EDE

Annexure –I

Title of Micro-project

Impact of online marketing on the performance of small scale

industry

1) Aims/Benefits of the Micro-Project: - To study about working of online marking and how
online marketing helping small scale industry. We have studied about how online is done and
Impact of online marketing on the performance of small scale industry .we have gain deeply
knowledge about online marketing .

2) Course Outcomes Addressed:-

CI 606.1 Identify your entrepreneurial traits.
CI 606.2 Identify the business opportunities that suit you.
CI 606.3 Make Use of the support systems to zero down to your business idea.
CI 606.4 Develop comprehensive business plan.
CI 606.5 Prepare plans to manage the enterprise effectively.
3) Proposed Methodology :-

i. First we will form the four students group for micro project.

ii. Then finalized topic with mutual discussion under guidance of teacher.

iii. As topic finalized, we will try to search available resources information related to micro
project.

iv. Next step will be to select suitable information collection from it.

v. Report preparation and finalization of it under guidance of teacher.

vi. Then there will be presentation of micro project to subject teacher.

 vii. Report submission will be done after necessary correction if given by teacher.

4) Action plan (sequence and time required for Micro-project activity) :-

Name of
Sr. Planned Start Planned
Details of activity responsible
No. Date Finish Date
members
1. Group Formation.

2. Topic Finalization.

Available Resources search for project like a

3.
visit .

4. Selection of suitable Resources .

Collection of Information From resources.

5.

6. Preparation of micro project .

7. Report Writing & Presentation.

8. Submission of micro project & report .

5) Resources Required :-
6) Name Specification Quantity Remark Name of
of Resources
Resou
rces
Internet Impact online marketing - Project Internet
topic
Reference K.B. Reference
Shukla
Book Digital marketing 1 Book

7) Name of team Members with roll Nos.

Roll No. Name of the student Sign
32 YADAV VISHAL SITARAM
33 NEHARKAR AJAY ASHOK
31 YADAV PANKAJ KAILAS
7 MOHITE SAHIL PRATAP
 Annexure –II

TITLE OF MICRO-PROJECT

Impact of online marketing on the performance of small scale industry

1.0 RATIONALE: Businesses are looking to new technologies to meet their unique
business requirements and position themselves to take advantage of global changes in
business activities. Businesses both large and small need information to succeed in
today’s rapid changing environment, they need to be able to process data and use
information effectively when conducting their day-to-day operations. The growth of the
Internet has opened up a vast arena, providing more opportunities for businesses,
particularly small to medium-sized enterprises (SMEs) to sell their products and services
to a global audience than they would have been able to afford to reach using the
traditional methods.

2.0 AIM/BENEFITS OF THE MICRO-PROJECT: To study about working of online

marking and how online marketing helping small scale industry. We have studied about how
online is done and Impact of online marketing on the performance of small scale industry .we
have gain deeply knowledge about online marketing .

3.0 Course Outcomes Addressed:-

A) Use the support systems to zero down to your business idea.

B) Develop comprehensive business plans.

4.0 LITERATURE REVIEW:

Online marketing has changed and is still changing the way business is conducted around the
world. The commercialization of the Internet has driven online marketing to become one of
the most promising channels for inter-organizational business processes. Online marketing
evolved in various means of relationship within the business processes.

In India, many small and medium enterprises are investing more and more in the
Internet/online marketing business. In order to survive in today’s challenging environment, it
is imperative that SMEs be competitive and resilient. So, the main problem of this study is to
determine the effect of online marketing applications on the business success in the small and
medium enterprises.

Suffice to say that online advertising or marketing in the major sites in Nigeria occupy
prominent position, the effectiveness of online advertising comes from whether consumers
are willing to click and watch, but the reality is that most net consumers ignore online
advertising. How to attract the attention of consumers has become a very important issue. In
practice, different forms of advertising can be designed to attract consumers, such as pop-up
ads, button ads, advertising couplet, floating ads, full-page advertising, and so on. Especially
for SMEs, due to restrictions on marketing resources, news, advertising, large-scale
promotional activities, they have less chance of publicity, so website promotion via the
Internet means is much more important for them than big ones. Thus, this study investigates
relationship between online marketing and small and medium sized businesses performance
in India.

