SHRI RAMSWAROOP MEMORIAL COLLEGE OF MANAGEMENT

BBA [SEM IV](Gr.-61,62)

TUTORIAL SHEET-2
[Session: 2023-24 (Even)]

P14 X: E-COMMERCE

Unit No. & Name: II Course Outcome: CO2-To Understand the

fundamental principles of
Consumer Oriented Approach
towards E-Retailing and E-
Service
Date of 04 March 2024 Name of Faculty: Dr. Firoz Ahmad
Distribution:

TOPIC-WISE OBJECTIVE QUESTIONS

Topic Set-1: Traditional v/s E-Retailing, Key success factors in E-retailing

[A] In the below mentioned questions, the statements have only one correct option: BL
E-tailing stands for
a) Entrepreneurial Retailing
Q1) b) Ecological Retailing 2
c) Electronic Retailing
d) Efficient Retailing
Retail comes from French word
a) Retuiller
Q2) b) Retaaail 2
c) Retaillier
d) Retteeler
Which of the following is not the Service retail?
a) Car Rentals
Q3) b) Restaurants 2
c) Banking
d) Brick and Mortar
What is a landing page?
a) The homepage of a website
Q4) b) A page where customers can leave feedback 2
c) A page where customers can view their order history
d) A page where customers land after clicking on an advertisement
What is retargeting?
a) A type of payment method
b) A type of advertising that targets customers who have already
Q5) 2
interacted with a brand
c) A type of shipping method
d) A type of customer service technique
What is an upsell?
Q6) 2
a) A type of customer service technique
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 b) A type of advertising campaign
c) A technique used to increase the value of a customer’s purchase
d) A type of payment processor
What is a cross-sell?
a) A type of payment method
b) A type of advertising campaign
Q7) 2
c) A technique used to sell products that complement the customer’s
original purchase
d) A type of shipping method
Which of the following is a benefit of e-commerce for consumers?
a) Limited product choices
Q8) b) High prices 2
c) Time savings
d) Limited payment options
In the below mentioned questions, the statements may have more than one correct
[B] BL
option(s):
Which of the following is/are the advantage(s) of E-Commerce?
a) Ability to operate 24/7
Q9) b) Limited reach 2
c) High operational costs
d) Low operational costs
Auctions or dynamic pricing markets are example of:
a) B2B Commerce
Q10) b) C2B Commerce 2
c) C2C Commerce
d) B2G Commerce
Topic Set-2: Models of E-retailing, and Characteristics of E-retailing
[A] In the below mentioned questions, the statements have only one correct option: BL
What is a digital product?
a) A physical product that is sold online
Q1) b) A product that is delivered electronically 2
c) A product that is only available in certain regions
d) A product that is not available for purchase online
What is a virtual storefront?
a) A physical store that also has an online presence
Q2) b) An online store that does not have a physical location 2
c) A store that only sells digital products
d) A store that only accepts cryptocurrency payments
What is a sales funnel?
a) A tool used to track sales and revenue
Q3) b) A series of steps that a customer takes to make a purchase 2
c) A type of advertising campaign
d) A type of payment processor
___________ are bigger and transparent and show much of what is going on
Q4) in-store 2
a) Window Displays

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 b) Gondolas
c) Racks
d) Shelves
________________ are the activities associated with collecting, storing
and physically distributing the product to buyer.
a) Inbound Logistics
Q5) 2
b) Distribution
c) Warehousing
d) Outbound Logistics
A large building complex with a conglomeration of shops is known as
a) Mall
Q6) b) Hyper Market 2
c) Supermarket
d) Co-operative Store
The premise on which retailing activity takes place is called
____________
a) Place
Q7) 2
b) Market
c) Store
d) Office
_________ is a branch of philosophy that deals with values relating to
human conduct, with
respect to good and wrong or bad actions and has relevance in retail too
Q8) a) Social Class 2
b) Ethics
c) Social Stratification
d) Religion
[B] In the below mentioned questions, the statements may have more than one correct option(s): BL
Which of the following is/are E-Procurement portal?
a) MP Tenders
Q9) b) GeM 2
c) MP online
d) MP LUN
Which of the following cannot used to provide security while conducting
e-commerce?
a) Email
Q10) 2
b) File
c) Internet
d) Digital Signature

Topic Set-3: E-services: Categories of Eservices, Web-enabled services

[A] In the below mentioned questions: the statements have only one correct option: BL
The person who selects and buys the good for the retail shop os called
______.
Q1) a) Retailer 2
b) Retail manager
c) Retail buyer
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 d) Warehouse manage
Service provided by information and communication tools:
a) E - service
Q2) b) E - government 2
c) E - banking
d) Providers of e - services
Bank account management with the organization of access via the Internet
is called:
a) E - service
Q3) 2
b) E - government
c) E - banking
d) Consumers of e- services
The activity of providing electronic information resources to users upon
their requests or by agreement of the sides, requiring the mutual
exchange of information, making payments and other actions using
electronic digital signature is called:
Q4) 2
a) Informational services
b) Transactional services
c) E-government
d) Electronic akimat
E-government is
a) system providing direct communication of the population with the
government of the country
Q5) 2
b) government forum
c) system of government agencies united in one information network
d) website of the government of the republic
Which service encompasses all technologies used to transmit and process
information on an across a network?
a) Interoperability
Q6) 2
b) Scalability
c) Benchmarking
d) Web services
_____ is a key enabler to improving customer satisfaction, operational
efficiencies and by
extension profitability
Q7) a) E-retailing 2
b) IT
c) EDI
d) E-commerce
Electronic retailing permits ______
a) Touch and feel factor
Q8) b) Reduction in setup cost 2
c) Point of sale terminal
d) Visual merchandisin
[B] In the below mentioned questions: the statements may have more than one correct option(s): BL
Q1) By security in e-Commerce we mean 2
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 a) Protecting an organization’s data resource from unauthorized access
b) Preventing disasters from happening
c) Authenticating messages received by an organization
d) Protecting messages sent on the internet from being read and
understood by unauthorized persons/organizations
Disadvantages of e-Commerce in India are
a) Internet access is not universally available
Q2) b) Credit card payment security is not yet guaranteed 2
c) Transactions are de-personalized and human contact is missing
d) Cyberlaws are not in place

