Tt ukseom Hangang Park

B ukchon Hanok Vill age

Ya nghwa Hangang Park T he H yundai Seou l
Seoul History Muse um Dongdaemun Des ign P laza ( D PP )
 INTRO
Contents 052 BEST WALKS 2 - BUKCHON TASTY SEOUL
008 Seoul with BTS 053 BEST WALKS 3 - BUAM-DONG
074 SOUL FOOD LOVED BY LOCALS
012 WHERE SHALL WE GO?
075 SNACKS TO ENJOY ON A SMALL BUDGET
: PREVIEW OF SEOUL SPOTS
076 VARI-COLORED, FOOD ALLEYS
078 VEGAN FOR HEALTHY MEALS
079 IT TASTES BETTER IF YOU KNOW MORE
THEME
ABOUT IT! BEVERAGES

016 SEOUL PALACE TOUR, WALKING THROUGH TIME

Street Blooming with Culture, Northwest
018 HIKING THROUGH NATURE SHOP & LIFESTYLE
022 SEOUL’S TODAY AND TOMORROW, 054 SANGAM · HAPJEONG · SANGSU · MANGWON
080 MEET THE OLD SEOUL IN LONG-
IN THE HISTORY AND CULTURE MUSEUMS 056  SINCHON · HONGIK UNIV. · YEONNAM ·
LASTING SHOPS
024 SPACES OF CULTURE AND ARTS YEONHUI
081 LOOKING FOR TREASURES TO
OPPORTUNITIES
REMEMBER SEOUL BY
026 LET’S PLAY AT THE HANGANG RIVER!  058 BEST WALKS 4 - ITAEWON'S THREE MAIN ALLEYS
082 SHOPPING MALLS FOR SHOPAHOLICS
A PERFECT WAY TO ENJOY THE HANGANG
RIVER
EXPERIENCE
028 SEOUL FOREST, SHELTERS IN THE HEART OF
THE CITY 084 A DAY TO TRY SOMETHING DIFFERENT
032 HOT SPOTS FEATURING HALLYU CONTENT
ITEMS BEST DAY COURSE
* The copyright of this guide book is owned New Emerging Trend, Northeast 086 RECOMMENDED ROUTES BY ITINERARY
088 WALKING GUIDED TOURS
WHERE TO GO
by the Seoul Tourism Organization (STO).
060 SEONGSU · KONKUK UNIV.
Any unauthorized use of this book and

CULTURAL EVENT & FESTIVAL

its contents without written permission
from the STO is strictly prohibited by law.
The contents of this book were updated 089 FESTIVAL CALENDAR
in October 2022 by the STO through

CHECK LIST & INFORMATION

extensive research, but changes could
have occurred during the production and
printing of this book. The Seoul Tourism 090 THINGS TO KNOW BEFORE TRAVELING
Organization does not hold any legal The Heart of Seoul, Downtown The Center of Korean Politics, Yeouido TO SEOUL
responsibility for any losses, damages,
036 SEOUL STATION · NAMSAN · CITY HALL · 062 YEOUIDO
and inconvenience that might arise in
relation to this book.
NAMDAEMUN TRANSPORTATION
038 MYEONG-DONG · EULJIRO 064 BEST WALKS 5- HANGDONG RAILROAD TRAIL
* If you have any opinions on the Seoul 094 TRAFFIC INFORMATION IN KEY AREAS
Tour Guide Book, please contact us by
040 DONGDAEMUN 065 BEST WALKS 6 - MULLAE ART VILLAGE
OF SEOUL & SEOUL CITY TOUR BUS
e-mail ([email protected]).
042 BEST WALKS 1 - JEONGDONG-GIL
MAP
Pictures are from the STO website
(www.visitseoul.net) 103 SEOUL TOURIST MAP & SUBWAY MAP
Maps are from Smart Seoul Map
(map.seoul.go.kr)
Date Published Nov. 2023
Publisher Seoul Tourism Organization Center of Trends, Southeast
Produced by Seoul Tourism Organization
066 SAMSEONG · GANGNAM · BANPO · YANGJAE
Designed by Pygmalion Co., Ltd. (82-2-516-3923) Harmony of Past and Present, Central Part
069 SINSA · APGUJEONG · CHEONGDAM
a.g. communications co., ltd. 
044 SEOCHON 070 SONGPA
(82-2-763-8600)
Editing and Printing Services by KYUNGSUNG MEDIA 046 GWANGHWAMUN 071 JAMSIL
(82-2-786-2999) 048 JONGNO · INSA-DONG
050 DAEHANGNO · DONGMYO
 INTRO
BUKCHON HANOK VILLAGE

1 Seoul with BTS

2 WHERE SHALL WE GO?

Preview of Seoul Spots
 009

Seoul with BTS

A Seoul Tour with BTS

BTS is writing a new history of Hallyu.

Having served as Seoul’s honorary tourism ambassador for six years, BTS is informing people
around the world of the charms of Seoul, the center of Hallyu (Korean Wave) content. Enjoy
your travels in Seoul, the city of BTS, as recommended by the band.
(Refer to ‘BTS Seoul Ambassador 5th Anniversary Story’ on the YouTube VisitSeoul TV channel)

#Recommended by Jungkook
Gyeongbokgung
Palace P.016
Gyeongbokgung Palace is
the first palace of the Joseon
Dynasty, and its name carries a
wish: ‘prosper and enjoy great
blessings’. BTS performed ‘IDOL’
and ‘Dynamite’ against the
backdrop of Geunjeongjeon Hall
in Gyeongbokgung Palace live
on the 2020 NBC Jimmy Fallon
Show in the US.
161, Sajik-ro, Jongno-gu, Seoul
010 011

#Recommended by RM #Recommended by V
Seoul Botanic Park P.030 MMCA Seoul / Deoksugung P.024

As the first botanic park in Korea that combines The MMCA is a culture and arts multiplex
a park and a botanical garden, Seoul Botanic where you can see the flow of Korean
Park raises awareness about plant culture contemporary art at a glance. Seoul has
and biodiversity plant culture and diversity of two venues: MMCA Seoul and MMCA
species. You can come across various plants and Deoksugung. Anyone can easily access
ecological spaces in the middle of downtown modern art and enjoy the breadth of
Seoul, so feel free to come with your family and culture and arts in MMCA.
friends or on a date.
Seoul 30, Samcheong-ro, Jongno-gu, Seoul
Deoksugung 99, Sejong-daero, Jung-gu,
161, Magokdong-ro, Gangseogu, Seoul
Seoul

#Recommended by Suga
#Recommended by Jimin
Dongdaemun Design Plaza (DDP)
P.040 Jamsil Sports Complex
Dongdaemun Design Plaza is a cultural multiplex Olympic Main Stadium, which can
where exhibitions, performances, conventions, accommodate 100,000 people, is used as a
and fashion shows are held at all times. Adopting venue for sports events, music performance,
an extra-large space and three-dimensional and cultural events. It is also a venue for
atypical architectural design, it is touted as a performances by famous domestic and foreign
sculpture that transcends stereotypes. There stars as well as festivals of various genres.
are many shopping malls and clothing markets
25, Olympic-ro, Songpa-gu, Seoul
nearby, so it’s a good place to shop. (Near Exit 5~8 of Line 2, 9 Sports Complex Station)

281, Eulji-ro, Jung-gu, Seoul

#Recommended by Jin
#Recommended by J-Hope
Olympic Park P.029
Seoul Forest P.028
Olympic Park was built to commemorate the
24th Seoul Olympics held in 1988. There is a Seoul Forest is a forest created

road leading to Mongchontoseong Fortress in with four themes: Culture and

the northwest of Country Flags Plaza, making Arts Park, Wetland Eco Center,

it a good place to experience environmental Eco Forest, and Experience Center.

ecology and history. To the south, there Throughout the forest, visitors can

are Soma Museum of Art and Seoul Baekje also see benches donated by BTS

Museum, where you can enjoy culture and art. fans.

273, Ttukseom-ro, Seongdong-gu,

424, Olympic-ro, Songpa-gu, Seoul
Seoul
012 013

WHERE SHALL WE GO?

Preview of Seoul Spots

There are countless ways to enjoy Seoul, including culture,
history, nature, shopping, and other activities. Each region and
spot has its unique charms, so plan your trip however you like.

Bukchon Hanok
Naksan Park
Seodaemun Prison Village Changdeokgung
History Hall Palace
Gyeongbokgung
Palace Jogyesa
Temple Changgyeonggung
Palace
Insa-dong Jongmyo Heunginjimun
Shrine Gate
Gwanghwamun
Oil Tank
Culture Park Seoul
Hongik Univ. Deoksugung Tourism
Palace Plaza
Cheonggyecheon Stream

World Cup Park City Hall

National Aviation Myeong-dong Dongdaemun Dongdaemun
Museum of Korea Culture Station Design Plaza Market
Cathedral
Seoul 284 (DDP)
Seoul Botanic Park
Namdaemun Namsangol Hanok
Gimpo Sungnyemun
Market Village
International
Airport Seoullo 7017
Seonyudo
Park War Memorial of
Korea
Seongsudong Olympic Park ·
Namsan Seoul Seoul Forest Cafe Street Mongchontoseong Fortress
National Museum
Tower
of Korea

Incheon International Airport National

Assembly
(about 30km) building
Itaewon
63 Square
Mullae Art
Pureun Gocheok Village Sebitseom
Arboretum Sky Dome
Lotte World
Noryangjin Bongeunsa Jamsil Sports
Seonjeongneung Tower
Fisheries Wholesale Temple Complex
Royal Tombs
Market
Hangdong
Railroad Trail
COEX

Seoul Arts Center

Yangjae Citizen’s
Forest
 THEME 1 SEOUL PALACE TOUR,
WALKING THROUGH TIME

2 HIKING THROUGH NATURE

3 SEOUL’S TODAY AND TOMORROW, 

IN THE HISTORY AND CULTURE MUSEUMS

4 SPACES OF CULTURE AND 

ARTS OPPORTUNITIES

5 LET’S PLAY AT THE HANGANG RIVER! 

A PERFECT WAY TO ENJOY THE HANGANG RIVER

6 SEOUL FOREST, SHELTERS IN THE HEART 

GYEONGBOKGUNG PALACE

OF THE CITY

7 HOT SPOTS FEATURING HALLYU

CONTENT ITEMS
016 THEME THEME 017

❶ GYEONGBOKGUNG PALACE 경복궁

Walking Through Time

SEOUL
From the five major palaces of Joseon with 500 years of history
The first royal palace built in the Joseon Dynasty is where the 500-year
history of Joseon began. The largest of the five grand palaces remaining of the dynasty, to the shrines that serve the spirit tablets of the
in Seoul, Gyeongbokgung Palace showcases Joseon's royal culture, palace Joseon kings and queens. Each of the royal institutions has its

PALACE
life, and architecture through Geunjeongjeon, Gyeonghoeru Pavilion, and
own unique style and beauty.
other structures. The National Palace Museum and National Folk Museum
of Korea are nearby to learn more about royal culture and historical living
conditions.

TOUR
TIP. HANBOK EXPERIENCE

❷ DEOKSUGUNG PALACE 덕수궁 Admission is free if you visit the palace wearing a hanbok, a
colorful traditional Korean outfit! There are many hanbok rental
This Joseon Dynasty palace became the historical venue for the
shops near the palace, so it is recommended that you wear a
establishment of the Great Korean Empire. It is the only palace in Seoul
that has a modern building, a Western-style garden, and a fountain. The hanbok and travel to the Joseon Dynasty era.
Palace Royal Guard Changing Ceremony held every day at the main gate is
a must-see attraction. The stonewall walkway that runs along Deoksugung
Palace has been selected as one of the 100 Most Beautiful Roads in Korea,
giving it a different feeling throughout each of the four seasons.

❸ CHANGDEOKGUNG PALACE 창덕궁

This UNESCO World Heritage site is the best-preserved palace of the
Joseon Dynasty. Built in 1405, Changdeokgung Palace boasts picturesque
scenery as the palace where the kings of the Joseon Dynasty spent the
❺ GYEONGHUIGUNG PALACE 경희궁
most time. Since Rear Garden of Changdeokgung is available only to select This is the smallest of the five major palaces in Seoul (Gyeongbokgung,
visitors, a separate fee must be paid, aside from the fee for the palace Changdeokgung, Deoksugung, Changgyeonggung, and Gyeonghuigung).
tour. Visiting hours and the number of people allowed in at a time are also The palace was built for the purpose of moving the king away from the
limited, so check the website for information on the Rear Garden tour. main palace. There were many palaces in Gyeonghuigung Palace, but
most of the buildings disappeared or were relocated during the Period
of Japanese Occupation when Gyeongseong Middle School, a Japanese
❹ CHANGGYEONGGUNG PALACE 창경궁 school, was built on the site of the palace.
This palace was built by King Seongjong, the ninth king of the Joseon
Dynasty, for Queen Jeonghui, the wife of King Sejo, Queen Ansun, the wife ❻ JONGMYO SHRINE 종묘
of King Yejong, and Queen Sohye, the wife of King Deokjong. Connected
to Changdeokgung Palace, it formed a single palace called Donggung, and This shrine is where ancestral rites are held for the spirit tablets of the
served to make up for shortage of residential space in Changdeokgung. kings and queens of the Joseon dynasty. It was listed as a UNESCO World
The outstanding architectural beauty of the time is confirmed through Heritage site in 1995. The Jongmyo Jerye, held every May, is the oldest
Honghwamun, the main gate of Changgyeonggung. Korea's first Western- ritual in the world that has been held since 1464, and was selected as a
style greenhouse, completed in 1909, can also be seen here. UNESCO masterpiece of oral tradition and intangible heritage in 2001.

❶ GYEONGBOKGUNG PALACE ❷ DEOKSUGUNG PALACE ❸ CHANGDEOKGUNG PALACE ❹ CHANGGYEONGGUNG ❺ GYEONGHUIGUNG PALACE ❻ JONGMYO SHRINE
경복궁 덕수궁 창덕궁 PALACE 창경궁 경희궁 종묘
161, Sajik-ro, Jongno-gu, Seoul (Near Exit 99, Sejong-daero, Jung-gu, Seoul 99, Yulgok-ro, Jongno-gu, Seoul (Near 185, Changgyeonggung-ro, Jongno- 45, Saemunan-ro, Jongno-gu, Seoul 157, Jong-ro, Jongno-gu, Seoul
5 of Line 3 Gyeongbokgung Station) (Near Exit 1, 2 of Line 1, 2 City Hall Exit 3 of Line 3 Anguk Station) gu, Seoul (Near Exit 4 of Line 5 Seodaemun (Near Exit 8, 11 of Line 1, 3, 5 Jongno
09:00-17:00 in Nov.-Feb., 09:00-18:00 in Station) [Deoksugung Palace] 09:00- [Palace] 09:00-17:30 in Nov.-Jan., 09:00-21:00 (last admission 1 hour Station) 3-ga Station) Part-time viewing:
Mar.-May & Sep.-Oct., 09:00-18:30 in Jun.-Aug. 21:00 (last admission 1 hour before 09:00-18:00 in Feb.-May & Sep.-Oct., before closing), Closed on Mon., Tour 09:00-18:00 (entry until 30 minutes Mon•Wed•Thurs•Fri (excluding the last
(last admission 1 hour before closing), Closed closing); Closed on Mon. / [Deoksugung 09:00-18:30 in Jun.-Aug. (last admission hours vary when a visit incorporates before closing time), closed on Mondays Wednesday and weekend of each month),
on Tuesdays 3,000 won for Koreans Stonewall Walkway] open 24 hours 1 hour before closing), Closed on Mon. Changdeokgung Palace. Free Partial viewing is restricted due to power
aged 25 to 64, free for those aged 24 and
a day, all year long 1,000 won for [Rear Garden] Different opening hours 1,000 won for Koreans aged 25 to 64, 82-2-724-0274 outage repair work. (~second half of 2024),
under and over 65, 3,000 won for foreigners
Koreans aged 25 to 64, free for those (refer to the website) free for those aged 24 and under and Tuesday (Closed on the following day if
aged 19 to 64, free for those aged 18 and
aged 24 and under and over 65, 1,000 3,000 won for Koreans aged 25 to 64, over 65, 1,000 won for foreigners aged 19 Tuesday is a national holiday). 1,000 won
under and over 65. 82-2-3700-3900
won for foreigners aged 19 to 64, free for free for those aged 24 and under and to 64, free for those aged 18 and under for Koreans aged 25 to 64, free for those
royalpalace.go.kr (refer to the website for the
Palace Royal Guard Changing Ceremony, those aged 18 and under and over 65. over 65, 3,000 won for foreigners aged 19 and over 65. aged 24 and under and over 65, 1,000 won
foreign language guided tour hours, etc.) 82-2-771-9951 deoksugung.go.kr to 64, free for those aged 18 and under 82-2-762-4868 for foreigners aged 19 to 64, free for those
National Palace Museum of Korea (refer to the website for the Palace Royal and over 65. 82-2-3668-2300 cgg.cha.go.kr (refer to the website for aged 18 and under and over 65. 82-2-765-
82-2-3701-7500 gogung.go.kr Guard Changing Ceremony, foreign cdg.go.kr (refer to the website for foreign language guided tour hours) 0195 jm.cha.go.kr (refer to the website for
National Folk Museum of Korea language guided tour hours, etc.) foreign language guided tour hours) foreign language guided tour hours)
82-2-3704-3114 nfm.go.kr
 HIKING
018 THEME THEME 019

Surrounded by numerous mountains and forests, Seoul has

many great places where people can take a leisurely stroll. From
Hanyangdoseong trail, which runs along the fortress wall, to Seoul
through Nature
Dulle-gil, which wraps around Seoul. Let's all enjoy the beautiful
scenery of Seoul while breathing in the fresh air. 1 BUKAKSAN MOUNTAIN

2 INWANGSAN MOUNTAIN
Difficulty Beginner ● ○ ○ Intermediate ● ● ○ Advanced ● ● ●
ANSAN MOUNTAIN 3 HANYANGDOSEONG
F
TRAIL
E
❶ BUKAKSAN MOUNTAIN 북악산 A

D B
Towering north of Gyeongbokgung Palace, this mountain 4 EUNGBONSAN MOUNTAIN
was the last mountain in Seoul that was made available C
to the general public for security reasons. As it is a
military reservation, it is completely off-limits after sunset,
so be sure to check the opening hours for a visit.
Mar.-Apr., Sep.-Oct 07:00-18:00 (last entry no later than 16:00)
May.-Aug. 07:00-19:00 (last entry no later than 17:00)
Nov.-Feb. 09:00-17:00 (last entry no later than 15:00)
HANYANG A history tour where you can appreciate the history and culture of the Seoul
Closed on Tuesdays only for mountain hiking trail through the
DOSEONG Fortress Wall. It is divided into six sections, and visitors can savor the history and

TRAIL culture of each era along the Seoul Fortress Wall surrounded by Namsan Mt.,
Chunchumun Gate

Height 342m Difficulty ● ● ○

Inwangsan Mt., Bukaksan Mt., and Naksan Mt.
seoulcitywall.seoul.go.kr

❷ INWANGSAN MOUNTAIN 인왕산

🅐 NAKSAN SECTION 🅑 HEUNGINJIMUM GATE 🅒 NAMSAN MOUNTAIN
One of the guardian mountains in Seoul, this peak is entirely made of 낙산 구간 SECTION 흥인지문 구간 SECTION 남산 구간
granite. There are many rocks with strange shapes such as Train Rock, The section that extends from The section that goes from The section that goes from the back
Skirt Rock, and Hat Rock. Because of the beautiful scenery, there are Hyehwamun Gate through Naksan Heunginjimun Gate through road of Jangchung Gymnasium to
many landscape paintings with Mt. Inwang as the background, and to Heunginjimun Gate. Naksan is the Gwanghuimun Gate to Jangchung Namsan Park. Most of the fortress
representative examples include Jeong Seon's Inwangjesaekdo and Kang
lowest of the four inner mountains, Gymnasium. You can also enjoy wall was destroyed during the
Hui-eon's Inwangsando. It is also known as a beautiful night view spot.
and its gentle slope makes for an shopping at nearby Dongdaemun period of Japanese Occupation, but
Height 338.2m Difficulty ● ○ ○ easy walk. Design Plaza and Dongdaemun most of it has been restored to its
Distance 2.1km Market. former appearance.
Difficulty ● ○ ○ Distance 1.8km Distance 4.2km
❸ ANSAN MOUNTAIN 안산 Duration 1hr Difficulty ● ○ ○ Difficulty ● ● ○
This mountain is relatively low. Its main route is the Departure Exit 4 of Line 4 Hansung Duration 1hr Duration 3hrs
one east of Ansan, which goes through Seodaemun University Station Departure Exit 6, 7 of Line 1, 4 Departure Exit 5 of Line 3 Dongguk
Independence Park where Seodaemun Prison is located.
Dongdaemun Station Univ. Station
Here, visitors can enjoy beautiful scenery in every season.
By climbing to the top, visitors can overlook the Inwangsan
Mountain, Bukhansan Mountain, and the Hangang River 🅓 SUNGNYEMUN GATE 🅔 INWANGSAN MOUNTAIN 🅕 BAEGAK SECTION
surrounding Seoul in a sweeping view. SECTION 숭례문 구간 SECTION 인왕산 구간 백악 구간

The section that goes from The section that starts at the site of The section that goes from
Baekbeom Square through Donuimun Gate, crosses Inwangsan Changuimun Gate to Hyehwamun
Height 295.5m Difficulty ● ○ ○ Sungnyemun Gate to the site of Mountain, and continues to Poet Gate past Baegak Mountain. The
Donuimun Gate. It is difficult to Yun Dong-ju's Hill. Inwangsan has Seoul City Wall was built with
find traces of the fortress, so please many rocky sections, so be careful Baegak Mountain as its starting
❹ EUNGBONSAN MOUNTAIN 응봉산 point, and Baegak Mountain is
check the Hanyangdoseong Trail when climbing in winter.
As a peak towering in Eungbong-dong, this hill has been famous website before going. the highest among the four inner
Distance 4km
for its beautiful scenery since ancient times. It was also called mountains.
Distance 1.8km Difficulty ● ● ●
Maebongsan because the kings of the Joseon Dynasty enjoyed Difficulty ● ○ ○ Duration 2hrs and 30mins Distance 4.7km
hunting by releasing falcons here. The night view of Seoul from Duration 1hr Departure Exit 4 of Line 5 Difficulty ● ● ●
the top of the octagonal pavilion is fabulous. Departure Exit 4 of Line 1, 4 Seoul Seodaemun Station Duration 3hrs
Station Departure Exit 3 of Line 3
Height 81m Difficulty ● ○ ○ Gyeongbokgung Station
020 THEME THEME 021
Dobongsan
Stn.
SURAKSAN MOUNTAIN
DOBONGSAN
MOUNTAIN
❶ SURAKSAN·
BURAMSAN ROUTE
AENGBONGSAN MOUNTAIN Gupabal Stn. BURAMSAN
MOUNTAIN
BUKHANSAN
MOUNTAIN Hwarangdae
BONGSAN Stn. GUREUNGSAN
MOUNTAIN ❽ BUKHANSAN· MOUNTAIN
DOBONSAN ROUTE
MANGUSAN
❷ YONGMASAN·
❼ BONGSAN· MOUNTAIN
ACHASAN ROUTE
AENGBONGSAN
Gayang Stn. ROUTE ACHASAN
GODEOKSAN
MOUNTAIN
MOUNTAIN
Gwangnaru Stn.
❻ ANYANGCHEON·
HANGANG ROUTE ❸ GODEOKSAN·
ILJASAN ROUTE

DAEMOSAN
MOUNTAIN ILJASAN
❹ DAEMOSAN· MOUNTAIN
Sadang Stn.UMYEONSAN ROUTE
GAEWOONGSAN ❺ GWANAKSAN· Suseo Stn.
MOUNTAIN HOAMSAN GWANAKSAN
ROUTE MOUNTAIN
UMYEONSAN GURYONGSAN
SEOUL
MOUNTAIN MOUNTAIN
Dulle-gil is a trail with a total length of 156.5km that winds around Seoul. Consisting
SAMSEONGSAN
DULLE-GIL of eight trails, it weaves the history, culture, and natural ecology of Seoul into a story. Seoksu Stn. MOUNTAIN
It is a path that domestic and foreign visitors can enjoy and experience while walking.

