PURPOSIVE COMMUNICATION

MULTIMODAL ADVOCACY PLAN

Group no. 1 Date Accomplished: May 4, 2020

IA14

ADVOCACY THEME: SUSTAINABLE DEVELOPMENT GOAL 4: QUALITY

EDUCATION

Members:
1. Acosta, Patricia Jane D.
2. Espacio, Rian Danielle
3. Gabrillo, Margrethe R.
4. Morales, Nicole Kate C.
5. Natividad, Lee Ann Y.
6. Singzon, Emanuel Dave B.

==================================================================

I. General Information

A. Title of the Event: Centric Learning: A Step Towards the Future

B. Event Venue: Facebook Live (Through the official facebook page of Certified Public
Advocates)

C. Target Audience: The Certified Public Advocates (CPA) aims to reach the entire
Thomasian community which are between the range of 42,000-44,000 students.
However, due to uncertainties, the group is expecting to reach at least 35,000 of the
population.

D. Target Community/Beneficiaries: The target beneficiaries of this project are students

under K-12 and College level Education.

E. Project Duration: The event will begin on May 20,2020 from 1:00 to 6:00 PM
 F. Project Proponent: The Certified Public Advocates (CPA) will be spearheading the
project.

G. Contact Person(s): Emanuel Dave B. Singzon (Facilitator)

Nicole Kate C. Morales (Secretary)

H. Partner College/ Company: Sycip Gorres Velayo & Co., UST - Central Student
Council, Accountancy Student Council, UST - Junior Philippine Institute of
Accountants

I. Total Project Cost: Php 471, 160.00

II. Event Rationale and Description

A. Event Background:

With the current situation affected by COVID-19, many schools have chosen to
shift into online learning. Most of the schools are challenged to apply the shift from
traditional to online teaching especially during this pandemic. This results in different
problems that leads to constraints which make online learning ineffective.

However, these are the specific problems the Certified Public Advocates (CPA)
aims to address:
1. Not all students are capable of having quality education, due to constraints
such as not having affordable access to digital technologies and not having
a universal learning tool to be utilized by all.
2. Inefficient teaching strategies due to an outdated teaching system applied to
online education.
3. Ineffective teaching system that does not promote the active participation
of students, which leads to the inability to get quality education.

With these, the group is conducting an event entitled “Centric Learning: A Step
Towards the Future”. The event will be led by famous international renowned speakers
that promote new ways of learning which focus on Student-Centered Learning where the
idea is to put student’s interests first for them to be more active, cooperative and responsible
 learners. The event will also showcase talent performances from artists to help raise funds
for the financial aid that will be given to scholars.

B. Event Objectives:

The event aims to:

1. To promote the Sustainable Development Goal 4: Quality Education for 2020

which is to provide equal access to affordable vocational training, and to eliminate
gender and wealth disparities with the aim of achieving universal access to a quality
higher education.
2. To educate the viewers on Online Learning by promoting the use of a new
education system and a universal learning tool that can maximize the efficiency of
providing quality education.
3. To raise funds for scholarships to give financial aid to deserving students for them
to be able to continue quality education.
 C. Event Implementation Plan (EIP)

Components Timeframe Expected Resource Cost Estimate and Fund Source

and Activities / Schedule Output(s) Requirement
s
Total Sponsor/s Community Total
Fund Counterpart Counterpart Cost
(if applicable)

Finalize the cause, 4/30/2020 -Set of criteria -Staff Time

purpose, and and indicators
objectives of the for monitoring
event progress and
success of the - Office Php N/A N/A Php
event Equipment: A 300.00 100.00
set of bond
papers and pen

Searching and 5/05/2020 -Signing of - Staff Time

contacting potential contracts and
sponsors. letter N/A
agreements to -Load Php N/A Php
finalize Allowance 600.00 300.00
sponsorship
deals.
 -Accumulating
funds for the
scholarship
programs.