Topic Set-4: Information selling on the web, Entertainment

[A] In the below mentioned questions, the statements have only one correct option: BL
In what year was the World Wide Web (WWW) first launched?
a) 1994
Q1) b) 1992 1
c) 1996
d) 1990
What is ESN full form?
a) Enterprise Social Networks
Q2) b) Entrepreneur Social Networks 2
c) Enterprise Special Networks
d) Essential Social Networks
Integration of various industries such as entertainment, publication
and communication media is called as
a) Cross-concept convergence
Q3) 2
b) Cross-media convergence
c) Cross-commerce convergence
d) None of these
______ are similar to episodic series on TV.
a) Web series
Q4) b) News 2
c) Movies
d) None these
______ is a media management software by Apple that includes an online
store for buying music and other media.
a) iTunes
Q5) 2
b) Google Play
c) None of these
d) Both of these
_____ is a system that enables people to conduct financial transactions
from a smartphone or other wireless mobile device.
a) Offline Banking
Q6) 2
b) Corporate Banking
c) SMS Banking
d) Mobile banking
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 ________ includes customer service and support to address customer
complaints, product returns, and product defects.
a) pre-purchase preparation phase
Q7) 2
b) purchase consummation phase
c) post-purchase interaction phase
d) none of these
____________ is defined as "the set of business activities that adds
value to the products and services sold to consumer for their personal
or family use".
Q8) a) Retailing 2
b) Wholesaling
c) Manufacturing
d) Selling
[B] In the below mentioned questions: the statements may have more than one correct option(s): BL
The efficiency of the business can be increased further
a) Reaching the global customer
Q1) b) Restricting the global customer 2
c) Through the use of internet
d) By automating the business process
Which of the following is/are the benefits of e-commerce to sellers?
a) E-commerce offers greater flexibility in meeting customer needs
Q2) b) E-commerce is a powerful tool for customer relationship building 2
c) E-commerce can help to reduce costs
d) E-commerce increases the net cost per contact

Topic Set-5: Auctions and other specialized services.

[A] In the below mentioned questions, the statements have only one correct option: BL
Which of the following refers to creating products tailored to
individual customers?
a) Customization
Q1) 2
b) Aggregation
c) Direct materials
d) Reverse auction
The user reaches this page when they specify the address of a website
a) Home page
Q2) b) Web page 2
c) Summary page
d) None of these
Which of the following is the top concern of Internet users about
purchasing online?
a) Inability to see and touch before buying
Q3) 1
b) Difficulty of returning products
c) Shipping costs
d) Inability to speak to sales assistant in person
Which type of E-commerce involves individuals selling products or
Q4) 2
services directly to other consumers?
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 a) Business-to-Consumer (B2C)
b) Business-to-Business (B2B)
c) Consumer-to-Consumer (C2C)
d) Consumer-to-Business (C2B)
What is the purpose of using social media in E-commerce marketing?
a) To replace traditional marketing channels
Q5) b) To automate customer support processes 2
c) To provide secure payment options
d) To reach a wider audience and engage potential customers
What is the primary goal of an online store’s product catalog?
a) To showcase product prices
Q6) b) To provide detailed product descriptions and images 3
c) To allow customers to share products on social media
d) To process customer payments securely
The _____ connects job seekers with potential employers.
a) Job market
Q7) b) Online job market 1
c) Personal consultation
d) Referral program
______ is the use of online delivery of educational materials and
methods, using information technologies, for the purposes of learning,
teaching, training, or gaining knowledge at any time, and at many
different locations.
Q8) 1
a) Field Visit
b) Offline Learning
c) Classroom Learning
d) E-Learning
In the below mentioned questions: the statements may have more than one correct
[B] BL
option(s):
Which of the following is a characteristic of a well-designed E-
commerce website?
a) Slow loading times
Q1) 2
b) multiple pop-up ads
c) Intuitive navigation
d) user-friendly interface
What is the purpose of customer support in E-commerce?
a) To showcase customer reviews and testimonials
Q2) b) To offer live chat with virtual assistants 2
c) To assist customers with inquiries
d) To concerns related to their purchases

REFERENCES:

TEXT BOOKS:
Ref. [ID] Authors Book Title Publisher/Press Edition &Year No. of Books
of Publication available in
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 library
E-Commerce Strategy, Mc Graw Hill
[T1] David Whiteley Technologies and Education (Indian) 4th,2014 11
Application Private Limited
E-Commerce Business,
[T2] Kenneth C. Laudon Pearson 4th,2008 8
Technology
.
REFERENCE BOOKS:
No. of Books
Edition &Year
Ref. [ID] Authors Book Title Publisher/Press available in
of Publication
library
,Essential of E-Commerce
[R1] V. Rajaraman PHI Learning Pvt. Ltd, 2nd,2011 10
Technology
.
ONLINE/DIGITALREFERENCES:
Ref. [ID] Source Name Source Hyperlink
[D1] E-Commerce http://notes4learners.blogspot.com/p/e-commerce-unit-3.html

Signature of Faculty: Signature of HOD:_______________

(With Date) 28.02.2024 (With Date)

…………………. X………………….

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