4.1 SIGNIFICANCE :

The findings of this study will be beneficial to organizations as well as firms especially on the
need to focus generally on online/internet marketing, individual, group/team and
organizational creativity. Also, the findings of this study will serve as a medium of awareness
and enlightenment on the many environmental trends affecting organizations in recent years
and proffer possible panacea to such problems as they rear heads. Not only this, but also, its
findings will serve as platform mostly for professional manager, chief executives and all
personnel involved in the staff training, administration and management on how to drive their
staff for maximum human creativity and innovation. By so doing, several organizations
would be better equipped to develop a repertoire of techniques (management control systems)
to improving performances of average employees and at the same time improving the
efficiency in management by enforcing cooperation of workers and standardization of work
methods especially in creative organizations.

In conclusion, the outcome of this study will provide a contribution to the management of
national culture as regards cultural individualism, collectivism, uncertainty avoidance,
multiple cultural dimensions as may affect an individual employee’s preferences for, and
reaction to management control systems in interactive ways; and it will be a systematic
knowledge base for researchers.

4.2 DEFINITION OF TERMS:

Medium-sized Enterprises: These are defined as enterprises which employ fewer than 250
persons, and whose annual turnover does not exceed N50 million or whose annual balance-
sheet total does not exceed N43 million.

Small Enterprises: These are defined as enterprises which employ fewer than 50 persons and
whose annual turnover and/or annual balance sheet total does not exceed N10 million.

Micro Enterprises: These are defined as enterprises which employ fewer than 10 persons
and whose annual turnover and/or annual balance sheet total does not exceed N2 million.

Online Marketing: This refers to all forms of internet advertising, internet payment system,
internet marketing, internet customer support service and internet order and delivery.
When small businesses get started, their focus is often on how to get their first group of
customers through the door. They may rely on traditional forms of advertising, such as print
ads and coupon mailers or even big signs on the side of the road. They may trust that since
they know they offer a good product or service, it’s only a matter of time until customers will
find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small
businesses should consider the huge marketplace of prospects online. No small business, no
matter how new, should overlook this vast marketplace.

4.3 Benefits of online marketing :

The group of potential customers that are found online is a much larger group of people than
you are likely to be able to attract locally. Using digital marketing, you can reach an
enormous audience in a way that is both cost-effective and measurable.

Other benefits of online marketing include:

 The ability to interact with your prospects and learn exactly what they are looking for
 The ability to reach a global marketplace
 You can save money and reach more customers for less money than traditional
marketing methods
 Get to know your audience and allow them to know you personally which can help to
create brand loyalty
 You can track responses to your marketing efforts immediately

4.4 Disadvantages of online marketing :

 Dependability on technology
 Security, privacy issues
 Maintenance costs due to a constantly evolving environment
 Higher transparency of pricing and increased price competition
 Worldwide competition through globalization

4.5 Effect of online marketing of small businesses

Provides equal opportunity for every

You can see your small business growing because digital marketing provides equal
opportunities to every business. It is not a strategy only restricted to big corporations or
multinational companies. Small businesses can actually leverage their business with the help
of digital marketing. They can stand in perfect competition with the established businesses.
Also, they can make the full use of digital marketing by engaging different clients on
different platforms.

The cost-effective form of marketing

Digital marketing do not require huge investments. Small businesses can find digital channels
that work and do not require much cost to be spent. Digital marketing, hence becomes a ray
of hope for small businesses.

Helps in conversions

Conversions can be tracked by understanding the traffic that turns into subscribers, leads and
deals. Good news: The conversions with digital marketing are higher when compared to other
forms of marketing. Therefore, small businesses should make efforts to draw strong digital
strategies that aim for higher conversions.

Increases revenue

A successful digital marketing strategy gives more conversions. The revenue also increases as
a result of higher conversion rates. Companies that use social media generate 78% more
business compared to the companies who do not use social media marketing. The response
from email marketing is also high. A combination of content marketing with other marketing
strategies together brings a high response and resultantly impacts the revenue.