Develop draft 5/11/2020 -Finalize and -Staff Time

program inform the
chosen N/A
Create draft event speakers and -Load Php N/A Php
script (e.g., MC, masters of Allowance 300.00 300.00
speaker ceremony
introductions, about the
thanks, closing, objectives and
etc.) flow of the
event.
-SWOT
analysis

Develop media list, 5/11/2020 Inform and -Staff Time

Media Advisory, engage as
Backgrounder and many target
all media kit audiences as Php 37,
materials (e.g., possible about -Advertisement 660.00 N/A N/A Php
speaker info, the upcoming Fees 45,160.00
photos, etc.) event.
 Php
Enable/create email -Professional 7,500.00
event notifications Editors’ Fee

Create a Facebook
event page

Develop a promo
post on Facebook
page

Have all committee 5/17/2020 -Walk-through -Staff Time N/A N/A N/A N/A
members meet and to finalize
confirm all details event flow and
with regards to the set-up.
Master Plan. -Finalize the
budget to be
used for the
preparation of
the event,
event proper,
and post-event
purposes.
 Contacting 5/19/2020 -Finalize the -Staff Time
bakeshop and food and
hiring food delivery beverage to be
service for the next delivered -Load (from Php 25.00 N/A N/A Php
day’s event. Contingency 2,025.00
Budget)
Php
1,800.00
-Food and
Refreshments Php
200.00
-Delivery Fee
(from
Contingency
Budget)

Launching of the 5/20/2020 -Educate -Staff Time N/A

event: people about
the SDG 4: -Php 20, -Aboitiz & Php
-Setting-up the Quality -Master of 000.00 Company 145,500.0
Facebook Live on Education Ceremonies Fee (College 0
the official -Php 115, Scholarship
Facebook page of -Convince 000.00 Programs)
the Certified Public people that -Performers’ Fee
Advocates online classes -Php -Cebuana
are helpful and 3,000.00 Lhuillier
-Opening Remarks effective -Cash Prize Services
lead by RJ (From Mayor Corporation
Ledesma Francisco (Cebuana
 -Promote the Domagoso’s -Php Lhuillier
-Introduction of the scholarship Sponsorship) 7,500.00 Customers
sponsors and programs and Scholarships)
scholarship donors how it would -Professional -Jollibee Group
help more Editor’s Fee Foundation
-Introduction of the students (Project Ace
first speaker Scholarship
(George -Gather more Program)
Greenbury) sponsors to
finance more
-Q and A with the scholarship
viewers programs to
give way to
-Introduction of the more student
second speaker beneficiaries.
(Daphne Koller)

-Performance by
Moira Dela Torre

-Introduction of the
third speaker
(Abdul Rashid
Salim Salman
Khan)

-Q and A with
minigame
-Introduction of the
fourth speaker (Sir
Ken Robinson)

-Performance by
Ben and Ben

-Introduction to the
fifth speaker (Alan
Kay)

-Q and A with the

viewers

-Acknowledgement
and closing
remarks by RJ
Ledesma
-Gather all receipts 5/20/2020 -Update budget -Staff time N/A N/A N/A N/A
and documentation

-Send thank-you’s 5/20/2020 -To -Staff Time Php -Aboitiz & N/A Php
and acknowledge -Honorarium for 170,000.0 Company 170,000.0
acknowledgement their support speakers 0 (College 0
messages to and to inform Scholarship
sponsors, speakers them about the Programs)
/presenters, donors event’s
and the media. success— and -Cebuana
how they Lhuillier
contributed Services
(e.g., raising Corporation
funds, (Cebuana
awareness - Lhuillier
number of Customers
participants, Scholarships)
etc.) -Jollibee Group
Foundation
(Project Ace
Scholarship
Program)
Send out an email 5/21/2020 Post-event -Staff Time
to your subscriber publicity
base with
highlights from the -Professional
event. Editors’ Fee
Php N/A N/A Php
Make a publicity 7,500.00 7,500.00
reel video to share
how it went.

Share highlights on
Facebook.

Update Facebook
page to reflect that
it's a past event.

Conduct a post- 5/21/2020 Be informed Staff time N/A N/A N/A N/A
event survey on how the
event had
affected the
audience.
 Conduct a team 5/21/2020 -Team Staff time N/A N/A N/A N/A
debrief to learn members
their thoughts. reflect upon a
recent event,
discuss what
went well, and
identify
opportunities
for
improvement.

Conduct a thorough 5/21/2020 Written report Staff time N/A N/A N/A N/A
evaluation of the about how the
event. event went.