❶ SURAKSAN·BURAMSAN ROUTE ❷ YONGMASAN·ACHASAN ROUTE ❺ GWANAKSAN·HOAMSAN ROUTE ❻ ANYANGCHEON·HANGANG ROUTE

수락·불암산 코스 용마·아차산 코스 관악·호암산 코스 안양천·한강 코스

Seoul Dulle-gil Route 1 passes through Suraksan This course passes through Mukdongcheon Stream, This course arrives at Suseo Station via Gwanaksan This course takes you to Gayang Station by walking
Mountain and Buramsan Mountain. It is a route that goes Mangusan Mountain, Yongmasan Mountain, and Achasan Mountain and the Samseongsan Mountain. For a walking along the Anyangcheon Stream and the Hangang River.
around Buramsan, not through it, and reaches Taereung Mountain. It is a walking trail along the mountain ridge, trail along the Dulle-gil of the Gwanaksan Mountain, the This entire section is flat, making it an easy walk. It is
Royal Tomb. and has the best view among the Seoul Dulle-gil routes. natural scenery is excellent. Since historical and cultural differentiated from other courses as you can walk along
Distance 18.6km There is also Achasan Ecological Park, which is full of relics are scattered throughout, there is a variety of things the Hangang River and streams.
Difficulty ● ● ● many things to see. to see and enjoy. Distance 18.2km
Duration 8hrs 10mins Distance 12.3km Distance 13km Difficulty ● ○ ○
Departure Exit 2 of Line 1, 7 Dobongsan Station Difficulty ● ● ○ Difficulty ● ● ○ Duration 4hrs and 30mins
Duration 5hrs and 10mins Duration 6hrs Departure Exit 2 of Line 1 Seoksu Station
Departure Exit 4 of Line 6 Hwarangdae Station Departure Exit 4 of Line 2, 4 Sadang Station

❸ GODEOKSAN·ILJASAN ROUTE ❹ DAEMOSAN·UMYEONSAN ROUTE ❼ BONGSAN·AENGBONGSAN ROUTE ❽ BUKHANSAN·DOBONSAN ROUTE

고덕·일자산 코스 대모·우면산 코스 봉산·앵봉산 코스 북한·도봉산 코스

This route finishes at Suseo Station after going past the This course arrives at Sadang Station via Daemosan, This course passes Noeul Park, Haneul Park, and World As a route that overlaps with the Bukhansan Dulle-gil,
Hangang River, Godeoksan Mountain, Iljasan Mountain, Guryongsan, and Umyeonsan. Most of them are hiking Cup Stadium, so many places that are difficult to pass it is difficult to complete in one day because the route
Seongnaecheon Stream, Munjeong Neighborhood Park, courses, but the elevation is not high, and the view of are well equipped with pedestrian facilities. It is a course is very long. In addition to temples and cultural assets,
and Tancheon Stream. River paths, forest paths, and Seoul from the mountain is excellent. with a lot of historical heritage and many things to see. there are many natural elements such as valleys.
stream paths are all included here, allowing visitors to Distance 18.3km Distance 16.8km Distance 33.7km
see and feel the natural scenery of Seoul. Difficulty ● ● ○ Difficulty ● ● ○ Difficulty ● ● ○
Distance 25.6km Duration 8hrs 10mins Duration 6hrs 25mins Duration 16hrs 30mins
Difficulty ● ○ ○ Departure Exit 6 of Line 3, Suin-Bundang Line Suseo Station Departure Exit 4 of Line 9 Gayang Station Departure Exit 2 of Line 3 Gupabal Station
Duration 8hrs 50mins
Departure Exit 2 of Line 5 Gwangnaru Station
 THEME 023

❹ SEOUL MUSEUM OF HISTORY 서울역사박물관

This institution protects and displays relics, urban relics, and historic
houses of Seoul. Interesting relics that give a glimpse into the life and
culture of the people of old Seoul are on display, and the large-sized model
of Seoul scaled down to 1/1,500 size is impressive.
55 Saemunan-ro, Jongno-gu, Seoul (Near Exit 7 of Line 5 Gwanghwamun Station)
09:00-18:00(entry until 30 minutes before closing time), Monday (open normally if
Monday is a public holiday), Closed on January 1 Free 82-2-724-0274
museum.seoul.go.kr

❺ SEOUL MUSEUM OF CRAFT ART 서울공예박물관

Seoul's Today and Tomorrow, Museums exhibit, relics, and works of art from various

IN THE HISTORY AND

As a first public craft museum in South Korea, SeMoCa displays crafts from
countries and regions. In the museums, we can see the various eras from the past to the present. It has about 20,000 crafts and

CULTURE MUSEUMS
past and the present that we have never experienced related materials. Various exhibitions and programs such as a craft history
and the future we must head to. exhibition, a modern craft exhibition, and a children’s craft exhibition are
held here.
4, Yulgok-ro 3-gil, Jongno-gu, Seoul (Near Exit 1 of Line 3 Anguk Station)
❶ NATIONAL MUSEUM OF KOREA 국립중앙박물관 10:00-18:00(entry until 30 minutes before closing time), Monday (open normally if
Monday is a public holiday), Closed on January 1 Free (Paid admission to exhibitions
The leading museum in South Korea houses over 410,000 artifacts, by exhibitors from outside) 82-2-6450-7000 craftmuseum.seoul.go.kr
including 439 items in 307 instances of nationally-designated cultural assets
such as national treasures or assets. In the seven permanent exhibition ❻ NATIONAL METEOROLOGICAL MUSEUM OF KOREA 국립기상박물관
halls, 9,884 cultural assets are displayed in 39 exhibition rooms. There are
also Pagoda Garden, Special Exhibition Gallery, and Children’s Museum. Here you can examine the history of meteorological science and culture,
from the history of meteorological observation to the development of
137, Seobinggo-ro, Yongsan-gu, Seoul (Near Exit 2 of Line 4, Gyeongui〮Jungang
modern meteorological technology. The National Meteorological Museum
Line Ichon Station)
10:00-18:00 on Mon.·Tue.·Thu.·Fri.·Sun., 10:00-21:00 on Wed·Sat (last admission
of Korea is a significant building as it has restored the original form of the
30 minutes before closing), Closed on New Year’s Day, Seollal (Lunar New Year’s Day) Seoul Meteorological Observatory. Here, visitors can also see the world's
and Chuseok Free (Fee may apply to special exhibitions.) oldest rain gauge, the Gongju Chungcheong Gamyeong Rain Gauge.
82-2-2077-9000 museum.go.kr 52, Songweol-gil, Jongro-gu, Seoul 10:00-18:00(entry until 1 hour before closing
time), Monday (If it is a public holiday, the first following weekday), Closed on January
❷ NATIONAL HANGEUL 1, Korean New Years/Chuseok Free 82-70-7850-8493 science.kma.go.kr/
MUSEUM 국립한글박물관 museum

This museum promotes the literal ❸ SEODAEMUN PRISON ❼ NATIONAL AVIATION MUSEUM OF KOREA 국립항공박물관
and cultural value of Hangeul. The HISTORY HALL 서대문형무소역사관
cultural diversity and future value The first national aviation museum in Korea opened in 2020 to mark the
of Hangeul are shared through The prison where many anti- centennial of the Korean Aviation School. Visitors can see and experience
exhibitions by researching and Japanese independence activists the history of aviation, the industry, and the future of aviation technology
collecting artifacts scattered were incarcerated during the with their own eyes. Here, people can experience piloting/controlling, in-
throughout Korea and abroad. Japanese colonial period was flight training, and recreational aviation sports, and a docent program
It operates permanent and transformed into a historical staffed by aviation experts is also provided.
special exhibitions and a Hangeul education center in 1998. The
177, Haneul-gil, Gangseo-gu, Seoul 10:00-18:00 (last admission 30 minutes
playground for children. history hall, which was once before closing), closed every Monday (Closed the following day if Monday is a national
used as a residence and a torture holiday), New Year’s Day, Seollal (Lunar New Year’s Day), and Chuseok Free (Paid
139, Seobinggo-ro, Yongsan- chamber, includes a video archive admission to experiential education programs) 82-2-6940-3198 aviation.or.kr
gu, Seoul (Near Exit 2 of Line 4, and a prison life room such as
Gyeongui·Jungang Line Ichon Station)
standing coffins and a solitary ❽ WAR MEMORIAL OF KOREA 전쟁기념관
Mon-Fri·Sunday 10:00-18:00,
room where visitors can directly
Saturday 10:00-21:00 (entry until 30 The only war history museum in South Korea displays about 9,000 war-related artifacts
experience life in prison.
minutes before closing time), Korean are on display in its nine exhibition rooms from the first to the third floor. Visitors can
playground 10:10-17:40 (online 251, Tongil-ro, Seodaemun-gu, Seoul (Near Exit 5 of Line 3 Dongnimmun Station) experience the extreme conditions of war through their various senses while in the war
reservation required), Closed on March to October: 9:30 AM to 6:00 PM / November to February: 9:30 AM to 5:00 PM (last
experience room, and in the outdoor exhibition, you can see weapons used in World War
January 1, Korean New Years/Chuseok entry 30 minutes before closing) / Closed on Mondays (on public holidays, the following day
II, the Korean War, and the Vietnam War.
Free 82-2-2124-6200 will be closed) /Closed on January 1st, Lunar New Year, and Chuseok 3,000 won for those
hangeul.go.kr aged 19 to 64, 1,500 won for those aged 13 to 18 and soldiers below the rank of sergeant, 1,000 29, Itaewon-ro, Yongsan-gu, Seoul (Near Exit 12 of Line 4, 6 Samgakji Station)
won for those aged 12 and under, free for those aged 6 and under and over 65, the disabled 09:30-18:00 (entry until 1 hour before closing time), Monday (If it is a public holiday,
and those of national merit 82-2-360-8590 sphh.sscmc.or.kr closed on the following weekday), Closed on January 1, Korean New Years/Chuseok
Free 82-2-709-3114 warmemo.or.kr
024 THEME THEME 025

❸ SEOUL ARTS CENTER 예술의전당

SPACES OF Seoul is dotted with places where you can enjoy
The first art complex in South Korea hosts performances

CULTURE AND ARTS

culture and arts, from opera to dance, plays, and exhibitions by world-class artists. From opera, ballet,
musicals, and fine art. Here are some cultural and orchestral music, and choral music centered on music
OPPORTUNITIES artistic spaces that will enrich your life. halls, concert halls, and theaters, to the painting and
sculpture exhibitions by renowned artists from home
and abroad at Hangaram Art Museum and the country’s
only exhibition space for calligraphy “Seoul Calligraphy
Art Museum,” quality performances and exhibitions are
organized and exhibited here in all genres.
❶ MMCA SEOUL
국립현대미술관 서울관

This art multiplex lets you can see

the flow of Korean contemporary
art at a glance through exhibitions, ❹ HONGJE YUYEON 홍제유연
performances, and educational
An art space where installation art, lighting art,
programs. In addition to the
and media art are created along the waterway
exhibition hall where you can
flowing between 100 pillars in the basement of
appreciate works of art, there is
Yujin Shopping Center in Hongjecheon. A space
also a multi-project hall where
that had been abandoned for 50 years was
various cultural and artistic events
reborn as part of the Seoul Public Art Project.
are held, and a space where you
can see various art books from
home and abroad.
❺ THE LEEUM, SAMSUNG MUSEUM OF ART 리움미술관
An art museum where the building itself is a work of art. The
three world-famous architects Mario Botta, Jean Nouvel, and
Rem Koolhaas built the museum while incorporating their own
❷ MMCA DEOKSUGUNG personalities into it. It is an art museum that mixes traditional
국립현대미술관 덕수궁관 art containing the unique beauty of Korea, vibrant contemporary
art, and international art reflecting the values of the times.
Opened in 1938, the National
Museum of Modern and
Contemporary Art (MMCA)
Deoksugung is the first modern
museum building in Deoksugung. ❻ SEOUL MUSEUM OF ART SEOSOMUN MAIN
It presents not only Korean BRANCH 서울시립미술관 서소문본관
modern art, but also academic
The Seoul Museum of Art is located on Jeongdong-
events such as special exhibitions
gil along the Deoksugung Doldam-gil in the heart
and collection exhibitions related
of downtown Seoul. Under the motto of ‘a future
to Asian and Western modern art,
created by many and an art museum where everyone
art presentations, and lectures.
is connected’, it holds various temporary exhibitions
and special exhibitions that encompass globality and
locality, professionalism and popularity.

❶ MMCA SEOUL ❷ MMCA DEOKSUGUNG ❸ SEOUL ARTS CENTER ❹ HONGJE YUYEON ❺ THE LEEUM ❻ SEOUL MUSEUM OF ART
국립현대미술관 서울관 국립현대미술관 덕수궁관 예술의전당 홍제유연 리움미술관 SEOSOMUN MAIN BRANCH
30, Samcheong-ro, Jongno-gu, Seoul 99, Sejong-daero, Jung-gu, Seoul (Near Exit 2406, Nambusunhwan-ro, Underground of Yujin Shopping 60-16, Itaewon-ro 55-gil, Yongsan-gu, Seoul (Near 서울시립미술관 서소문본관
10:00-18:00 Monday through Friday, Sunday, 1 of Line 1, 2 City Hall Station) 10:00-18:00 Seocho-gu, Seoul (Near Exit 5 of Line 3 Center at 48-84, Hongeun-dong, Exit 1 of Line 6 Hangangjin Station) 61, Deoksugung-gil, Jung-gu, Seoul
10:00-21:00 Wednesday and Saturday, Closed on Tue.·Thu.·Fri.·Sun., 10:00-21:00 on Wed.·Sat., Nambu Bus Terminal Station) Seodaemun-gu, Seoul (Near Exit 1 of 10:00-18:00(entry until 30 minutes before closing (Near Exit 10 of Line 1, 2 City Hall Station)
New Year’s Day, Seollal (Lunar New Year’s Day), Closed on Mon. Different for exhibitions, free 1000:19:00 (varyent for Line 3 Hongje Station) time), Closed on Mondays, January 1, Korean Weekdays 10:00-20:00, Weekends•Holidays March-
and Chuseok Individual ticket 2,000 won, for those under 24 and over 65, open nightly on exhibitions•performances, entry until 1 hour 10:00-22:00 New Years/Chuseok (Reservation required before October 10:00-19:00, November-Frebruary 10:00-18:00,
combined ticket 5,000 won, free for those under Wednesdays and Saturdays (18:00-21:00) and before closing time), Closed on Mondays Free viewing Closed on Mondays, January 1, Korean New Cultural days 10:00-22:00 (entry until 1 hour before
24 and over 65, open at night on Wednesdays free on Cultural days (Admission to Deoksugung (vary by exhibitions•performances, refer to 82-2-2133-2710 Years/Chuseok (Reservation required before viewing) closing time), Monday (normal operation if it's a public
and Saturdays (18:00-21:00) and free on Cultural Palace is separate) 82-2-2022-0600 homepage) 82-1668-1352 sac.or.kr Free (except for some special exhibitions) holiday), Closed on January 1 Free (except for special
days 82-2-3701-9500 mmca.go.kr mmca.go.kr 82-2-2014-6900 leeum.org exhibitions) 82-2-2124-8800 sema.seoul.go.kr
026 THEME THEME 027

Let's Play at the Hangang River!

Each section of Hangang Park has its own charm,
A PERFECT WAY providing healing to Seoul residents and tourists.

TO ENJOY
Let’s have fun however we like in Hangang Park,
where there are various things to enjoy such as

THE HANGANG RIVER water sports, rides, and cruise ships.

TIP 1. HANGANG CRUISE

Cruise ships cross through the center of Seoul
from east to west. You can enjoy various activities
such as cocktail shows and live performances.
Note: The night cruises are a good option for a
romantic outing.

For reservation or information elandcruise.com

TIP 2. THE HANGANG RIVER ACTIVITIES

MANGWON HANGANG PARK
You can enjoy various water sports such as
NODEULSEOM TTUKSEOM HANGANG PARK kayaking, Tubester, and wakeboarding in
ISLAND
different sections of the park. Also, the bike
ICHON path is excellent for your pleasurable rides. ID
HANGANG PARK
is required for bicycle rental.

hangang.seoul.go.kr
JAMWON
HANGANG
PARK TIP 3. DELIVERY FOOD
BANPO JAMSIL HANGANG PARK
HANGANG PARK Fried chicken and beer, eaten while watching
YEOUIDO
HANGANG PARK
the Hangang River, will melt away the stress
of everyday life. In some parks, a separate
delivery zone is designated.

❶ MANGWON ❷ YEOUIDO ❸ NODEULSEOM ❹ ICHON  ❺ BANPO  ❻ JAMWON ❼ TTUKSEOM ❽ JAMSIL 

HANGANG PARK HANGANG PARK ISLAND  HANGANG PARK  HANGANG PARK  HANGANG PARK HANGANG PARK HANGANG PARK 
망원 한강공원 여의도 한강공원 노들섬 이촌 한강공원 반포 한강공원 잠원 한강공원 뚝섬 한강공원 잠실 한강공원

Visitors can use various This is one of the most An island located on the Reeds, pampas grass, There are many things With facilities for This is a park that has Jamsil Sports Complex,
sports facilities such as visited Hangang River Hangang River, this is a and cosmos bloom here to see here, including various sports from provided a resting place Lotte World, and
basketball courts, tennis parks. It is adjacent to culture and arts multiplex according to the season, the Moonlight Rainbow wakeboarding to water to city residents even Olympic Park are
courts and soccer fields, Yeouiseo-ro, a beautiful focused around music. and people come here Fountain, Jamsugyo sports for beginners, before the Hangang nearby, so residents
cherry blossom road, As it includes facilities for a walk. It is a good Bridge, and Moonlight cycling lanes and River Park was built. and visitors enjoy
as well as water sports
and the Yeouido Spring such as Nodeul Live park for recreational Square. In Sebitseom, skating paths, this is a As a landmark of convenient access to
facilities. A bike path Ttukseom Hangang all the sports facilities
runs along the Hangang Flower Festival is held House, Music Lounge life as it has an X-game an artificial island perfect place to enjoy
Park, ‘J-bug’, a space and cultural facilities. It
every April while the RYU, Nodeul Bookstore, center, an international- created as a culture sports. There is also
River, making it a park for various culture and is also a popular park
Seoul International and Plant Atelier, visitors scale inline skating rink, and arts multiplex, Jamwon Nature Center,
loved by many riders. art activities with its for children because
Fireworks Festival is can spend time here with and a gateball court. you can enjoy various where you can see the long, cylindrical shape, of its well-established
467, Maponaru-gil, held in October. nature, music, and books. cultural exhibitions, silkworms from which welcomes tourists. nature study area.
62, Ichon-ro 72-gil,
Mapo-gu, Seoul
Yongsan-gu, Seoul performances, and the name Jamwon
330, Yeouidong-ro, 445, Yangnyeong-ro,
Yeongdeungpo-gu, Seoul Yongsan-gu, Seoul (Near Exit 4 of Line 4, water sports. originated. 139, Gangbyeonbuk-ro, 65, Hangaram-ro,
Gwangjin-gu, Seoul (Near Songpa-gu, Seoul
(Exit 2 or 3 of Line 5 (Near Exit 2 of Line 9 Nodeul Gyeongui〮Jungang Line 40, Sinbanpo-ro 11-gil, 221-124, Jamwon-ro, Exit 2, 3 of Line 7 Ttukseom (Near Exit 6, 7 of Line 2
Yeouinaru Station) Station) Ichon Station) Seocho-gu, Seoul Seocho-gu, Seoul Park Station) Jamsilsaenae Station)
 THEME 029

WORLD CUP PARK 월드컵공원

This ecological park recreated
Nanjido, a waste landfill, into a
nature-friendly city park. It includes
five parks: Pyeonghwa Park, Noeul
Park, Nanjicheon Park, Nanji
Shelters in the Heart of the City, Seoul is dotted with lush parks amidst tall buildings. Hangang Park, and Haneul Park.

SEOUL FOREST
Parks in harmony with nature provide resting places
where busy modern-day people can take a break. 243-60, World Cup-ro, Mapo-gu,
Seoul (Near Exit 1 of Line 6 World Cup
Stadium Station)
Schedule varies from month to
month 82-2-300-5500
parks.seoul.go.kr/worldcuppark

OLYMPIC PARK 올림픽공원

True to its reputation as one of the
world’s five best sculpture parks, this
is a park where sculptures by the best
artists of the current era harmonize
with nature to provide healing to those
exhausted from travel.

424, Olympic-ro, Songpa-gu, Seoul (Near

Exit 3 of Line 5, 9 Olympic Park Station)
05:00-22:00 (Its outside plaza closes at
24:00)
Free 82-2-410-1114
ksponco.or.kr/olympicpark
SEOUL FOREST 서울숲
This unique space lets you experience nature, such as insects
and animals, up close. From atop Windy Hill, located at the
highest section, visitors can view the silver grass fields along
the Hangang River from a glance.

273, Ttukseom-ro, Seongdong-gu, Seoul (Near Exit 3 of Suin-

Bundang Line Seoul Forest Station, Exit 8 of Line 2 Ttukseom Station)
82-2-460-2905 seoulforest.or.kr
030 THEME 031
SEOKCHON LAKE
(SONGPA NARU PARK)
석촌호수 (송파나루공원)

The place where the Songpa Ferry

was located, which used to be the hub
of important water ways connecting
Hanseong, Chungcheong-do, Jeolla-
do, and Gyeongsang-do. Made up of a
lake and a park, it is used as a resting
place for city residents.

