ChatGPT The End of Online Exam Integrity
ChatGPT The End of Online Exam Integrity
Teo Susnjak1
arXiv:2212.09292v1 [cs.AI] 19 Dec 2022
1
School of Mathematical and Computational Sciences, Massey
University, Auckland, New Zealand
Abstract
This study evaluated the ability of ChatGPT, a recently developed
artificial intelligence (AI) agent, to perform high-level cognitive tasks and
produce text that is indistinguishable from human-generated text. This
capacity raises concerns about the potential use of ChatGPT as a tool for
academic misconduct in online exams. The study found that ChatGPT is
capable of exhibiting critical thinking skills and generating highly realistic
text with minimal input, making it a potential threat to the integrity
of online exams, particularly in tertiary education settings where such
exams are becoming more prevalent. Returning to invigilated and oral
exams could form part of the solution, while using advanced proctoring
techniques and AI-text output detectors may be effective in addressing
this issue, they are not likely to be foolproof solutions. Further research
is needed to fully understand the implications of large language models
like ChatGPT and to devise strategies for combating the risk of cheating
using these tools. It is crucial for educators and institutions to be aware
of the possibility of ChatGPT being used for cheating and to investigate
measures to address it in order to maintain the fairness and validity of
online exams for all students.
Keywords— ChatGPT; online exams; large language models; assessment cheating;
academic integrity; invigilated exams; proctoring tools; GPT-3;
1 Introduction
Higher education has seen a significant shift towards online learning in recent years,
and this trend has been accelerated by the COVID-19 pandemic [7]. Many Higher
Education Institutions (HEIs) have had to quickly adapt to the challenges posed by the
pandemic by transitioning to online classes and exams[8, 9, 15]. It is unlikely that these
trends towards online education will reverse in the near future [12] notwithstanding the
challenges encountered, since the benefits of remote learning have become appreciated
by both HEIs and students alike [7].
As the sector has increasingly moved online, concerns around academic integrity
have also been amplified [7, 25, 14]. The transition to online exams, in particular,
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ChatGPT: The End of Online Exam Integrity?
has raised concerns about the potential for cheating and other forms of academic
misconduct [6, 3, 11, 18, 15]. This is due, in part, to the anonymity and lack of direct
supervision that are inherent to online exams, as well as the ease with which students
may be able to access and share resources during the exam.
While concerns around academic integrity in online exams have been raised, there
is a lack of definitive research with no consolidated literature reviews yet conducted
quantifying the extent of dishonest practices in online assessments [14]. Indications are
that the prevalence is on the rise. In earlier studies, Fask et al. [13], Corrigan-Gibbs
et al. [10], Alessio et al. [4] detect that significant rates of cheating occurred in online
assessments, while in general, Arnold [6] mention that there is a belief among educators
that academic misconduct is on the rise and that online assessment is particularly
conducive to cheating. More recently, Noorbehbahani et al. [18] reported that cheating
in online exams covering more than a decade of research, found that dishonesty in
online exams is more prevalent than in traditional face-to-face exams.
To preserve academic integrity in online exams, HEIs have implemented revised
recommendations for formulating assessments [25], various technological strategies such
as proctored exams [4], plagiarism detection software, exam security measures, as well
as revisions of institutional academic integrity policies and educational campaigns to
deter misconduct and honor codes Corrigan-Gibbs et al. [10]. While these strategies
individually or in tandem, may be effective in mitigating the risk of academic misconduct,
there is currently insufficient evidence regrading their overall effectiveness in preserving
academic integrity in online exams. Meanwhile, ethical concerns surrounding the use
of proctoring software on personal computers [5] and their recent challenges on legal
grounds [2] have gained momentum.
