UNIT TWO EXAMS /Khanfri Mouna

Subject 01 Part One: READING (15 pts)

Read the text carefully and do the activities:

Advertising helps inform people about the benefits of products and innovations. It is also a way
to engage the producer with the consumer on issues that matter to them. In fact, consumers are
increasingly exposed to advertising campaign in which they are often confronted with idealized
representations of the world (e.g., idealized situations, attractive models). A large amount of studies has
shown that ads presenting idealized images can have strong effects on consumer satisfaction and
welfare. However, obtained results were not consistent with each other. Some studies found that
advertising had a good effect on consumer satisfaction; other studies found that advertising had a
negative impact and led to consumer dissatisfaction .No research has ever try to resolve why conflicting
findings were obtained in this area of research. Moreover, there exists no extant consumer behaviour
model on the effects of advertising on consumer satisfaction.

A/ Comprehension/ Interpretation (8pts)

1) Circle the letter that corresponds to the right answer( 1. pt)

A- The text is : a- expository b- narrative c- descriptive

B- The title which best suits the text is : a- The function of advertising

b- The producer VS the consumer

c- The impact of advertising on consumers

2) Say whether the following statements are TRUE or FALSE ( 3 pts)

a- Advertising aims at warning the consumer.

b- Consumers are less and less exposed to advertising.

c- Advertising presents the consumer with truly perfect products.

d- All of the consumers are satisfied by advertising.

3) Answer according to the text: ( 3 pts)

a- What is the purpose of advertising ?

b- How does advertising present a product to the consumer?

c- How are the results obtained by the studies?

4) What do the underlined words refer to in the text ? ( 1 pt) a- them ( line 2) b- which ( line 3)

B/ Text Exploration (7 pts)

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1) Find in the text words whose definitions follow:( 1.5pts)

a- advantages that something gives you .

b- a series of activities that are intended to achieve a commercial aim.

c- something considered as being better than it really is.

2) Classify the following words in the table below:(1 pt)

dissatisfaction- increasingly- idealized- attractive

Prefix root suffix

3) Complete sentence B so that it means the same as A( 1 pt)

The firm owner says, “ It is important for us that you know that our

product is efficient and safe for you to use”.

The firm owner says that…………………………………………………………..

4) Underline the silent letter in the following words:column - edge – foreigner – doubt – whole –
campaign

5)Imagine what A says and complete the dialogue( 2 pts)

A: …………………………………………………………………………

B: I have terrible pains in my stomach.

A :…………………………………………………………………………

B :A ham-burger.

A:………………………………………………………………………….

B: I know but I had too much work , so I ate in the office.

A:………………………………………………………………………….

B: Never again! I prefer going on a fast than eating fast food.

Part Two: Written Expression: ( 5 pts) Choose ONE of the following topics: TOPIC ONE: After
watching on television an advertisement on a laptop , you bought one; but you realized that it was out of
order”.Write a letter of complaint to the manufacturer

TOPIC TWO: “ Food poisoning is becoming largely widespread” Write a paragraph in which
you explain the causes and the consequences of this phenomenon

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Subject 02

Advertisers have brought the art of propaganda very near to perfection. The advertiser has
something to sell; he wishes to present his goods in the most favourable manner possible. Frequently, he
has to create on us a strong want for his goods. He will seek to arouse our emotions, appealing to our
desire to be healthier or more beautiful or better dressed than we are. At the same time, the skilful
advertiser will support his appeal with proofs that his goods are able to satisfy these desires.

Advertisers use many methods to get us to buy their articles. One of their most successful
methods is to make us feel dissatisfied with ourselves and our imperfect lives. Adverts not only inform
consumers about new products available on the local market but also show us who we aren’t and what we
don’t have .Our teeth aren’t white enough. Our clothes aren’t fashionable enough. Advertisements make
us afraid that people won’t like us if we don’t use the advertised products. Although we might not like to
admit it, advertisements on television and newspapers probably influence us much more than we think.
Each of us has a mental picture of the kind of person we would like to be .For example, a modern young
woman would like to think that she looks like a movie star. A middle-aged man might want to see himself
as a strong attractive athlete. Advertisers know this.

Advertisers get psychologists study the way consumers think and their reasons for choosing one
product instead of another. These experts tell advertisers about the movies of fear and self-image.

Activity one: Are these statements true, false or not mentioned?

1. In order to sell his goods, the advertiser presents them in the best way.
2. Television is better than newspapers to advertise a product.
3. Only one method is used by advertisers to get us buy their products.
4. Advertisers make us feel that we aren’t satisfied with ourselves.
Activity two: Answer these questions according to the text.

1. What is the main method used by advertisers to get us buy their products?
2. Why are psychologists so helpful to advertisers?
Activity three: What or who do the underlined words refer to in the text?

1. to present his goods…..§1

2. to see himself……§2
3. These experts tell……§3
Activity five: Match each word with its corresponding definition.

Word definition

1. consumers a-to make somebody pleased by doing or giving them what they want

2. imperfect B-people who buy goods for their own use.

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3. satisfy c-containing faults or mistakes; not complete

LANGUAGE COMPONENTS

Activity one: Complete the following chart as shown in the example.

Noun adjective Verb

satisfaction satisfied Satisfy

…………………. successful …………….

…………………. ………………… Inform

attraction ………………….. ……………….

Activity two: Complete sentence (b) so that it means the same as sentence (a).

1) (a)-Advertisers use many methods to get us to buy their articles.

(b)Many methods………………………………………………………..

2) (a)”The children want everything they see,» he told me.

(b)He told me…………………………………………………………….

Activity three: Reorder the following sentences to make a coherent paragraph.

1) People also say that the influence of advertising is too great ,

2) Partly because it adds to the cost of the product.
3) Many people are against advertising,
4) And that the children want every product they see advertised
Activity five: Classify these words according to the pronunciation of their final”ed”

Dissatisfied-produced-decided-advertised-wanted-learned

Writing: Part 2. Written Expression: (5 points)Choose one of the following topics and write a
composition of about 80 words: EITHER:TOPIC: 1: Influenced by an advertisement promoting the
qualities of a product, you took the decision to buy it. At home you realized that the advertisement
deceived and misled you. Write a letter of complaint: - Describe the Product.- Describe the Problem.-
What happened to you as a result of the defective product.- The action you are requesting the company
take to resolve the problem. OR: TOPIC: 2: The factory, you work in, has recently produced a new
model. Write an advert promoting it. Don’t forget to write a true advertisement!

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Subject 03 Part 1. Reading : (15 points)

a) Comprehension : Read the text carefully then do the activities: (8 points)

False advertising is the use of deliberately false statements or deception in advertising, in order to
gain a commercial advantage. As advertising has the potential to persuade people into commercial
transactions that they might otherwise avoid, many governments around the world use regulations to
control false, deceptive or misleading advertising.

Advertising the maximum is the most frequent deceptive and misleading method used by advertisers.
Internet service providers, for example, may advertise their service as offering "up to 256 kbit/s",
whereas on average use it could be just 20 kbit/s. The use of "up to" in the description protects them
legally, while raising false hopes in the customers. Further, in the fine print it is mentioned that this
includes both the download and upload speeds, deteriorating the customer's usage experience even
more.

The goal of regulations worldwide is, however, still preventing rather than punishing this false
advertising, reflecting the purpose of civil law in setting things right rather than that of criminal law.
The typical sanction is to order the advertiser to stop its illegal acts, or to include disclosure of
additional information that serves to avoid the chance of deception, but there are no fines or prison
time except for the infrequent instances when an advertiser refuses to stop despite being ordered to
do so. www.sharingyouressays.com

1) The text is about:

a) Complaining about a defective product.

b) Deceptive advertising.