SEONYUDO PARK 선유도공원

Jamsil-dong, Songpa-gu, Seoul
The first recycling-themed ecological park in South Korea, (Near Exit 2, 3 of Line 2, 8 Jamsil
Seonyudo Park was established through minimal renovation of the Station) 82-2-412-0190
former Seonyu Wastewater Treatment Plant. It includes excellent
visual attractions and resting spaces such as Water Purification
Basin, Story Hall of Seonyudo, and Garden of Green Columns.
SEONJEONGNEUNG ROYAL TOMBS 선정릉
343, Seonyu-ro, Yeongdeungpo-gu, Seoul
(Near Exit 2 of Line 9 Seonyudo Station) 06:00-24:00 Seonjeongneung Royal Tombs is where King
82-2-2631-9368 parks.seoul.go.kr/seonyudo Seongjong, the 9th King of Joseon Dynasty, rests
in peace with Queen Jeonghyeon, as well as King
Jungjong, the 11th King of the dynasty, is visited
by many families and couples on weekends
YONGSAN PARK 용산가족공원 because of its easy accessibility. All 42 royal tombs
185, Seobinggo-
excluding two dethroned kings were listed as a
The site, which used to be a golf ro, Yongsan-gu, Seoul
UNESCO World Heritage site in 2009.
course for the USFK command after (Near Exit 2 of Line 4,
Gyeongui·Jungang
the National Liberation on Aug.
Line Ichon Station) 1, Seolleung-ro 100-gil, Gangnam-gu, Seoul (Near Exit 10 of Line 2,
15, 1945, was turned into a park 82-2-792-5661 Suin-Bundang Line Seolleung Station) November-January 06:30-
in 1992 by Seoul Metropolitan City. 17:30, February 06:00-18:00, March-October 06:00-21:00 (entry until 1
The National Museum of Korea and hour before closing time), Closed every Monday (closed the following
the National Hangeul Museum are day if Monday is a national holiday). KRW1,000 for Koreans aged
nearby, so it is good to visit them together. 25 to 64, free for those aged 24 and under and over KRW 65, 1,000 for
foreigners aged 19 to 64, free for those aged 18 and under and over 65.
82-2-568-1291 royaltombs.cha.go.kr
SEOUL BOTANIC PARK 서울식물원
The first urban botanical garden in Seoul where a park
and a botanical garden are organically combined. As
a space where a forest, a garden, a lake, and wetlands YANGJAE CITIZEN’S FOREST
시민의 숲
mingle, it includes a large greenhouse with plants
themed to represent 12 cities from around the world. This park was built for the 1986 Asian Games
and the 1988 Seoul Olympics. It forms a
161, Magokdong-ro, Gangseogu, Seoul (Near Exit 3 of Line 9, dense forest, which is hard to find in the city
A’REX Magongnaru Station) center, so it is a perfect spot to enjoy nature.
Nov.-Feb. 09:30-17:00, Mar.-Oct. 09:30-18:00 (last admission 1
hour before closing), Closed on Mon., (Open Forest, Lake Zone,
99, Maeheon-ro, Seocho-gu, Seoul (Near Exit 1 of
Marsh Zone) open year-round
Shinbundang Line Yangjae Citizen’s Forest Station)
Adults KRW 5,000, Teens KRW 3,000, Children KRW 2,000
Free 82-2-575-3895 parks.seoul.go.kr/citizen
82-2-2104-9716 botanicpark.seoul.go.kr
032 THEME 033

Hot Spots Featuring

HALLYU
CONTENT
ITEMS
DRAMA <KINGDOM>
GYEONGHUIGUNG PALACE 경희궁 P.017 DRAMA <HOTEL DEL LUNA>
& CHANGDEOKGUNG PALACE 창덕궁 P.016 SEOUL TREASURE DEN FOR BOOKS 서울책보고
The filming location of the Netflix original drama The largest used bookstore in South Korea, carrying
Kingdom, set in the Joseon Dynasty. Gangnyeongjeon, over 130,000 used books. The iron arched structure in
While Korean TV programs and movies have the residence of the king who becomes a zombie in the shape of a bookworm catches people’s attention.
the drama, is Sungjeongjeon in Gyeonghuigung Palace. Here, visitors can meet a variety of independent
captured the hearts of people around the world, At the beautiful tourist spot in the garden ancillary to publications that cannot be found anywhere else.
Seoul is the centerpiece of Hallyu (Korean Wave) Changdeokgung Palace, visitors can enjoy picturesque 1, Ogeum-ro, Songpa-gu, Seoul (Near Exit 1 of Line 2
scenery that differs from the images in the drama. Jamsilnaru Station) 11:00-20:00 on Weekdays, 10:00-20:00
content. Here are the places from the screen
Gyeonghuigung Palace 45, Saemunan-ro, Jongno- on Weekends·Holidays, Closed every Monday, New Year’s
that are hidden all over Seoul, that everyone is Day, Seollal Holidays (Lunar New Year’s Day), and Chuseok
gu, Seoul 45 Changdeokgung Palace 99, Yulgok-ro,
curious about. Jongno-gu, Seoul Holidays. 82-2-6951-4979 seoulbookbogo.kr

DRAMA <ITAEWON CLASS>

ITAEWON STREET 이태원거리

As the main backdrop of Itaewon Class,
this is a culturally diverse street lined DRAMA <SQUID GAME> DRAMA <VINCENZO>
with foreign language signboards and DAEHANGNO 대학로거리 P.050 SEWOON PLAZA 세운상가 P.039
restaurants and cafes from around the
At Daehangno Street, you can experience the dalgona Sewoon Plaza, the main filming location of Vincenzo,
world. Visitors can enjoy the unique
lottery from the Netflix drama Squid Game, which was built in the 1960s and served as the hub of the
atmosphere of Itaewon, including
drew enthusiasm from people all over the world. Korean electronics industry until the 1980s. Sewoon
brunch and party culture, and find
There is a craftsman who made the dalgona for the Electronics Museum is located on the 3rd floor of
unique items from around the world. actual Squid Game, who is visited by many people. Sewoon Plaza, where visitors can see, touch, and
Dongsung-dong, Jongno-gu, Seoul experience the past, present, and future of Sewoon
Itaewon-dong, Yongsan-gu, Seoul
(Line 6 Itaewon Station)
Plaza.
159, Cheonggyecheon-ro, Jongno-gu, Seoul

TIP. KOREAN FILM MUSEUM

DRAMA <VINCENZO>

SEOULLO 7017 서울로 7017 P.036

The night street that Vincenzo
(Song Joong-ki) walked in episode
3 of Vincenzo. Here, visitors can MOVIE <PARASITE>
enjoy the splendid night view of JAHAMUN TUNNEL 자하문터널
Seoul Station. Seoullo 7017 is an
The filming location of Parasite, which introduced
attractive place because it not only
Korean films to the world by winning four Academy It is the only film museum in Seoul. Visitors can see the
connects the 17 walking paths
Awards. It is a place where the differentiation of social costumes and props of the characters in Parasite.
around Seoul Station, but also
classes is well expressed through the stairs. Once
features a variety of experience 400 Worldcupbuk-ro, Mapo-gu, Seoul 10:00-19:00 Closed on
inside the tunnel, visitors feel as eerie as in the scenes
zones. Sun•Monday, January 1, Korean New Years/Chuseok Free entry
they see in the movies.
02-3153-2072
432, Cheongpa-ro, Jung-gu, Seoul 219, Jahamun-ro, Jongno-gu, Seoul
 WHERE TO GO 1 THE HEART OF SEOUL, DOWNTOWN

BEST WALKS 1 - JEONGDONG-GIL

2 HARMONY OF PAST AND PRESENT, CENTRAL PART

BEST WALKS 2 - BUKCHON

BEST WALKS 3 - BUAM-DONG

3 STREET BLOOMING WITH CULTURE, NORTHWEST

BEST WALKS 4 - ITAEWON'S THREE MAIN ALLEYS

4 THE NEW EMERGING TREND, NORTHEAST

5 THE CENTER OF KOREAN POLITICS, YEOUIDO

SANGSU CAFE STREET

BEST WALKS 5 - HANGDONG RAILROAD TRAIL

BEST WALKS 6 - MULLAE ART VILLAGE

6 THE CENTER OF THE TREND, SOUTHEAST

036 037

DOWNTOWN
WHERE TO GO WHERE TO GO

NAMSAN MOUNTAIN

NAMSAN ❶ NAMSAN PARK 남산공원

This park is home to many popular tourist

DOWNTOWN
the Heart of Seoul attractions, including Namsan Seoul Tower,
Palgakjeong Pavillion, Namsan Botanical Gardens,
Downtown serves as the heart of Seoul. It and the National Theater of Korea, not to mention
the leafy park itself.
is always crowded with tourists as there are
231, Samil-daero, Jung-gu, Seoul (Use Namsan
many places to enjoy shopping, sightseeing, Oreumi Elevator: you can use the inclined elevator to go
culture and arts. up to the middle of Namsan Mountain.)
Open 24 hours a day 82-2-3783-5900
parks.seoul.go.kr/namsan

The Heart of Seoul

SEOUL STN. I NAMSAN I CITY HALL I NAMDAEMUN I
NAMSAN ❷ NAMSAN SEOUL TOWER 남산서울타워 NAMSAN ❸ NAMSAN CABLE
MYEONG-DONG I EULJIRO I DONGDAEMUN CAR 남산케이블카

SEOUL STN. I NAMSAN I CITY HALL I NAMDAEMUN

Station
Line 1
Line 2 Euljiro 1(il)-ga
Line 4
City Hall Seoul Plaza
SEOUL STN. CULTURE STATION
This major tourist attraction lets you see Seoul from 480m Namsan Cable Car has been one of
SEOUL 284 문화역서울 284 above sea level. From the observatory on the 4th and 5th the most popular tourist attractions
Boasting a century-long history, floors and the 360-degree revolving restaurant on the 7th in Seoul for sixty years. With Namsan
Namdaemun g-dong Seoul Station was recreated into a floor, you can enjoy a panoramic view of Seoul. ‘Locks of Cable Car, enjoy a panoramic view
Myeon
Market Namsan cultural and art space in 2011 after Love’ is one of the bucket list items that lovers must do of Namsan Mountain.
on Yejang Park two years of renovation. It offers when they visit.
Sungnyemun ye 83, Sopa-ro, Jung-gu, Seoul (Near Exit 3 of
oeh
Namsan Cable Car
various exhibitions and programs. 105, Namsangongwon-gil, Yongsan-gu, Seoul (by Loop Bus 1 Line 4 Myeongdong Station)
Seoullo 7017 H
1, Tongil-ro, Jung-gu, Seoul (Near Exit 2 or Namsan Cable Car) Weekdays 10:30-22:30, Weekends and 10:00-23:00 Round trip Adults 14,000
of Seoul Station on Line 1, 4, Airport Railroad holidays 10:00-23:00 (entry until 30 minutes before closing time) won, Children and those aged 65 and over 10,500
Culture 21,000 won for those aged 13 and older and 64 and under, 16,000 won (entry until 30 minutes before closing for
Namsan Line, and Gyeongui·Jungang Line) 11:00-
Station 19:00 (last admission 30 minutes before closing), won for those aged 4 to 12 and aged 65 and older, free for those round trips, and 15 minutes for one-way trip)
Seoul
Seoul

Seoul 284 Closed every Monday (closed the following day aged 48 and under 82-2-3455-9277 82-2-753-2403(day)/1308(night)
Namsan Tower
Baekbeom if Monday is a national holiday), New Year’s Day, seoultower.co.kr cablecar.co.kr
Square Namsan Park Seollal (Lunar New Year’s Day), and Chuseok.
82-2-3407-3500 seoul284.org NAMSAN ❹ NAMSAN NAMSAN ❺ NAMSAN YEJANG PARK 남산예장공원
BAEKBEOM SQUARE 남산백범광장

SEOUL STN. SEOULLO 7017 서울로 7017

An overpass built in the 1970s was reborn
as a pedestrian path for people in 2017. It is
full of flowers and trees where you can feel
the nature in the city, and contains a cafe
and tourist information center among others.
It connects to 17 pedestrian paths that run Located next to Namsan Park. In This new park combines the former Resident-General’s
from Manri-dong to Hoehyeon Station. 2009, sections of the Seoul City Wall office and his official residence, and the Korean Central
432, Cheongpa-ro, Jung-gu, Seoul (Near Exit 4, were restored as part of the ‘Namsan Intelligence Agency building. You can find Memory 6,
5 of Hoehyeon Station on Line 4 or Exit 7 of Seoul Renaissance’ project. which reproduced a torture chamber inside the Central
Station on Line 1, 4, Airport Railroad Line, and Intelligence Agency, and the site of the Governor-
649, Namsangongwon-gil, Jung-gu,
Gyeongui·Jungang Line)
Seoul (Near Exit 4 of Line 4 Hoehyeon
General’s official residence. In the basement, there are
Open 24 hours a day (business hours and
Station) Yejang Madang and Lee Hoeyeong Memorial Hall.
holidays vary by stores)
82-2-313-7017 seoullo7017.co.kr Juja-dong, Jung-gu, Seoul (near Exit 3 of Myeongdong
station, Line 4)
038 WHERE TO GO WHERE TO GO 039

DOWNTOWN
CITY HALL NAMDAEMUN NAMDAEMUN
SEOUL PLAZA 서울광장 SUNGNYEMUN 숭례문 NAMDAEMUN MARKET MYEONG-DONG
남대문시장
This is a spacious lawn in the Sungnyemun, also known as MYEONG-DONG CATHEDRAL
heart of downtown Seoul. Namdaemun Gate, is listed as Namdaemun Market is the 명동성당

The Heart of Seoul

It is the venue for various one of the National Treasures largest market in Korea.
Korea’s first Gothic cathedral is
events such as mini-concerts, in Korea. It served as the Countless shops and street known for its majestic beauty.
outdoor exhibitions, and flea main southern entrance stalls line the alleys, selling MYEONG-DONG Remains of Catholic martyrs are
markets, and in winter the of the Seoul City Wall. The clothes, household items, NAMSANGOL HANOK VILLAGE 남산골 한옥마을 enshrined in this 120-year-old
entire square transforms into gate was the oldest wooden and food. Since the market cathedral founded by Koreans
a skating rink that can be structure in Seoul until being is famous for its low prices This hanok village preserves the appearance of an old themselves, which is unprecedented
used at an affordable price. destroyed by arson attack and hospitality, almost half of village during the Joseon period. Visitors can experience in the history of the nation’s
Seoul’s foreign tourists pay it traditional culture such as writing in Hangeul and churches.
In front of Seoul Plaza, the in 2008, but was restored
old City Hall, built in 1926, using traditional building a visit. traditional knotting at this place where furniture, daily 74, Myeongdong-gil, Jung-gu, Seoul
has been reborn as the Seoul techniques in 2013. necessities, pavilions, and ponds of the houses are (Near Exit 7, 8 of Line 4 Myeong-dong
21, Namdaemunsijang 4-gil,
Library that anyone can use. reproduced. Traditional weddings according to the Station) 82-2-774-1784
Jung-gu, Seoul (Near Exit 5~7 of
40, Sejong-daero, Jung-gu, Seoul matrimonial ceremonies of the old aristocracy are also mdsd.or.kr
(Near Exit 5 of Hoehyeon Station on Line Line 4 Hoehyeon Station)
12 Eulji-ro, Jung-gu, Seoul (Near available for a fee.
4 or Exit 4 of Seoul Station on Line 1, 4, 00:00-23:00 (hours vary by
Exit 5 of Line 1, 2 City Hall Station)
Airport Railroad, and Gyeongui·Jungang stores), Closed on Sun.
plaza.seoul.go.kr 28, Toegye-ro 34-gil, Jung-gu, Seoul (Near Exit 3, 4 of Line 3, 4
Line) 82-2-753-2805
namdaemunmarket.co.kr Chungmuro Station)
09:00-18:00 (entry until 10 minutes 09:00-21:00 Apr.-Oct and 09:00-20:00 Nov.-Mar.; closed every
before closing time), Closed on Mondays
Monday. Free 82-2-6358-5533
Free 82-2-779-8547 hanokmaeul.or.kr

MYEONG-DONG I EULJIRO

Sewoon Plaza EULJIRO

SEWOON PLAZA 세운상가
yecheon The first residential high-rise in
Cheongg
South Korea, the Sewoon Plaza
building was completed in 1968
Euljiro 3(sam)-ga
and reconstructed in 2014 as part of
the Seoul city’s urban regeneration
Hip-jiro project called ‘Sewoon Again
Project’. If you walk around Sewoon
Myeong-dong
Cathedral
Plaza, you can find traces of the
Myeong- past and the new design from a
dong MYEONG-DONG MYEONG-DONG 명동거리 EULJIRO HIP-JIRO 힙지로거리 modern perspective.
gmuro
Chun This street is full of unique cafes and restaurants amidst
Myeong-dong Korea’s best-known shopping district has 159, Cheonggyecheon-ro, Jongno-gu,
streets lined with department stores and the clusters of old printing houses. As artists settled Seoul (Near Exit 12 of Line 1, 3, 5 Jongno
shops that sell brandname cosmetics, clothes, here, a new commercial district was created, which has 3-ga Station)
Namsangol 09:00-19:00 (hours vary by stores),
Hanok shoes, and accessories. become a street loved by many people.
Station Closed on Sun., holidays
Village Myeongdong 2-ga, Jung-gu, Seoul Eulji-ro 3-ga and 4-ga, Jung-gu, Seoul (Near Line 2, 3 Euljiro 82-2-2271-2344 sewoonplaza.com
Line 2
Line 3 (Near Exit 5~8 of Line 4 Myeongdong Station) 3-ga Station)
Line 4
040 WHERE TO GO WHERE TO GO 041

DONGDAEMUN
mun
Dongdae
Jongno 5(o)-ga Heunginjimun Gate

DOWNTOWN
Dongdaemun
Gwangjang Shopping Complex
Market Cheonggyecheon

Pyeonghwa

ark
Market

eP
tur
Dongdaemun DONGDAEMUN

Cul
Shopping Dongdaemun
DONGDAEMUN SHOPPING

y&
Euljiro 4(sa)-ga Malls Design Plaza

tor
(DDP) Station COMPLEX 동대문종합시장

His

The Heart of Seoul

Line 1

un
Line 2 The world’s largest fabric and

em
Line 4 clothing material market is where

gda
DONGDAEMUN
Line 5 you can get the latest fabrics in

Don
DONGDAEMUN SHOPPING MALLS 동대문패션몰 Korea. Accessories, bedding and
hanbok are on sale too. Also it is a
DONGDAEMUN
DONGDAEMUN As a major shopping town where wholesale and retail
perfect place to buy an off-the-rack
DESIGN PLAZA (DDP) shopping malls and clothing markets are concentrated,
or even custom-made hanbok at
this is leading not only Korean but also global fashion
동대문디자인플라자 (DDP) affordable price.
trends. Different fashion malls, such as Hyundai City
This cultural multiplex was Outlet, Doota Mall, Migliore, and Hello apm, flaunt 272, Jong-ro, Jongno-gu, Seoul (Near
designed by world-renowned distinctive atmospheres and items, providing for Exit 8, 9 of Line 1, 4 Dongdaemun Station)
architect Zaha Hadid. She created shopping according to the tastes of men and women of Opening hours vary for facilities•closed
a large-scale space that is safe all ages. days (All closed on 2•4 week Sundays),
and feels like outer space with a refer to homepage
Eulji-ro 6-ga, Jung-gu, Seoul (Near Exit 13, 14 of Line 2, 4, 5 82-2-2262-0114 ddm-mall.com
minimum number of indoor pillars. Dongdaemun History & Culture Park Station)
Various exhibition spaces such as
Business hours and holidays vary with different facilities
a Citizens lounge, a Design Store,
and a Design Museum where you
can see the design lifestyle, and a
rest area for citizens is available.
281, Eulji-ro, Jung-gu, Seoul (Near Exit 1, 2 of
Line 2, 4, 5 Dongdaemun History & Culture Park
Station) Dongdaemun Design Plaza : 10:00-
20:00 (opening hours vary for facilities), Closed
on January 1, Korean New Years/Chuseok
82-2-2153-0000 ddp.or.kr

DONGDAEMUN
HEUNGINJIMUN GATE 흥인지문
Heunginjimun Gate, a Treasure DONGDAEMUN GWANGJANG MARKET 광장시장 DONGDAEMUN
designated by the country, is also
This wholesale market since 1905 is where you can buy PYEONGHWA MARKET 평화시장
called Dongdaemun Gate as it is
fabric, hanbok, and bedding and many other things. Visit This wholesale clothing market has
located in the east of the city. This
some of hot spots like Guje(secondhand) Market, and 60 years of history. You can choose
gate is the only one of the eight gates
Mokjagolmok(Eatery Alley) to get generous portions from a huge collection of high-quality
of the capital city that has crescent-
of cheap street foods, such as tteokbokki, gimbap, goods at wholesale prices. Over 2,000
shaped defensive wall and shows the
bindaetteok, and jokbal. stores here sell underwear, socks,
architectural style of the late Joseon
era. The walls on the left and right 88, Changgyeonggung-ro, Jongno-gu, Seoul (Near Exit 7, 8 of clothing, and more.
have disappeared, but the gates Line 1 Jongno 5-ga Station)
274, Cheonggyecheon-ro, Jung-gu, Seoul
remain as majestic and beautiful as 09:00-18:00, The used clothing mall is open 10:00-19:00, (Near Exit 8 of Line 1, 4 Dongdaemun
they were in the Joseon era. Closed on Sun., Food alley open 09:00-23:00
Station) Sunday 22:00(Open)-
82-2-2267-0291 kwangjangmarket.co.kr Saturday 18:00(Closed)
288 Jong-ro, Jongno-gu, Seoul(Near
Exit 6, 7 of Line 1, 4 Dongdaemun Station) 82-2-2265-3531 pyounghwa.com
 043

Best Walks 1 🅒 Deoksugung Stonewall Walkway 덕수궁 돌담길

JEONGDONG-GIL This beautiful and historic stone wall road that runs along
Deoksugung Palace was mainly used by King Gojong and

Best Walks 1
King Sunjong during the Joseon Dynasty for rituals and
ceremonies. Since road was fully opened to the public in
2018, many people have come to love it in all seasons. In
From the royal palace of the Joseon autumn, when the ginkgo leaves turn yellow, many people
Dynasty, to Ewha Hakdang, the first visit to feel the atmosphere of autumn.

modern girls’ school, and Jeongdong 24, Sejong-daero 19-gil, Jung-gu, Seoul
(Near Exit 1~3 of Line 1, 2 City Hall Station)
Jeil Church, the first Protestant
chapel, Jeongdong-gil has written the

JEONGDONG-GIL
history of Seoul for a long time. Let’s 🅓 Jeongdong Jeil Church 정동제일교회
walk along this path that creates a The history of Korea’s first Methodist Christian
new culture in harmony with the old. church began in 1885 when an American
missionary, Appenzeller, worshiped for the first
time at his private residence in Jeongdong. The
Gothic red brick building was completed in 1897.
46, Jeongdong-gil, Jung-gu, Seoul (Near Exit 10 of
Line 1, 2 City Hall Station) 82-2-753-0001

🅕 🅒
🅐 Appenzeller/Noble 🅕 Jungmyeongjeon Hall of
Deoksugung-gil

Je
🅗
on Deoksugung Palace 덕수궁 중명전
gd
o 🅖 Memorial Museum
ng
-g 🅔 🅑 Seoul Museum of Art p.025 Jungmyeongjeon Hall is oldest remaining Western
il Deoksugung Palace building of Deoksugung Palace. As an annex of
🅒 Deoksugung Stonewall
🅓 Deoksugung Palace, it was built in 1901 as an
City Hall Stn.