An additional measure that HEIs have explored is a shift towards using more chal-
lenging exam questions [16] that require greater degrees of critical thinking. Whisenhunt
et al. [25]1 note that these types of assessments comprising essays and short-answer
responses are generally perceived by educators to be more suitable at measuring critical
thinking [22] as well as facilitating deeper learning [24, 26]. The underlying intention
behind them is to move away from multiple-choice and simple information-retrieval
questions since these types of questions are regarded as more susceptible to cheating
[18] when encountering misconduct involving unauthorized web access.
However, a new threat to the academic integrity of online exams, even ones requiring
high-order reasoning has emerged. With the recent 2 public release of ChatGPT by
OpenAI[1], the world has seen a significant leap in AI capabilities that involve natural
language processing and reasoning. This publicly3 available technology is not only
able to engage in sophisticated dialogue and provide information on virtually all topics.
It is also able to generate compelling and accurate answers to difficult questions
requiring an advanced level of analysis, synthesis, and application of information, as
will be demonstrated in this study. It can even devise critical questions itself, the very
questions that educators in different disciplines would use for their students’ evaluation
of competencies. Assuming that high-stakes exams will continue to be perceived as
valuable and will continue to be used in education, this development may spell the end
of the academic integrity of online examinations. It is therefore imperative that the
capabilities of this AI agent be examined.
1 The authors develop a set of recommendations for conducting multiple-choice exams
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ChatGPT: The End of Online Exam Integrity?
1.1 ChatGPT
ChatGPT is a large language model. A large language model is a type of AI that uses
deep learning (a form of machine learning) to process and generate natural language
text. These models are trained on massive amounts of text data, allowing them to
learn the nuances and complexities of human language. In the case of ChatGPT,
it was trained on a diverse range of text data which included books, articles, and
online conversations, to enable it to engage in non-trivial dialogue and provide accurate
information on a wide range of topics 4 . The development of ChatGPT represents a
significant advancement in the field of natural language processing and AI in general,
building upon the initial GPT (Generative Pretrained Transformer[23]) model and
paving the way for further innovations in this area.
One of the key advantages of these large language models is their ability to
understand the context of a given prompt and generate appropriate responses. This
paper focuses on demonstrating this capability. This is a significant improvement
over earlier language models, which were often unable to interpret the meaning and
intent behind a given piece of text. Another important aspect is its ability to generate
high-quality text that is difficult to distinguish from human writing. With its ability to
draw out knowledge and answer difficult academic questions, it is inherently capable of
answering examination questions that would otherwise not easily be answered through
web searches, and to provide accurate and reliable responses.
2 Background
The literature review examines the most recent investigations into the problem of
academic integrity, with a greater focus on the context of online assessments.
Butler-Henderson and Crawford [8] conducted a systematic review that highlighted
the transformation of learning and teaching towards more active learning environments,
particularly in the context of the COVID-19 pandemic. This has led to the adoption of
online examination formats which the authors discuss as being driven by a desire to
increase international enrollments, and the ’massification’ of higher learning, while the
4 The details of the datasets used to train ChatGPT have not been publicly released.
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ChatGPT: The End of Online Exam Integrity?
impact of the pandemic has been to accelerate these trends. The authors identify the
limitations and challenges of online examinations, including cheating issues, together
with access to technology, and the lack of standardized approaches. The study concludes
by calling for further research on online examinations and the importance of designing
online examinations that are fair, valid, and reliable.
In a comprehensive report, Barber et al. [7] discuss that academic misconduct,
including plagiarism and cheating, is a concern for higher education institutions and
educators in both in-person and digital assessments. Technology has played a role
in helping institutions detect plagiarism, and new developments in technology, such
as biometric authentication, authorship analysis, and proctoring software, are being
used to identify misconduct. However, the use of proctoring software has also raised
concerns about privacy and international students have had issues with the software
due to differences in bandwidth. The shift to digital teaching and learning during the
COVID-19 pandemic has prompted a review of assessment approaches, including the
use of open-book online exams and more authentic, integrated assessments.