2) Say whether the following statements are true or false according to the text:
a) False advertising is the use of unintentional false statements to gain a commercial advantage.

b) Internet service providers deliberately use false statements to deceive their customers.

c) The use of “up to” in advertising avoids deceiving and misleading customers.

d) Advertising regulations prevent deceiving rather than punishing it.

3) In which paragraph is:

a) The reason why many governments use regulations to control false advertising mentioned?

b) The sanction to false advertising mentioned?

4) What do the underlined words in the text refer to?

5) Answer the following questions according to the text:
a) Is false advertising ethical?

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b) What is the false advertising method used by internet service providers?

c) Why do internet service providers use “up to” in their advertisements?

d) When is prison the sanction to false advertising?

b) Text Exploration : (7 points)

1) Find in the text words closest in meaning to the following:
§1) on purpose §2) unusual §2) promote §3) unethical

2) Complete the following chart as shown in the example:

Verbs Nouns Adjectives

Example: to persuade persuasion Persuasive

………………………………. Deception ……………………………………

………………………………… …………………………………… commercial

To add ………………………………….. ……………………………………..

3) Ask the questions that the underlined words answer:

a) False advertising is used in order to gain a commercial advantage.

b) The typical sanction is ordering the advertiser to stop its illegal acts.

4) Give the correct form of the verbs in brackets:

a) If you (to pay) attention to advertisements, they (not to deceive) you.

b) I wish advertising regulations (to be) tougher.

5) Classify the following words according to the pronunciation of their final “s”:
Statements – transactions – refuses – advertisers – hopes – instances

6) Reorder the following statements to make a coherent paragraph:

a) However, This increase in consumption is not making them happier or healthier.

b) The unprecedented consumer appetite is making it harder for people to meet their basic needs

c) They are incurring more debts and working longer hours to pay for their high consumption
lifestyle.

c) Consequently, they are spending less time with family, friends, and community organizations.

d) because items that were considered luxuries are now viewed as necessities.

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Subject 04 Read the passage carefully then do the activities.

Death by advertising

Young people spend a lot of time in pubs, bars, discotheques and clubs. Because of this, they are
natural targets for advertisers working for liquor companies .Advertising campaigns often include offers
of cheaper drinks, free T-shirts, caps and posters .The aim is to introduce young people to new tastes
and brands of liquor and to create a future generation of drinkers. One vodka company actually held a
competition at a university .The prize was free vodka for a whole term.

Health experts strongly criticise this advertising. They argue that young people are unaware of
the dangers of alcohol, particularly the serious risk involved in drinking large amounts of liquor and then
trying to drive home. Young people, they say, do not realise how drinking affects their judgements and
reactions.

In many European countries, drinking is becoming increasingly popular with teenagers, and drunk
teenage drivers are often involved accidents leading to injury or death. In one case, a young girl
collapsed in her home after drinking 17 tequilas at a liquor promotion. Later, while she was leaning out of
the window to get some fresh air, she fell to her death.

Experts on alcoholism believe that the only way to prevent this trend is to make teenagers more
aware of the effects of alcohol and of the risks they take when they drink and drive. Perhaps they
should also show teenagers how they are manipulated by advertisers who are only concerned with their
profits and are not worried about the consequences.

Activity one: Are the following statements true, or false?

a) Liquor companies try to encourage teenagers to try new drinks.

b) Teenagers are aware of the effects of alcohol on the body.

c) Liquor companies only care about making a profit.

Activity two: Choose a, b, or c, in each question below. Only one choice is correct.

A. It’s not unusual for liquor companies to advertise by………….

a) Giving away free samples of vodka.

b) Inviting university students to pubs.

c) Selling alcoholic drinks at lower prices.

B. In the example in the text, the young girl died…………..

a) Because being drunk made her careless.

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b) From drinking too much alcohol.

c) In a drunk driving car accident.

C. Many young people ………….

a) Are aware of the danger of drinking and driving.

b) Need some fresh air after they drink.

c) Are victims of liquor advertisers’ greed?

Activity three: Answer the following questions using your own words but taking into account the
information in the text.

a) Why is advertising drinks to teenagers an investment for liquor companies?

b) What solution is suggested by experts on alcoholism to help teenagers?

Activity four: Find a synonym for each of the four words below from six options.

Held / realize /prevent /consequence /campaign / concerned with

a-understand b-interested in c-organised d-result

LANGUAGE COMPONENTS

Activity one: Match each word with its corresponding definition

word Definition

Criticize Costing nothing

Free Not knowing or realizing that something is happening

prevent Disapproval of somebody or something;

Unaware Stop something from happening :

Activity two: Ask the questions which the underlined words answer

a) Health experts strongly criticise this advertising.

b) A young girl collapsed in her home.

c) Experts should show teenagers how they are manipulated by advertisers.

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Subject 05

Teenagers have become top consumers in today’s society, so advertisers have focused on getting
their business. Why are teens being targeted? Because they are taken on being fashionable, and their
number is expected to grow in the next decades. Winning teens over as customers today, means possible
long-term customers.

Teenagers are becoming big targets for advertisers due to their growing consumerism. They want to
show individuality by their clothes and possessions. They like to feel good about themselves, so they buy
new materials to produce that feeling. They are continuously purchasing new items to keep up with the
changing trends.

Therefore, advertisers use their view of teens to create ads; they use original, flashy, and funny ads
to reach the teenage audience. Advertisers use celebrities to endorse products because teens admire
them. Since teens are still trying to find themselves, advertisers try to create ads and brands that will
survive past the years of teenagers.

There is a controversial subject with advertising: teenage smoking is on the rise. As a result, tobacco
advertisements have been blamed for the increasing use of tobacco by teenagers. Despite the many
opinions that advertising is manipulative, a waste of time, and a bad influence on human being, there is no
way of providing it has a bad effect on people. It is simply intended to reveal the benefits of products
that consumers want, and consumers have the choice to buy.

Part one : Reading

I) – Comprehension / Interpretation :

A)- The text above is about:

1. Teens and consumption.

2. Teenagers and smoking.

3. The effects of advertising on teens.

B)- Read the text and mark the statements below as “True” or “ False” .

1. Advertisers target teens because they are easy to influence.

2. Famous people are used in ads to attract the attention of teens.

3. People agree that advertisements are manipulative.

C)- Answer these questions according to the text.

1. What aim do advertisers have when they target teens?

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2. Why are teenagers big consumers?

3. Are there ads specially designed for teens?

D)- In which paragraph does the writer mention some of the negative effects of advertising?

E)- What do the words written in bold type in the text refer to?

II) – Text Exploration :

A)- Find in the text two words which mean:

1- Making something publicly known.

2- Causing people to debate about something.

B)- Pick out from the text two adjectives ending in “Y”, then supply their nouns.

C)- Decide whether the gerund or the present simple must be used with the verbs in brackets.

(watch) TV is not all the time beneficial. When we let our children ( watch ) ads about
cigarettes or junk foods, they may be easily influenced by ( see ) their idols (do) such things.

D)- Fill in the blanks with the appropriate prepositions from the list below.(

Of – about - to – for – with – from.

A food label refers…… the legally required nutritional or consumer safety information …….the
food product. It is used …….branding, advertising or marketing purpose. Advertising must
comply…....the Fair Trading Act.

E)- Rewrite each sentence using the connectors between brackets.

 Teenagers are becoming big targets for advertisers due to their growing consumerism. ( as a
result )

 Teens don’t have responsibilities, so they spend their money more freely. (because )

F)- Fill in the gaps with words from the following list Products ,
studies , labels , verified , action , complaints

Food manufacturers must ensure that their….....are accurate and can be verified. Targeted
surveillance………are carried out and.......about non-compliance are acted upon.

