Today, the high sales of popular consumer goods reflect the power of advertising and not the real

needs of the society in which they are sold. To what extent do you agree or disagree? This task was taken from the book Cambridge IELTS 6 Student's Book with answers: Examination papers from University of Cambridge ESOL Examinations (IELTS Practice Tests) by Cambridge ESOL. Nowadays millions of companies produce billions of products and the role of advertising is quite obvious. Ads help consumers to find the goods or services of their needs. However, do our needs grow equally fast as the number of products? Some market analysts insist modern commercials are not merely matchmakers of a product and a consumer, but actively interfere with buyers desires, developing artificial needs. Undoubtedly, advertisement guides people through the market, serves those who do not have time to learn differences between goods. These products are probably the same, but loyalty to a particular brand, formed by a commercial helps make a choice. When a person buys one mobile phone out of 50 models, he thinks he made his choice himself. But that was a commercial who told him about the features of this phone. Nevertheless, ads not only inform us about new goods, but force people to want them. This can be even useful, for example for someone who suffers from back pains and without commercials he would never imagine there are new mattresses which could ease their pains. Unfortunately, promoters now operate our minds more aggressively. Commercials no longer promote products, but lifestyles. They told us to purchase things just because they are fashionable or up to date with the image of successful person. And we buy new cars, gadgets and clothes in order to match this image and not because old ones are no longer usable. Personally I think that high sales of popular commodities are the result of new promotional technologies. The best illustration of that is that everyone now is concerned mostly about how a new mobile phone will reflect his personality, a new shirt his image, or will a new car make colleagues feel jealous. 292 words Expected IELTS Band 7
Posted by Macy at 5:56 AM 56 comments Labels: IELTS essay (General Training Task 2) THURSDAY, JUNE 26, 2008

IELTS Letter: Some problems at work

You recently took a part-time job working for a local company. After a few weeks you realised there were some problems with the job.

Write a letter to the manager of the company. In your letter - explain why you took the job - describe the problems that you experienced - suggest what could be done about them. This task was taken from the book Insight into IELTS Extra, with Answers: The Cambridge IELTS Course Workbook (Cambridge Books for Cambridge Exams) by Vanessa Jakeman, Clare McDowell Dear Mr. Thompson, I am a part-time call-centre operator at your company, started working about 4 weeks ago. I am writing to indicate the problem I encountered during my work. Actually, I decided to took the position of a telesales specialist because consider myself able to develop a career in sales due to my skill of establishing good contact with people and make them trust me. However, I realised there are some obstacles on a way to success. The problems started 3 weeks ago then the system administrator updated my software. At the time of a call I was querying a customer for his personal data then suddenly my computer reloaded and this persons profile was lost. This situation repeated in the future for several times. I asked the system administrator to solve this problem, but he told me this is solely my fault and my computer skills are below required to use this program. I am assured the complete situation makes company profits lower. I believe that software managing specialist could fix the problem if the initiative would be taken by a senior manager of your rank. Sincerely yours, Anna Frank 192 words Expected IELTS Band - 7
Posted by Macy at 9:13 AM 5 comments Labels: IELTS letter (General Training Task 1) MONDAY, JUNE 23, 2008

IELTS letter: Damaged suitcase

You travelled by long distance bus recently and your suitcase was damaged. Write a letter to the bus company. In your letter - inform the bus company of when and to where you travelled - describe your suitcase and what happened to it - explain why the company should pay for a new suitcase

This task was taken from the book IELTS on Track: Test Practice General Training. Dear Sir or Madam, I am writing to require a compensation for the property damage, taken place at the time of the travelling by the bus of your company. I travelled from Washington, D.C. to Boston by the bus #301 on February 21, 2007. Before the trip I passed my luggage to the driver, who helped me to place my suitcase in the luggage compartment of the bus. After arrival the driver opened this back compartment and the first thing I saw was that my new and brand-name suitcase was smashed under the pressure of the weight of the others luggage. My suitcase was quite firm and very beautiful in its red colour and modern design. However it obviously hasnt been designed to resist such a weight on it. I am very depressed because I can not use anymore my broken suitcase, its handle was bended and two wheels out of 4 were detached. Since damage stated above was caused by the careless actions of your employee, I would like to require a compensation of $200, which was the original price of my suitcase. Please, deliver a cheque to the address, written above. Faithfully yours, Anna Frank 197 words Expected IELTS Band - 6.5-7
Posted by Macy at 8:46 PM 1 comments Labels: IELTS letter (General Training Task 1) SUNDAY, JUNE 15, 2008

IELTS Letter: Bad service at a shop

You recently had your computer fixed at the local computer store however you are not pleased with the service you received. Write a letter to the store manager. In the letter - describe the situation - explain why you are dissatisfied - say what you want the manager to do Write at least 150 words. You do NOT need to write your own address. Begin your letter as follows: Dear Sir or Madam, This task was taken from the Scott's English Success web-site.

