Check Point CPX 2024 Agenda - Partners & Employees (subject to change)

TIME Day 1- Monday (Check Point Employees)- Selling in Action- Pump-up Day

12:00-13:00 Employees On-site check in, registration and boxed lunch

13:00-14:00
Regional Meetings - Who Will Win the Day! - RD's (60 mins)

14:10-15:00 Welcome - Rupal Hollenbeck, President (10 mins)

GEO President - ALL Hands 2024 Sales Strategy (+Platform selling)
15:00-15:30 COFFEE BREAK
Enabling your Success: Panel - Avi, Kristin, Sonal, Francisco (45 mins)
15:30-16:30
Celebrating Excellence - High Performers’ Recognition and Awards (15 mins )

16:30-18:30 Happy Hours + Sales EXPO + R&D Speed Dating

18:30-21:30 Area/Region/Partners Dinners

Day 2- Tuesday (Partners + Check Point Employees) – Teamwork in Action

CEO Interview- 2024 Strategy & Vision - Gil Shwed, Founder & CEO + GEO President
9:00-10:30
President Keynote - Rupal Hollenbeck, President

Panel: Who are you Selling to and What do they Care About? - Chris Federico, Amit Bareket, Aviv Abramovich

10:30-11:00 COFFEE BREAK

Winning in Action - Why Check Point - Moti Sagey, Chief Evangelist, VP Strategic Marketing

11:00-12:00 Teamwork in Action - Revolutionizing Our Partner Program - Francisco Criado, VP, Worldwide Partner Ecosystem

Partnering for Success! & Celebrating Excellence – Partner Awards

12:00-13:00 Lunch + Sales Expo Open

BREAK OUT SESSIONS

Commercial Technical Partners

Channel Trends and Opportunities in Security
Upsell Best Security with Harmony Email Upsell Best Security with Harmony Email
How to Make Money with Check Point in 2024

13:00-16:00 How We’re Making It Easier to Do Business through our

Know your Competitors - Competitive Analysis Deep Channel Program
Elevating the Customer Conversation- Global CISO’s
Dive
How to integrate Check Point into your services offering

Know your Competitors and Sell on the Offense Elevating the Customer Conversation- GEO SE VP How to engage with us on lead gen opportunities

COFFEE BREAK

Meet the R&D Team - Ask Me Anything - 1 hour session - Nataly Kramer Chief Product Officer and Leadership Team

16:00-18:00 Cocktail Reception for Customers, Employees & Partners – Expo Open

Day 3-Wednesday (Customers + Partners + Check Point Employees) - Security in Action

08:00-9:00 On-site check in, registration and refreshments

CYBER TALK KEYNOTES - Security in Action

Founder & CEO Gil Shwed Keynote - Best Security in Action - Gil Shwed, Founder & CEO
9:00-10:30
Platform in Action - New Products Announcements - Eyal Manor, VP, Product Management, Featuring Itai Greenberg CSO & Amit Bareket VP, SSE
10:30-11:00 COFFEE BREAK

11:00-12:00 Customer Case Study Panel: Generative AI- A Life Changing Phenomenon? And What It Means for Cyber Security

Hacking Like Da Vinci - Maya Horowitz, VP Research

Customer Case Study – Building Cyber Resilience Best Practices

©2023 Check Point Software Technologies Ltd. All rights reserved | For Latest Information see https://checkpoint.com/cpx

[Internal Use] for Check Point employees

12:00-17:00 Check Point EXPO Open + Lunch (Booths, Cyber Range, Escape Room, Hands on Lab)

BREAK OUT SESSIONS

Zero Trust, SASE &
AI-Powered Security Customer Cloud Security Best
Hybrid Mesh Securing the Hybrid Cloud Native Zero Trust Best
Operations & Community Use Hackers Exposed Practices
Firewall Best Workforce Security Practices Workshops
Services Cases Workshops
Practices
Unveiling the Stealth
Securing the Remote Call for Papers- submit
Enterprise Firewalls for Cloud Security Evolution & Prevention-First Soldier: A Wave of
Workforce- Intro to your paper @
The Hybrid Network CNAPP Revolution (XDR/XPR) & Playblocks Targeted Surveillance How we Protect Check Best practices for SSE-
Harmony Suite checkpoint.com/cpx
Attacks in North Africa Point with CloudGuard Internet and Private Access
Best SASE Security with Endpoint Security for Accelerate your Security Call for Papers- submit R2r Stomping – Are You
The Next Generation of
SSE and SD-WAN Managed Service with IGS managed your paper @ Ready to Run?
Network Cloud Security
combined Providers Services checkpoint.com/cpx
13:00–17:15 A Few Clicks Saves a Half Protecting your cloud from Beyond the Horizon:
Call for Papers- submit
What's New in Quantum Ransomware unknown vulnerabilities – ThreatCloud AI Under the Traveling the World on
your paper @
Management (R82) how to prevent the next Hood -2024 Innovations Camaro Dragon’s USB
checkpoint.com/cpx Cloud Security Maturity Endpoint Security Best
Log4j Flash Drives
Model Practices
Device Posture Simplify your cloud Call for Papers- submit DNS Tunnel Warfare
Cloud-Delivered Best Management Made Easy security through code-to- Cyber Security Risk
your paper @
Security with Infinity Portal Assessment
cloud integration checkpoint.com/cpx