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Subject 06 PART 1: READING Read the text carefully then do the activities.

A. COMPREHENSION

Greedy marketing executives have found a new way of selling their products to children. Besides
bombarding them on TV, in the streets and at school, the world’s junk food makers are trying to sell
their hamburgers, chocolate and soft drinks to children who play games on the Internet.

A new report says more than eighty percent of the world’s food companies are using this clever
method. The report was created by America’s Kaiser Family Foundation. It is called “It's Child's Play:
Advergaming and the Online Marketing of Food to Children”. It is the first major analysis of how food
companies advertise to children on the Web. It studies the tactics of companies such as Mars, and
McDonalds in targeting kids. The report says online advertisements are more effective than TV ads
at attracting children.

The report sadly brings a new word into the English vocabulary – the “advergame”. This is an
immoral technique to get kids attracted while they are having fun online. In addition, a variety of
other marketing tactics are used to get kids to spend long periods of time online. The food companies
fill the games with logos and advertisements. They encourage children to e-mail their friends about
products and brands. They also recommend children to join special clubs related to the games.
Children can increase their chances of winning games by buying the products and typing in special
codes found inside the packaging. Ethical concerns are raised about the role food advertising plays in
childhood obesity; some specialists warn the reach of online advertising is much deeper than that of
television.

1/ Choose the answer that best completes each sentence.

1- Food companies try to sell their products to kids when they …………………..

a) play games on the Internet. b) have live chats c) do research for schoolwork

2- A new report says more than…...........of the world’s food companies are using a clever method.

a) 08% b) 18 % c) 80%

3- The advergame is ……………………………………………………………………

a) an ethical technique to get kids attracted while they are having fun online.

b) an unethical technique to get kids attracted while they are having fun online.

c) a safe technique to get kids attracted while they are having fun online.

2/ Put the ideas below in the right order according to their occurrence in the text.

a) An analysis has been made on how food companies advertise to children on the web.

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b) Childhood obesity is one of the consequences of online food advertisements.

c) Junk food is sold through online advertisements.

3/ Answer the following questions according to the text.

a) What are the different means that food companies use to sell their products?

b) What conclusion has the report made?

c) How do food companies encourage children to buy more products?

4/ Choose a suitable title to the text.

a) Online Marketing

b) Food Advertising

c) Food Companies Targeting Kids Online

B. TEXT EXPLORATION (07pts)

1/ Find in the text.

a) a word opposite in meaning to: consumers (§1)

b) a word closest in meaning to : intelligent (§2)

c) a word whose definition follows: excessive body fat (§3)

2/ Give opposites to the following words keeping the same root.

a) effective b) immoral c) encourage d) increase

3/ Combine the following sentences using the connectors given in brackets.

a) The government should ban food advertisements. (It’s high time)

b) Parents should control their children when they are connected. (had better)

c) Food companies advertise very interesting offers, so children buy more products. (such…that)

d) Many campaigns should be launched against food companies because their advertisements
have an effect on children’s health. ( owing to)

4/ Underline the silent letter in each word.

a) hamburgers b) chocolate c) while

5/ Match statements in column A with statements in Column B.

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A B

1- Being obese increases the risk of a) advertising and children’s diet.

2- Makers of junk food are b) which target children.

3- There is a link between c) developing cancer, diabetes and heart

diseases.
4- There should be restrictions on
food d) designing websites to catch the attention
of children.
Advertisements

PART 2: Written Expression Choose one of the following topics.

Either Topic 1:

The global epidemic of overweight and obesity - "globesity" - is rapidly becoming a major public health
problem in many parts of the world. You are invited to prepare a speech for the World Health
Organization Summit, use the following notes to write it:

Immature - eager to try everything new - addicted to online games - easy victims - food
companies – tactics - parents – advertisers - junk food makers – responsible – overweight - heart
diseases - health education – restrictions - campaigns

Or Topic 2:

“When it comes to reaching their youngest consumers, food companies are not kidding. Their
sophisticated advertisements are drawing children into playing hundreds of free Internet games
featuring their favourite junk food. ”

What impact does this have on children and what should be done to stop these greedy companies?

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Subject 07 PART ONE: READING A. Comprehension :

Read the text carefully then do the activities.

Dear Sir / Madam

I feel I must complain about the lunch we had at your restaurant on Thursday 17th May.
Unfortunately, both the food and the service were not satisfactory.

To begin with, the dishes we ordered were not tasty because of heavy seasoning. There was also so
much salt and pepper on the food that it was impossible to eat the whole meal. Furthermore, your
advertisement was misleading as there were only two vegetarian dishes on the menu.

I must also point out that none of the dessert we ordered was fresh. In fact, they smelled bad and
the “delicious Italian cakes” were stale. As if this was not bad enough, the prices were far from
reasonable and contrary to what was stated in your advertisement; we found everything outrageously
priced.

To make matters worse, the air-conditioning was out of order. As a result, we felt hot and extremely
uncomfortable.

Finally, when we asked for the bill, we were surprised about the staff’s ignorance of the 10%
discount for group bookings. Again, this was something highlighted in your advertisement. We could have
made a fuss about it, but we decided not to.

Considering all the above, I believe I am entitled to a partial refund. I am confident that this matter
will receive your prompt attention. I look forward to hearing from you.

Yours faithfully,

James Kent
Adapted From Plus MM Publications

1- Circle the answer that best completes each statement.

1) The text is a a) speech b) letter c) report

2) It is addressed to ... a) James Kent b) a friend c) the manager of the restaurant

3) The writer is ... a) Complaining b) arguing c) giving his opinion

2- Are the following statements TRUE or FALSE?

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a- The writer is not satisfied with the food and the service.

b- The food was salty and spicy.

c- The service was satisfactory.

d- The writer and his friends got the 10% discount for group booking.

3- Answer the following questions according to the

text. a- Why did the author write this letter?

b- Was he alone in the restaurant? Quote from the text to justify your answer.

c- Apart from the dishes, what other things made him dissatisfied?

4- What or who do the underlined words in the text refer to? a- they (§3) b - this

(§5) 5- Tick the

most appropriate general idea of the text.

a) The writer’s dissatisfaction with food.

b) The writer’s dissatisfaction with food and service.

c) The writer’s dissatisfaction with the restaurant staff.

A. Text Exploration

1- Find in the text words whose definitions follow.

a) To say that you are not satisfied with something. (§1)

b) A short article on radio intended to persuade people to buy something. (§2)

2- Give the opposite of the following words keeping the same root.satisfied – lead – satisfactory – rational

3- Combine the following pairs of sentences using the connectors provided. Make any necessary changes.

a) The food was so bad. The service was so bad, too. ( Both...and )

b) He complains about it. He will get a refund. ( If )

4- Classify the following words according to their final “ed” pronunciation: ordered – stated – priced –

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surprised

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5- Complete the following

dialogue. A................................?

B: I wrote it because I felt deceived about the restaurant’s bad service.

A...................................................?

B: I asked for a refund.

A.....................................................?

B: They have to. I believe it is my right to get a

refund. A: And what if......................?

B: I will make an advertisement campaign against their services

PART TWO: WRITING (5pts)

Choose only one topic

Either Topic 01. You are an advice columnist in a consumer magazine. You have received the letter from one of the
consumers. Using the notes on the left, write a reply telling her/ him
what s/he should or should not do.
The Letter
Notes:
I bought a chicken at the local supermarket, but wh
- Realize / food / go off

- Call / supermarket / immediately

- Read the label / expiry date / package

- Contact them / check other chicken

- Check / before / coming

home Or Topic 02.