Walkway imperial library. It is also the site of the painful

🅓 Jeongdong Jeil Church history of the 1905 Eulsa Treaty, which took away
Autumn Leaf Color Road 🅔 Jeongdong Theater the diplomatic rights of the Korean Empire.
🅕 Jungmyeongjeon Hall of 41-11, Jeongdong-gil, Jung-gu, Seoul
🅑 Deoksugung Palace (Near Exit 12 of Line 1, 2 City Hall Station)
🅐 09:30-17:30 (last admission: 17:00), closed every
ro
🅖 Sina Memorial Hall Monday 82-2-771-9952
un-
som 🅗 Ewha Girls’ High School
Seo
Centennial Hall
🅖 Sina Memorial Hall 신아기념관
This memorial hall has a striking red brick exterior.
🅐 APPENZELLER/NOBLE Built in the 1930s, this building was used as
the headquarters of the America-based Singer
MEMORIAL MUSEUM Corporation, the maker of sewing machines, and
배재학당역사박물관
was purchased by the Sina Ilbo in 1963 and used
At this museum you can explore until 1980.
Korea’s diplomacy, politics, culture,
33, Jeongdong-gil, Jung-gu, Seoul (Near Exit 12 of
religion, and education in the late
Line 1, 2 City Hall Station) 82-2-777-9875
19th and early 20th century. It retains
its original appearance when it was
established in 1916. Experiential 🅗 Ewha Girls’ High School
classrooms where poet Sowol Kim Centennial Hall 이화100주년기념관
studied and relics of missionary
Appenzeller who founded Paichai This multimedia education center was built with
School are on display. funds raised by graduates over 30 years after Frey
Hall, built in 1975 to commemorate Lulu E. Frey,
19, Seosomun-ro 11-gil, Jung-gu, Seoul the fourth principal of Ewha Hakdang, was lost
(Near Exit 10 of Line 1, 2 City Hall Station) in a fire. It houses Ewha Art Gallery, a cafe, and a
10:00-17:00(Close entry 16:00), Closed on performance hall.
Sun, Mondays, January 1, June 8, Korean
New Years and Chuseok, Labor day, public 26, Jeongdong-gil, Jung-gu, Seoul
holidays Free 82-2-319-5578 (Near Exit 5 of Line 5 Seodaemun Station)
appenzeller.pcu.ac.kr
044 045

CENTRAL PART
WHERE TO GO WHERE TO GO

CENTRAL PART
Harmony of Past and Present

Jungbu is where you can see various aspects

SEOCHON
of Seoul from the past to the present. Streets,
SANGCHONJAE 상촌재
buildings, and traditional crafts full of Korean
Sangchonjae is a cultural
traditional beauty are found here and there. space where you can find
traditional Hanok houses. It
was created to preserve the

Harmony of Past and Present

SEOCHON I GWANGHWAMUN I JONGNO I traditional housing heritage
INSA-DONG I DAEHANGNO I DONGMYO of Korea. In Sangchonjae,
you will feel like you have
SEOCHON HONG GEONIK’S HOUSE 홍건익 가옥 gone back in time to the late
19th century. The name of
This is the only hanok remaining in Seoul with ilgakmun the place originated from
SEOCHON Seochon Cafe and
Cheongwadae (‘two-post gate’), binggo (‘ice storage’), and a well. This house the former name of Sejong
Restaurant Street
features the elements of traditional and modern hanok. In Village, Sangchon.
recognition of its value, the house was designated as a
12-11, Jahamun-ro 17-gil,
Seoul Folk Cultural Property. Various cultural programs and Jongno-gu, Seoul (Near Exit 2 of
Sangchonjae exhibitions are held inside the house. Line 3 Gyeongbokgung Station)
Park No-Soo Tongin 09:00-18:00, Closed on Mon.,
Museum 14-4, Pirundae-ro 1-gil, Jongno-gu, Seoul (Near Exit 1, 2 of Line 3 New Year’s Day, Lunar New Year’s
Market
LEE SANG’S HOUSE 이상의 집 Gyeongbokgung Station) 10:00-18:00, closed every Monday and public
Hyoja-ro

SEOCHON Day and Chuseok

holidays 82-2-735-1374
Free 82-2-6013-1142
The house of Lee Sang, a poet and novelist
Lee Sang's
House who was active in the 1930s, faced
Hong Geonik's possible demolition, but was purchased
House Seoul Community and managed through city residents’
Cultural Center Chebu fundraising and corporate sponsorships.
Gyeongbokgung 18, Jahamun-ro 7-gil, Jongno-gu, Seoul
(Near Exit 2 of Line 3 Gyeongbokgung Station)
Station 10:00-17:00 (12:00-13:00 break), closed on Korean
Line 3 New Years and Chuseok 82-70-8837-8374
SEOCHON SEOUL
SEOCHON SEOCHON
COMMUNITY CULTURAL
PARK NO-SOO MUSEUM TONGIN MARKET 통인시장 CENTER CHEBU
박노수 미술관
At Tongin Market, you can 서울생활문화센터 체부
This is a museum in a house find fresh vegetables, meat, The center used to be a
that’s over 80 years old. The and side dishes. The market church built in 1931, under
museum used to be where is known for Yeopjeon Lunch Japanese colonial rule, that
the artist Park No-Soo used Box, lunch boxes you can was renovated to become a
to live and it is designated as purchase with brass coins that cultural space with orchestra
Seoul Cultural Heritage No. you can use exclusively in the theater, practice room, and a
SEOCHON SEOCHON CAFE AND 1. More than 1,000 antique market. There are artworks coffee shop. You can see both
traditional and contemporary
RESTAURANT STREET 서촌 카페거리 paintings and furniture across the market, too.
construction styles. It was
pieces are displayed in eight designated as Seoul’s first
Old shops, hanok, and new cafes, 18, Jahamun-ro 15-gil, Jongno-
exhibition halls. gu, Seoul (Near Exit 2 of Line 3 Valuable Construction
restaurants, and shops that have opened
Gyeongbokgung Station) Asset for its exterior that
amongst them are creating a new street 34, Ogin 1-gil, Jongno-gu, Seoul
10:00-18:00 (last admission 30
07:00-21:00 (vary by store), closed incorporates French, British,
and attracting people. On this street, the on the third Sunday of every month, and American brick wall
minutes before closing), closed
old and the new mix well and you can feel Monday, New Year’s Day, Seollal
Lunchbox Cafe: Weekdays 11:00~16:00 building techniques.
the simple, trendy sensibility unique to (Yeop coin sales ~15:00), Weekends
(Lunar New Year’s Day), and Chuseok
11:00~17:00 (Yeop coin sales) ~16:00), 3-2, Jahamun-ro 1 na-gil,
Seochon. Adults KRW 3,000, Students
Jongno-gu, Seoul (Near Exit 1, 2 of
closed on Mondays and third Sunday of
KRW 1,800, Children KRW 1,200
Throughout Nuha-dong, Jongno-gu, Seoul every month 82-2-722-0911 Line 3 Gyeongbokgung Station)
82-2-2148-4171
(Near Exit 1 of Line 3 Gyeongbokgung Station) tonginmarket.modoo.at 82-2-6272-0111 ccasc.or.kr
046 WHERE TO GO WHERE TO GO 047

SEOCHON CHEONGWADAE 청와대

Cheongwadae has been used as the residence

CENTRAL PART
of the Korean president since the establishment
of the government of the Republic of Korea
in 1948. Cheongwadae, where the president
lived and worked, is now fully open for the
first time in 74 years and can be toured after
reservation. It consists of the main building of
Cheongwadae, which is located on the south
side of the Bukaksan Mountain, the main
mountain of Seoul during the Joseon Dynasty,
the Guesthouse where large-scale conferences

Harmony of Past and Present

and official events for foreign state guests were GWANGHWAMUN
held, and the presidential residence where the GWANGHWAMUN SQUARE 광화문광장
president and his family lived. In particular, the
This large plaza 557m long and 34m wide was
Bukaksan hiking trail that leads to the back
built in front of Gwanghwamun, the main gate of
road of Chilgung in the west of Cheongwadae
Gyeongbokgung Palace. In order to reproduce the street
and the back road of the Chunchugwan in the
in front of Gwanghwamun, restoration work was carried
east has been recently opened.
out and Gwanghwamun Plaza as it is now was created.
1, Cheongwadae-ro, Jongno-gu, Seoul Along with Gyeongbokgung Palace and Bukaksan
March-November 09:00 ~ 18:00, December-February 09:00 ~
Mountain, you can see the statues of King Sejong the
17:30(entry until 30 minutes before closing time), Closed on Tuesdays (if
Tuesday is a public holiday, closed the following day) ※However, opening Great and Admiral Yi Sun-sin, and in the basement
may be suspended for reasons such as natural disasters or national events. underneath the statues, there is the ‘Story of Sejong’
Free reservation only, reserve.opencheongwadae.kr exhibition hall. The Sejong-daero Pedestrian Forest Path,
a pedestrian-friendly street that runs from Sejong-daero
Intersection to Seoul Station, is also well maintained.
GWANGHWAMUN 172, Sejong-daero, Jongno-gu, Seoul
(Near Exit 2 of Line 5 Gwanghwamun Station
Station
Line3
Line 5
TIP. SAENGGWABANG OF
GYEONGBOKGUNG PALACE 경복궁 생과방
Gyeongbokgung GWANGHWAMUN This is where desserts and specialty foods
Palace were prepared for the king and queen,
NATIONAL MUSEUM and it is located in the hall of Sojubang in
GWANGHWAMUN SEJONG OF KOREAN Gyeongbokgung Palace. Based on the records
CENTER FOR THE CONTEMPORARY in the annals of the Joseon Dynasty, there are
PERFORMING ARTS also irregular programs where you can taste
세종문화회관
HISTORY 대한민국 역사박물관 and experience the courtly confectionery and
This museum covers modern and medicinal tea that the king actually ate.
One of the biggest theaters
National Museum contemporary Korean history 82-2-3210-3507
of Korean in Korea holds not only GWANGHWAMUN
spanning from the late 19th
Contemporary History performances but also GYEONGBOKGUNG
century to the establishment of
exhibitions and cultural TIP. STARLIGHT TOUR AT
the ROK government and the PALACE 경복궁 P.016 GYEONGBOKGUNG PALACE
Gwanghwamun Square experiences. The facilities
Seoul Olympics. The representative palace of
include an art museum, a 경복궁 별빛야행
Sejong Center for the gallery, a concert hall, and 198, Sejong-daero, Jongno-gu,  Korea has Gwanghwamun On a starry night, visitors can join a
Performing Arts Seoul (Near Exit 2 of Line 5 to the south, Hongyemun professional guide on a special tour of
theaters that can seat over
Gwanghwamun Gwanghwamun Station) Gyeongbokgung Palace. It starts from the
3,000 people. to the north, and
10:00-18:00 (Wed. & Sat. 10:00- National Folk Museum of Korea, the center
21:00 (last admission 30 mins Geunjeongjeon, Sajeongjeon, of the northern part of Gyeongbokgung
175, Sejong-daero, Jongno-gu, 
Seoul (Near Exit 1, 8 of Line 5 before closing), closed New Year’s Gangnyeongjeon, and Palace, and continues to Oesojubang,
Gwanghwamun Station) Day, Seollal (Lunar New Year’s Gyotaejeon inside. Janggo, Jibokjae, Geoncheonggung
82-2-399-1000 Day), and Chuseok Free Palace, and Hyangwonjeong. It operates
82-2-3703-9200 much.go.kr 161, Sajik-ro, Jongno-gu, Seoul irregularly every year.
sejongpac.or.kr ※ For more information, see the
top page 82-2-3210-4633
048 WHERE TO GO WHERE TO GO 049

JONGNO I INSA-DONG

CENTRAL PART
k
gu
An

Jongmyo
Insa-dong Shrine
Street JONGNO
TAPGOL PARK 탑골공원
Jogyesa Ikseon-dong
Topgol park was designated Historic
Temple Hanok Village
Site No. 354 in commemoration of 33
JONGNO JONGMYO Korean activists who read out Korea’s

Harmony of Past and Present

SHRINE 종묘 P.017 Declaration of Independence on

Jongn
Tapgol Park the day of March 1st Independence
This shrine is where ancestral Movement, 1919. You will find a

o 3(Sa
Jonggak rites are held for the memorial National Treasure, the Ten-story
Bosingak Belfry tablets of the kings and Stone Pagoda at Wongaksa Temple

m)-ga
queens of the Joseon dynasty. Site, and a Treasure, the Stele for the
It has been listed as a UNESCO Construction of Daewongaksa Temple
World Heritage site. JONGNO IKSEON-DONG HANOK VILLAGE 익선동 한옥마을
heon Stream at Wongaksa Temple Site
Cheonggyec
Station 157, Jong-ro, Jongno-gu, Seoul This hanok village boasts a 100-year history since the 1920s. in the park. Since it is located in
Line 1
Line 3
※ For more information, see the Plenty of restaurants can be seen between the low-lying stone the urban center, many local residents
top page
Line 5 wall and the narrow alley. As a business boom began to form visit the site.
mainly for small business owners, the area emerged as a dating 99 Jong-ro, Jongno-gu, Seoul (Near
course and tourist attraction in downtown Seoul. Exit 1, 5 of Line 1, 3, 5 Jongno 3-ga Station)
March-October 09:00-18:00, Novebmer-
Ikseon-dong, Jongno-gu, Seoul (Near Exit 6 of Line 1, 3, 5 Jongno 3-ga February 09:00-17:00
Station)

INSA-DONG INSA-DONG INSA-DONG INSA-DONG

STREET 인사동거리 BOSINGAK BELFRY 보신각 JOGYESA TEMPLE 조계사
JONGNO This is a street showcasing During the Joseon period, This Buddhist temple
CHEONGGYECHEON STREAM 청계천 traditional Korean culture the Bosingak bell was rung operates daily templestay
with antique art and book to announce the time. This programs for foreign visitors.
This 10.84km-long river that flows from
stores, traditional teahouses, practice of ringing the bell Each year on Buddha’s
Gwanghwamun to Dongdaemun serves as a
is still reenacted every day birthday, the Yeon Deung
walking trail during the day, and at night, it and craft shops. It is Seoul’s
except for Mondays. A bell- Hoe(Lotus Lantern Festival)
allows visitors to appreciate the night view of the leading “gallery street” as
tolling ceremony is held on around Jongno and Insa-
Cheonggyecheon Stream glowing under the lights, it has long been home to January 1 to mark the new dong area begins from here.
including its twenty-two bridges. We hope that various art galleries. year.
your night in Seoul will be romantically colored 55, Ujeongguk-ro, Jongno-gu, 
Insadong-gil, Jongno-gu, Seoul (Near Exit 2 of Line 1
with the sparkling Cheonggyecheon Stream. 54, Jong-ro, Jongno-gu, Seoul
Seoul (Near Exit 6 of Line 3 Anguk (Near Exit 4 of Line 1 Jonggak Jonggak Station)
Seorin-dong to Changsin - dong in Jongno-gu, Seoul Station) Station) 82-2-768-8600 jogyesa.kr
(Near Exit 5 of Line 5 Gwanghwamun Station, Exit 4 of
Line 1, 2 City Hall Station)
050 WHERE TO GO WHERE TO GO 051

DAEHANGNO I DONGMYO

Daehangno

CENTRAL PART
Hyehw
Naksan Park

Chang
Marronnier Park

sin
g
on
l-d
nseo
Si

Seoul

Harmony of Past and Present

DAEHANGNO
yo Dongmyo Folk Flea
gm MARRONNIER PARK 마로니에공원
Don Flea Market
Market
un This small park planted with
daem
ga Dong marronnier trees was once part of
ongno 5(o)-
J
echeon DAEHANGNO NAKSAN PARK 낙산공원 Seoul National University’s campus,
Cheonggy
Station but now it has become the center
Named for its shape, which resembles a camel’s back,
Line 1 of Daehangno. It also serves as an
Line 4 this park offers a spectacular view of Daehangno from
outdoor stage for street artists and
Line 6 its peak. The park is famous as the filming location of
young musicians.
popular Korean TV dramas and is a great spot to enjoy a
beautiful sunset or night view of the city. 104 Daehak-ro, Jongno-gu, Seoul
(Near Exit 2 of Line 4 Hyehwa Station)
41, Naksan-gil, Jongno-gu, Seoul 82-2-743-7985 Open 24 hours a day, 365 82-2-2148-4158 Open 24 hours a
days a year day, 365 days a year

DONGMYO SEOUL FOLK FLEA

MARKET 서울풍물시장
This traditional market sells a
variety of items from antiques to
DAEHANGNO DAEHANGNO 대학로거리 household goods and second-hand
clothing. This place offers a variety
Small theaters mass in this meccas of DONGMYO DONGMYO FLEA MARKET 동묘 벼룩시장 of things to see and eat, and on
theatrical performances. In small theaters, This old market place started in the Joseon Dynasty. A Youth Alley, the theme zone of the
actors flaunt vivid performance, and in the market was formed here in the 1980s when merchants Seoul Folk Flea Market, there is
streets, young artists improvise. Amid the the Good Old Days Photo Studio
gathered in earnest. They sell antiques, vinyl records,
small theaters, there are various things where you can take photos wearing
second-hand clothing, and food. If you look carefully, school uniforms from the 60s and
to enjoy day and night, such as galleries, you can buy quality clothes at an affordable price. 70s, and Pungmul Hair Salon as a
restaurants, and movies. reproduction of an old barber shop.
102-8, Sungin-dong, Jongno-gu, Seoul
Dongsung-dong, Jongno-gu, Seoul (Near Exit 3 of Line 1, 6 Dongmyo Station) 21, Cheonho-daero 4-gil, Dongdaemun-
(Near Exit 1 of Line 4 Hyehwa Station) Business hours and closed days vary by stores gu, Seoul (Near Exit 9 of Line 1, 6,
Ui-Sinseol LRT Line Sinseol-dong Station)
10:00-19:00, Closed on Tue.
82-2-2232-3367 pungmul.or.kr
052 053

Best Walks 2 The place where the tradition of our ancestors, which has lasted Best Walks 3 Several spaces where you can enjoy culture are found in the alleys

BUKCHON BUAM-DONG
for over 600 years, lives on. In this place where traditional of Buam-dong, a neighborhood where artists such as writers and
hanok is concentrated between Gyeongbokgung Palace and painters lived. We hope that you will take a leisurely stroll through

Best Walks 2 / 3
Changdeokgung Palace, there are unique shops that remain the winding alleys and enjoy culture and arts with a cup of coffee.
intact while maintaining the appearance of traditional hanok.
🅐

Jaham
🅐 Samcheong-dong
🅑 Bukchon Hanok Village

un-ro
🅒 Changdeokgung Palace p.016
ro
🅓 Changgyeonggung Palace p.016 🅐 Seoul Museum n-
sa
ak
🅑 Jahamun Tunnel B uk
Parasite filming location

BUKCHON / BUAM-DONG
🅐
🅒 Buam-dong Cafe Town 🅒 🅓
🅑 🅓 Changuimun One of the four Chan
guim
🅒 un-ro
small gates of the Seoul Fortress 🅑 🅕
National Folk Changdeokgung Palace
Museum of 🅔 Bukaksan Cheongun
Korea Park
Hanyangdoseong p.019
🅕 Literary Museum
-ro

of Yun Dong-Ju the Poet

Changgye
heong

MMCA 🅓
🅐 SEOUL MUSEUM 석파정 서울미술관
Samc

Seoul
Changgyeonggung Palace

onggung-
This space blends traditional houses of the Joseon Dynasty, a
Gyeong- beautiful pavilion, and a modern art museum. It has an exhibition
Yulgok-ro
bokgung room that frequently presents new exhibitions, a museum shop that

ro
Palace . sells art books, art products, prints, etc., and Matrix Hall, a multi-
Stn purpose space.
uk Jongmyo
Yulgo g
k-ro An Shrine 4-1, Changuimun-ro 11-gil, Jongno-gu, Seoul
Art gallery 10:00-18:00, Seokpajeong 11:00-17:00 (entry until 1 hour before closing time),
Closed on Mondays and Tuesdays 20,000 won for adults, 15,000 won for students
(elementary, middle, and high school), 13,000 won for preschoolers and those over 65 years
old, veterans, military personnel, and people with disabilities, free for children under 36 months
82-2-395-0100 seoulmuseum.org

🅐 SAMCHEONG-DONG 삼청동거리 🅒 BUAM-DONG CAFE TOWN

부암동 카페거리
Korean traditional houses (Hanoks) and modern
Cute cafes and shops are lined up in the alleys
buildings in the same area create a uniquely
of Buam-dong, which retains the old-fashioned
beautiful sight. You can find modern-looking
atmosphere. Bugaksan Seoul City Wall, art museums,
restaurants and wine bars built in a Hanok as well
and literature centers are also nearby, so let’s enjoy
as designer shops and museums everywhere.
a cup of coffee at a cafe after looking around.
74-1, Samcheong-dong, Jongno-gu, Seoul
Buam-dong, Jongno-gu, Seoul

🅑 BUKCHON HANOK VILLAGE 북촌한옥마을 🅕 LITERARY MUSEUM OF YUN DONG-JU

This district between the palaces is packed with
THE POET 윤동주문학관
over 900 traditional Korean houses, retaining This literary museum was built to remember the footsteps
the old appearance of the city. Members of the of poet Yun Dong-ju. It is remodeled from Cheongun Water
royal family and aristocrats used to live in the Pump and water tank, which were abandoned at the foot
neighborhood, which has become a popular of Inwangsan Mountain. Behind the literature museum,
filming location. It is strongly requested that you there is a small park called Poet Yun Dong-ju’s Hill.
keep quiet for local residents.
119, Changuimun-ro, Jongno-gu, Seoul 10:00-18:00 (last
37, Gyedong-gil, Jongno-gu, Seoul (Near Exit 2 admission 30 minutes before closing), closed Monday, New Year’s
of Line 3 Anguk Station) 10:00-17:00, Closed on Day, Seollal (Lunar New Year’s Day), and Chuseok Free
Sundays Bukchon Village information desk: 82-2- 82-2-2148-4175 jfac.or.kr/site/main/content/yoondj01
2148-4161 (09:00-18:00) hanok.seoul.go.kr
 055

NORTHWEST
WHERE TO GO

NORTHWEST
Street Blooming with Culture

The northwestern region is blooming with

culture and art. It is a place of cultural inspiration
where a variety of cultural events such as music,
performance, and art take place. MANGWON
MANGWON MARKET 망원시장

Street Blooming with Culture

SANGAM I HAPJEONG I SANGSU I MANGWON I This market has emerged as a hot
destination in Seoul. New facilities
SINCHON I HONGIK UNIV. I YEONNAM I YEONHUI
such as an arcade have been added
in order to make the market more
convenient, and there are plenty
SANGAM I HAPJEONG I SANGSU I MANGWON of delicious and low-priced foods.
Croquette, Hotteok (sugar-filled
Oil Tank Culture Park
Korean pancake), Kalguksu (noodle
Map soup), Dak gangjeong (sweet and
o-g SANGSU SANGSU CAFE STREET 상수 카페거리 sour chicken), Hongeo muchim
uO
ffic
e
Hapjeong Cafe Street If you walk in the direction of Hapjeong Station from (fermented and seasoned skate) as
Sangsu Cafe Street well as fresh fruits, are especially
Ma Sangsu Station Line #6, you will come across charming
ngw popular.
on alleys filled with cafes renovated from old houses. There
Ma su are many cafes with unique concepts that will immerse 14, Poeun-ro 8-gil, Mapo-gu, Seoul
ng Mangwon Market Sa
ng (Near Exit 2 of Line 6 Mangwon Station)
rid you into the ambience.
an 82-2-335-3591
Hap

Station Ro
ad mangwonsijang.modoo.at
313-7, Sangsu-dong, Mapo-gu, Seoul
jeon

Line 2
Line 6 (Near Exit 1 of Line 6 Sangsu Station)
g

MANGWON MANGRIDAN ROAD 망리단길

If you come out of Exit 2 of Mangwon

Station and turn right, you will find
the Mangridan Road. A variety of
charming restaurants and cafes are
lined up, as well as stylish gift shops
where you will recognize the owner’s
personal tastes. After a nice walk, it
is recommended you check out the
SANGAM OIL TANK CULTURE PARK 문화비축기지 Mangwon Market and World Cup
Oil Tank Culture Park used to be Mapo Oil Reserve Market.
Base, which stored 69.1 million liters of oil (the 403-7, Mangwon-dong, Mapo-gu, Seoul
HAPJEONG HAPJEONG CAFE STREET
average monthly amount of oil consumed by Seoul (Near Exit 2 of Line 6 Mangwon Station)
citizens). It was closed for safety reasons before the 합정 카페거리
2002 World Cup, but it was transformed into a cultural When you come out of Exit 5 or 6 of
center through a contest for rehabilitation ideas in Hapjeong Station, it will lead you to a
2013. It has become a multi-purpose cultural space for
street filled with charming cafes and
performances and exhibitions.
shops. There are also many illustration
87, Jeungsan-ro, Mapo-gu, Seoul (Near Exit 2 of Line 6 World Cup shops and vintage stores where you
Stadium Station) Exhibition 10:00-18:00, Cafe/Store 10:00-19:00, Outdoor
park open 24 hours, Tank/Cafe closed on Mondays, Park/Store open all year will find what you are looking for.
round Free 82-2-376-8410 Yanghwa-ro 6-gil, Mapo-gu, Seoul
blog.naver.com/culturetank (Near Exit 5 of Line 2, 6 Hapjeong Station)
056 WHERE TO GO WHERE TO GO 057

SINCHON I HONGIK UNIV. I YEONNAM I YEONHUI YEONNAM GYEONGUI LINE

Station
FOREST PARK & CAFE STREET
Line 2 경의선 숲길공원 & 카페거리

NORTHWEST
Gyeongui·Jungang Line
The revitalized Gyeongui Line
Yeonhui Multi- Forest Park is a wonderful place
Culture Street
for family outings, to hang out
Gyeongui Line with friends, go on a date, or
Forest Park & Cafe SINCHON
Street spend some time walking your
SINCHON YONSEI-RO 신촌 연세로
pet. Walking through the traces
Sinchon This cultural street from Sinchon of the 100-year-old railroad is
Station to Yonsei University is filled

Street Blooming with Culture

Yonsei-ro a wonderful way to experience
Gyeongui Line with lots of restaurants, attractions, Seoul history.
iv. Book Street and entertainment for young
Un
ik people. You can take a break in Yeonnam-dong, Mapo-gu, Seoul
ng
Ho underground rendezvous, cultural (Near Exit 3, 4 of Line 2,
Gyeongui·Jungang Line, Airport Railroad
Sinchon
cafes, and many other places while
Hongik Univ. Station)
Hongdae Pedestrian- shopping.
Friendly Street
Yonsei-ro, Seodaemun-gu, Seoul
(Near Exit 2~4 of Line 2 Sinchon Station)

Hongdae Clubs

YEONHUI YEONHUI MULTI-

CULTURE STREET 연희 복합문화거리
HONGIK UNIV. HONGDAE CLUBS
홍대 클럽
There are many places offering
HONGIK UNIV. HONGDAE PEDESTRIAN-FRIENDLY
cultural events in Yeonhui-dong
STREET 홍대 걷고 싶은 거리 Hongdae is known as the main hub
where you can experience a
for nightlife. It offers music and
Filled with artistic murals, this street runs from Exits 8 variety of cultural activities
dances of different genres such as
and 9 of Hongik University Station to Seogyo Elementary enjoying coffee, books, and art in
electronic, hip-hop, K-pop, house,
School and no cars are allowed during weekends. There
deep-house and jazz. If you find one place. It is recommended you
is an outdoor stage where you can see a variety of
clubs to be uncomfortable, visit live check out the bookstores, cafes,
performances. Clothing and accessory shops, clubs, and
bars where indie bands perform. concept stores, and galleries.
concert halls are also located so you can enjoy shopping,
entertainment, and culture. Wausan-ro, Mapo-gu, Seoul (Near Exit 9
of Line 2, Gyeongui·Jungang Line, Airport Yeonhui-ro, Seodaemun-gu, Seoul
Eoulmadang-ro, Mapo-gu, Seoul (Near Exit 9 of Line 2, Railroad Hongik Univ. Station, Exit 1, 2 of
Gyeongui·Jungang Line, Airport Railroad Hongik Univ. Station) Line 6 Sangsu Station)
 059

🅑 HAEBANGCHON VILLAGE
해방촌

After Korea regained its

Best Walks 4
independence, refugees from North
Korea fleeing the hardships of the
Korean War settled in Haebangchon,
the name literally translates
into “Independence Village”. Now
there are unique cafés, stores, and
Best Walks 4

ITAEWON’S
restaurants in the area, adding
exotic vibes to this district.
Namsan

ITAEWON'S THREE MAIN ALLEYS

THREE MAIN

Nam
Seoul Tower Yongsan-dong 2-ga, Yongsan-gu, Seoul

l2
ne
(Near Exit 2 of Line 6 Noksapyeong Station)

san

Na
n
ALLEYS

Tu

m
108 STEPS 108계단

Tunn

san
sa
m
Na

Tu
The 108 steps were built as an access

el 3

nn
road to Gyeongseong Hoguk Shrine,

el 1
Sow built during the Period of Japanese
A place where cultures ol-r
o Occupation. Now, only the stairs remain
and people from different and the 108-step inclined elevator has
🅑

.
Hangangjin Stn
countries mingle. Exotic been installed, attracting many tourists.
🅐
o
n g-r

restaurants, cafes, and trendy

1-1342, Yongsan-dong 2-ga, Yongsan-gu,
Noksapyeo

spaces fill the streets. Let’s War Seoul

walk through the alleys and Memorial of
Korea
sample various cultures.
Itaewon-ro Noksap
yeon
g Stn. Itaewon Stn.