Harmony Email Risk Management with The Dragon who sold his
Dynamic Cloud Context – Call for Papers- submit Camaro: reversing a
Check Point Mind – Cyber
SaaS Security Solved How to use live cloud your paper @ custom router implant
Workforce Development Cloud Security Blueprint -
events to prioritize critical checkpoint.com/cpx
risks Lessons, Tips and Best R82 - VSX Next & Elastic
Practices Learned while XL under the hood
Meet the Experts (R&D + Meet the Experts (R&D + Streamline your cloud Enhancing Security Call for Papers- submit Warzone cyber – not what deploying cloud solutions
Product Managers) - Ask Product Managers) - Ask journey with the right Readiness with your paper @ you think of
Us Anything Us Anything Cloud Security Solution Professional Services checkpoint.com/cpx

19:00-22:00 CPX PARTY

Day 4-Thursday (Customers + Partners + Check Point Employees) - Innovation in Action
9:00-16:00 EXPO Open (Booths, Cyber Range, Escape Room, Hands on Lab)
CYBER TALKS KEYNOTES- Innovation in Action
AI Innovation Sandbox Winner Keynote
AI Innovations from our Labs - How AI Changes the World of Cybersecurity - Ofir Israel, VP Threat Prevention
9:00-10:30
The Weakest Link in the Blockchain - Oded Vanunu, Head of Products Vulnerability Research
Customer Case Study - Zero Trust
10:30-11:00 COFFEE BREAK
Customer Case Study – Cyber Resiliency
11:00-12:00 Customer Case Study -The Journey to a Secure Cloud Network with Microsoft Azure
Check Point & AWS Cloud Security Blueprint - Customer Case Study
12:00-13:00 Lunch + EXPO Open (Booths, Cyber Range, Escape Room, Hands on Lab)
BREAK OUT SESSIONS
Zero Trust, SASE &
AI-Powered Security Customer Cloud Security Best
Hybrid Mesh Securing the Hybrid Cloud Native Zero Trust Best
Operations & Community Use Hackers Exposed Practices
Firewall Best Workforce Security Practices Workshops
Services Cases Workshops
Practices
Call for Papers- submit AI can write malware now.
Sponsor Session Sponsor Session Sponsor Session Sponsor Session your paper @ are we doomed? Anatomy of a Cloud Attack
checkpoint.com/cpx R82- Upgrade best
- Cloud Threat Hunting
13:00–15:00 practices
How Much $$ Does your Call for Papers- submit How hackers are Best Practices
MSSP & SMB Security
Sponsor Session Cloud Network Security Sponsor Session your paper @ leveraging gen AI for
Best Practices
Save? checkpoint.com/cpx cyber attacks

Leverage SD-WAN Securing the Remote Call for Papers- submit CTF unravelling
Cloud Security Evolution & Prevention-First
Security for a Complete Workforce- Intro to your paper @
CNAPP Revolution (XDR/XPR) & Playblocks
SASE solution Harmony Suite checkpoint.com/cpx Maestro from A-Z:
Shifting CNAPP Left –
Installation, Operation &
Ask CP<R> Anything Deep Dive
R82 Performance Accelerate your Security Call for Papers- submit Upgrade
The Complete Pragmatic The Next Generation of
Optimization Tips and with IGS managed your paper @
Guide to Zero Trust Network Cloud Security
Tricks Services checkpoint.com/cpx