You have bought a product that was advertised on TV. When you arrived home you realized the
advertisement had deceived you. Write a letter of complaint to the company manufacturing this product
showing differences between what was advertised and reality.

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Subject 08 : Part One: Reading A. Comprehension Read the following text carefully then do the activities.

Advertisers tend to think big and perhaps this is why they are criticized. Their critics feel angry
with them because they have so much money to throw around. “It’s unjust”, they say “that entirely
unproductive industry absorbs millions of pounds every year”.

Lots of big companies are making much profit. Why don’t they stop advertising and reduce the
price of their goods. The poor consumer would have to pay a great deal more if advertising didn’t create
many markets for products. It’s precisely because of heavy advertising that consumer goods are so
cheap. But we get the wrong idea if we think that the only purpose of advertising is to sell goods.
Another important function is to inform. A great deal of knowledge we have about household goods
derive largely from the advertisements we read. They introduce us to new products or remind us of the
existence of a few ones we already know.

We mustn’t forget that advertising makes a positive contribution to our pockets. The fact that
we pay so little for our daily paper, or enjoy so many broadcast programs is due to the money spent by
advertisers. Another thing to remember is the “small adverts” in every newspaper and magazine. What a
tremendous useful service they perform for the community. For example, you can find a job, buy or sell
a house, announce a birth, marriage or any other event..

From “Collection of Final Exams”

1. Choose the right answer The text is about:

a) the role of advertising in our society.

b) the bad effect of advertising on the consumer.

c) the different advertising companies.

2. Are the following statements true or false?

a) Critics think that advertising is an unproductive industry.

b) Thanks to advertising, consumer goods are expensive.

c) Advertisers don’t aim at selling goods only.

d) “Small adverts” don’t help the consumer much.

3. Answer the following questions according to the text.

a) In what way do “small adverts” help us?

b) What are the functions of advertising?

4. Who or What do the underlined words in the text refer to?

a) Their (§1) b) they (§2) c) a few ones (§2) d) our (§3)

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B. Text Exploration (7pts)

1. Find in the text words or phrases closest in meaning to the following.

a) disapproved (§1) b) customer (§2)

b) information (§2) d) Owing to (§3)

2 .Complete sentence (b) so that it means the same as sentence (a).

1- a) Compared to the advertiser, the consumer doesn’t pay much money.

b) Compared to the advertiser, the consumer pays……………………..

2- a) Poor people can’t buy what they want because goods are expensive.

b) If goods were cheaper, poor people.............................more.

3- a) “It’s unjust that unproductive companies absorb millions of pounds each year”, he said.

b) He said that………………………………………………………...……………………..

4- a) Lots of big companies are making great profit.

b) Great profit…………………………………....

3. Classify the following words according to the pronunciation of their final “s”

produces - critics- millions –advertises - companies – advertisements

4. Reorder the following sentences to make a coherent paragraph.

a) The former are in need of almost every kind of modern comfort.

b) They are the slaves of fashion, new products which they can’t live without.

c) The impact of publicity is greater on the poor than on the average class.

d) The latter don’t escape the negative effect of publicity too.

Part Two: Written Expression / Choose ONE of the following topics.

Topic 1. Use the given notes to write a composition of about 100 words on the following topic

On your way to school, you saw an advertisement on highly sophisticated mobile phones. Your friend told you that
he would do anything to buy one. So, you decided to write an article for your English school magazine on the
negative impact advertising has on people. * Give an attractive title to your article *State some positive aspects
of advertising *Explain how advertising can cause frustration * as a conclusion, give pieces of advice on how not
to let advertising have a harmful effect on the individual. Topic2. Write a composition of about 100 words on
the following topic. Poor people are the victims of publicity because they can neither resist its impact nor satisfy
their needs.

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Subject 10 PART ONE

A) Comprehension. Read the text carefully then do the activities.

The Children Who Don’t Know Chips from Potatoes

They are a staple part of the majority of children’s daily diets, but incredibly more than one in
three youngsters don’t know that chips come from potatoes. Almost a tenth of those asked the question
thought they were made of oil while others bizarrely believed they came from eggs, flour or apples.
Children’s ignorance of food source was discovered in a survey of pupils aged between 8 and 16 made by
the British Health Foundation.

When a group of children were asked by a chef to identify various fruits and vegetables, they
were confused. However all of them were able to identify fast-food chain restaurants like McDonald’s,
Quick and Pizza Hut from their logos

In the British Health Foundation survey 36 percent of the children claimed they did not know
that chips were made from potatoes and a similar number didn’t realize cheese came from milk.

Kids have lost touch with even the most basic foods and no longer understand what they are
eating. Banning junk foods or telling children not to eat them is not enough. We must engage children in
understanding why certain foods are less healthier than others, and encourage them to become
interested in what’s on their plate. This campaign is about talking to children in their language so that
they think about what they eat and start demanding healthier foods.
th
Daily Mail, November 7 ,2006. p.7

1. The text is a.-a newspaper article b.a radio news report.

2 . Choose the answer that best completes each sentence.

A) The children thought chips consisted of other ingredients but…………..

a. eggs b. potatoes c. flour.

B ) The aim of the compaign is to make children............their food.

a.know about b. refuse c. buy

C) Banning foods is not the suitable………………

a. ad b. solution c. manner

3 . Answer the following questions according to the text.

a. Do a lot of children eat chips?

b. What were chips made from according to those children?

c. What are McDonald’s and Quick?

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4. Choose the general idea of the text.

a. Children’s knowledge of food source.

b. Children’s ignorance of food source.
B) Text Exploration. (07pts)

1. Find in the text words that are closest in meaning to: a. every day (§1) b. children (§4)
2. Complete the table below.

NOUN VERB ADJECTIVE

Noise ////////////////////////// ………………..

………………… ………………… motivated

Hunger ////////////////////////// …………………

3. Rewrite each pair of sentences with the following connectors: (as a result - so )
a. He is obese because he eats fatty food.
b. Since you eat fresh fruit, you’ll stay healthy.
4. Supply the correct form of the verbs in brackets.
Children love (drink) fizzy drinks. If parents don’t stop (buy) them, the children (suffer) from many
health problems
5. This is a conversation between two consumers. Imagine what A is saying.
A: ……………………............................
B : I think that adverts are not good at all.

A: ……………………..............................................................

B : Well, because they cause stress and a feeling of frustration

A: ……………………......................................................................

B : I mean that we cannot buy all the nice thing that are advertised

PART TWO. Written Expression Choose one of the following topics.

Topic 1. Some people like eating in fast food restaurants while others refuse this idea. Write about
the arguments of each group? What about you?

Using the notes below to write your paragraph:

No effort –food ready -time saving –sit and eat –pleasure to be served – unhealthy - restaurants dirty-
food not delicious. Topic 2: Write an opinion article about the following Do you agree with
advertisements that appear on TV between shows or films and also interrupt the programme at
intervals? Do you believe in what they say?

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Subject 11

Part one. Reading

a- comprehension Read the following text carefully and do the activities

It is common truth today that publicity has a harmful effect on the individual. The aggression from
advertisements is growing in affluent societies. Whenever you are or wherever you go, and practically at
any moment of the day or night, advertisement is there waiting for you. The street, the home, the
office, the school, the stadium and every inch of the earth is a hostile environment, a battle field where
advertisements are constantly offending man's peace .

The impact of publicity is greater on the poor, deprived people than on the average working class
family. The poor are in need of almost every kind of modern comfort. Consumption goods and travels,
mention a few of their unsatisfied necessities. The working class on the other hand does not escape the
negative effects of publicity. They are the victims, too .They are the slaves of fashion
.

