To help professionals for Experiential learning and cross industry networking

Only for internal & free circulation Monthly E– Interaction Bulletin - May 2019

How you know the Design Thinking? G Satish MBA– HR

Corporate Trainer

The world leaders have rapidly adopted the Design Thinking approach to design new products, services and solve complex
problems in their business process. Also Design Thinking is being taught in leading universities around the world including
Harvard school, Stanford and MIT.

Don’t be shocked to know that when design principles were applied to strategy and innovation the success rate for innovation
dramatically improved. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, Microsoft and
Whirlpool have outperformed over the past 10 years by an extraordinary growth, according to a 2018 assessment by the
Design Management Institute.
Due to the remarkable success rate of design-led companies, design has evolved beyond making objects. Organizations now
want to learn how to think like designers, apply design principles to the workplace itself. Design thinking is at the core of
effective strategy development and organizational change.
Do you know? What Design Thinking is? How it is being applied in their domains? And why it’s so popular? Here, I’ll cut to
the chase and tell you what it is and why it’s so in demand in even of full swing of artificial intelligence.

Design Thinking:
Design Thinking is an iterative process in which we seek to understand, redefine problems and attempt to identify alternative
strategies and solutions that might not be instantly apparent with our initial level of understanding. It is often referred to as
‘outside the box’ thinking. We challenge our assumptions and find new ways to solve our problems as designers attempt to
develop new ways of thinking that do not abide by the dominant or more common problem-solving methods. This is Human-
centred techniques and approach to design product or services and creative & innovative ways of complex problem solving.
Contd. to next issue….

SUSTAINABILITY THROUGH INNOVATIVE PRACTICES OF OPERATIONAL

MANAGEMENT & SUPPLY CHAIN MANAGEMENT
Purushottam Khandelwal
B.Tech , MBA, Ex GM from Bosch Ltd
He is a Supply chain & operation management Professional with over 35 years of
experience in Automobile & Engineering Industry Having exposure to CII assess-
ment .Carried out Business Excellence assessment and Certified ZED Assessor

Due to pervasiveness of sustainability, many industries are implementing proactive innovative practices in opera-
tion management & supply chain management to gain a competitive advantage.
Operation management refers to the administration of business practices to create the highest level of efficiency
possible to maximize profit of an organization & business excellence thru long term sustainability .It involves
optimum utilization of resources like people, material, equipment & technology etc.
The key success factors for world class manufacturing industry is initial robust engineering, consistent disci-
plined performance, continuous improvement, review for both compliance & learning followed by systematic
problem solving. The main focus should be on regular structured review of productivity, quality, cost, delivery,
safety& morale popularity known as PQCDSM starting at a shop floor with a daily rhythm cascading through
the junior/middle management with a weekly review up to the top management with a monthly review.

Contd..to next page

1
We have experienced great innovationsin both product & processes, emerge out initially as a problem from this
fundamental habit, part of DNA of any world class manufacturing company that we know.
Unfortunately Indian manufacturing industry except some MNC is weak in this organizational competence. Of
course automation, lean manufacturing, theory of constraints, six sigma, TPM, TQM & industry 4.0 are surely
more appealing than the basic core competence.

The following operational issues need to adopt innovative practices for long term sustainability;
Management of inventory levels, work in process levels, raw material acquisition which comes under supply
chain management., Manufacturing &Delivery management, Quality management and Maintenance manage-
ment
**We will talk about more details in the next article

Part-1

“Blending your website design with Consumer psychology for maximum benefits”

Naveen Sharma
He is an IT expert with over 2 decades of experience in Information Tech-
nology (infrastructure as well as Software & Automation) who extensively
writes on latest technologies. He is the CEO of EverData Technologies
(www.EverData.com)
(As told to Jitendra Bhojwani)

Designing plays the vital role in any website. It allows the visitors to quickly navigate the site and easily find what they need
without wasting much of the time. In this capacity the website design directly impacts the user experience.

By keeping in mind some relevant psychological traits of your targeted audience you will be able to architect the websites that
would guide and even encourage them to take the desired action- we mean the action that you desire them to take! You will be
able to plan the way your audience will act on your website. That’s a sort of ultimate victory!

The role of design in building the trust

Whether you believe it or not, the design of your website plays a proactive role in building trust by offering the clients a digi-
tal ecosystem that makes them comfortable and relaxed. It is much easier to impress a client who feels comfortable while
browsing your site. Add some reasonable efforts on the top and you can turn an audience into a client!

First Impression = Last impression (rest are just details)

The first few moments when clients land on your site are crucial as that’s when your audience will take note of the digital
environment. A human mind feels uncomfortable in an environment that seems unfamiliar. When your targeted audience will
visit your site he will have some standard visual expectations. If the site is completely against those expectations they get
alarmed, confused and, in most cases, hit the back button!

Present your purpose honestly and frankly

Upon visiting your site the clients should be able to see your objective clearly otherwise they may grow suspicious. Besides,
your navigation should take them by finger (literally) through your site plan so that they feel safe. Simple and short navigation
is like a short, well-lit, well-built route that not only saves time but keeps your audience relaxed. Other types of visual and
digital aides will further accentuate your impact and leave a positive impression.
Contd. to next issue….

2
 IMPORTANCE OF TRAINING
P Lakshmi Narasa Raju, HSE Training Manager
Center for Health Safety & Environment, Hyderabad, Telangana

Trainings are an organized activity for increasing the technical, functional and leadership skills of the employees
to enable them to perform in intended way. The main purpose of the training is to ensure that all employees have
the needed skills to perform the job efficiently and smoothly. While technical training can be job-specific,
programs typically focus on the hard skills an employee needs to meet the key performance indicators associated
with the role. The Training is a systematic activity performed to modify and upgrade the skills, attitudes and the
behavior of an employee to perform efficiently. Training is a core activity of HRD.

Advantages of the trainings:

 Increased job satisfaction, morale, motivation and efficiency that resulting in financial gain to organization.
 Higher employee retention rates, customer satisfaction, creativity for new product and improved problem-
solving skills.
 Improved productivity and adherence to quality standards.

On the Job Training, Training Design and Delivery style have significant effect on Organizational Perfor-
mance and all these have positively affect the Organizational Performance.
The training increases the overall organizational performance and plays key role in the development of an organi-
zation. So trainings are very important for all types of organizations for their success in their business.
Organizations should motivate their employees to take an active part in the training programs held by them. They
should spend a considerable amount of money to provide training to the employees.

ACTIVITY OF THE MONTH

The open seminar organized on “ Purchase Management” on 18 May 2019 at Hotel Tree House,
Bhiwadi, The professionals from DAIKIN India, Shriram Pistons Lt, Hitachi Chemicals and
Becton & Dickson attended.

Your Suggestions for next issue and queries are invited

Get in Touch
AIM Training and Consultancy
609-B, Gordhan Sky, Khatipura Road
Jhotwara, Jaipur –302012
www.aimtc.co.in
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