CYBER TALKS KEYNOTES

Check Point 2024 Innovations, Roadmap & Vision – Nataly Kramer, Chief Product Officer
15:00-16:00
CheckMates Live Ask Me Anything with Nataly Kramer and R&D Leadership team
Day 5-Friday – Knowledge in Action
Optional paid training and certification- Join our CPX workshops and be eligible for 6 months certification extensions as, as well as ISC2 CPE credits!
Cloud Native Protection Platform (CNAPP) Harmony Email and Collaboration Hands
9:00-13:00 Maestro Architecture Training SASE Hands on Training Harmony Endpoint Hands on Training
Training on Training

©2023 Check Point Software Technologies Ltd. All rights reserved For Latest Information see https://checkpoint.com/cpx 2
[Internal Use] for Check Point employees
 CPX 2024 Tracks – at a glance
Security Best Practices - In Action
• Customer Case Studies & Use-cases - Listen first-hand to industry best practices from organizations
discussing real use-cases.
• R&D Genius Bar (NEW) - Engage in hands-on interactive technology innovation labs led by Check Point
R&D teams.
• Hands-On Labs - Test drive our latest technology through our hands-on lab with step-by-step cookbooks.

SASE & Zero Trust Security - In Action

• Zero-Trust & SASE Best Practices workshops (NEW) - Deep dive into implementing Zero Trust Network
Access (ZTNA) and SASE using Check Point technology and solutions.
• Securing for the Hybrid Workforce (NEW) - Learn cutting edge technologies on securing users and their
access to corporate assets wherever they are.
• Zero Trust, SASE & Hybrid Mesh Firewall (NEW) - Explore Cyber Security innovations to effectively prevent
threats to Hybrid Mesh networks, Data Center, Perimeter, SASE & IoT before they cause damage to the
network.

CNAPP & Cloud Security – In Action

• Cloud Native Security - Hear essential tips and tricks with live demos from Check Point experts on best
practices of Check Point cloud and advanced threat prevention solutions.
• Cloud Security Best Practices workshops - Learn about current cloud best practices, myths about cloud-
native security, and hear about lessons learned in deployment from experts.

CISO Life – In Action

• Cyber Talks Keynotes - Experience TED-like sessions bringing together top cyber security experts to identify
ways to tackle unprecedented security challenges and discuss cyber security priorities, trends, and
innovations.
• CISO & Executive Track (NEW) – Interviews and roundtables on a variety of topics with seasoned CISOs
and security executives from around the world!
• AI-Powered Security Global Services (NEW) - Learn how to automate and orchestrate security with Check
Point innovative solutions & global services.

More engaging and not to be missed Security in Action activities

• AI Innovations Sandbox Competition (NEW) – Pecha Koocha style (20 slidesX20 seconds) Innovation
competition: winner decided by the crowd & panel of judges.
• Certification Bootcamp (NEW) - Get an extension to your certification (CCSA/CCSE/CCTE etc.) through
attending a 3-hour bootcamp with Check Point experts on your product of choice: Quantum Maestro,
Quantum SASE, CNAPP, Endpoint, Email & Collaboration.
• Cyber Park (NEW) - Discover the excitement at Check Point's Cyber Park. Practice your cyber security skills
in a fun and engaging environment. 4 cyber ranges, a brand-new escape room and more.
• Start-Up Pavilion (NEW) - Leading cyber security Start Ups present their innovations.
• CP<R> - The Latest Check Point Threat Intelligence & Research - Learn how hackers are developing the
next wave of Gen VI threats exposed by Check Point Research (CP<r>)
• Partners Track – Leverage the new partner track to provide your customers with the best security from
Check Point.

AI in Action - CPX 2024 Activities with focus on AI

• AI Innovations Sandbox Competition – Pecha Koocha style (20 slidesX20 seconds) Innovation competition
by start-ups: winner decided by the crowd & panel of judges.
• 3
• Cyber Talks keynotes focused on AI.
• AI Innovations from our Labs - How AI Changes the World of Cybersecurity
• Generative AI- A Life Changing Phenomenon? And What It Means for Cyber Security- Panel
• Innovation Sandbox Winner Keynote
• 3 R&D Genius Bar & breakout sessions dedicated to AI.
• ThreatCloud AI under the hood
• Gen AI Co-Pilot in security management
• How we catch malwares others miss with AI
• 2 sessions focused on AI in Hackers exposed breakout track.
• AI can write malware now. are we doomed?
• How hackers are leveraging gen AI for cyber attacks
• CISO Track panel dedicated to AI.
• Cyber Escape room- AI themed

©2023 Check Point Software Technologies Ltd. All rights reserved For Latest Information see https://checkpoint.com/cpx 3
[Internal Use] for Check Point employees