However, at this level, mainly when the poor deprived categories of society are in real need, the
temptation grows stronger and stronger. The feeling of deprivation, lack of affection and of physical
comfort created by publicity, gives birth to harmful thoughts and actions.

1. Write the letter which best corresponds to the right answer.

The text is about:

a) Advertising

b) Aggression of advertisements

c) Advertisements and consumers

2. Are these statements true or false? Write T or F next the letter.

a) Publicity has only positive effects on the individual.

b) The impact of publicity is greater on the average working class family.

c) Publicity creates bad behavior.

3. Answer the following questions according to the text.

a) How does publicity reach people everywhere?

b) How can publicity lead people to harmful thoughts and actions?

4. In which paragraph is it mentioned that advertisements have more effect on the poor?

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b. Text exploration

1. Match words and their synonyms

Words synonyms

1-affluent a- essentially

2-goods b- advertisement

3-publicity c- products

4-mainly d-wealthy

2. Give the correct form of the verbs in brackets.

Publicity today (become)………………. an important tool for companies to (sell)................their products. In

the near future, consumers (receive).....................messages of publicity in the Internet and
(have).....................a greater choice before they buy any thing.

3. Complete the second sentence so that it means the same as the first one given.

1- a: Companies invest much money in advertising. Advertising brings much money to them.

b: Since advertising…………………………………………………………………..

2- a: Advertising will possibly cause stress.

b: Advertising…………………………………………………………………………

3- a: Advertisement in a newspaper is not as cheap as that on television.

b: Advertisement on television is…………………………………..

4. Classify the following words according to the number of their syllables.

Advertise - Poor - Impact - Advertisement - Increase - Aggressive.

Part two. Written expression /Choose one topic.

Topic one: After watching on television an advertisement on a scientific calculator, you

bought one. But after a few days, it was out of order and impossible to repair .You write a letter of
complaint to the manufacturer. In this letter, you explain what happened, you complain about the bad
quality of the calculator and you ask for the re-imbursement of your money.

Topic two: A group of students from Egypt are invited to visit your town. Write a poster in which you
present places and activities of interest such as (tourist places, cultural events, historical monuments. )

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Subject 12

Part one. Reading a-Comprehension Read the text carefully then do the activities

Consumption in modern societies

Today, everywhere in the world, people have developed a new attitude towards the act of buying
.The fact that markets are filled with all sorts of goods encourages everyone to engage in the purchase
of a large variety of items .Some of these are essential either because they contribute for our
biological survival like food and medicine or because they play an important part in protecting our mental
balance like songs and books.

But next to such vital things we find numerous elements which we feel obliged to acquire although
they do not have any determining role in our existence. It is in this case with fashion clothes, paintings,
objects of decoration, specially designed furniture, jewels and make up products. We can also integrate
in the same category the electronic devices that equip modern houses. The list still includes cameras,
phone-mobiles, silver dishes, gold watches, sun –glasses, sport cars, pleasure boats and a multitude of
the articles which we buy just because they are accessible in markets.

All these items do not add much to the basic needs of our species. Yet, all of us are eager to get
them provided we have the means to do so. They are gradually incorporated in our life and form an
important aspect of it. Initially, their production had no other aim than to provide a source of income
for their creators .Now, they have brought an additional feature to our life –style and participate in
shaping our personality to some extent .We are unable to abandon their use for the simple reason that
such an attitude will expose us to severe criticism from our fellows who will think that we no longer
belong to modernity and civilisation.

1- Choose the right answer from the given statements

a) The text is ….1-Narrative 2-Argumentative 3-expository

b) Nowadays, people consume more and more articles because …

1- of the rise of the amount of goods exposed in the market

2- of the decrease of the amount of goods exposed in the market.

3- of the bad quality of goods exposed in the market.

c) Accessible products in the markets means

1-Affordable 2-fiund at high prices 3-rarely found in markets.

2-Answer the given questions according to the text

a- What encourages people to buy a lot of items?

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b- What items do we consider as being vital in life?

3-In which paragraph is it mentioned that?“Since products are available in markets, people are able
to buy them”

4- What or who do the underlined words refer to in the text

5-Find words in the text those are closest in meaning to a- types b-take part

b-Text exploration

1- Complete the following table

Verb Noun Adjective

To develop ……………………………….. ……………………………….

…………………………….. Existence ………………………………..

……………………………. ……………………………….. Criticising

2-Add appropriate affixes to get the negative meaning keeping the same root

Fair ≠ use≠ relevant≠ able≠

3 -Combine the following statements to get complex

sentences a- Products are available. People buy them. (If)

b- Advertising is elementary in business.Advertising informs consumers about the products (because)

4-Fill in the gaps with: (a-an the –some) so that the text make sense

………………..people say that..............blind are unhappy, but I don’t agree with them. I just
consider………………blind person as.............lucky one.

5-Underline the silent letters: Wrap Handkerchief Christmas Knock

Part two. Written expression Choose ONE topic

Topic 1: Use the following notes to write a composition of about 100words

People say, “Honesty is the best policy «Contrary to fact in our society .Few people care for moral
values.Most think only about profit and material wealth There certainly are remedies…..Patriotism…. /a
sense of responsibility /work…..

Topic 2: Publicity gives important opportunities for companies to extend their activities. Do you agree
with this point? Give your opinion

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Subject 13

Part one. Reading

a. comprehension Read the text carefully then do the activities.

Nutrition

Nutrition is the science that deals with food and how the body uses it. People, like all living things,
need food to live. Food supplies the energy for every action we perform, from reading a book to running
a race. Food also provides substances that the body needs to build and repair its tissues and to regulate
its organs and systems.

What we eat directly affects our health. A proper diet helps prevent certain illnesses and aids in
recovery from others. An improper or inadequate diet increases the risk of various diseases. Eating a
balanced diet is the best way to ensure that the body receives all the food substances it needs.
Nutrition experts recommend that the daily diet include a certain number of servings from each of the
five major food groups: (1) breads, cereals, rice, and pasta, (2) vegetables, (3) fruits, (4) milk, yogurt,
and cheese, and (5) meat, poultry, fish, dried beans and peas, eggs, and nuts. Fats are also essential, but,
like sweets, should be eaten in small quantities.

Workers in the field of nutrition oversee school food services, plan menus for hospitalized patients,
and provide nutrition counselling for individuals. They administer international food programs and
investigate the relationship between diet and health. They seek improved ways of processing, packaging,
and distributing foods, and they create new foods

1. What is the type of the text: choose the best answer:

a) Narrative b)expository c)argumentative

2. Say whether the following statements are true or false, according to the text.

b) Human beings need to eat in order to survive.

c) There are six major food categories that should our diet contain.

d) We should consume large quantities of sweets and fats.

e) Nutritionists seek to improve our eating ways and habits

3. Answer the following questions according to the text.

a) What is nutrition?

b) What does an improper diet do to our health?

c) What are the five food groups that we should include in our daily food?

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d) What do workers in nutrition do?

4. What does the underlined word in the text refer to?

b- Text exploration

1. Match words with their synonyms.

Words Synonyms

1- to live a- to stop

2- suppliers b- to survive

3- to prevent c- providers

2. Which nouns can be derived from the following adjectives?

Adjective noun

Professional ……………………….

Human ………………………..

painful …………………………

sugary ………………………….