🅒 USADAN-GIL 우사단길
🅐 Gyeongnidan-gil
No
ks

🅑 Haebangchon Village 🅒 This street flaunts exotic scenery and

ap

a Korean atmosphere at the same

ye

108 Steps
ng o

time. Restaurants that serve foods

Bo

🅒 Usadan-gil
-ro

gw

from Pakistan, Turkey, Lebanon,

an

Seoul Central Mosque

g-

Egypt, India, etc. and signs written in

ro

Arabic appear on this street, creating

an exotic landscape. As there are
old houses and a residential area
connected by alleys, this area has an
🅐 GYEONGNIDAN-GIL 경리단길 atmosphere that is both Korean and
foreign at the same time.
A unique street lined with restaurants
and cafes in a residential area. It extends SEOUL CENTRAL MOSQUE 763-7, Hannam-dong, Yongsan-gu, Seoul
(Near Exit 3 of Line 6 Itaewon Station)
from the main gate of the Armed Forces 한국이슬람교 서울중앙성원
Financial Management Corps to the The first Islamic mosque opened in Korea
road leading to the Namsan Grand Hyatt in 1976. It is a place that excellently
represents the atmosphere of Usadan-gil.
Hotel and the surrounding alleys. Since
Built in an Islamic style, it was intended to
a US military base is located nearby, this introduce the Islamic culture to Korea and
place, where many foreigners lived, has for worship by Muslims. There are many
restaurants and cafes of various types halal food restaurants around the mosque.
and characteristics, and you can enjoy
39, Usadan-ro 10-gil, Yongsan-gu, Seoul
the original taste reproduced by foreign (Near Exit 3 of Line 6 Itaewon Station)
chefs and chefs trained overseas. 82-2-793-6908

Itaewon-dong, Yongsan-gu, Seoul

(Near Exit 2 of Line 6 Noksapyeong Station)
060 061

NORTHEAST
WHERE TO GO WHERE TO GO

The new emerging trend

NORTHEAST
The Northeast creates new trends by making
use of its uniqueness. You can see things
here such as long-time favorites and newly
emerging places.

SEONGSU

The New Emerging Trend

SEONGSUDONG HANDMADE
SEONGSU I KONKUK UNIV.
SHOE STREET 성수동 수제화 거리
On this street where about 500
shoe shops are concentrated, you
Station
SEONGSU UNDER STAND AVENUE 언더스탠드에비뉴 can purchase shoes made by
Line 2
Line 7 handmade shoe craftsmen or up-
Suin-Bundang Line This container-style work-culture complex is located near and-coming designers at affordable
Seoul Forest. Private enterprises, young entrepreneurs, prices. There is also a space in
and social companies comprise most of its tenants. Seongsu Station where you can see
Jun
gnangc 63, Wangsimni-ro, Seongdong-gu, Seoul the history of handmade shoes at a
Under Stand Avenue heon
SEONGSU (Near Exit 3, 4 of Suin-Bundang Line Seoul Forest Station)
Ttuks glance.
10:00-22:00 daily (vary by branch), open all year round
eom SEOUL FOREST 서울숲 P.028
Seon 82-2-725-5526 understandavenue.com 15, Yeonmujang 7-gil, Seongdong-gu,
gsu This park faces the Hangang River. Seoul (Near Exit 3, 4 of Line 2 Seongsu
The site that used to be LetsRun Station) Operating hours vary depending
st

on each platform seongsushoes.or.kr

niv.

Park Seoul and a sports park was

Seoul Fore

Seongsudong
uk U

Seoul Common renovated and reborn as a diverse

Forest Handmade Shoe Ground
cultural and recreational space.
Konk

& Cafe Street

273, Ttukseom-ro, Seongdong-gu, Seoul
Hangan
g River ※ For more information, see the top page

SEONGSU SEONGSUDONG CAFE STREET

성수동 카페거리

More and more people started visiting

this area after abandoned factories near KONKUK UNIV.

Seongsu-dong were renovated into cafes. COMMON GROUND 커먼그라운드

Low rent prices drew in more and more Korea’s first pop-up container
cafes to the area, forming a cafe street over platform aims for the spread of street
time. You can find many cafes here with fashion and independent culture, and
stylish interior design and eye-catching to boost the local economy. With
brunch menus. the new and trendy shopping and
Seongsu-dong 2-ga, Seongdong-gu, Seoul lifestyle experience the place provides,
(Near Exit 3, 4 of Line 2 Seongsu Station) you will experience fun that you’ve
never had anywhere else.
200, Achasan-ro, Gwangjin-gu, Seoul
(Near Exit 6 of Line 2 Konkuk Univ. Station)
11:00-22:00 82-2-467-2747
common-ground.co.kr
062 063

YEOUIDO
WHERE TO GO WHERE TO GO

YEOUIDO 63 SQUARE 63스퀘어

63 Square, called ʻThe Golden Bar’

The Center of Korean Politics because of its golden exterior, is

YEOUIDO
a high-rise cultural multiplex with
Yeouido, the center of South Korean politics diverse entertainment such as 63
and business. Although tall buildings are Art (observatory art museum) and
densely populated, the real charm of Yeouido Aqua Planet 63 (aquarium). It is a
major attraction in Seoul that has
lies in the coexistence of beautiful nature with
been loved by people for over 30
the buildings.
years. The night view of Seoul from

The Center of Korean Politics

63 Art, an exhibition space on the
60th floor, is beautiful.

50, 63-ro, Yeongdeungpo-gu, Seoul (you

can use the free shuttle bus in front of the bus
stop about 10m in the direction of Yeouido
Station, Exit 1 of Saetgang Station on Line #9)
The National Assembly of the Republic of Korea Operating hours vary with stores Aqua
Planet 63 + 63 Art: Adults: (14 or older and
k 64 or younger) 32,000 won, Children (13 or
ar
Na

The Hyundai Seoul

oP
tio

younger)/Seniors (65 or older) 28,000 won

uid
na

ru H
lA

o an 82-1833-7001 63art.co.kr
Ye ina
ss

ou ga
em

Ye ng
bl
y

IFC Mall R
SeMA Bunker iv
er
Ye
ou
id

63 Square
o

Sa
et
ga

Station
ng

Line 5 Noryangjin
Line 9

YEOUIDO SeMA BUNKER SeMA벙커

The bunker, presumed to have been

YEOUIDO THE NATIONAL ASSEMBLY OF THE
built during the military regime in the
REPUBLIC OF KOREA 국회의사당
1970s, was discovered during a field
The National Assembly Building, completed in 1975, is investigation for the construction of
supported by 24 pillars that symbolize 24 hours a day the Yeouido Transit Center in 2005
YEOUIDO YEOUIDO PARK 여의도공원 and 24 solar terms, and is covered with a dome-shaped and was then transformed into an art
roof that reflects the will of the people. You can also visit space. Here, a special exhibition of
Surrounded by a forest in the middle of the city, this
the National Assembly and see the facilities and exhibits the history gallery and experimental
plaza provides a space for rest and leisure for city
in the main assembly hall and National Assembly projects that reflect the aesthetic and
people. It was first opened as Yeouido Gwangjang in
Memorial Hall while listening to the guide. spatial characteristics of the space
1971 on the site of the runway. Cultural events such
are presented.
as various performances were also held, making 1, Uisadang-daero, Yeongdeungpo-gu, Seoul
this park a popular destination for many people. (Near Exit 1, 6 of Line 9 National Assembly Station) B 76, Yeoui-daero, Yeongdeungpo-gu, 
Visiting (online reservation) Weekdays 10:00-11:00, 14:00-17:00, Seoul (Near Exit 3 of Line 5, 9 Yeouido Station)
68, Yeouigongwon-ro, Yeongdeungpo-gu, Seoul Saturdays 10:00-12:00, closed on Sundays, public holidays, Labor 11:00-19:00 (entry until 30 minutes before
(Near Exit 3 of Line 5, 9 Yeouido Station, Exit 3, 4 of Line 9 Day (May 1), National Assembly Opening Day (May 31) closing), Mondays (open normally if Monday is a
National Assembly Station) 82-2-761-4079 82-2-6788-2865 assembly.go.kr public holiday), closed on January 1
parks.seoul.go.kr/yeouido 82-2-2124-8942 sema.seoul.go.kr
 065

Best Walks 5 / 6
Best Walks 5 Best Walks 6

Stn.
HANGDONG MULLAE ART
ro

e
n-

Mulla
i
ng Mulla

RAILROAD VILLAGE
eo Neighb e
Gy or-

Ch
hood

an-ro
eo
Park

TRAIL

nw

HANGDONG RAILROAD TRAIL / MULLAE ART VILLAGE

Hangdong

an

Dangs
g
Reservoir

St
🅐 Pureun Arboretum

n.
▲ If you walk following the Works of art are hidden amidst 🅐 Mullae Art Village
Do
Cheonwangsan rim
Hangdong Railroad signs, you will ironworks on this street. If you -ro
Mountain
🅑

see a railroad track not used for want to feel the retro sensibility
-ro
gin
train operation. How about taking in Seoul, please visit Mullae Art eon
Gy
🅐 Pureun Arboretum
some time to contemplate while Village, which sublimates the
🅑 Hangdong Railroad Trail
Bu

walking along the railroad track? results of industrialization into art.

kw
an
g-
ro

🅐 Mullae Art Village 문래창작촌

🅐 Pureun Arboretum 푸른수목원 This street is where art and
Seoul’s first municipal arboretum has more ironworks coexist. In 2010, a
than 2,100 different rare plants. The arboretum creative space for artists was
operates about 20 themed gardens, including established, attracting artists one by
a wildflower garden and children’s garden, a one. Artworks made with scrap iron
forest education center, a library (opened and old tools found in alleys, graffiti
in 2022), and a gardening program. You can drawn on the shutters of ironworks,
feel the four seasons while walking along the unique cafes, and workshops are
toenmaru (narrow wooden porch) promenade, emerging, making it a good place to
take photos with a vintage look.
which is laid flat in the reed
reservoir. + FOREST EDUCATION CENTER 13-8, Dorim-ro 128ga-gil,
An experiential eco-education space in Pureun Arboretum. Yeongdeungpo-gu, Seoul
2117, Seohaean-ro, Guro-gu, Seoul (Near Exit 7 of Line 2 Mullae Station)
Various useful plant resources from around the world
05:00-22:00 82-2-2686-3200
are displayed to show plants characteristic of different
parks.seoul.go.kr/pureun
countries.
+ SHUTTER GRAFFITI
09:00-18:00 Apr.-Nov. and 09:00-17:00 Dec.-Mar.
On weekends when the ironworks are closed,
visitors can appreciate the graffiti painted on the
🅑 Hangdong Railroad Trail 항동철길 lowered shutters. As a street that may feel cold
has been transformed into an art space, people
Hangdong Railroad Trail, built in 1959, is a
are dropping by to see paintings in the art gallery
single-track railroad that connects Oryu Station without a roof, a photoshoot location.
to Okgil-dong, Bucheon. It was used as a
freight transport rail in the past, but due to ! Caution
You should refrain from taking pictures inside, as people
the closure of Gyeonggi Chemical, the freight
working in the ironworks have their portrait rights.
train service was suspended. Now, it is used by If you want to take a picture, ask for permission first.
lovers as a date spot and as a photoshoot.
1189, Ori-ro, Guro-gu, Seoul
066 067

SOUTHEAST
WHERE TO GO WHERE TO GO

GANGNAM
GANGNAM STATION AREA 강남역 거리
Center of Trends

SOUTHEAST
Gangnam Station is one of
the busiest subway stations in
The southeastern region represents the trend
South Korea and is in the heart
of Korea. From the luxury street to the Hallyu
of Gangnam-gu. As a place that
street, this is where you will see the trends of abounds in fashion brand stores,
this era first. designer shops, theaters, large
bookstores, restaurants, and hotels,
the Gangnam Station area is always

Center of Trends
SAMSEONG I GANGNAM I BANPO I YANGJAE I SINSA I crowded with people.
APGUJEONG I CHEONGDAM I SONGPA I JAMSIL
Yeoksam-dong, Gangnam-gu, Seoul
(Near Exit 1~12 of Line 2, Shinbundang
Line Gangnam Station)
SAMSEONG I GANGNAM I BANPO I YANGJAE
ce
u Offi
nam-g
Gang
yeon Bongeunsa
Nonh
Goto Mall
Exp minal

ng COEX
Ter

gneu
ress

jeon
Seon g
Seonjeongneung seon
Bus

eon Sam
onhy Gangnam Royal Tombs
Sinn
Station
Area eung
Clubs around Seoll
Gangnam Station nam
Gang
Seorae . of
Village l Univ
l Nat’
Seou ducation eou
l
E gny
Han
Gangnam Station
▲
Nam inal

Underground Maebongsan
Term

n
Shopping Center ok echeo
g ja
bu B

Mountain Dog
n
Ya
us

Yangjae

Seoul Arts Center

Station Yangjaecheon
Line 2 Cafe Street
Citizen’s Forest

Line 3
Yangjae

Line 7
Yangjae GANGNAM
Line 9
ShinBundang Line Citizen's Forest GANGNAM STATION UNDERGROUND
SHOPPING CENTER 강남역 지하쇼핑센터
SAMSEONG COEX 코엑스 This shopping center is located in the
This cultural and business platform is located basement of Gangnam Station on Subway
GANGNAM CLUBS AROUND GANGNAM
within the World Trade Center Seoul (KWTC). Line #2. In this complex of many shops,
STATION 강남역 주변 클럽
famous South Korean beauty brand shops and
Global exhibitions and international conferences This is where you can enjoy various music
street shops occupy most of the space, and
are held here, and cultural facilities such as trends from hip-hop to electronic all night
visitors can purchase hot items at reasonable
luxury hotels, casinos, shopping malls, and long. Here, you can meet the latest club
prices. Herb Plaza also provides a comfortable
aquariums are also available. culture in Seoul. There are many hip clubs
resting space for customers.
513, Yeongdong-daero, Gangnam-gu, Seoul around Gangnam Station, so on weekend
B396, Gangnam-daero, Gangnam-gu, Seoul
(Near Exit 5, 6 of Line 2 Samseong Station)
(connected to Line 2, Shinbundang Line Gangnam nights, the clubs are full of people who want
10:30-22:00 (hours vary by stores) 82-2-6000-0114
Station) 09:00-22:00 (vary by branch), closed on to party.
coex.co.kr
Lunar New Year’s Day and Chuseok
Around Gangnam-daero, Gangnam-gu, Seoul (Near
82-2-553-1898
Exit 10 of Line 2, Shinbundang Line Gangnam Station)
068 WHERE TO GO WHERE TO GO 069

SINSA I APGUJEONG I CHEONGDAM

Station
Line 3

SOUTHEAST
Line 7
Suin-Bundang Line

Hangan
g River

Apgujeong

o
Rodeo Street APGUJEONG

Rode
K-Star Road
APGUJEONG RODEO STREET

jeong
BANPO GOTO MALL 고투몰 압구정 로데오거리

Apgujeong
Garosu-gil

Apgu

Center of Trends
This shopping mall is located in This is where world-class luxury
the basement of Express Bus brand stores are concentrated.
Terminal Station. As the mall has From large luxury shopping malls
over 600 stores including clothing, to luxury road shops, second-hand
BANPO SEORAE VILLAGE 서래마을 accessories, and children’s goods, ffice luxury stores, and luxury repair
-gu O
nam
visitors can enjoy shopping here. As Sin
sa Gang shops, there is nothing missing
This is where Korean culture and French culture blend. the nearby express bus terminal can relating to luxury goods. It has
g
don
It was named Seorae because the creek in front of the take them to other areas, travelers Hak
become a must-visit shopping
village meanders seori-seori (ʻin an orderly fashion’). can shop here before moving on. hye
on
destination for trendsetters. Besides
Non
With more French-style wine bars, high-end coffee shops, shopping, there are plenty of places
200, Sinbanpo-ro, Seocho-gu, Seoul
and restaurants with balconies in all its alleys, the village (connected to Line 3, 7, 9 Express Bus to dine and see.
is a very popular and stylish place. Terminal Station) 10:00-22:00 (hours
vary by stores) 82-2-535-8182 Sinsa-dong, Gangnam-gu, Seoul
Banpo 4-dong, Seocho-gu, Seoul (Near Exit 5 of Line 3, 7, 9 (Near Exit 6 of Suin-Bundang Line
gotomall.kr
Express Bus Terminal Station) Apgujeong Rodeo Station)

YANGJAE YANGJAE CITIZEN’S

FOREST 시민의 숲 CHEONGDAM
As a park with a dense forest, this K-STAR ROAD 한류스타로드
was the first in Korea to introduce This street was created for those
the concept of a forest. In the north who love Hallyu culture. On the
SINSA GAROSU-GIL 가로수길
section, there are Maehun Yun 1km K-Star Road that runs from
Bonggil Memorial Hall, a children’s This is a two-lane road stretching from Sinsa-dong to Exit 2 of Apgujeong Rodeo Station
playground, and a barbecue area. Apgujeong-dong, lined with ginkgo trees. Here you can to the Cheongdam Intersection,
YANGJAE YANGJAECHEON CAFE STREET 양재천 카페거리 In the southern section, there are find creative clothing and accessories made by talented Gangnamdol with the names of
Unique cafes and cultural spaces line up along the Memorial Tower of the Baekma young designers. Large shops with multiple foreign idols welcomes tourists. On the
Yangjaecheon Stream, which flows through Gangnam-gu Division Guerrilla Unit and the brands give shoppers the chance to take in fashion street, visitors can see not only the
Memorial Pagoda.
and Seocho-gu. In particular, there are many cafes run trends from all over the world, and one might even be stores that Hallyu stars love, but
by baristas who roast their own beans, so visitors can 99 Maeheon-ro, Seocho-gu, Seoul (Near Exit lucky enough to catch a really special deal in the flea also entertainment agencies.
1 of Shinbundang Line Yangjae Citizens’ Forest
enjoy finding a coffee that suits their taste. markets that spring up occasionally in the area.
Station) Free Open 24 hours a day, 365 394, Apgujeong-dong, Gangnam-gu,
99-3, Yangjae-dong, Seocho-gu, Seoul (Near Exit 8 of Line 3, days a year 82-2-575-3895 Sinsa-dong, Gangnam-gu, Seoul (Near Exit 8 of Line 3, Seoul (Near Exit 2, 3 of Suin-Bundang Line
Shinbundang Line Yangjae Station) parks.seoul.go.kr/citizen Shinbundang Line Sinsa Station) Apgujeong Rodeo Station)
070 WHERE TO GO WHERE TO GO 071

SONGPA JAMSIL ive

r
gR JAMSIL ❷ LOTTE WORLD
gan
Mongchontoseong Ha
n TOWER 롯데월드타워

Ja
ms

SOUTHEAST
Fortress

illa
- Jamsil Hangang Park
hon

ru
ngc
Mo seong Olympic
to
Park

Ba eong

ark
sil
Jam

e
sil Lotte World Mall

ic P
ekj
Lotte World Jam

ns
Lotte World Tower
Ha

mp
SONGPA Adventure

Oly
SONGPA DULE-GIL 송파둘레길
Seokchon
Station on
This city waterfront promenade Lake kch
Line 2 Seo
Se

connects the Hangang River, The tallest building in South

ok

Line 8
ch

Seongnaecheon Stream, Korea has 123 floors and a height

Center of Trends
on

Og Line 9
eu
m Jangjicheon Stream, and Tancheon of 555 meters. There are hotel,
Stream, which are four waterways department stores, and movie
So

LOTTE WORLD
ng

flowing along the outskirts of theater, as well as an observatory

pa

Songpa-gu. The 21-kilometer-long JAMSIL ❶ LOTTE WORLD ADVENTURE 롯데월드 어드벤처 500m above the sky, so you can
enjoy a beautiful view of Seoul
rke
t road has been preserved in its
Ma from a glance here.
Ga
rak natural state, so visitors can have
a healing experience during their 300, Olympic-ro, Songpa-gu, Seoul
walk. Visitors who receive all stamps (Near Exit 1, 2 of Line 2, 8 Jamsil
gil

at the stamp certification stands Station) hours vary by stores

Mu

e-
Ta

82-2-3213-5000 lwt.co.kr
for all four sections can also receive
ul
nje

Station
n
ch

D
ong

Line 2
a certificate of completion and a
pa
eo

Line 3
n

ng

Line 5 commemorative badge.

So
Jan

Line 8
Munjeong-dong, Songpa-gu, Seoul JAMSIL ❸ LOTTE WORLD MALL
gji

Line 9
songpa.go.kr/culture/
롯데월드몰 P.083
contents.do?key=3775&
This theme park has indoor and outdoor facilities with the
Lotte World Mall is where you can
themes “adventure” and “mystery”. Parades are held a
see the latest trends in fashion and
couple of times a day along the parade route. Right next door lifestyle. The largest aquarium in
is the Folklore Museum, which divides Korean history by downtown Seoul, a movie theater,
period and displays real artifacts and reproduction models. and a department store are in the
240, Olympic-ro, Songpa-gu, Seoul (connected to Line 2, 8 Jamsil
mall.
Station) Monday-Thursday/Sunday 10:00-21:00, Friday/Saturday 300, Olympic-ro, Songpa-gu, Seoul
10:00-22:00 Comprehensive ticket Adults 62,000 won, Teens 54,000 (Near Exit 10, 11 of Line 2, 8 Jamsil
won, Children 47,000 won, Babies 15,000 won Station)
82-1661-2000 adventure.lotteworld.com ※ For more information, see the top page

SONGPA MONGCHONTOSEONG
FORTRESS 몽촌토성
This 2.7km long fortress wall was
built in the early days of Baekje. It is
SONGPA OLYMPIC PARK 올림픽공원 a relic of Baekje based in Hanseong,
where you can see the architectural
This park complex has various uses such as culture, art, culture of the time along with
history, sports, and recreation. In addition to the 200 the clay wall fortress in Pungnap-
JAMSIL SEOKCHON LAKE (SONGPA NARU
sculptures displayed in commemoration of the 1988 dong. As a shelter equipped with a
spacious lawn, many people come PARK) 석촌호수 (송파나루공원) JAMSIL JAMSIL HANGANG PARK 잠실한강공원
Seoul Olympics, art galleries and museums, various
to visit to face the historic scene. This lake park with a circumference of 2.5 km This portion of Hangang Park is equipped with
games, and concerts are often held, offering plenty to The Hanseong Baekje Royal Road, a is divided into East Lake and West Lake with sports and leisure facilities, so visitors can use
see. The scenery is beautiful all year round, making it walking tour that starts from the clay Songpa-daero in the center. The East Lake is facilities such as bicycle trails and basketball
one of the best places to shoot. wall fortress in Pungnap-dong and mainly used as a resting or exercise space for
courts. The nature study center is popular as
continues to the ancient tombs in residents, and the West Lake has Lotte World
424, Olympic-ro, Songpa-gu, Seoul (Near Exit 3 of Line 5, 9 Olympic Park Station) a picnic spot for families, displaying various
05:00-22:00 (Square region ~24:00), Vehicle entry 06:00-22:00, Vehicle departure East Bangi-dong, is also well maintained. Magic Island and Seoul Norimadang.
flowers, wildflowers, and crops.
Gate 2 00:00-24:00/North Gate 2, South Gate 2 06:00-22:30, open all year round Free 424, Olympic-ro, Songpa-gu, Seoul Jamsil-dong, Songpa-gu, Seoul (Near Exit 2, 3 of Line 2, 8
82-2-410-1114 ksponco.or.kr/olympicpark 82-2-2147-2001 Jamsil Station) Open 24 hours a day, 365 days a year 65, Hangaram-ro, Songpa-gu, Seoul Open 24 hours a day,
82-2-412-0190 365 days a year 82-2-3780-0511
 TASTY 1 SOUL FOOD LOVED BY LOCALS

SEOUL 2 SNACKS TO ENJOY ON A SMALL BUDGET

3 VARI-COLORED, FOOD ALLEYS

4 VEGAN FOR HEALTHY MEALS

5 IT TASTES BETTER IF YOU KNOW MORE ABOUT IT! BEVERAGES

074 TASTY SEOUL TASTY SEOUL 075

Soul food There are many foods that you must try when you’re in Seoul.
From crispy fried chicken to spicy kimchi stew, here are some
Snacks to Enjoy Seoul smells delicious in every alley. From spicy Tteok-bokki to
Bungeo-ppang as a signature winter snack, let’s check out foods
loved by locals foods that people of all ages love. on a Small Budget you can enjoy on a small budget on the streets of Seoul.