Follow-up meeting 5/22/2020 Discuss the Staff time N/A -Aboitiz & N/A N/A
with the sponsors further steps to Company
be taken to (College
assess the Scholarship
status of the Programs)
objectives. -Cebuana
Lhuillier
Services
Corporation
(Cebuana
 Lhuillier
Customers
Scholarships)
-Jollibee Group
Foundation (
Project Ace
Scholarship
Program
 Resource Requirements:

Description Quantity Unit Price Total

Honorarium for Speakers 5 A. Php 35, 000.00 Php 170, 000.00

B. Php 30, 000.00
C. Php 38, 000.00
D. Php 27, 000.00
E. Php 40,000. 000

Master of Ceremonies Fee 2 Php 10, 000. 00 Php 20, 000.00

Performers’ Fee 2 A. Php 50, 000.00 Php 115, 000.00

B. Php 65, 000.00

Advertisement Fees 35 A. Php 453.00 Php 37, 660.00

/thousand
impressions
B. Php 335.00
/thousand
impressions
C. Php 288.00
/thousand
impressions

Professional Editors’ Fee 3 Php 7,500.00 Php 22, 500.00

Load Allowance 6 Php 150.00 Php 900.00

Cash Prize (From Mayor 3 Php 1,000.00 Php 3,000.00

Francisco Domagoso’s
Sponsorship)
Office Equipment: A set of 6 Php 50.00 Php 300.00
bond papers and pen

Food and Refreshments 6 Php 300.000 Php 1,800.00

Contingency Php 100, 000.00

GRAND TOTAL Php 471, 160. 00

FINANCIAL ASSISTANCE FROM:

Aboitiz & Company (College Scholarship Programs)

Cebuana Lhuiller Services Corporation (Cebuana Lhuiller Customers Scholarships)

Jollibee Group Foundation (Project Ace Scholarship Program)

Mayor. Francisco Moreno Domagoso

Prepared by: Checked by:

Acosta, Patricia Jane D. Acosta, Patricia Jane D.

Event Organizer Event Organizer

Espacio, Rian Danielle Espacio, Rian Danielle

Event Organizer Event Organizer
Morales, Nicole Kate C. Gabrillo, Margrethe R.
Event Organizer Event Organizer

Singzon, Emanuel Dave B. Morales, Nicole Kate C.

Event Organizer Event Organizer

Natividad, Lee Ann Y.

Event Organizer

Singzon, Emanuel Dave B.

Event Organizer
III. Event Management/Mechanisms

A. Preparatory Phase

Meetings were held during the following dates to ensure the success and smooth flow
of the program:

Dates:

April 26, 2020 (2:00 pm to 7:00 pm): Brainstorming of the cause and purpose of
the event.

April 30, 2020 (3:00 pm to 6:00 pm): Finalizing the cause and coming up with
detailed plans together with clear objectives.

May 2, 2020 (3:00 pm to 5:00 pm): Gathering materials and setting up the initial
budget that is needed for the event.

May 4, 2020 (1:00 pm to 6:00 pm): Choosing the Master of Ceremonies as well as
looking for possible sponsors, speakers, performers and advertisements for the
event.

May 6, 2020 (2:00 pm to 6:00 pm): Constructing letters for the sponsors as well as
invitations for the speakers and performers.

May 9, 2020 (9:00 am to 11:00 pm): Sending of letters and invitations to respective
sponsors, speakers and performers.

May 11, 2020 (2:00 pm to 5:00 pm): Reviewing the purpose and the details.
Finalizing the materials and list of sponsors, speakers, performers and
advertisements.

May 17, 2020 (9:00 am to 11 pm): Securing the budget needed for the whole event
from the preparation up to the post-event.

May 19, 2020 (3:00 pm to 7:00 pm): Finalizing the plan and double checking of the
materials needed for the event.
 B. Implementation Phase

This cause-oriented event, Centric Learning: A Step Towards the Future, will be
facilitated with the help of all the event organizers who made sure that the event will be a
success. The event organizers made it happen by having multiple meetings to address
necessary issues throughout the planning from brainstorming into finalizing the detailed
plan. Along with the organizers, designers are involved in developing posters that will be
used as the advertisement to attract the target audience. There will also be facilitators on
the event proper who will be in charge in supervising and making sure that the flow of the
whole event will be smooth and nice. Technical Teams will be occupied with managing
technical problems since the event will be done through Facebook Live.

C. Post-implementation Phase

The entire duration of the event will be documented with the help of the team. Every
comment and reaction made by the audience throughout the Facebook Live event will be
recorded. Feedbacks on the advertisement materials such as remarks, criticisms and
observations will be reported. The team will also be providing a feedback survey in order
to hear the participant’s or the audience’s opinions and reflection on the event. Those
feedbacks will be taken into consideration and will serve as a guide for the next event.

IV. Sustainability

The Certified Public Advocates (CPA) will closely monitor the said event. Evaluation will
be handed as soon as the end of the project.
Prepared by:

MORALES, NICOLE KATE C.

Group Secretary

Noted by:

SINGZON, EMANUEL DAVE B.

Group Facilitator