3. Join the following sentences with the link words making any necessary changes.

a).they (eat) too much food, they (put on) weight.(if)

b). People walk quickly through their aisles. They are always under time pressure. (Because)

4. Fill in the gaps with one of the following words :( advertisement, fascination, kinds, reading)

My favourite parts of the New York Times Sunday newspaper are the...............because they exert a
hind of hypnotic…................In the gift catalogue from the Z company of New York, you can find all
…………. of odd things. I once bought something from this catalogue. It was a little...............light that
you can clip into your book so as not to disturb anyone sleeping in the same room.

Part Two. Written Expression Choose only one topic:

Topic01: Write a fifty-line letter to your local newspaper to complain about an item widely advertised on
TV which you bought but failed to work properly within two days of purchase. (Use the appropriate letter
format.)

Start like this: Dear consumers: Recently, I have bought a shampoo for my hair, they said it is good
but…………………………..

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Subject 14

Part one. Reading

a. comprehension Read the passage carefully then do the activities

Advertising has become a very specialized activity in modern times. In the business world today,
supply is usually greater than demand.

There is a great competition between different manufacturers of the same kind of product to
persuade consumers to buy their favorite brand. They always have to remind the consumer of the name
and the qualities of their products. They do this by advertising.

The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about
his product in commercial radio programs. He employs attractive girls to distribute samples of it. He
organizes competitions with prices for winners. He has often advertised on the screen of local cinemas,
but more importantly, he has advertisements put on TV programs that would accept them.

The advertisement in a newspaper is cheaper than on television. However, many businessmen think
that television is more effective than either a newspaper or commercial radios.

1- Answer the following questions according to the text:

a) Why is there a great competition between manufacturers?

b) How do manufacturers advertise their products?

c) Is television more important than radio in advertising?

2- Are these statements true or false according to the text?

a) Television is the best media to advertise a new product. ( )

b) Manufacturers use billboards in advertisement. ( )

c) Attractive girls are employed to buy products. ( )

3- Choose the best title (a, b or c) to this passage:

a) Advertising b) Business is Business c) For and Against Advertising

4- A) Find in the text words that are closest in meaning to:

a) Publicity (§1) =…………… b) to convince (§2) =………………..

B) Find in the text words opposite in meaning to:

a) Traditional (§1) ≠……… b) refuse (§3) ≠…………………

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b- Text Exploration:

1- Divide the following words into roots and affixes.

Specialized – importantly – advertisement – consumption – disapproval – unhealthy.

PREFIX ROOT SUFFIX

2- Link the following statements using the connectors provided between brackets. Make any
necessary changes.

b) I can't answer your letter. I am too busy. (Since)

c) I send her e-mails regularly. She is a good friend of mine.(As)

d) We don't take enough vitamins. We not have enough energy.(If)

3- Underline the stressed words in these sentences.

a- I can’t come on Friday because I am meeting an old friend.

b- My father is sailing to Spain on Tuesday.

c- What is your favorite kind of food?

d- She couldn’t remember the name of the place.

Part two. Written Expression

Reorder these sentences to get a coherent paragraph.

a) In the middle Ages, people used pictures above their shops.

b) Because most people could not read.

th th
c) The first step towards modern advertising came in the 15 and 17 centuries
with the development of printing.

d) There was no written advertising yet. At the same time, as education improved
gradually the written word became accessible to more people.

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Subject 15

Part one. Reading

a. comprehension Read the text carefully then do the activities.

Advertisement today has a lot to do with almost all the aspects in our everyday lives. I absolutely
agree. Anywhere you go you will come across some kind of advertisement, weather it is on a billboard,
inside a magazine, on the outside of a public transportation vehicle, etc. It surrounds us every day,
everywhere, all the time.

I believe that for the most part, advertisements are an excellent source of getting a product out on
the market, and having success of people seeing or hearing about it. I also agree with the idea when it
says how some advertisements have unintended effects. This is a smart move on their part because the
young people of today will be the World's future. It really does help to sell products.

I have the same opinion that advertisements today are reaching out to all age groups; however, they
seem to target younger people a majority of the time. I never really thought of it like that before, but
when I do it makes perfect sense. If there were no advertisements for different products, then they
would never be so well known. The article says that most people don't realize that it is such a
persuasion, but it truly is. Like it was told in the article, if advertisers get certain name brands into
kid's heads now, they will most likely stick with that same brand in the future.

Advertising will always be a part of our lives. Advertisements are an influence as to what clothes we
wear, what kind of foods we eat, and even as to what we physically look like.

1 – Say whether the following statements are true or false according to the text.

a) – Advertisement has no place in our life.

b) – The different types of ads attract the consumers to buy various products.

c) – Daily advertisements reach out only to adults.

d) – Advertising has a growing effect on our daily habits.

2 – What do the underlined words in the text refer to?a) – it (§2) = …… b) – they (§3) = ……

3 – Answer the following questions according to the text.

a) – Why is advertisement a good source for advertisers today?

b) – Which group of society do advertisements target?

c) – Where can we find the different kinds of advertisement?

4 – In which paragraph is it mentioned that

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a) – advertisers rely on ads to make their products famous?

b) – advertisements are found in every place?

5 – Choose the general idea for the text. a) – Consumers rights b) – Advertising in our society

c) – Advertising's drawbacks

b. Text exploration.

1 – Match these words with their definitions.

Words Definitions

source to try to have an effect on a particular group of people

Target a person, book or document that provides information

persuasion a type of a product made by a particular company.

brand the act of convincing somebody to do or believe something.

2 – Give the correct forms of the verbs in brackets.

GMFs may (disappear)…………… from our daily eating habits because most people prefer (eat)…………..
natural foods. So, in the near future, companies (look)..................for other solutions to
(get).....................people buying their processed foods.

3 – Ask the questions that the underlined words answer.

a) - Some advertisements have unintended effects.

4 – Match pairs that rhythm.

A B

advertisements Force

Brands Find

Kind Products

Source Heads

Part two. Written Expression Write a composition of 80 words on one of the following topics.

Choose Either Topic one:Write a short composition talking about the radical changes in our life styles.

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Subject 16

Part one. Reading

a. comprehension Read the passage carefully then do the activities

Advertising
Most companies all over the world work hard to promote their goods to sell them. Political parties,
cultural and religious also use advertising. In newspapers and magazines, many pages are full of
advertisements. There are also advertisements, usually called commercials, on radio and television.
Advertisements in newspapers and magazines are expensive and only the largest companies can afford
them. Small companies such as travel agencies advertise in a few lines only in small ads columns. Shops
and business, and individual wanting to buy or sell second-hand household goods advertise in local papers.

The wealthiest companies buy advertising time on television. Some advertisements are like very brief
episodes of a story.
Other ways of advertising include displaying large posters along roads, or small posters given to people
in the streets. Many companies now advertise on the internet. All advertisements must be legal, decent
and truthful.

Many people are against advertising; partly because it adds to the cost of product. People also say that
the influence of advertising is too great, and that the children especially want every product they see
advertised.

From oxford guide to British and American Culture.

1. Are these statements true, False, Not Mentioned?

STATEMENTS T F N

a. Advertising is used only by cultural associations.

b. Small companies cannot afford advertising in newspapers and

magazines.

c. The cost of advertising time on television is $ 200.

3. What do the underlined words refer to?

a- To promote their goods. (§1)

b- Can afford them (§2)

c- Because it adds (§4)

4. Answer the following questions according to the

text. a- Why do companies refer to

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advertisements?

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b- How can children be influenced by advertising?

5. Match words and their definitions.

WORDS DEFINITIONS

1. commercials a. to have enough money for a specified purpose .

2.to afford b. a printed publication usually issued daily or weekly

3.newspaper c. broadcast advertisements

TEXT EXPLORATION

1. Which adjectives can be derived from these nouns?

Nouns Wealth product culture

Adjectives

3. Fill in the gaps with one word so that the text makes sense:

Complaining ………… a defective product or about a bad behaviour is never easy. Most............don’t like
making scenes. However, when you buy a …………, it is important to know your...............Certain rights may
be different ………… one state.........another.