TASTY SEOUL
Bungeo-ppang(Fish-Shaped Pastry)
So Bulgogi
Bread made with red bean paste in
A traditional home-made dish of wheat flour dough. It is a typical winter
beef marinated in gravy with spices Naengmyeon street snack. Not only bungeo-ppang
and vegetables. It is sweet and A traditional dish topped with with red beans but one with cream
tender. boiled noodles and garnish puffs and cheese is also available.
in a cold broth. The noodles
are chewy and the taste of the
cold broth is excellent.
Hotteok(Sugar-filled Korean Pancake)
A dish made of wheat flour and
glutinous rice, baked in a round shape
with brown sugar inside. Crispy on
the outside and sweet on the inside.

Sam-gyeopsalgui Hot Dog(Corn Dog)

Samgyeopsal, grilled on A snack served with long sausages
an open fire and served coated in flour dough and breadcrumbs, Gyeran ppang(Egg Bun)
deep-fried, and then sprinkled with Egg bread with a whole egg
with vegetables, is a
sugar and ketchup. There are also hot inside. It is a street snack
tender, oily pork cut with
dogs with cheese and potatoes. that is loved for its soft, moist
Fried Chicken a savory flavor.
texture and savory taste.
The fried chicken is crispy
on the outside and soft on the
inside. Different brands sell fried
Gimbap
chicken in different flavors. In A dish made by placing rice on seaweed and
particular, ʻChimaek’ that combines adding various ingredients to it. Depending on the
chicken with draft beer is the best. ingredients, such as tuna and pork cutlet, you can
enjoy a variety of flavors.

Doenjang-jjigae(Soybean Paste Stew) Fries

Deep-fried food such
Patbingsu(Shaved Ice
A stew made by boiling with Sweetened Red Beans
as seaweed rolls, squid,
doenjang (soy bean paste) and vegetables. Dip it in
and Other Toppings)
mixed with water and various Tteok-bokki sauce for a A popular summertime snack.
ingredients. It tastes savory. fabulous bite. Grind ice and put boiled red beans,
condensed milk, fruit, etc. on top of it.

Tteok-bokki(Stir-fried Rice Cake) + SINDANG-DONG TTEOK-BOKKI

Kimchi-jjigae(Kimchi Stew) Budae-jjigae A snack made by adding a spicy sauce TOWN

A stew made with kimchi, the A representative fusion Korean to rice cakes. If you like a chewy and A street where you can taste instant
sticky texture, we recommend rice tteok-bokki, which is cooked in
representative fermented food of Korea. dish made with Western-style a pan with tteok-bokki, ramen
cake, and if you like a chewy texture noodles, and eomuk (fish cake)
Depending on the ingredients you put ingredients such as sausages
only, we recommend wheat cake. 77, Cheonggu-ro, Jung-gu, Seoul
in, such as pork and tofu, you can enjoy cooked Korean style
various tastes.
076 TASTY SEOUL TASTY SEOUL 077

Vari-Colored If you want seafood, go to Noryangjin Fish Market, OJANG-DONG HAMHEUNG NAENGMYEON ALLEY
오장동 함흥냉면거리

Food Alleys
and if you want to eat pork feet and a glass of soju, A street where you can taste Hamheung naengmyeon topped
visit Jangchung-dong Jokbal Alley. Seoul is home to with spicy raw fish mix on chewy noodles made from sweet
very many time-honored food alleys. potatoes. It started when the displaced people who fled to

TASTY SEOUL
South Korea after the Korean War settled around Ojang-dong
and made Hamheung naengmyeon.
Ojang-dong, Jung-gu, Seoul (Near Exit 6 of Line 2, 4, 5
Dongdaemun History & Culture Park Station)

NAMDAEMUN MARKET KALGUKSU & GALCHI ALLEY

남대문시장 칼국수골목 & 갈치골목
These places are always crowded with people lined up to taste
the delicacies. Naengmyeon noodles and cooked barley rice
served with Kalguksu noodles are must-try dishes.
Don’t forget to have cutlass fish braised with special
sauce that you can try only in Namdaemun Market.
42-1, Namdaemunsijang 4-gil, Jung-gu, Seoul
(Near Exit 5 of Line 4 Hoehyeon Station)

EULJIRO GOLBAENGI STREET 을지로 골뱅이골목

From the late 1960s, restaurants selling golbaengi (whelk)
began to appear one after another, forming a food alley.
Golbaengi seasoned with spicy green onion makes the
perfect side dish with alcohol.
344-22, Eulji-ro 3-ga, Jung-gu, Seoul (Near Exit 11 of Line 2, 3
Euljiro 3-ga Station)

GWANGJANG MARKET JEON ALLEY JANGCHUNG-DONG JOKBAL ALLEY

광장시장 전골목 장충동 족발골목
A traditional market with over 100 years of history located It is where Jokbal restaurants are gathered between the main
in the middle of Jongno. Visitors can try various street and the narrow alleys. Here, visitors can eat soft and
delicacies such as fried jeon, Bindae-tteok, Hotteok, chewy pork feet in generous amounts and at reasonable
addictive Gimbap, and Kalguksu in the alley. prices.
Jongno 4-ga, Jongno-gu, Seoul Jangchung-dong Jokbal Street: 174 Jangchungdan-ro, Jung-
(Near Exit 7, 8 of Line 1 Jongno 5-ga Station) gu, Seoul (near Exit 3 of Dongguk University Station, Line 3)

DONGDAEMUN DAKHANMARI ALLEY

(WHOLE CHICKEN ALLEY) 동대문 닭한마리골목 NORYANGJIN FISHERIES WHOLESALE MARKET
노량진수산물도매시장
By adding Kalguksu noodles to a dish that has a whole chicken
The largest seafood wholesale market in Seoul. It deals with
boiled in the broth, you can make a hearty meal. Stores have
fresh seafood supplied from all over the country, and an
different sauces and broths for dipping the chicken, so you
auction for merchants is held at dawn. In some stores, you
may want to find a restaurant that suits your taste.
can try a variety of seafood dishes.
37-7, Jongno 5-ga, Jongno-gu, Seoul 674, Nodeul-ro, Dongjak-gu, Seoul
(Near Exit 9 of Line 1, 4 Dongdaemun Station) (Near Exit 9 of Line 1, 9 Noryangjin Station)

DONGDAEMUN GRILLED FISH ALLEY SILLIM-DONG SUNDAE TOWN 신림동 순대타운

동대문 생선구이골목
A street packed with grilled fish restaurants. Fish such as In the Sundae Town building, you can try sundae, the
cutlassfish, mackerel, Spanish mackerel, and Pacific saury are Korean-style sausage which stuffs various ingredients such as
grilled over briquettes and served. In addition to fish, there are cellophane noodles into the intestines of cattle or pigs. They
several side dishes that come with it. If you eat moist grilled sell a variety of dishes using sundae, from spicy seasoned stir-
fish and side dishes on top of white rice, no delicacy can quite fried sundae to sundae gopchang stir-fry and Baeksundae
compare to it. stir-fried, a specialty of Sundae Town.
37-7, Jongno 5-ga, Jongno-gu, Seoul 14, Sillim-ro 59-gil, Gwanak-gu, Seoul
(Near Exit 9 of Line 1, 4 Dongdaemun Station) (Near Exit 3 of Line 2, Sillim LRT Line Sillim Station)
078 TASTY SEOUL TASTY SEOUL 079

Vegan for As vegetarians are increasing for various reasons, there are
more and more restaurants in Seoul that satisfy both taste and
It Tastes Better if You
Know More about It!
A glass of wine enjoyed with delicious food removes the
fatigue of travel. From the currently popular Korean alcohols
Healthy Meals health at the same time. There are many traditional Korean
foods suitable for vegetarians, so please try them.
Beverages of soju and makgeolli to traditional drinks, we introduce
beverages that are good to drink with food or on their own.

TASTY SEOUL
Dotorimuk Muchim (Seasoned
Acorn Jelly Salad) Sujeonggwa
(Cinnamon Punch)
A dish made with acorn
curd and various A traditional Korean drink
vegetables such as prepared by boiling
carrot and sesame leaf, cinnamon and ginger in
marinated in soy sauce. water and adding sugar or
Due to the sauce, it is honey to it. The spiciness
sweet and the unique of cinnamon and ginger
savory taste of acorn curd and the sweetness
envelops the palate. of sugar go well
together.

Deulkkae Kalguksu Makgeolli (Rice Wine)

(Noodle Soup with Perilla Seed)
A unique Korean alcoholic beverage made by steaming glutinous
Deulkkae Kalguksu is a dish
rice, non-glutinous rice, barley, and wheat flour and mixing it
made by adding Kalguksu to
with nuruk yeast and water for fermentation. Different types of
perilla water that has been
makgeolli have different tastes, but in general, makgeolli has a
prepared by adding water to Buddhist Temple Cuisine sour and savory taste.
finely ground perilla seeds
and filtered through a sieve. You can taste the monks’ food
with the taste of nature with Yuja-cha (Citrus Tea)
simple ingredients at temple
restaurants. Most of the dishes A Korean tea made from thinly sliced
are simple and refreshing. citron pickled in sugar and brewed in
Hobak-juk (Pumpkin Porridge) & boiling water. It has a sweet and sour taste.
Patjuk (Red Bean Porridge)
A pumpkin porridge made by Yachae Bibimbap
boiling sweet pumpkin or old (Vegetable Bibimbap)
pumpkin and a red bean It is a major Korean food Sikhye (Sweet Rice Punch)
porridge made by boiling enjoyed by mixing rice and Soju
red beans and adding various vegetables. You A traditional Korean drink
rice to the filtered As an alcoholic with floating grains of rice.
can add vegetables of your
red bean water. Both beverage distilled by It has a sweet taste as a
choice according to your
dishes are sweet and fermenting grain, it cold drink that has rice
taste.
soft, so people of all is the most popular fermented in malt.
ages can enjoy them. drink at bars. Most of
the soju brands come
in a green bottle and
have a strong alcohol
Pajeon flavor. Sweet fruit Maekju (Beer)
(Green Onion Pancake) soju is also available You would be amiss if
for those who can't you did not have beer
A flattened food made by
drink alcohol. with your fried chicken.
mixing wheat flour dough
with green onions and Beer in a cool glass
carrots. It is perfect to have registers a tangy, cool,
with traditional liquor. and savory taste.
080 SHOP & LIFESTYLE SHOP & LIFESTYLE 081

Meet the Old Seoul in In Seoul, there are many shops that carry on
their history and tradition over a long time.
Looking for Treasures From cosmetics of Korea, which have emerged as
a beauty powerhouse, to instant food that can be
Long-Lasting Shops We hope you enjoy visiting these shops and to Remember Seoul by enjoyed with ease. Here are some souvenirs that will

SHOP & LIFESTYLE

discovering the old Seoul. help you remember your trip and make good gifts .

*Long-Lasting Shop : A shop with a history of more

than 30 years, a place where business has been
passed down through two or more generations, or
a store where masters and craftsmen, such as those seoulstory.kr
recognized as intangible cultural assets, continue to
share their skills and values.
❻
❶ ❼
❹ ❺❷
❸
Cosmetics Stationery & Socks
Korean cosmetics are loved by people all A variety of stationery items such as colorful
⓯ over the world for their excellent quality and highlighters, colored pencils, character pens,
⓲ ⓮ ❾ reasonable price, and are grouped under the and notebooks are indispensable souvenirs.
⓳ ⓫ epithet of ‘K-beauty’. Considering the price, High-quality socks with cute designs are also
⓰
❽ ⓬
⓭ ⓱ inexpensive mask packs, lip balms, etc. are also popular.
❿ good gifts.

❶ Donglim Knot Workshop ❽ Apple House Snack ⓮ Gembros Jewelry Craft

Knotting Opened in 1986 Opened in 1984
Opened in 2004 2F, 29, Dongjak-daero 27da-gil, 41, Gangnam-daero 146-gil,
10, Bukchon-ro 12-gil, Jongno-gu Dongjak-gu Gangnam-gu

❷ Haneul Mulbit Dyeing ❾ Myeongga Ddeokjib Rice Cake ⓯ Mannadang Korean Confectionery
Opened in 1973 Opened in 1980 Opened in 1963
6F, 8, Jongro 63ra-gil, Jongno-gu, 7, Seokchonhosu-ro 12-gil, 1F, 61, Nonhyeon-ro 175-gil,
Seoul Songpa-gu Gangnam-gu Traditional Handicrafts Hallyu Products
Korean traditional crafts, including accessories If you are interested in K-pop or K-drama, it
❸ Jidaebang Tea ❿ Hill String Western Musical ⓰ Motungijib Snack
Instruments
such as hanbok and hair ornaments, fans, and would be good to buy Hallyu products as
Opened in 1982 Opened in 1988
Opened in 1967 embroidered lucky bags, are popular souvenirs mementoes. They sell products for Hallyu fans
33, Insadong-gil, Jongno-gu 20, Teheran-ro 1-gil, Gangnam-gu
1st floor, 8 Banpo-daero 1-gil, Seocho-gu, for both men and women of all ages. in Myeong-dong, Dongdaemun, Apgujeong, and
❹ Myungsindang Pilbang Seoul ⓱ Manna Bunsik Snack COEX.
Seal Carving Opened in 1990
⓫ Ewha Myeong Joo Hanbok
Opened in 1932 A-63, Eunma Shopping Mall, 212,
Opened in 1978
34, Insadong-gil, Jongno-gu Samseong-ro, Gangnam-gu
3F, 30, Sapyeong-daero 26-gil,
Seocho-gu
❺ Seoul Record Album ⓲ Sangsindang Seal Carving

Opened in 1976 ⓬ Seowoo Bakery Crispy Rice Opened in 1977

154, Jong-ro, Jongno-gu Crepe Unit 505, Geumwon Building, 7,
Gangnam-daero 146-gil, Gangnam-gu
Opened in 1980
❻ The Han Sang Soo 50, Bangbaejungang-ro, Seocho-gu
Embroidery Museum Embroidery
Opened in 1963 ⓭ Doosung Paper Paper
4-10, Seongbuk-ro 16-gil, Opened in 1982 Food Traditional Liquor
Seongbuk-gu 41, Saimdang-ro 23-gil, Seocho-gu
Laver, ramen, processed red ginseng products, Soju and Makgeolli, the most popular Korean
❼ Bohemian Coffee House and instant food that can be eaten just by liquors, are popular because they are cheap and
Coffee
adding hot water are popular souvenirs. They complement Korean food very well. Traditional
Opened in 1990
can be bought through quick visits to nearby liquor, which comes in paper packages and cans
22-3, Gaeunsa-gil, Seongbuk-gu
convenience stores or supermarkets. rather than bottles, is a must-buy.
 SHOP & LIFESTYLE 083

Shopping Malls Shopping is an essential part of travel. In Seoul, you LOTTE WORLD MALL 롯데월드몰
can find your shopping more fun, as there are complex This shopping mall includes Lotte Avenuel, the largest luxury
for Shopaholics cultural spaces where you can experience various department store in South Korea. As it offers a variety of

SHOP & LIFESTYLE

elements in addition to shopping. stores, restaurants, and content including famous overseas
brands, the city's largest aquarium, movie theater, Star
Avenue as a Hallyu content mall, restaurants, and a food
court, you can enjoy one-stop shopping and a fun experience.
300, Olympic-ro, Songpa-gu, Seoul (Near Exit 1, 2, 10, 11 of Line 2, 8
Jamsil Station) 10:30-22:00 (vary by stores)
82-2-3213-5000 lwt.co.kr/mall

D-CUBE CITY 디큐브시티

This mall has shops, a concert hall, restaurants,
and hotels. There are Sheraton Hotel, Hyundai
Department Store, D-Cube Art Center, a theater
dedicated to musicals, and many restaurants.
THE HYUNDAI SEOUL 더현대서울 So, not only tourists but also city residents visit
this place a lot.
This shopping mall is 13 soccer fields
large. The shopping mall built in 2021 662, Gyeongin-ro, Guro-gu, Seoul
(Near Exit 1, 5 of Line 1, 2 Sindorim Station)
flaunts a glass ceiling designed to allow hours vary by stores
shopping in natural light. In addition to
shopping, there is also a space where
you can enjoy various recreational
activities. TIMES SQUARE 타임스퀘어
108, Yeoui-daero, Yeongdeungpo-gu, Seoul This shopping mall was designed to provide a
(Near Exit 1 of Line 5 Yeouinaru Station) view of the sky from inside the building with glass
Monday-Thursday 10:30-20:00, Friday-
Sunday 10:30-20:30, Restaurant area 10:30-22:00
ceilings and facades. There are department stores,
82-2-767-2233 thehyundaiseoul.com multiplexes, shopping malls, restaurants, hotels,
etc., so you can shop and stay at the same time.
Entertainment performances and exhibitions are
held under a new theme each time, so you can
enjoy more culture in your life.
IFC MALL IFC몰 15, Yeongjung-ro, Yeongdeungpo-gu, Seoul
(Near Exits 5, 6 of Line 1 Yeongdeungpo Station)
This is the first mall in Yeouido that performs
10:30-22:00 (vary by stores) 82-2-2638-2000
complex functions such as shopping, dining, timessquare.co.kr
culture & arts, and business. It is located in the
basement of the International Finance Center COEX MALL 코엑스몰
Seoul and is directly connected to the subway
Asia’s largest underground shopping mall
station, providing easy access. It offers a variety
has about 260 stores, including Fashion Multi
of attractions including fashion, restaurants, Square, which showcases sensual fashion items,
movie theaters, and bookstores. Megabox, the largest movie theater in Korea,
10, Gukjegeumyung-ro, an aquarium where you can see a variety of
Yeongdeungpo-gu, Seoul fish, Byeolmadang Library, and a space to view
(Near Exit 3 of Line 5, 9 special exhibitions.
Yeouido Station)
10:00-22:00 (hours vary 513 Yeongdong-daero, Gangnam-gu, Seoul
by stores) (Near Exits 5, 6 of Line 2 Samseong Station)
82-2-6137-5000 10:30-22:00 (hours vary by stores)
ifcmallseoul.com 82-2-6002-5300 starfield.co.kr/coexmall/main.do
 EXPERIENCE 085

A Day to Try If you want to make your trip to Seoul more special, why BONGEUNSA TEMPLE STAY 봉은사 템플스테이
Something
not try an experience that can be had only here? You can Bongeunsa Temple, which was the largest temple in Seoul
enjoy mountain climbing and temple stay in Seoul.
Different
that dates back to the Joseon Dynasty, provides a special
experience in the Buddhist culture. Its program includes

EXPERIENCE
Sangwol Seonwon Temple Stay (3 days 2 nights) that starts
at 7 pm Fridays and Suim Temple Stay (2 days 1 night).
531, Bongeunsa-ro, Gangnam-gu, Seoul
(Near Exit 1 of Line 9 Bongeunsa Station)
Sangwol Seonwon Temple Stay 100,000 won, Rest Temple Stay
KRW 80,000 82-2-3218-4826
temple.bongeunsa.org

SEVEN LUCK CASINO 세븐럭 카지노

Located at the heart of Gangnam and Yongsan, Seven
Luck Casino is a foreigner-only casino with an oriental
atmosphere and state-of-the-art facilities. The users can
feel the joy of various games, including table games, the
AQUARIUMS ❶ COEX AQUARIUM 코엑스 아쿠아리움 latest machine games, and electronic tables.

This is a marine theme park where you can see an aquatic Gangnam COEX Branch: 58, Teheran-ro 87-gil, Gangnam-gu,
Seoul (Near Exit 4 of Samsung Jungang Station on Line 9)
environment close to nature and a variety of aquatic creatures.
Seoul Dragon City Branch: 95, Cheongpa-ro 20-gil, Yongsan-gu, Seoul
Visitors here can see a total of 40,000 aquatic creatures in 650 species
(Near Exit 3 of Yongsan Station on Line 1, Gyeongui·Jungang Line)
including 110 sharks in 17 species.
24 hrs 7luck.com
513, Yeongdong-daero, Gangnam-gu, Seoul (Near Exit 7 of Line 9
Bongeunsa Station) 10:00-20:00 (last admission 1 hour before closing)
Adult/Teen (13 years or older) KRW 33,000, Child (36 months or older to 12
years old) KRW 29,000 82-2-700-7200
SEOUL HIKING TOURISM CENTER
coexaqua.com
서울 도심 등산관광센터

❷ AQUA PLANET 아쿠아플라넷 63 Seoul, with its outstanding natural scenery, flaunts the
Visitors can meet various aquatic creatures such as otters, sea mingling of the charm of the city and nature. Seoul Hiking
turtles, and penguins here. Various programs such as underwater Tourism Center is located a 5-minute walk from Bukhansan
performances and ecology briefing sessions are available here. Ui Station on the Ui Sinseol LRT and provides a variety of
50, 63-ro, Yeongdeungpo-gu, Seoul services for mountaineering tourists.
10:00-19:00 (last admission 30 minutes before closing) 52, Samyang-ro 173-gil, Gangbuk-gu, Seoul
Adults KRW 27,000, Children·Seniors KRW 23,000 (Near Exit 2 of Bukhansan Ui Station on Ui Sinseol LRT Line)
82-1833-7001 09:00-18:00, closed Monday, Seollal (Lunar New Year’s Day),
aquaplanet.co.kr/63/index.do and Chuseok 82-1533-2608 seoulhiking.or.kr

TIP. CENTER’S MAIN SERVICES

SANGAM DMC 상암DMC ●  ental of mountaineering equipment (mountain boots,
R
This media industrial complex is home to mountaineering clothes, etc.) 
domestic media companies such as MBC, SBS, ※With reservation: www.seoulhiking.or.kr
● It provides multilingual services (English, Chinese, Japanese)
JTBC, and CJ E&M. There are many places where
you can experience Hallyu content in various for information on mountaineering tourism in Seoul and
Seoul tourism promotion materials such as Seoul Tourism
ways, such as the e-Sports Hall of Fame, where
Guidebook and maps
you can experience e-sports, the DMC Promotion ● The center has a lounge in it where visitors can prepare for

Center, and the Korean Film Museum. climbing and relax

255, Seongam-ro, Mapo-gu, Seoul (Near Exits 2, 8,
● V isitors can use changing rooms, luggage storage lockers,
9 of Line 6, Gyeongui〮Jungang Line, Airport Railroad and shower facilities
Digital Media City Station) ※ Personal items not provided (socks, towels, underwear,
etc.)
sba.seoul.kr
 BEST DAY COURSE BEST DAY COURSE 087

Recommended For first-time visitors to Seoul, we introduce routes by

3 days 2 nights itinerary

Routes by Itinerary itinerary selected from recommended spots.

