False
12) A ____________ is a combination of physical attributes say, size and shape; and subjective
attributes say image or "quality". A customer purchases on both dimensions.
product
13) The synthesis is the section of the annual product marketing plan that ties together the
background analysis with the vision by indicating what steps will be taken this fiscal year to move
closer to the future picture of the company’s product line.
True
14) ____________ by the consumers of the product characteristics in a product profile for a number
of prototypes and their ideal product gives the designer a greater understanding of the product
for further development.
Scoring
15) Product packaging, labeling, physical characteristics and marketing have to adapt to the cultural
requirements when necessary. Religion, values, aesthetics, language and material culture all
affect production decisions.
True
16) A ___________ is a guarantee on the product performance as stipulated by the manufacturer. In
other words, it defines the manufacturer's liability in the case of non-performance, or under-
performance of the product.
warranty
17) It include price, value for money, ease of storage, use and disposal.
Package benefits
18) Specifications are often set by the producers.
False
19) Packaging which is non-degradable - plastic, for example - is more in demanded.
False
20) False Question 19 Complete Mark 1.00 out of 1.00 Flag question Question text Packaging which
is non-degradable - plastic, for example - is more in demanded. Select one: True False Question
20 Complete Mark 1.00 out of 1.00 Flag question Question text Fixed costs are those that vary
(in total) with production of the product or service. This could include direct materials and labor.
False
21) Export strength is evident by innovator country: Products are normally innovated in the
developed countries because they possess the resources to do so.
True
22) Seen as having extension potential into other markets.
international products
23) The product director is responsible for forecasting product sales or, at a minimum,
understanding the forecasts received.
False
24) Branding and packaging might or might not be a crucial part of the plan, but they should at least
be considered.
True
25) Purchase decisions occur when customer is exposed to promotional activity, like salesperson’s
persuasion or incentives like special discounts.
True
26) Both product and communication strateg
27) ies need attention to fit the peculiar need of the market.
Product adaptation - communications adaptation
28) Which of the following is a factor encouraging adaptation?
government
29) The producers in the low income importing country gain sufficient experience in producing and
marketing the products. They attain the _______________and gradually become more efficient
than the innovator country.
economies of scale
30) Products adapted to the perceived unique characteristics of national markets.
multinational products
31) Synthesis starts with forecasting the sales that need to be addressed in the annual plan.
False
32) The importing firms in the middle income country realize the demand potential of the product in
the home market. The manufacturers also become familiar in producing the goods.
True
33) If the product basically fits the different needs or segments of a market it may need an
adjustment in marketing communications only. Again this is a low cost strategy, but different
product functions have to be identified and a suitable communications mix developed.
Extended product - communications adaptation
34) Seen as only suitable in one single market.
local products
35) Labeling not only serves to express the contents of the product, but may be promotional.
True
36) Packaging serves many purposes. It protects the product from damage which could be incurred
in handling and transportation and also has a promotional aspect
True
37) Food industry designers could benefit from studying the work of designers in other industries
and vice versa. The industrial designers do little consumer research during the design and could
benefit from studying the techniques of the food designers; the food designers could benefit
from the more technically rigorous design procedure and also the aesthetic qualities of the
industrial design.
True
38) The product is adapted to fit usage conditions but the communication stays the same. The
assumption is that the product will serve the same function in foreign markets under different
usage conditions.
Product adaptation - communications extension
39) The purpose of the annual product marketing plan is to provide middle management with a
concise marketing and financial summary of objectives and strategies along with the
requirements to achieve the objectives.
False
40) This strategy is very low cost and merely takes the same product and communication strategy
into other markets. However it can be risky if misjudgments are made.
Product communications extension
41) Safety and security of the product within the package in terms of temperature limits, barometric
pressure,color retention, vibrations, and even the ecological effect of the package in itself.
True
42) It include convenience in buying and carrying, information on use, easy preparation, attractive
presentation, recipes and nutritional information
use benefits

43) The contemporary dynamic environment determines the consumers’ position in the qualitative
and quantitative dimensions of life. The current world of consumers and consumption is shaped
by the impact of two basic factors: globalization and modernization.
False
44) Product managers work closely with _________________ on the technical specifications and
ensure that teams have all of the information they need to deliver a complete product to
market.
engineering
45) In decisions on producing or providing products and services in the international market it is
essential that the production of the product or service is well planned and coordinated, both
within and with other functional area of the firm, particularly marketing.
TrueThe firms in low income country also realize the demand potential in the domestic market.
They start producing the products in their home country by exploiting cheap_________.
labor
46) It include prestige, fun and friendliness, aesthetics, healthiness.
psychological benefits
47) Causal forecasts, as the term implies, are compilations of data from qualitative and quantitative
research.
False
48) This needs a totally new idea to fit the exclusive conditions of the market. This is very much a
strategy which could be ideal in a Third World situation. The development costs may be high, but
the advantages are also very high.
Product invention
49) A ________________ typically is responsible for the strategy, road map, and feature definition of
a product or product line.
product manager
50) Quality, method of operation or use and maintenance (if necessary) are catchwords in
international marketing. A failure to maintain these will lead to consumer dissatisfaction.
True