4. Reorder the words to make a coherent sentence.

Selling / their / difficulties / some / have / companies / in / products

5. Complete the sentences using the right prepositions.

a) We were surprised.......the way he behaved .

b) The best to sit..........in all times is a book.

c) They were shocked.........what he said .

Part two. Written expression Choose one of following topics.

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Subject 17 READING COMPREHENSION (7pts) /Read the text carefully then do the activities

Obesity causes numerous ailments, from heart disease to diabetes to cancer. In fact, the American
Institute for Cancer Research estimates that in excess of 100,000 cases of cancer occur yearly in the US because
of obesity. This statement comes from evidence extrapolated from the annual number of cancer cases. It is the
first evidence that demonstrates the link between cancer and obesity on such an immense scale. Furthermore, it
has already been realized that obesity obviously shortens the survival rate of individuals afflicted with cancer.
Leaner and healthier lifestyles are key to reducing cancer risks.

It should come as no surprise that obesity oftentimes starts at a young age, with children observing and
mimicking the eating habits of their parents. It mom and dad are frequenters of fast food joints, it sends a clear
signal that hamburgers, fries, and jumbo-sized soft drinks are a reasonable diet choice.

New evidence indicates that the origin of weight problems later in life can be subtler than cheeseburgers
and the like. If kids drink two or more sweetened drinks daily as early as five years of age, then they tended to
weigh more and have higher contents of body fat than kids who abstained from sweetened drinks. In addition, past
studies certainly indicate that overweight teens have a greater likelihood of becoming obese as adults, leading to
health problems like cancer.

In short, obesity is more than a passing concern. It is reaching epidemic proportions, with the disease
starting as young as childhood. Clearly something must be done.

Activity one: Say true or false

a) Cancer can cause obesity, as does diabetes and heart disease.

b) Obese people with cancer don’t live as long as others with cancer.

c) According to the article, children pick up eating habits from their parents.

d) Obesity is easily controlled by limiting cheeseburgers and other fast foods.

Activity two: Answer the following questions according to the text

a) How many cancer cases occur yearly because of obesity?

b) What does the article say about survival rates for obese people with cancer?

c) What does the article say about parents who often go to fast food restaurants?

d) What is the link between obesity, childhood, and sweetened drinks?

Activity three: In which paragraph is it mentioned that? a-Obesity causes many diseases.

b-According to the article, Obesity is nearly an epidemic.

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Activity four: What do the underlined words refer to in the text?

Activity five: Choose the best title to the text (a,b or c)

a) Heavier toys help fight childhood obesity b-Obesity and cancer linked c-Obesity could be catching

B. Text exploration

1) Find the text words whose synonyms are the following annually §1proof §1 huge §1physical

2) Ask question about the underlined words

a) Obesity causes numerous ailments.

b) Children are becoming obese because of junk food, video games and the Internet.

3) Fill in the gaps using the words given : slim -muscles-burnt- simple -contained -during

Researchers at an American university have found a new and (1) way to help children
burn more calories and stay (2) . Their idea is to make toys heavier and so make children work
harder (3) playtime. The research team, at Indiana State University, did tests on ten young
volunteers aged between six to eight years. The kids played with toys and teddy bears that(4)
steel blocks weighing one-and-a-half kilograms. Test results showed the children with the
heavier toys (5) more calories than other children playing with regular toys. The research may
change how children play and increase the(6) of parents who tidy up after their kids.

Writing:

Subject one: Obesity is the state of being seriously overweight - to a degree that affects your health.
What are some reasons that people become obese? Are any of these preventable? What should parents
do in order to prevent obesity in their children?

Causes of obesity: Increase of junk food consumption /excessive snacking: sugary soft drink
consumption /poor consumption of fruits and vegetables/eating in front of TV/ /eating at fast food
restaurants /physical inactivity/spending too much time playing video games, watching TV and using the
computer /family behaviors: shopping, cooking and exercise

Tips to help prevent obesity:Eat less, work more/Limit the amount of time children watch TV, play video
games/Encourage physical activity/Plan healthy snacks at specific times/teach children about nutrition
/Discourage eating meals or snacks while watching TV/promote healthy lifestyle.

Subject two: You have seen a commercial on your local television station which appeared during a
children's programme. You feel that an advertisement of this type is not suitable for showing on
children's TV. Write a letter of complaint to the television company, explaining why you object to it and
what you would like them to do about it. 300-350 words

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Subject 18

P ART ONE: READING A-COMPREHENSION(15 pts)Read the following text then answer the questions

Energy drinks packed full of caffeine may be harmful for children. That’s the conclusion of a new
report from the University of Miami. Study author Judith Schaechter said popular drinks like Red Bull
and Monster Energy have no health benefits. Many of the ingredients used to make them are not
regulated. Dr. Schaechter warned that children with conditions such as diabetes, mood swings and
heart, kidney or liver diseases may have negative reactions to the drinks and could even die after
drinking them. Report co-author Steven Lipshultz said: “Pediatricians need to be aware of the possible
effects of energy drinks.” He advised that: “Toxicity surveillance should be improved and regulations
of…sales…should be based on appropriate research assessing energy drink safety.”

Nearly a third of American children between the ages of 12 to 14 years regularly buy these
beverages. Sales are steadily rising in the U.S. from$6.5 billion in 2008 to $6.9 billion in 2009. Sales for
2010 are expected to be much higher. American teens say the drinks help them at school. Tracy Wong,
18, said she needs them because, “it pumps my system full of caffeine. That's why I have energy.
Caffeine energizes you and keeps you awake." A Red Bull spokesman said: “Red Bull Energy Drink is
available in over 160 countries because health authorities across the world have concluded that [it] is
safe to consume.” However, it is banned in Germany and Taiwan for containing minute traces of cocaine.

From http://www.BreakingNewsEnglish.com/1102/110215energy_drinks.html15th February, 2011

1. Choose the general idea of the text:

a) Kids of working mothers more overweight
b) Energy drinks harmful to kids
c) The Walt Disney Company targeting newborns
2. Say whether the following statements are “true” or “false”
a) The drinks Red Bull and Monster Energy have several good health effects.
b) Another doctor says these drinks should be monitored for poisons.
c) Around a half of U.S. pre-teens consume caffeine-filled energy drinks.
d) A Red Bull spokesperson agreed there were safety concerns.
3. Answer the following questions according to the text :
a) Are Energy drinks definitely harmful to children?(0.5)
b) Have the sales of the drinks in the U.S. fallen over the past two years? (0.5)
c) Why does Tracy Wong need energy drinks? (0.5)
d) Where is Red Bull banned? Why? (0.5)
4. In which paragraph is it mentioned that..............?(01)
A doctor says energy drinks can actually kill children.
5. What do the underlined words refer to in the text?
B-TEXT EXPLORATION:
1. Match words with their synonyms(01)

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Words synonyms

a) packed 1) controlled
b) regulated 2) suitable
c) appropriate 3) drinks
d) beverages 4) crammed
2. Complete the table as the example given(1.5)

Verb Noun Adjective

Example: to harm Harm harmful

………………………………. Energy …………………………………..

drink. ……………………………… ……………………………………

………………………………. Benefit …………………………………..