Day 1

RECOMMENDED ROUTES BY ITINERARY

Half-day itinerary

Public transportation+Walk Public transportation+Walk

Walk (about 15mins) (About 30mins) (About 15mins)

Bukchon Hanok Samcheong-dong Namdaemun Seoullo 7017

Village P.052 P.052 Market P.038 P.036

Public transportation+Walk Public transportation+Walk Public transportation+Walk

(About 25mins) (About 20mins) (About 15mins)

Day 2
Gangnam Station Apgujeong Rodeo COEX Mall Lotte World Tower
area P.067 Street P.069 P.083 P.071

1 day itinerary

Public transportation+Walk Public transportation+Walk

(About 20mins) (About 25mins)

Mangwon Market / Gyeongui Line Enjoy the nightlife in Hongdae

Mangridan Road P.055 Forest Park P.057 (Club, Karaoke, Busking, etc.)
P.056
Public transportation+Walk
Walk (about 7mins) Walk (about 15mins) (About 15mins) Day 3

Gwanghwamun Gyeongbokgung Insa-dong

Square P.047 Palace P.016 P.049
Gwangjang Market
Public transportation+Walk P.041
(About 25mins) Walk (about 15mins)

Namsan Seoul DDP / Dongdaemun Shopping Malls P.040/041

Tower P.037

Public transportation+Walk Public transportation+Walk

(About 40mins) (About 40mins)

IFC Mall P.082 Garosu-gil / Serosu-gil Banpo Hangang Park

P.069 (Moonlight Rainbow Fountain
/ Sebitseom Island) P.027
 BEST DAY COURSE CULTURAL EVENT & FESTIVAL 089

Festival Seoul is full of visual attractions no matter when you visit.

Walking Guided Tours Calendar Festivals that enrich your trip in Seoul, which is full of things

WALKING GUIDED TOURS & FESTIVAL CALENDAR

to see and enjoy in all four seasons.

Seoul operates a tour program that allows you to walk around the city with a professional
commentary on its history, culture, and nature. There are about 40 routes, including the
Hangang Yeouido Spring Flower Festival
Gyeongbokgung Palace route, the Changdeokgung Palace route, the Bukchon route, the
A flower festival held each year in Yeouido in time for the

Spring
Cheonggyecheon route, the Namsan Fortress Wall route, the Mongchontoseong Fortress route,
the Sungkyunkwan route, and the Seoul City Hall “Tong-Tong” Tour. cherry blossom season
Sometime in April annually Yeouido Yeouiseo-ro area
Reservation on the web or mobile website at least 3 days prior to the tour date Weekdays 10:00, 14:00 /
Weekends 10:00, 14:00, 15:00 (Please refer to the website for closing days and operating hours of each course)
Free (Fees for palace admission, cultural experience, and transportation to be paid by participants)
Korean, English, Japanese, Chinese, Thai, Vietnamese, Indonesian/Malay 82-2-6925-0777 dobo.visitseoul.net
Hangang Summer Festival
A month-long riverside culture festival in the Hangang

Summer
THEME COURSE COURSE FOR PERSONS River area
WITH DISABILITIES July-August annually 11 Hangang parks
40 courses including major
tourist attractions in Seoul Operating 5 courses for the
5 major palaces, Seoullo visually/hearing impaired and
7017, Seoul City Wall (Namsan/ those with walking disabilities
Naksan mountain sections), Seoul
Deoksugung Palace, Seoul Street Arts Festival
Jeongdong-Gyeonghuigung
Pilgrimage Route, etc. A festival that reinterprets Seoul, a city of vibrant culture
Palace, Seoul-ro 7017, etc.
and art, and features various activities and exhibitions
End of September-October annually Around Seoul
Seoul Guided Walking Tours
GYEONGBOKGUNG NAKSAN COURSE SEONGBUK-DONG Seoul International Fireworks Festival
PALACE COURSE COURSE A festival where you can see fireworks, designed by
Heunginjimun -

Autumn
Gyeongbokgung Hanyangdoseong Museum - No. 2 (Village Bus) - Gilsangsa
international firework experts, embroider the night sky of
Gwanghwamun Gate - Ihwa Village - Naksan Park - Temple → Seonjamdanji - autumn
Heungnyemun Gate - Hyehwamun House of Choi Sun-woo - Villa of Early October Yeouido Hangang Citizen’s Park
Geunjeongmun Gate - About 2~3hrs. Lee Jong-seok - Simujang House
Geunjeongjeon Hall - - House of Lee Tae-jun
Sajeongjeon Hall - Gyeonghoeru About 2~3hrs. Seoul Silver Grass Festival
Pavilion - Gangnyeongjeon Hall -
Gyotaejeon Hall - Jagyeongjeon A cultural and music festival with beautiful landscape and
Hall - Hyangwonjeong Pavilion lightings on the silver grass field in World Cup Park
About 2 hrs. MONGCHONTOSEONG SEOSOMUN PILGRIMAGE
Sometime in October annually World Cup Park
FORTRESS ROUTE ROUTE

INSA-DONG COURSE Mongchontoseong Station - Myeongdong Cathedral –

Peace Square - Gommal Bridge Myeongdong Theater - Hana
Tapgol Park - Seungdong Church - Mongchontoseong Fortress - Financial Group - Woori Seoul Lantern Festival
- Tongin Store - Myeongsindang Hanseong Baekje Museum Financial Group Jongno Center
Pill Room - Cheondogyo Central A major light festival that displays various light sculptures
About 2~3hrs. (formerly, Gwangtonggwan) -
Cathedral - Gyeongin Museum of made mainly with hanji, etc.
Seoul City Hall - Seoul Hall of Art
Art - Napcheong Brass Exhibition & Urbanism - Seoul Cathedral Every year from November to December Cheonggyecheon
- Ssamziegil - Jogyesa Temple - Anglican Church of Korea –

Winter
Stream
Bosingak Jeongdong Stonewall Walkway
About 2~3hrs. - Seoul Museum of Art - Paichai
Academy – Seosomun Catholic Seoul Kimchi Festival
Martyrs Shrine Memorial Hall A special cultural festival dedicated to kimchi
- Jungnim-dong Yakhyeon
Sometime in November annually Seoul Plaza
Catholic Church
About 2hrs 30mins.
 CHECK LIST & INFORMATION CHECK LIST & INFORMATION 091

▪USEFUL PHONE NUMBERS

Things to know
TOURIST INTERPRETATION CALL
CENTER 1330

before traveling to Seoul

Provincial Police Agency Lost 24hrs Free phone

THINGS TO KNOW BEFORE TRAVELING TO SEOUL

and Found Information interpretation service Tourist information, interpretation,
www.lost112.go.kr 82-1588-5644 (bbb Korea) connection to tourist police, consultation
and reception of tourist inconvenience
Emergency Medical Services Police
119 112 reports in 1 Korean / 2 English / 3
Japanese / 4 Chinese / 5 Russian / 6
Tourist Interpretation Guide Tourist Complaint Center Vietnamese / 7 Thai / 8 Malaysian/
82-2-1330 1800-9008 Indonesian
▪WEATHER Korean, English, Japanese, Chinese, Russian:
Inquiries about Seoul
Immigration Contact Center
DASAN Call Center 24 hours a day, 365 days a year
1345
Average temperatures: 25 to 27℃ (77 02-120
Vietnamese, Thai, Malay/Indonesian:
Average temperatures: 13 to 14℃
SPRING (55 to 57℉). Spring is generally mild SUMMER to 80℉). The weather is hot and humid, 08:00~19:00, open all year round
so bring light, sweatabsorbing clothes. Korea 1330 / Overseas +82 - 2-1330
Mar.-May.
and sunny; warm outer clothes are
Jun.-Aug. Be prepared for the monsoon season ▪TOURIST INFORMATION CENTERS
recommended for early spring.
from mid-June through early July.
Traveler Cafe & Seoul Tourist Souvenirs Exhibition Room at Seoul Tourism Plaza
Average temperatures: -6 to 7 °C (21°F : A space that can be used by any city resident who wants to get information about Seoul tourism
AUTUMN Average temperatures: 13 to 14℃ WINTER to 45°F). The weather is cold and dry. Seoul Tourism Plaza 82-2-6365-3100 Tourist Information Center 82-2-720-0872
(55 to 57℉). Warm days and cool There are days when it will snow, so
Sep.-Nov. nights, so a light coat is useful. Dec.-Feb. you will need a hat or umbrella and
Permanent Tourist Information Centers
warm clothes.
Tourist information center Phone Tourist information center Phone

Itaewon Tourist Information Center (BF) 82-2-3785-0942 Songpa Tourist Information Center 82-2-421-0970

▪CURRENCY ▪VOLTAGE Gwanghwamun Tourist Information Center 82-2-735-8688 Nam Insa Tourist Information Center 82-2-737-7885

W
Seoul City Hall Tourist Information Center 82-2-739-7755 Insadong Tourist Information Center 82-2-734-0222
Unit 220V Dongdaemun Tourist Information Center 82-2-2236-9135 Bukchon Village Information Center 82-2-2148-4161
WON (KRW)
Samcheong-ro Tourist Information
Namdaemun Market Tourist Information 82-2-752-1913 82-2-723-9472
Center
Note Sinchon Tourist Information Center 82-2-363-7833 Insadong Information Center 82-2-737-7890

Gyeongbokgung Palace Tourist

EXCHANGE Hongdae Tourist Information Center 82-2-323-2240 82-2-738-9171
Interpretation Center
Currency exchange is available at Incheon Int’l Airport Terminal 1 Tourist 82-32-743-3270, Yongsan Station Tourist Information
82-70-4224-4597
Information Center 3272 Center
official foreign exchange booths,
50,000won 10,000won Incheon Int’l Airport Terminal 2 Tourist Yeongdeungpo Tourist Information
banks, airports, department stores, Information Center
82-32-743-3269
Center
82-2-2675-5600
and hotels, based on the current
exchange rate. Exchange fees vary by Myeong-dong Tourist Information Center 82-2-778-0333 Mapo Tourist Information Center 82-2-334-7878

exchange locations. 82-1670-0880

Gimpo Airport Tourist Information Center 82-2-2660-2486~7 Seoul Danurim Tourism Center (For tourists with
disabilities)
5,000won 1,000won EXCHANGE TIP
K-Style Hub of Korea Tourism Organization 82-2-729-9497~9
Make sure to use authorized
Coin exchange service centers, with
currency symbols or “Certified”
Red Angel
marks; do not use unauthorized
booths. Banks, which normally offer Guides wearing uniform with a red mark are located in Myeong-dong, Namdaemun Market, Dongdaemun,
Seochon, Bukchon, Hongdae, Gwangjang Market, Express Bus Terminal and City Hall. They offer interpretation,
the best exchange rate, usually open
500won 100won 50won 10won introduction to tourism sites, directions, and traveler information on Seoul.
from 09:30 to 15:30 on weekdays. Myeong-dong‧Dongdaemun‧Hongdae‧Gwangjang Market‧Express Bus Terminal‧City Hall 10:00-19:00
Namdaemun Market·Seochon·Bukchon 09:00-18:00
092 CHECK LIST & INFORMATION CHECK LIST & INFORMATION 093

▪EMBASSIES AND CONSULATES IN SEOUL ▪TRAVEL INFORMATION SITES & APPS

Visit Seoul Homepage Seoul’s Official Travel App

THINGS TO KNOW BEFORE TRAVELING TO SEOUL

Country Address Contact
This is the official tourism information website VISITSEOUL
China 27, Myeongdong 2-gil, Jung-gu, Seoul 82-2-756-7300
offering real-time tourist information, such You can check all of Seoul's attractions,
8F, Building A, Twin Tree Tower, 6, Yulgok-ro, Jongno-gu,
Japan 82-2-2170-5200 as information about tourist attractions and shopping, restaurants, recommended tourist
Seoul
gourmet restaurants, as well as reservation routes, events, tourist information, tour
Thailand 42, Daesagwan-ro, Yongsan-gu, Seoul 82-2-795-3098 services for walking tours and the Seoul guide/interpreter phone service, tour guides,
Vietnam 123, Bukchon-ro, Jongno-gu, Seoul 82-2-739-9399 Citizens’ Hall “Tong-Tong” tour. You can access maps, etc. through the app.
the website through your
Philippines 80, Hoenamu-ro, Yongsan-gu, Seoul 82-2-796-7387 How to Get the App
PC, tablet, or smartphone -
Search and download
Malaysia 129, Dokseodang-ro, Yongsan-gu, Seoul 82-2-2077-8600 anytime, anywhere.
VISITSEOUL from major app
Indonesia 380, Yeouidaebang-ro, Yeongdeungpo-gu, Seoul 82-2-783-5675 visitseoul.net stores. The app supports Korean,
English, Japanese, and both
14F, Buyeong Taepyeong Building, 55, Sejong-daero,
Cambodia 82-2-3785-1041 simplified and traditional Chinese.
Jung-gu, Seoul
Türkiye 40, Dongho-ro 20na-gil, Jung-gu, Seoul 82-2-3780-1600 ▪ROAMING & WI-FI
U.S. 188, Sejong-daero, Jongno-gu, Seoul 82-2-397-4114
Internet access is available throughout Seoul where its speed and accessibility are the best in the
Brazil 73, Cheongwadae-ro, Jongno-gu, Seoul 82-2-738-4970 world. Wireless Internet is available at airports, hotels, tourist information centers, public facilities,
Russia 43, Seosomun-ro 11-gil, Jung-gu, Seoul 82-2-318-2116 including subways and train stations, and even many restaurants and cafes. Visitors can access the
Internet by logging in at hotspots through major carriers such as KT, SK, and LG or paying fees with
UK 24, Sejongdae-ro 19-gil, Jung-gu, Seoul 82-2-3210-5500
a credit card. Prepaid SIM cards can be purchased at most convenience stores and be selected
Germany 8F, Seoul Square, 416, Hangangdae-ro, Jung-gu, Seoul 82-2-748-4114 according to the length of stay. Those who need continued access to the Internet may rent a
France 43-12 Seosomun-ro, Seodaemun-gu, Seoul 82-2-3149-4300 smartphone or portable router at Incheon International Airport or Gimpo International Airport to
create a hotspot. After making a reservation online, it can be picked up at a mobile phone rental
Italy 3F, Ilshin Bldg, 98, Hannamdae-ro, Yongsan-gu, Seoul 82-2-750-0200/1 shop of carriers or can be rented at major tourist attractions such as Seoul Station, Insa-dong, and
Spain 17, Hannamdae-ro 36-gil, Yongsan-gu, Seoul 82-2-794-3581 Myeong-dong.

Australia 19F, Kyobo Bldg, Jongno-1, Jongno-gu, Seoul 82-2-2003-0100 Mobile phone rental service : Mobile phone rental service is available for foreign tourists
EU 11F, Seoul Square, 416, Hangang-daero, Jung-gu, Seoul 82-2-3704-1700 (※ Please check the website of each service provider for details and how to make a reservation.)
SKT www.sktroaming.com KT roaming.kt.com LG lguroaming.uplus.co.kr

How to make an international call in Korea

▪LUGGAGE STORAGE FOR TOURISTS After dialing one of the international call codes (001, 002, 005, 008, 00365, 00700, and 00770), enter
the country code for where you are calling, followed by the area code and the phone number.
Lockers in major subway stations and public facilities: 5,557 lockers in 346 locations in 279 stations Example: To call the USA, dial the international call code, followed by the country code, area code
(Seoul Metro Line 1-9) (555), and phone number (123-4567)
Luggage storage lockers at major subway stations 001+1+555+123-4567

Small KRW 2,000 , medium KRW 3,000, large KRW 4,000 (4 hours, 05:00-24:00)
▪ACCOMMODATION
Number of locker locations at subway stations
Seoul Station (5), Jamsil Station (5), Myeongdong Station (4), Hongik Univ. Station (4), Express Bus
Visitors have many choices, depending on their budget and travel purposes, from luxurious hotels
Terminal Station (4), Sinchon Station (3), Dongdaemun Station (2), Anguk Station (2), Hoehyeon
to affordable youth hostels. Check the Seoul government-operated Visit Seoul website to find
Station (2), Gangnam Station (2), Gwanghwamun Station (2), Yeongdeungpo Station (1)
information about hotels, guesthouses, youth hostels, campsites, trusted homestay facilities,
Other public/private locker facilities and “Seoul Stay” businesses.
Myeong-dong Tourist Information Center (Available lockers - 5 small, 6 large) visitseoul.net
KRW 1,000 for small size, KRW 2,000 for large size (09:00-17:30; disposed after operating hour) Seoul Stay : Seoul Stay is a directory of certified accommodations located throughout Seoul’s 25
Gym Free (Hongik University Station) 3,000 won~9,000 won (per day, varies depending on size) districts. Foreign visitors can stay over at the homes (guesthouses, homestay, hanok houses) of
Raon Storage Center (Hongik University Station) 4,000 won~8,000 won (per day, varies depending on size) local Seoul residents for a unique Seoul experience.
stay.visitseoul.net
094 TRANSPORTATION TRANSPORTATION 095

Traffic Information in Key Areas of Seoul Airport Limousine Gimpo International Airport
Boarding location

TRAFFIC INFORMATION IN KEY AREAS OF SEOUL

Domestic Line : Seoul Downtown - 1F, bus stop
no. 3~5 / Incheon Airport - 1F, bus stop no.
Airport Limousine Incheon International Airport Airport Railroad(A’REX)
13~15
Boarding location There are non-stop trains and all-stop trains Int’l Line : Bus stop 6 on the 1st floor going to
To Seoul : Terminal 1 Arrivals 1st Floor Bus (14 stops). Operating times and fares for both Seoul city center / Bus stop 7 on the 1st floor
Stops 3B~6B, as well as Terminal 2 B1 floor are different, so do check in advance. going to Incheon Int’l Airport
Ticket offices Ticket offices Ticket offices

Seoul
Inside Terminal 1 by exits 4 and 9, also Seoul Station: Seoul Station B2F Direct Train Domestic Line : Gimpo International Airport
outside exits 4, 6, 7, 8, 11, and 13 / Customer Information Center / Incheon Airport Domestic Terminal Building, by 1st floor gate 5
At Terminal 2, it is by the transportation Terminals 1 and 2: Airport Terminals 1 and 2, Int’l Line : Located in front of Bus stop 6 at Gate
center in the B1 bus terminal 06:00-22:00 Transportation Center Direct Train Customer
1 on the 1st floor of the Gimpo International
Information Center 05:15-23:50 (toward Seoul
(Exit 8 ticket booth until 22:40) Airport Int’l Terminal Building.
Station), every 3-18 minutes Incheon Int’l Airport
Railway 82-1599-7788 www.arex.or.kr

Getting to Seoul

Modes of Transportation
Basic fees
Ttareungyi Classification Additional fees Payment method If you transfer to public transportation within 30 minutes after getting off in Seoul, discounts are applied up to four times per day.
1hr 2hrs
(Discount on transfers within 1 hour between 9 PM and 7 AM) However, you must use a transportation card, and you must also tag your
Seoul provides a self-service bicycle Daily Pass KRW 1,000 KRW 2,000 - -
transportation card on the device when getting off. Please note that transfer discounts are not available between the same routes.
rental system with a range of All-day ticket
KRW 5,000 -
subscription options, including daily (foreigners only)
Discover Pass,
passes and long-term memberships, 7Days KRW 3,000 KRW 4,000
Additional charge credit card issued
tailored to usage frequency. 30Days KRW 5,000 KRW 7,000 for all-day or regular overseas (however,
(Individuals who are not members Commuter 180Days KRW 15,000 KRW 20,000 passes: 200 won only one pass can bus Search bus stops close to the current location
be purchased with
pass per 5 minutes You can check nearby bus stops by searching for
can purchase daily passes) (maximum charge one card) Seoul has four types of buses, each color-
365Days KRW 30,000 KRW 40,000 of 30,000 won) neighborhood information in the VISITSEOUL
82-1599-0120
coded (Based on fares paid in cash) app.
www.bikeseoul.com
Taxi
Seoul taxis include regular taxis, deluxe taxis, and large taxis, and separate taxis for Blue bus Green bus Yellow bus Red bus Late-Night Bus
foreigners are operated. Foreign tourist taxi: Operated by a driver who can speak For long distances For transportation between blue bus Circulates in downtown Inter-city express transit. Operates from
English, Chinese, and Japanese; reservation required 24 hours in advance for taxi within Seoul. stops and subway station stops, these Seoul. KRW 3,000~ midnight to early
use; information desk located at Incheon International Airport Terminal 1 and 2 KRW 1,500~ buses run parallel to the subways in KRW 1,400~ morning. Fare
따릉이 대여소

Prices vary depending on course 82-1644-2255 www.intltaxi.co.kr some areas. KRW 1,500~ KRW 2,500~

Subway Disposable Subway Card

Available from vending machines at each subway station. The Town Bus
Seoul has nine subway lines―from 1 to 9― which are connected to the Suin-Bundang Line, Shinbundang
Line, Airport Railway, Gyeongui·Jungang Line, Gyeongchun Line, and Gyeonggang Line, forming a first time you get one, you need to pay a deposit of ₩500, and A minibus serving as
comprehensive underground transit system for the Seoul metropolitan area. Anyone can easily access the then charge it. However, you can get the deposit back at the a connecting mode
system because the routes are marked by color and the route and station numbers are all labeled. card-return machines when you arrive at your destination. of transportation.
KRW 1,400~ Fare
KRW 1,200~
096 TRANSPORTATION TRANSPORTATION 097

▪TRANSPORTATION CARDS ▪EXPLORING BEYOND SEOUL

Tmoney Express bus

TRAFFIC INFORMATION IN KEY AREAS OF SEOUL

Tmoney card is a top-up transit card that you can use on airport shuttles, public
Seoul Express Bus Terminal : Gyeongbu Line (Daejeon, Daegu, Gyeongju, Pohang, Busan, etc.),
buses in the Seoul Metropolitan Area, subway, taxis, as well as in convenience
Yeongdong Line
stores, telephone booths, and package lockers. Make sure to tag the card when
Express Bus Terminal Station (Subway Line 3, 7 or 9) 82-1688-4700 www.exterminal.co.kr
getting on and off to get a transfer discount.
Central City Terminal : Honam Line (Jeonju, Gwangju, Mokpo, etc.)
Retail Locations : Convenience stores that accept T-Money cards and Tmoney service centers at
Express Bus Terminal Station (Subway Lines 3, 7, 9) 82-2-6282-0114 www.hticket.co.kr
subway stations in the Seoul Metropolitan Area (Line 1-8)
Sangbong Bus Terminal
Prices vary by card, rechargeable from a minimum of 1,000 won
Sangbong (Intercity Bus Terminal) Station (Subway Line 7, Gyeongui〮Jungang Line)
Tmoney card refunds 82-2-323-5885
Up to KRW 30,000 at CU, Ministop, and eMart 24, up to KRW 20,000 at 7-Eleven, individual Nambu Bus Terminal
convenience stores (365 Plus, lalavla), some charging stalls, and GS25. At subway T-money
Nambu Bus Terminal (Seoul Arts Center) Station (Subway Line 3) 82-1688-0540
service desks, refunds of up to KRW 50,000 are available. For amounts exceeding KRW
50,000, please visit a bank, T-money headquarters (near Seoul Station), or mobile app Dong Seoul Terminal
(pay.tmoney.co.kr). pay.tmoney.co.kr Gangbyeon (Dong Seoul Terminal) Station (Subway Line 2) 82-1688-5979

MPASS
MPASS is a transportation pass for international travelers. With MPASS, you can use the Railroad
public transit system (Seoul bus and AREX) up to 20 times per day. An MPASS card is also
There are KTX, SRT, ITX (Saemaeul), Nuriro, and Mugunghwa. Of these KTX and SRT are the fastest.
a Tmoney card that you can top-up and use in convenience stores or on taxis.
Issuance and return location : T-Money Town, 1st floor, Seoul City Tower, KTX
Exit 10 of Seoul Station (09:00-18:00, closed on weekends and public holidays) 82-1544-7788 www.letskorail.com
1-day pass KRW 15,000, 2-day pass KRW 23,000, 3-day pass KRW 30,500, 5-day pass KRW 47,500, Seoul Station : Seoul Station (Subway Line 1 or 4, Airport Railroad (A’REX) and
7-day pass KRW 64,500 (including KRW 5,000 deposit) KRW 3,000 discount for purchases made Gyeongui·Jungang Line)
after 5 p.m., upon return, KRW 4,500 and the remaining charge will be refunded (refundable only if Yongsan Station : Yongsan Station (Subway Line 1, Gyeongui·Jungang Line)
the remaining balance is KRW 500 or more) Cheongnyangni Station : (Jungang Line) Yangpyeong, Wonju, Jecheon, Andong, (Yeongdong
Line) Train to Jeongdongjin / Cheongnyangni Station (Subway Line 1, Gyeongui·Jungang Line,
Discover Seoul Pass (Foreigners Only) Suin-Bundang Line, Gyeongchun Line)
It is Seoul City’s first ‘free pass-style’ tourist pass that allows you to use major Suwon Station : Suwon Station (Subway Line 1, Suin-Bundang Line, Gyeongbu Line)
tourist attractions in Seoul for 24 hours, 48 hours, or 72 hours, respectively, with
SRT
one card. With one pass, users can enjoy various benefits such as transportation,
82-1800-1472 www.srail.or.kr
shopping, and performances as well as tourist attractions. It can be purchased
Suseo Station : Suseo Station (Subway Line 3, Suin-Bundang Line)
from an offline store or by downloading the Discover Seoul Pass app on mobile.