Dear Sir or Madam, I am writing to express my dissatisfaction with the service I received at your establishment. Actually, the computer I have bought at your store on the late January was quite good, however after just half a year things got wrong. Some programs were getting frozen frequently. When I took my computer to your specialist and tried to explain the problem to the technician Michaels, he refused to take my computer into service because the problem did not appear that time. I was trying to convince him to spend more time to identify the reason it is getting stuck, but he was rude and impatient explaining this is the end of his shift. On the next day another technician listened to me carefully and fixed my computer in 10 minutes. I suppose your employee Michaels is not suitable for his position because of his unprofessionalism. I suggest you to employ someone more skilled and with better personality in order not to cause your customers to loose their time like me. Faithfully yours, Anna Frank 177 words Expected IELTS Band - 6-6.5
Posted by Macy at 4:40 AM 2 comments Labels: IELTS letter (General Training Task 1) SATURDAY, JUNE 14, 2008

IELTS Letter: Homestay in a New Zealand family

You are going to visit New Zealand for an 'English and Homestay' program. You have just received details of your homestay host family. Write your first letter to the family. In your letter - introduce yourself - ask the family some questions to get information that is important to you - tell the family about your arrival date and time. This task was taken from the book IELTS on Track: Test Practice General Training. Dear Mr Jones, I have just received details of my future homestay at your family and writing to introduce myself and ask for some further information. My name is Anna Frank, I am 21 and live with my family in Lyon, France, which is my hometown. My native language is French and I am looking forward to improving my English during the trip to New Zealand.

I would be grateful if you could provide more information about your family and its lifestyle. To begin with, I would like to ask you about your usual diet. It is very important to me since I am a vegetarian. Secondly, I would like to learn more about your familys day routines, like games you used to play together, in order to get familiar with these activities while I am here. This could help me to participate in all your routines like a relative. I am very eager to meet you in person! By the way, I have already bought the plane ticket and would be happy if you could meet me at the airport because this will be my first time abroad. I will arrive on September 13, at 10 am, Wellington time. I am looking forward to hearing from you soon. Sincerely yours, Anna Frank. 213 words Expected IELTS Band - 7
Posted by Macy at 5:10 AM 2 comments Labels: IELTS letter (General Training Task 1) FRIDAY, JUNE 6, 2008

IELTS Letter: Unable to attend a course

You are employed full-time and also doing a part time evening course. You are not able to continue the course. Write a letter to the course lecturer. In the letter - explain why you cannot continue the course - describe the situation - say what you will be doing Write at least 150 words. You do NOT need to write your own address. Begin your letter as follows: Dear ., This task was taken from the Scott's English Success web-site. Dear Dr. Jones, I am writing to inform you that I no longer have a possibility to attend your evening lectures on treating emergencies. As I told you earlier, I received a position of a nurse at the Thompson Hospital. My shift ends at 5 pm and since I have got a lot of overtime job recently, I found myself unable to be on time at your lectures, which start at 5.30 pm. This disappoints me a lot since I

value and respect your course and your experience. I would be grateful if you could consider letting me to study your course myself. Because of my job is closely related to the accidents treatment, I feel able to learn every point of the course in practice. In addition, I have already read almost every book you recommended as the supplementary reading for your lectures. I hope to get your approval on this matter soon. I am looking forward to receiving your response. Sincerely yours, Anna Frank 166 words Expected IELTS Band - 6-6.5
Posted by Macy at 8:31 PM 0 comments Labels: IELTS letter (General Training Task 1)

IELTS Letter: Local club membership cancellation

For the past year you have been a member of a local club. Now you want to discontinue your membership. Write a letter to the club secretary. In your letter - state what type of membership you have and how you have paid for this; - give details of how you have benefited from the club; - explain why you want to leave. This task was taken from the book Insight into IELTS Extra, with Answers: The Cambridge IELTS Course Workbook (Cambridge Books for Cambridge Exams) by Vanessa Jakeman, Clare McDowell Dear Mr. Jones, I regret to inform you that I have to discontinue my membership at your Golden Hook Fishing Club. I joined the Club 1 year ago and the benefits from the participation exceeded the fee. Round tables and lectures of famous fishermen were absolutely brilliant. Moreover, discounts on the equipment in sports gear shops helped me to save money. The last but not the least, your monthly illustrated magazine was a precious treat to me. Unfortunately I have to move to another country because my father, living in France, is in a desperate health condition. I must acknowledge that continuing the membership in your Club is no longer an option to me. I have paid the last year fee by my credit card and its details are in your database. Because of stated above I would like to ask you not to charge me for the following year.

I hope that in the future I will have an opportunity to recommence having advantages of participation in your Club. Sincerely yours, Anna Frank