Coghlan et al. [9] report that online exam proctoring technologies, which use AI
and machine learning, have gained attention. However, the study notes that these
technologies have faced controversy and ethical concerns, including questions about
student privacy, potential bias, and the validity and reliability of the software. Some
universities have defended their use, while others have retreated from or rejected the
use of these technologies.
A recent systematic literature review by Noorbehbahani et al. [18] on cheating
in online exams covering more than a decade of research found that cheating in
online exams is indeed a significant concern. The study claims that cheating in online
exams is more prevalent than in traditional face-to-face exams. The authors note
that a wide range of technologies and tools can be used to facilitate cheating, such as
remote desktop and screen sharing, searching for solutions on the internet, and using
social networks. Apart from online proctoring, the authors identify a combination of
prevention strategies, such as cheat-resistant questions, and detection methods, such
as plagiarism detection software and machine learning algorithms, as potentially being
effective.
Henderson et al. [15] also found that the prevalence of cheating in online exams
is a significant issue, while this still remains an issue even in on-campus, paper-based
invigilated exams. The authors’ findings point to previous research which has shown
that cheating persists despite security measures, with conflicting existing evidence
about the impact of invigilation and online security on cheating. Their conclusion
is that while technology-based security measures can impact student experience and
attitudes towards integrity, they do not necessarily reduce cheating.
With respect to proctoring software, Alin et al. [5] also raised the issue of ethi-
cal concerns surrounding the use of this technology on personal computers and the
interpretation of what constitutes suspicious behavior. The authors stress that even
when proctoring systems are permitted for use on online examinations, the exams can
still be vulnerable to cheating. The authors posit that there is currently a lack of
understanding about how cheating may occur in virtual proctored exams and how to
best mitigate it.
Meanwhile, the Khan et al. [16] also highlighted that proctoring software that
required students to keep their cameras on during online examinations was considered
stressful and intrusive to privacy by the students, while they also believed cheating
would continue irrespective of the measures. The study also suggested using strategies
like replacing multiple-choice questions with short-answer questions and employing
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ChatGPT: The End of Online Exam Integrity?
tighter time limits. While Koh and Daniel [17] also noted identified one of the key
strategies used by educators as teaching transitioned to an online mode was to convert
multiple-choice questions to written critical thinking questions, a move which the
students reported as leading to their perception that the examinations become harder.
3 Methodology
The methodology for examining the critical and higher-order thinking capabilities of
ChatGPT is described here. Three steps were followed listed below and described in
more detail in this section.
1. Firstly, ChatGPT was asked itself to generate examples of difficult critical
thinking questions that involve some scenario, and which target undergraduate
students from various disciplines.
2. Secondly, ChatGPT was then asked to provide an answer to the generated
questions.
3. Lastly, ChatGPT was asked to critically evaluate the answer given to the question.
Figure 1: The publicly accessible online interface to ChatGPT shows the text
input prompt that the bottom.
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ChatGPT: The End of Online Exam Integrity?
Selected disciplines: A broad range of discipline areas from the Sciences, Ed-
ucation Studies, Humanities, and Business were selected for demonstrative purposes.
Specifically, ChatGPT was prompted to generate subject-specific questions and re-
sponses with respect to specific disciplines of Machine Learning, Marketing, History,
and Education.
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ChatGPT: The End of Online Exam Integrity?
Relevance: Is the idea being expressed relevant to the topic or question at hand?
Does it address the complexities of the issue?
Accuracy: Is the idea being expressed true or accurate? Can it be verified through
evidence or other means?
Precision: Is the idea being expressed specific and detailed enough? Is it precise
and unambiguous?
Depth: Does the idea being expressed go beyond the surface level and consider the
underlying complexities and nuances of the issue? Does the text provide a thorough
and in-depth analysis of the topic? Does it consider multiple perspectives and present
a balanced view?
Breadth: Does the idea being expressed consider the full range of relevant perspec-
tives and viewpoints on the issue?