Targeting the right audience

One of the reasons why digital marketing is winning over traditional marketing is that it helps
to target a specific segment. The interactions done with target audience are result-oriented.
They help to achieve predetermined goals. With e-mail marketing, one can directly target a
specific person. Therefore, digital marketing is considered the highest personalized form of
marketing.

Helps in mobile marketing

Digital marketing also includes mobile marketing. There is no doubt attached to the fact that
people are increasingly using mobile phones these days. Companies, therefore, are making
their websites responsive on mobile.

Increases brand reputation

Every business initiates with the aim of attracting more customers. The same thing applies to
digital marketing. You can start with the aim to gain maximum possible clicks to your
websites and marketing platforms. Gradually, more people start to recognize your brand and
when you offer them the exact thing they are looking for, the reputation of your brand
increases. This also helps you win the trust of your customers.

Influence marketing

Social media tools like YouTube, Twitter and Instagram hold the power to influence the
general public. The inclusion of social media tools has given birth to influencers. This
particular breed of influencers has the incredible power to influence the decision of the
general public. Hence, companies no longer have to endorse celebrities to boost sales of the
product or service. The beauty of influential marketing is that even ordinary people, holding
no extra credentials can also become influencers and generate interest for millions of people.

Influences buyers

Digital marketing lays down a mix of digital techniques that impacts the decision of potential
customers. Call-to-Actions or CTA’s guides the users on what to do next. Bonus tip – If you
give clear instructions and proper CTA’s, you can accomplish more conversions.

Gives measurable results

With the help of the specific tools, you can easily measure results for each and every digital
marketing platform. This will help you to evaluate performance and help you in making
decisions.

5.0 ACTUAL METHODOLOGY FOLLOWED:

First we will form the four students group for micro project. We discuss about
different types title of micro-project. Like choose any advertisement and observe its
good and bad point, select any product and prepare its cost sheet, choose any
product and study its supply chain, and impact online marketing on small scale
industry . Then we select the title of micro-project there is “Impact online marketing
on small scale industry”. Then finalized topic with mutual discussion under
guidance of teacher. As topic finalized, we will try to search available resources
information related to micro project. Next step will be to select suitable information
collection from it. Report preparation and finalization of it under guidance of
teacher. Then there will be presentation of micro project to subject teacher. Report
submission will be done after necessary correction if given by teacher.

6.0 ACTUAL RESOURCES USED:

Name of Specification Quantity Remark Name of

Resource Resources
s
Internet Impact online marketing - Project Internet
topic
Reference K.B. Reference
Shukla
Book Digital marketing 1 Book

7.0 OUTPUT OF MICRO-PROJECT:

We all learn about how online marketing effect the small scale marketing and benefits of
online marketing.

8.0 SKILL DEVLOPED/LEARNING OUTCOME OF THIS MICRO-PROJECT:

The skill develop during this micro-project are we excite to give the information about the
digital marketing and its effect on small scale industry. We understand that the online
marketing is done .
 ANNEXURE – IV

AMRUTVAHINI POLYTECHNIC, SANGAMNER

MECHANICAL DEPARTMENT

MICRO PROJECT EVALUATION SHEET

(For 1st To 6th Semester)

Micro Project Name:

Name of Subject:

Course: ME/AE/CE/EJ Semester: 1st/2 nd/3rd/4th/5th/6th

Code…………… Shift I/II: …………….

Course Outcomes Achieved:

CI 606.3 Make Use of the support systems to zero down to your business idea.
CI 606.5 Develop comprehensive business plans.

Roll Name of student Enrollment Marks Marks Total Sign

No. No. (Out of 6) (Out of 4) for Marks
for performance
performance in Oral / (Marks
in Group presentation Out of
activity ( D5 Col 9) 10)
(D5 Col. 8)

07 MOHITE SAHIL P.

31
YADAV PANKAJ K.
32 YADAV VISHAL S.

33 NEHARKAR AJAY A.

Subject Teacher