Major Benefits Air

· Free admission to popular tourist attractions in Seoul
8 destinations: Jeju, Busan/Gimhae, Gwangju, Muan, Yeosu, Ulsan, Jinju/Sacheon, and Pohang/
· Discounts on tourist facilities including arts and culture performances and
Gyeongju
shopping facilities
· Transit card (top-up) Gimpo Airport Station (Subway Line 5, 9 / Gimpo Gold Line)
· One Airport Express (AREX) one-way ticket 82-1661-2626 www.airport.co.kr
· Remaining time and tourist attractions can be viewed using a mobile application
· Choose a card type (physical or mobile) and a plan (24h, 48h, and 72h) K-Shuttle
Retail Locations
[Online] Discover Seoul Pass official website or official mobile app Bus tour service for foreigners to reach major tourist cities such as Daegu, Yeosu, Gongju, Jeonju,
[Offline] Myeongdong Tourist Information Center, Dongdaemun Tourist Information Center, Seoul Tourist Busan, and Gyeongju. Accompanied by guides who can speak English,
Plaza Tourist Information Center, Incheon International Airport Terminal 1 1st and 3rd floor bookstore, Chinese, and Japanese.
Incheon International Airport Terminal 2 3rd floor bookstore, CU convenience stores nationwide (can be
How to make reservations : Please visit www.k-shuttle.com
purchased only with cash at Incheon International Airport and CU) 24-hour pass 50,000 won, 48-hour pass
or call 82-2-720-1515
70,000 won, 72-hour pass 90,000 won www.discoverseoulpass.com
098 TRANSPORTATION TRANSPORTATION 099

▪SEOUL CITY TOUR BUS

▪SEOUL CITY TOUR BUS COURSE OVERVIEW
Navigate the city comfortably with a single ticket. The city tour

TRAFFIC INFORMATION IN KEY AREAS OF SEOUL

buses offer several routes and stop at famous tourist attractions. Downtown Palace & Namsan Course
The all-day ticket provides unlimited rides for one day.

Services provided Gwanghwamun Sejong Gyeongbokgung Cheong Wa Insa-dong Changdeokgung Changgyeonggung Daehangno
Course guide leaflets and audio guide available in 12 languages Center, Palace, Dae Palace Palace
Gwanghwamun Folk Museum,
(Korean, English, Japanese, Chinese, French, German, Russian,
Square MMCA Seoul
Spanish, Thai, Vietnamese, and Indonesian/Malay)

Myeongdong Namsangol Hotel The Shilla N Seoul Tower Grand Hyatt Dongdaemun Design
Downtown Palace & Night Panorama Around Gangnam Hanok Village Ambassador Hotel, Hotel Plaza, Dongdaemun
Namsan Course Course Course Course Jangchungdan Market
Park
Ticket Box 200 meter-
Departure Koreana Hotel, Gwanghwamun staight ahead from Exit
Location (Exit 6 of Line 5 Gwanghwamun Station) 11 of Gangnam Station ※ Passengers are not allowed to get in or get off in
(Subway Line 2) Night Course the middle of the course.
Purchase a Purchase a
ticket from a Purchase a ticket ticket from a
Exit 11 of Gangnam
Ticket ticket box next from a ticket box next ticket box next
Station (Subway Line 2) Gwanghwamun Gangbyeonbuk-ro Banpo Bridge Seongsu Bridge
Counters to Koreana Hotel to Koreana Hotel to Koreana Hotel
or from the bus driver
(Gwanghwamun) or (Gwanghwamun) (Gwanghwamun) or
from the bus driver from the bus driver
Jan. 1- Apr. 15,
Temporary
Sep. 16-Dec. 31 19:00 Temporary suspension of
Departure suspension of Cheonggye In front of N Seoul Tower Hannam
09:30-16:50 Apr. 16-Jun. 15, operation (preparing for Plaza Namdaemun (30 minutes photo time) Bridge
Time operation (preparing
Aug. 16-Sep. 15 19:30 operation) Market
for operation)
Jun. 16-Aug. 15 20:00
Departure
About 40 minutes Once a day - -
Interval Traditional Culture Course
Monday ※ However, if Monday is a public holiday, it will be closed on the following day. ※ Not closed during
Holiday
summer vacation and school breaks (from the 4th week of July to August 15) (subject to change)
Inquiries 82-2-777-6090, www.seoulcitybus.com DDP Bangsan·Jungbu Euljiro 3-ga Euljiro 1-ga Cheong Wa Tongin Market Gwanghwamun
Market Dae Square

Hangang River Jamsil

Traditional Culture Course Nighttime Course
Course
Gwangjang Jongmyo Insa-dong, Jonggak, Myeong-dong Namsan Namdaemun Seoul Stn.
Departure
In front of Dongdaemun Design Plaza(DDP) Art Hall A3 Market Unhyeongung Youth Street Oreumi Market
Location Palace, Tapgol Elevator
Ticket Box In front of Ticket Box In front of Park
Ticket Box in front of
Ticket Dongdaemun Design Dongdaemun Design
Dongdaemun Design
Counters Plaza(DDP) or from the bus Plaza(DDP) or from the bus
Plaza(DDP)
driver driver Nighttime Course
(Traditional Culture Course): Every Saturday and
Departure 9:30-17:00
19:30 (Operation canceled Sunday at 19:30 (Operates
Time （Last Departure 17:00）
for less than 8 people) exclusively for night tours)
Operates once on Saturdays DDP Bangsan·Jungbu Euljiro 3-ga Euljiro 1-ga Cheong Wa Tongin Market Gwanghwamun
Departure 40 minutes on weekdays
Once a day and Sundays (subject to Market Dae Square
Interval 30 minutes on weekends
change)
Nov.-Feb. Every weekday (subject to
Holiday Mon. (Subject to change）
(Subject to change） change)
Jongmyo Gwangjang Insa-dong, Jonggak, Myeong-dong Namsan Namdaemun Seoul Stn.
Inquiries 82-1544-4239, www.seoulcitytourbus.co.kr
Market Unhyeongung Youth Street Oreumi Market
Palace, Tapgol Elevator
· For more information, please check inquiries by courses or visit www.visitseoul.net Park
 101

Seoul Tourism Courses by theme and preference,

Seoul Hallyu Experience Various Hallyu experience programs

M.V.P theme course

recommended for those who want to enjoy that travelers who love Hallyu must enjoy
independent travel in Seoul are introduced.
Program are provided.

What is M.V.P theme course K-beauty makeup class K-POP dance class

“I want to travel around Seoul independently without a group travel package. Where should I go?”
The Seoul Tourism M.V.P Theme Course is a selection of 30 Seoul travel courses
discovered based on travelers' preferences and interests based on data such as surveys of foreign tourists
conducted by the Korea Tourism Organization and the Seoul Metropolitan Government, travel platform
reviews, and social media travel stories.

Personality course
If you are a cultural traveller? If you are an activity lover traveler? Makeup class from a professional makeup artist! A special opportunity to receive direct
Variety of beauty know-how, from the stage training from a YGX choreographer! A
makeup of K-pop idols to the daily makeup of powerful and exciting experience of global
Bukchon/Insa-dong Culture station Myeong-dong Cheonggyecheon Palace Hanbok Lotte World Seoul Sky/Lotte World
popular actresses are provided. K-Pop dance in Seoul is offered.
Seoul 284/Seoullo 7017 Experience Mall
K-food cooking class K-traditional liquor class
Dongdaemun DDP Hangang Riding

National Hangeul Museum Seun Shopping Center COEX Mall Bongeunsa Temple Hongdae street Traditional experience Han River delivery food
/National Museum of Korea performance One day class experience

Theme course
Lively Seoul Travel Course <HIGHTEEN SEOUL> Return of retro! Seoul Travel Course <CLASSIC SEOUL>

Mangwon Station Mangwon Market Dongmyo Station Dongmyo Market An opportunity to make seasonal Korean food A special experience of learning about the diversity and value of
yourself! Experience ‘delicious’ Seoul by making traditional liquor in each region and making traditional Korean
Mangwon Hangang Park Changsin-dong Cliff Village your own food using seasonal Korean ingredients. liquor directly with a traditional liquor sommelier is provided

Watching K-POP performance Digital Media City Daehak-ro Naksan Park

K-traditional craft experience class K-kimchi museum tour

Recommended course
3-day course in Seoul for super beginners 4-day course for those visiting Seoul again

Myeongdong Gwanghwamun Insa-dong/Samcheong- Gwangjang Market Gyeongui Line Forest Yongma Land Enjoy Hangang Park/Seoul Festival
Square/Gyeongbokgung dong Trail
Palace Dongdaemun DDP Bukhansan Glamping
Learn about the various crafts created from A special experience where you can learn about
the hand skills of craftsmen and learn about Korean fermentation culture and take home
COEX Mall Gangnam Station Hangang Park Namsan Cable Car/N Seoul Bongeunsa Temple COEX Mall Naksan Park Fortress Road
Tower Korea's traditions and history that preserve your own kimchi made by an expert kimchi
beauty and excellence over time. teacher is offered.

If you are interested in more M.V.P theme course? If you want to learn more about the Hallyu Experience Programs?
https://english.visitseoul.net/mvp https://english.visitseoul.net/hallyu
 SEOUL
25 ↑
Dobong-gu
Nowon-gu
INDEX

Changuimun Gate ---------------- 53 Dongdaemun Grilled Fish Alley 76 Namsan Park --------------------- 37 Culture Heritage

Seoul Tourist Guide

35 79 121

Gangbuk-gu Tourism Resources

Index
36 Cheonggyecheon Stream -------48 80 Dongdaemun Shopping Complex 41 122 Namsan Baekbeom Square --- 37 Bukhansan
Mountain Dream Forest Kwangwoon Streets
37 Cheongwadae --------------------- 46 81 Dongdaemun Shopping Malls - 41 123 Namsan Yejang Park ------------ 37 (National Park) Univ.
Shopping & Restaurant
38 Seoul Community Cultural 82 Dongmyo Flea Market ----------- 51 124 Nodeulseom ---------------------- 26 Yeonsinnae
130 Taereung
Museums & Galleries
Center Chebu -------------------------- 45 83 D Cube City ------------------------- 83 125 Ttukseom Hangang Park ------ 27 Seokgye Sinnae
Parks & Mountains
39 Seoul Central Mosque ----------- 59 84 Lotte World Mall -------------- 71/83 126 Marronnier Park ----------------- 51 Bulgwang
Bonghwasan Entertainment
How to read the index 40 Hong Geonik’s House ------------ 45 85 Mangwon Market ----------------- 55 127 Mangwon Hangang Park ------ 26 Mountain
Heunginjimun Gate ---------------40 Seoul Folk Flea Market ---------- 51 Banpo Hangang Park ----------- 27 Seongbuk-gu Line 1
Gyeonggi-do
41 86 128
❶ Gyeongbokgung Palace - 16/47
87 Sindang-dong Tteok-bokki Town 75 129 Bugaksan Mountain ------------ 18 Eunpyeong-gu Palgakjeong Park
Line 2
Tourist Attractions Page
no.
Streets 88 Sillim-dong Sundae Town ------ 77 130 Seoul Dulle-gil -------------------- 20 Mangu Line 3
150
Map no. 42 Gangnam Station Street -------- 67 89 Ojang-dong Hamheung 131 Seoul Forest ------------------ 28/60 49
Gaeunsan Park
Sangbong Line 4
129 Jungnang
Naengmyeon Alley ------------------- 77 Seoul Botanic Park -------------- 30 Line 5
Gyeongnidan-gil ------------------ 58 132 118
43 Sungshin

Jongno-gu
Euljiro Golbaengi Street --------- 77 Seokchon Lake ---------------31/71
113 Women’s Line 6
Gyeongui Line Forest Park &
Jungnang-gu
44 90 133 Baengnyeonsan Univ.
Mountain Hoegi
Jangchung-dong Jokbal Alley - 77 Seonyudo Park ------------------ 30 32 35
114
Line 7
Cafe Street ----------------------------- 57 91 134
145
37
8
Line 8
Cultural Heritage
Bomun
45 Deoksugung Stonewall Walkway 43 92 CommonGround ------------------ 61 135 Songpa Dulle-gil ----------------- 70 30
95
50
152 120
23 1 22 Line 9
❶ Gyeongbokgung Palace ----- 16/47 46 Mangridan Road ------------------ 55 93 COEX ---------------------------- 66/83 136 Yangjae Citizen’s Forest ---- 31/68 117
107
40 53 103
126 Cheongnyangni
7
Dongdaemun-gu
110
A’REX(Airport Railroad)
❷ Gyeonghuigung Palace ------ 17/33 47 Myeong-dong ---------------------- 38 94 Time Square ----------------------- 83 137 Ansan Mountain ----------------- 18 155
Digital Media City
137 38
Sinseol-dong
109 Suin-Bundang Line
Tongin Market --------------------- 45 Yeouido Hangang Park --------- 26
Seodaemun-gu
Noeul Park 11 31 6
❸ Deoksugung Palace -------------- 16 48 Mullae Art Village ----------------- 65 95 138
142
104 34 63
148 Dongdaemun Dongmyo
158
ShinBundang Line

o
98
Pyeonghwa Market --------------- 41 Yeouido Park --------------------- 62
86

n
idg gy
Jongno 3(sam)-ga 82
❹ Mongchontoseong Fortress ---- 70 Buam-dong Cafe Town ---------- 53 96 139 154 112 41

heo
49

Br dae
2 7273 3678 80 Achasan

e
Na Euljiro Gyeongui·Jungang Line
IFC Mall ------------------------------ 82 Olympic Park ----------------- 29/70

ng
132 Haneul Park 20 79 96 Mountain
❺ Seonjeongneung Royal Tombs 31 Samcheong-dong ---------------- 52 97 140 nji 3(sam)-ga 27 17 81

ya

ngc
50 16
H
Pa ang
Mapo-gu

Ga
29 45 3 24 69 Euljiro 4(sa)-ga Gyeongchun Line
❻ Jongmyo Shrine --------------- 17/48 Sangsu Cafe Street --------------- 55 141 Yongsan Park --------------------- 30 Magongnaru rk an 33 102
Sindang

gna
51
g City Hall 89 Dongdaemun
Pyeonghwa 44 108
111 19 90 History & Culture 87 Ui-Sinseol LRT Line
Museums & Galleries
74 75
❼ Changgyeonggung Palace ------ 16 Seorae Village --------------------- 68 142 World Cup Park ------------------ 29 Park Park

Jun
52 115 47 Chungmuro
60 91 Cheonggu Sillim LRT Line
123 Wangsimni
❽ Changdeokgung Palace ----- 16/33 53 Seochon Cafe and Restaurant Street 44 98 National Meteorological Museum 23 143 Eungbonsan Mountain --------- 18 57 Chungjeongno 28
101 Hongik Univ. 13 Gunja Railway
Ichon Hangang Park ------------ 26
National Museum of Korea ---- 22
Jung-gu
46 85 15
Seongsudong Handmade Shoe Street 61

yo
54 99 144
Gimpo International 68 26 Yaksu
Gwangjin-gu

Brid ndaeg
Seongdong-gu
Transfer Station
Tourism Resources Inwangsan Mountain ----------- 18
122
Airport
Seongsudong Cafe Street ------- 60 National Hangeul Museum ---- 22
106

ge
145
55 100 14 121

a
65 Train Station

ngs
164 Seoul Station
Jamsil Hangang Park ------- 27/71 Children’s Grand
❾ 108 Steps ---------------------------- 59 Garosu-gil -------------------------- 69 National Aviation Museum ---- 23
Gangseo-gu
146

Seo
56 101 51 Park
127 Hapjeong Gw
❿ 63 Square --------------------------- 63 57 Sinchon Yonsei-ro ---------------- 56 102 MMCA Deoksugung ------------- 24 147 Jamwon Hangang Park -------- 27 Ha Ya
ng ng
9 143 ang
ji
Brid ngyo
an hw Hyochang Park Maebongsan
160
Seongsu Che ge
Tapgol Park ----------------------- 49

o
Apgujeong Rodeo Street -------- 69 MMCA Seoul ---------------------- 24
onh
⓫ Gwanghwamun Square --------- 47 g a

ge egy
148
58 103 Park 54 o

ay
Pa 134 Gongdeok 131 Brid daegy
67

idg ilw
Br ada
rk 55 ge o
⓬ National Assembly Building ---- 63 Yangjaecheon Cafe Street ------ 68 National Museum of Korean Pureun Arboretum -------------- 64

Br n Ra
Oksu Konkuk Univ.

hw
149 43

id
59 104

ge gyo

Seongsud
105

ng
92

sa
Contemporary History -------------- 46 Hanyang doseong Trail --------- 19 Bamseom

Bridgdae
Ya
Yeonhui Multi-Culture Street --- 57

g P ru
Hyochang Park

ng
⓭ Namsangol Hanok Village ------- 39
116 Cheonho

k
150

Bridge
60

ar
an na
Da

Do Bri
62

an

ng ng
yo

Ol
Leeum, Samsung Museum of Art 25

ng dg
⓮ Namsan Seoul Tower ------------ 37 Usadan-gil -------------------------- 59

og
eg Samgakji

ym Bri
aegyo
61 105

HaGwa
ho e
da e

yo
Se
61

pi dge
Dangsan po idg

da
Entertainment 39

cd
Brid gdaeg
⓯ Namsan Cable Car ---------------- 37 Itaewon Street -------------------- 32 Culture Station Seoul 284 ----- 36 Kkachisan Ma Br

eg

ae
62 106 12

Ja ilroa
Yeongdeungpo-gu

yo

Ra

gy
157

ms d B
ge
97 79

o
Yongsan-gu

on
Ha B

yo
o
⓰ Deoksugung Jungmyeongjeon 43 Insa-dong Street ------------------ 49 Park No-Soo Museum ---------- 45 Clubs around Gangnam Station 67 gy

ilch rid
63 107 151 ae

nn rid

Brid daeg
ngd
64 125
119 od 99

eo ge
am ge
hy idge Yongsan 58
Daehangno ------------------- 33/50

Ja Brid
Yeo
K-Star Road ------------------------ 69 Appenzeller/Noble Memorial

lgy
⓱ Dongdaemun Design Plaza ----- 40
138 n

da

dam
ge
64 108 152 o B r 141

ms
W

ay

eg

o
139

ge lw

ild ge
yo
Yeongdeungpo-gu Office 100

ong
4
⓲ Lotte World Tower ---------------- 71 Hapjeong Cafe Street ------------ 54 Museum -------------------------------- 42 Lotte World Adventure --------- 71

id ai
156

ae
Yangcheon-gu
65 153

Br g R
Ichon 56

Che

gy
Yeouido

an

ge gyo

o
10 159
Hangdong Railroad Trail -------- 64 Seodaemun Prison History Hall 22 Oil Tank Culture Park ----------- 54

ng
⓳ Myeong-dong Cathedral -------- 39
147 146 140
66 109 154

Ha

Bridgdae
48 94 Saetgang 124
144 Sinsa
Seoul Museum of Craft Art ---- 23 Sangam DMC --------------------- 84

Ban Bridge
⓴ Bosingak Belfry -------------------- 49 67 Haebangchon Village ------------ 59 110 155 Singil Noryangjin Ha Gangnam-gu Office 21

an
nga Jamsil

pod
ng
Yeongdeungpo ng 162
Seoul Museum of Art ----------- 25 Seoul Book Bogo ---------------- 33

on
Hongdae Pedestrian-Friendly Street 56

Bridg egyo
Riv

Ha
Bongeunsa Temple --------------- 85 76

aeg
21 68 111 156 Daebang 157
er 93

e
Seonjeongneung 84 18

yo
jakda
e
ch
Hip-jiro ------------------------------ 39 Seoul Museum of History ------ 23 Seven Luck Casino -------------- 85 Nonhyeon
128
Bukchon Hanok Village ---------- 52 83 163 Sports Complex

Dongjak-gu
22 69 112 157 Sindorim 5 132

ng
153

Dong
Sangchonjae ----------------------- 45 Seoul Museum ------------------- 53 Sejong Center for the 71

ya
23 113 158

An
Express Bus
24 Seoul Plaza ------------------------- 38 Shopping & Restaurant 114 Literary Museum of Yun Dong-Ju Performing Arts ----------------------- 46 Guro Yongmasan
Mountain
Terminal Sinnonhyeon Seolleung
Seokchon
Ogeum
the Poet --------------------------------- 53 Aqua Planet 63 ------------------- 84
Gangnam-gu heo Songpa-gu
Dongjak
25 Seoul Hiking Tourism Center 85 70 Gangnam Station Underground 159 151
Tan
Boramae
Seoul National Cemetery
Gangnam
c
Seoullo 7017 ------------------- 32/36 Shopping Center ---------------------- 67 Ewha Girls’ High School Under Stand Avenue ------------ 61 52 42 70 n
Seocho-gu
26 115 160 Incheon International
27 Sewoon Plaza ----------------- 33/39 71 Goto Mall --------------------------- 68 Centennial Hall ------------------------ 43 161 Seoul Arts Center ---------------- 25 Airport 135
Onsu Boramae Park Seoul Nat’l Univ. 
Daerim
28 Sungnyemun ---------------------- 38 72 Gwangjang Market --------------- 41 116 War Memorial of Korea --------- 23 162 Jamsil Sports Complex -------- 11 of Education Garak Market
Dogok Park Dogok
29 Sina Memorial Hall --------------- 43 73 Gwangjang Market Jeon Alley - 76 117 Korean Film Museum ----------- 33 163 COEX Aquarium ------------------ 84 Seoripul Park

on
149
Lee Sang’s House ----------------- 44 Namdaemun Market ------------- 38 Hongje Yuyeon ------------------- 25 Hongdae Clubs ------------------- 56 Suseo
he
30 74 118 164
66 Sillim Isu
ec
Yangjae
Ikseon-dong Hanok Village ----- 49 Namdaemun Kalguksu & Galchi Alley 77 SeMA Bunker --------------------- 63 88 a
gj
31 75 119
Kkachisan Park
Gwanak-gu n
Gasan Digital Complex
Ya
Maljukgeori Park
32 Jahamun Tunnel ------------------ 33 76 Noryangjin Fisheries Wholesale Market 77 161

Jeongdong Jeil Church ---------- 43 The Hyundai Seoul --------------- 82 Parks & Mountains Deoksu
Gyeonggi-do
33 77 59

Geumcheon-gu
Park Sadang
Daemosan Mountain
Cheongnyongsan
34 Jogyesa Temple ------------------- 49 78 Dongdaemun Whole Chicken Alley 76 120 Naksan Park ---------------------- 51 Mountain 136
Bokjeong
Umyeonsan
Mountain Guryongsan Mountain
 Seoul

Line 9
Line 8
Line 7
Line 6
Line 5
Line 4
Line 3
Line 2
Line 1
Map

EverLine

Seohae Line
Incheon Line 2
Incheon Line 1

Sillim LRT Line

Transfer Station
Gimpo Gold Line
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114 711

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712

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주 u 천
om ity
종 wa Ha
왕 d
대 ng
릉 an ll
sa
n

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