Logic: Does the idea being expressed follow logical and consistent reasoning? Are
the conclusions supported by the evidence presented?
Persuasiveness: Does the text effectively persuade the reader to accept its argu-
ments or conclusions? Is the evidence presented strong and convincing?
Originality: Does the text offer new insights or ideas, or does it simply repeat
information that is already widely known?
4 Results
The responses by ChatGPT to the prompts outlined in the methodology are shown
in four tables, with each one representing a separate discipline, namely Education in
Table 1, Machine Learning in Table 2, History in Table 3 and Marketing in Table 4.
Clarity: Across all responses to the prompts, ChatGPT has demonstrated strong
clarity. The language used in the responses is straightforward to understand and
follows the structure and conventions of what one would expect from natural language
responses. The responses are well-organized and coherent there is an intentional flow
of ideas in longer texts. Clarity is also expressed in the rationale provided for the
questions and well as in the critical evaluations. The vocabulary, especially the technical
language when necessary, and grammar can be regarded as appropriate for the intended
audience.
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ChatGPT: The End of Online Exam Integrity?
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ChatGPT: The End of Online Exam Integrity?
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ChatGPT: The End of Online Exam Integrity?
Accuracy: In order to fully consider the accuracy of the responses to the questions,
evaluations of subject experts from each of the four disciplines would need to be
sought. The author can attest to the accuracy of the response and the question and
the subsequent critique of the responses with respect to Machine Learning, where the
concept of overfitting is well described and examples of techniques that can be used to
address it are accurately provided.
It is beyond the scope of this study to draw in subject experts from Marketing,
Education (specializing in the U.S. context), and History to assess these responses for
accuracy. Returning to the Machine Learning question, the posed question is identical
to a question that the author has used in Data Science courses; however, with a different
scenario. The justification for generating this question is also correct. The critique
of the generated response is astute, and if integrated into the actual exam response,
would carry full marks which actual students rarely achieve in the experience of the
author.
Precision: The responses to the questions are specific as well as detailed. In the
context of the Machine Learning response, specific examples of techniques that can be
used to troubleshoot the issue were provided. The responses also clearly distinguish
between different potential causes of the discrepancy. In the context of Education, the
e U.S. Department of Education was drawn into the response as well as the Clayton
Christensen Institute. For History, the example of the assassination of President John
F. Kennedy was discussed, while the Marketing responses identified specific target
groups. The precision in responses is also demonstrated across all critical evaluations
where specific and detailed points are provided.
Relevance: In general, for each set of requests for each discipline, the responses
provided to the requests to generate an initial exam question, followed by an answer and
subsequently a critical evaluation of the answer, are all demonstrably relevant to the
prompts. All responses were on-topic and relevant to both the subject matter concerning
each discipline and to the intent of the requests, which required the generation of a
difficult question involving a hypothetical scenario, followed by an actual answer, and
then a critical analysis of the answer.
Breadth: Again, given the constraints within which the responses needed to be
given, the provided answers provided explanations of two scenarios in each case. While
the suggestions for improvements in each case offered further examples of the agent’s
capacity for breadth.
Logic: All responses follow logical and consistent reasoning, providing specific exam-
ples and explanations. The logical coherence is particularly emphasized in rationales
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ChatGPT: The End of Online Exam Integrity?
given to justify the generation of each question, as well as in the answers to the same
questions where different scenarios were explained and well-organized.
5 Discussion
It is clear from the experimental evidence conducted in this paper that AI technologies
have reached exceptional levels and are now capable of critical thinking rather than
just information retrieval. The generated responses can be assessed as being clear in
exposition, precise with respect to examples used, relevant to the requests while being
sufficiently deep and broad considering the constraints imposed while being logically
coherent in longer texts. These advances in AI technology are not just incremental
improvements, but can arguably be regarded as the most significant technological leap
in the last 25 years.
One of the most impressive capabilities of ChatGPT is its ability to reason critically,
as well as express thoughts and ideas in flawless prose. This technology has demonstrated
exceptional competency in these areas, seemingly matching the capabilities of humans.
Paul [20] states that a person is a critical thinker to the extent that they regularly learn
and critique their thinking in order to improve it. The AI agent’s ability to critique
its own responses, with clear discussions of its merits and weaknesses, and suggested
improvements demonstrates that the agent possesses this capability. The AI agent has
exceeded mere memorization and information retrieval capabilities afforded by current
web search engines, and is instead now able to conceptualize and demonstrated higher
order thinking.
The full impact of these advances on society will become apparent over time,
but the consequences for the education sector are profound and particularly relevant
and immediate to online examination integrity. There is a risk that students could
potentially use ChatGPT to cheat on exams, as the technology is able to generate
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ChatGPT: The End of Online Exam Integrity?
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ChatGPT: The End of Online Exam Integrity?
"There are a few steps that universities could take in order to prevent students
from using ChatGPT or any other AI tool to cheat on online exams.
Firstly, universities could implement measures to prevent students from using
ChatGPT or any similar tool during the exam. For example, they could use
proctoring software to monitor students’ screens and ensure that they are not
using any unauthorized tools or resources during the exam. They could also
use secure browsers or other technologies to prevent students from accessing
external websites or applications during the exam.
Secondly, universities could also implement measures to detect and deter
students who attempt to use ChatGPT or any other AI tool to cheat on the
exam. For example, they could use plagiarism detection software to identify
and flag any exam answers that are suspiciously similar to answers generated
by ChatGPT or any other AI tool. They could also use machine learning
algorithms to analyze the exam answers and identify any patterns or anomalies
that may indicate the use of unauthorized tools or resources.
Thirdly, universities could also educate students about the ethical implications
of using ChatGPT or any other AI tool to cheat on exams. They could
provide students with information about the university’s academic integrity
policies, and could remind them of the consequences of using unauthorized
tools or resources during the exam. This could help to prevent students from
attempting to use ChatGPT or any similar tool to cheat on the exam, and
could encourage them to approach the exam honestly and ethically.
In addition to the steps mentioned above, universities could also consider using
AI to help prevent students from using ChatGPT or any other AI tool to cheat
on online exams. For example, they could use machine learning algorithms
to analyze the exam answers and identify any patterns or anomalies that
may indicate the use of unauthorized tools or resources. They could also use
natural language processing (NLP) algorithms to detect any answers that are
suspiciously similar to answers generated by ChatGPT or any other AI tool.
By using AI in this way, universities could improve their ability to detect and
deter students who attempt to use ChatGPT or any other AI tool to cheat
on the exam. This could help to ensure the fairness, validity, and integrity of
the examination process, and could prevent students from gaining an unfair
advantage over their peers.
Additionally, universities could also consider using AI to help develop more
secure and robust online exam platforms. For example, they could use AI
to improve the security of the exam platform, and to prevent students from
accessing unauthorized tools or resources during the exam. They could also
use AI to improve the user experience of the exam platform, and to make it
easier for students to take the exam from any location.
Overall, there are several ways in which universities could use AI to help
prevent students from using ChatGPT or any other AI tool to cheat on online
exams. By using AI to improve the security and reliability of the exam
platform, and to detect and deter cheating, universities can help to ensure the
fairness, validity, and integrity of their examination processes."
Perhaps some small signs of weakness of ChatGPT’s responses are found in the
above, and in fairness, possibly more due to the difficulty of devising a solution to
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ChatGPT: The End of Online Exam Integrity?
the stated problem than to its capabilities. Firstly, the suggestion of using plagiarism
detection software is unlikely to be effective, as ChatGPT is able to generate unique
answers given the same prompts - this is particularly the case with small perturbations
to the inputs. This means that the answers generated by ChatGPT may not be similar
to any other answers, making it difficult for plagiarism software to identify them as
suspicious.
Secondly, the suggestion of using machine learning algorithms and natural language
processing (NLP) algorithms to detect suspicious answers is also in line with what is
currently being used by some HEIs [14], but may not be realistic at this point if these
solutions need to be developed. This solution is likely too expensive and unaffordable
for many universities. These technologies require significant resources and expertise to
implement and maintain, and may not be feasible for most institutions. There are some
indications that GPT-text output detectors already in existence5 have some potential
to identify AI-generated text due to an underlying signature in all the text. However,
these tools need further research.
With respect to the suggestion of using AI to improve the security and reliability of
the online exam platform and to detect and deter cheating may be ineffective. While
AI can be a useful tool in these areas, it is not a panacea and may not be able to fully
address the issue of cheating using ChatGPT or any other AI tool. Unfortunately, it
does not even appear to be effective to ask ChatGPT if it has generated specific pieces
of text in order to catch cheating, as preliminary attempts using this strategy have
shown that it does not retain records of the text it has generated in previous sessions.
Thirdly, the suggestion of educating students about the ethical implications of
using ChatGPT or any other AI tool to cheat on exams is unlikely to be effective in
preventing cheating. While education is an important part of promoting academic
integrity, it may not be sufficient on its own to deter students who are determined to
cheat, and such initiatives have already been shown to only be marginally effective [10].
One well-known limitation of ChatGPT is its uni-modal input capabilities - meaning
that ChatGPT can only accept human text as input. Therefore, in online examinations
without effective proctoring software is to be conducted, examinations would need to
incorporate more than just text for posing questions. Therefore, the following strategies
can be considered:
• Use multi-modal channels for exam questions: Embedding images to exam
questions can make it more difficult for students to cheat and for ChatGPT to
generate accurate responses, as the technology relies on text input only.
• Experiment with pre-recorded video recorded questions that combine verbal
questions with images: This can add an additional layer of difficulty for students
attempting to cheat and make it more challenging for ChatGPT to generate
accurate responses.
• GPT output detection: Check responses against GPT language detector models
online at various portals6
• Return to oral exams: Requiring students to demonstrate their knowledge
verbally in real-time online or on-campus premises.
It is only a matter of time before large language models evolve into more general
5 https://huggingface.co/openai-detector/
6 https://huggingface.co/openai-detector/
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ChatGPT: The End of Online Exam Integrity?
AI agents with the ability to incorporate multiple channels7 , including images, videos,
and audio inputs. For now, exploiting the limitations of the technology is the only way
to stay ahead, while carefully evaluating the effectiveness of different strategies and
continually adapting and refining them as needed.
5.2 Limitations
This is a preliminary investigation into the capabilities of ChatGPT to be used for
answering critical thinking questions in online settings. As such, further improvements
could be made, such as using independent subject experts from Education, History,
and Marketing to evaluate the responses, indeed, subject experts and previous exam
questions from various courses could be used instead in future studies. However, this
study has also demonstrated that ChatGPT is capable of generating effective questions.
6 Conclusion
This study has investigated the capability of a recently released AI agent, ChatGPT,
to perform high-order thinking tasks and to generate text that is indistinguishable
from that of humans, and which could be used as a tool for academic dishonesty in
online examinations. The AI agent was prompted to generate questions, to provide
and rationale, followed by an answer as well as a critique.
The study has found that the emergence of technologies like ChatGPT presents
a significant threat to the integrity of online exams, particularly in the context of
tertiary education where online exams are becoming increasingly common. These
models demonstrate a high degree of critical thinking and are able to generate highly
realistic text with little input, making it possible for students to cheat on exams.
A return to invigilated and oral exams and the use of advanced proctoring tools
may be effective in combating this threat, though they are not a perfect solution. New
AI and machine learning tools capable of detecting text outputs from ChatGPT-like
models need to be researched. While further research is needed to fully understand the
implications of these large language models and to develop strategies for addressing the
potential for cheating using these tools. It is important for educators and institutions
to be aware of the potential of this tool to facilitate cheating and to take steps to
combat it, in order to maintain the integrity of online exams and ensure fair and valid
assessments for all students.
References
[1] OpenAI. URL https://openai.com/.
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ChatGPT: The End of Online Exam Integrity?
[6] I. J. Arnold. Cheating at online formative tests: Does it pay off? The Internet
and Higher Education, 29:98–106, 2016.
[9] S. Coghlan, T. Miller, and J. Paterson. Good proctor or “big brother”? ethics of
online exam supervision technologies. Philosophy & Technology, 34(4):1581–1606,
2021.
[11] C. Crook and E. Nixon. How internet essay mill websites portray the student
experience of higher education. The Internet and Higher Education, 48:100775,
2021.
[14] M. Garg and A. Goel. A systematic literature review on online assessment security:
Current challenges and integrity strategies. Computers & Security, 113:102544,
2022.
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ChatGPT: The End of Online Exam Integrity?
[20] R. Paul. The state of critical thinking today. New directions for community
colleges, 2005(130):27–38, 2005.
[21] R. Paul and L. Elder. Critical thinking. Sonoma State University Rohnert Park,
CA, 1990.
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Explanation: SVMs are a type of linear classifier that seeks to find the hyperplane
in feature space that maximally separates the classes. One disadvantage of SVMs is
that they can be sensitive to the choice of kernel and hyperparameters, which can be
difficult to select and can impact the model’s performance. SVMs can also have poor
generalization performance when the data is not linearly separable, and they can be
slow to train on large datasets. In addition, SVMs can be prone to overfitting when the
number of features is much greater than the number of training examples. However,
SVMs are not sensitive to the scaling of the input features, meaning that they can
perform well even if the features are on different scales.
A.2 Education
Question: Which of the following theories best explains the process of learning
through observation and imitation?
• A) Piaget’s cognitive development theory
• B) Vygotsky’s sociocultural theory
• C) Bandura’s social learning theory
• D) Bloom’s taxonomy of educational objectives
Answer: C) Bandura’s social learning theory
A.3 Marketing
Question: In which of the following marketing strategies is the company attempting
to persuade consumers to purchase their product through emotional appeals and
aspirational messaging?
• A) Price skimming
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ChatGPT: The End of Online Exam Integrity?
• B) Psychological pricing
• C) Market segmentation
• D) Lifestyle branding
• E) Product positioning
Answer: D) Lifestyle branding
A.4 History
Question: Which of the following best explains the significance of the Indian Mutiny
of 1857 to the British Empire?
• A) It marked the beginning of the end of British colonial rule in India.
• B) It led to the establishment of the British Raj, a period of direct British rule
in India.
• C) It sparked a global debate about the morality of imperialism.
• D) It resulted in the abolition of the East India Company and the transfer of
power to the British Crown.
• E) It contributed to the development of the British industrial revolution.
Answer: D) It resulted in the abolition of the East India Company and the transfer
of power to the British Crown.
Explanation: The Indian Mutiny of 1857, also known as the Sepoy Mutiny, was a
significant event in the history of British India. It was a widespread rebellion against
the British East India Company, which was the main governing body in India at the
time. The mutiny began as a protest against the use of animal fat in the greasing of
rifle cartridges, which was offensive to Hindus and Muslims, but it quickly escalated
into a broader uprising against British rule. The mutiny was eventually suppressed, but
it had far-reaching consequences for the British Empire. One of the most significant
outcomes of the mutiny was the abolition of the East India Company and the transfer
of power to the British Crown. This marked a major shift in the governance of India,
as the British government took direct control of the country and established the British
Raj, a period of direct British rule that lasted until 1947.
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