3-Rewrite sentence “a” so that it means the same as ”b”

a) 1-It is possible that children with illnesses die after drinking energy beverages.
2-Children with illnesses (01) ………………………………………………………
b) 1- American children regularly buy energy drinks.
2-Energy drinks......................................................................................(01)
4-Underline the stressed syllable (1.25)
Energy conclusion University condition Toxicity

5-Fill in the gaps using the words given (1.25)

Vegetarian Unsafe Imports problem modified

Food safety seems to be a big issue nowadays. I can’t remember it being such a big
(1).................years ago. With today’s technology, it shouldn’t be a problem. But it is. In fact, there
are many problems. In my country, GM food is a big issue. People do not want to eat food that is
genetically (2)...............They say it is (3).............I know in America GM food is everywhere. Another
issue with food safety is food (4)……………. A lot of imported food has made people ill. Our
government bans a lot of food from certain countries. This is a good idea. A concern in my
country is with chickens and cows. We have bird flu and mad cow disease. It might be better to
be(5)……………..
PART TWO: WRITING (5pts)TOPIC ONE: What’s the best thing for giving you energy?

TOPIC TWO Write a composition about energy drinks. Use the answers to these questions to help you.

Do you think children should be banned from drinking energy drinks? What would you tell your 15-
year-old child if he was drinking energy drinks? What can we do to encourage children to drink water,
milk and juice instead of energy drinks? Are energy drinks a good thing to help people study? Could
people sue the energy drinks companies if they become ill?

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Subject 20

Part one: Read the text carefully then do the activities A-Comprehension

Health authorities in Britain have advised against eating too much red meat. The British
government has issued a set of red meat guidelines which caution against eating more than 500 grams a
week, or 70 grams a day. This is the equivalent of two beef burgers. Scientists say that eating more
than this increases the risk of getting colon and bowel cancer. The new limits are down on the 90 grams
a day recommended in 1998. Researchers think people who eat a lot of meat like lamb, beef, ham and
bacon have a higher risk of cancer. A 2005 European study found people who ate about 160 grams of red
meat a day increased their bowel cancer risk by one third compared to people who ate little meat. People
have around a one in 19 chance of developing bowel cancer in their lifetime.

Experts told people the new guidelines did not mean people had to abandon red meat. The head of
health information at Cancer Research U.K. said: "This doesn't mean people have to become vegetarian,
but if you're having a steak every day, that's probably not helping.” Scientists are unsure as to why red
meat increases the risk of colon cancer. They suspect that haem, the pigment that gives meat its colour,
damages the cells in the digestive system and the lining of the colon. A World Cancer Research Fund
official said: "Following simple diet and lifestyle advice can help protect against cancer. Red meat can be
part of a healthy balanced diet. It is a good source of protein and vitamins and minerals…But people who
eat a lot of red and processed meat should consider cutting down.”

From http://www.BreakingNewsEnglish.com/1102/110227-red_meat.html

February, 27th, 2011

1. Choose the best title to the text

a) Lack of sleep increases our weight
b) Obesity and Cancer linked
c) Red meat increases risk of cancer
2. Say whether these statements are true or false.
a) Scientists say red meat increases the risk of getting colon cancer.
b) Britain has reduced its recommended red meat limits by 20g a day.
c) Nineteen people die each year from bowel cancer in Britain.
d) Another expert says a steak a day is good for you.
3. In which paragraph is it mentioned that?
a) An agent in red meat breaks down the cells in our digestive system.
b) A cancer research official said people should eat less processed meat.

4. What or who do the underlined words refer to?

a- which §1 b- their §2 c- They§2 d- It §2

5. Answer the following questions according to the text

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a) Has Britain’s government said people should give up red meat?

b) Did experts advise people to become vegetarians?
6. The text is: a-a web article b-a newspaper article c-a report
B- Text exploration.

1. Find words closest in meaning to the following: a-rules b-warn c-specialists d-give up
2. complete the table

Verb Noun Adjective

To eat …………………………….. ……………………………..
……………………… Advice ………………………………
……………………… Life ……………………….
3. Ask questions about the underlined words
a) British government has issued a set of red meat guidelines.
b) Red meat increases the risk of colon cancer.
4. Rewrite sentence”A” so that it means the same as”B”

1-a- A World Cancer Research Fund official said: "Following simple diet and lifestyle advice can help
protect against cancer.”

1-b- A World Cancer Research Fund official said that……………………………………………..

2-a- British government has issued a set of red meat guidelines.

2-b- a set of red meat guidelines………………………………………………………….

5. Reorder the sentences to make a coherent paragraph

a) But I believe that there are some drawbacks as well.
b) For instance, we can buy frozen foods in a supermarket and just prepare it in a couple of minutes,
c) I would accept that this so-called improvement has changed our lives,
d) Nowadays, whenever we turn our gaze, we can see different types of food that are easier to
prepare.
e) Whereas before it could have taken us maybe hours to prepare this kind of meals.
6. Classify the following words according to their final “ed”Advised -issued-increased balanced

Part two: WritingSubject one: Nowadays, food has become easier to prepare. Has this change improved
the way people live? Use specific reasons and examples to support your answer.

Subject two: People do many things to stay healthy. What could you do to have a healthier lifestyle? Use
specific reasons and examples to support your answer.

1-eat healthfully (avoid foods high in fat/limit the amount of animal protein/eat a lot of vegetables and
fresh fruit/know how to cook these foods)-2-exercise regularly-(keep the body at an appropriate
weight) 3-keep one’s social life-(spending time with friends)

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Subject 21

A-COMPREHENSION: Read the text carefully then do the activities

Chinese consumers are losing confidence in their country’s dairy industry after the latest tainted
milk products scandal. Almost 6,500 babies and children have become ill and four have died. Several
hundred infants now have extreme kidney failure. Many parents are furious and upset that their young
children need operations to remove stones from their kidneys. The reason for this tragedy is milk
powder makers adding a poisonous plastic compound to their products. The country’s biggest dairy
company, the Sanlu Group, admitted finding the deadly melamine chemical in its baby powder. Melamine
increases the level of protein in milk. The same chemical has also been found in liquid milk. Supermarkets
are clearing their shelves of domestic milk products.

The Chinese government has ordered emergency checks on all dairy products. It found ten per
cent of the items it tested contained melamine. Officials have promised consumers that they will punish
those responsible for the scandal. China’s news agency Xinhua reported: "Local authorities should rectify
the dairy industry so as to bring a fundamental change to the dairy market and products." The crisis has
spread beyond China’s borders, with Malaysia, Singapore and Japan banning Chinese milk imports.
Starbucks coffee chain in China has reacted quickly. Hundreds of its coffee shops have stopped serving
drinks with milk, which is affecting its business. A company spokesman said this was a precaution “due to
the serious nature” of the situation.

1. Say whether these sentences are true (T) or false (F):

A Nearly 6,500 children died because of milk products in China. T / F

B Supermarkets are emptying their stores of Chinese milk products. T / F
C China’s government hasn’t started testing milk products yet. T / F
d The milk scandal has so far stayed within China’s borders. T / F
2. Give a title to the text.

3. What do the underlined words refer to?their §1-that their§1-The same chemical§1-It.§2

4. Answer the questions according to the text?

a) What basic change needs to take place in China's dairy industry?

b) Why are dairy companies putting poisonous compounds in milk products?

c) Do you this crisis badly affects China's image?

B-TEXT EXPLORATION

1. Find in the text words or phrases closest in meaning to the following:

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a) Toxic §1 b) examinations §2 c) safety measures §2 d) correct §2

2. Give the opposites of the following words keeping the same root:

a) Order b) increase c) responsible

3. Rewrite sentence "B" so that it means the same as "A"

1-a- Chinese consumers are losing confidence in their country’s dairy industry

B-Confidence………………………………………………………………………

2-a- Almost 6,500 babies and children have become ill and four have died because they found the deadly
melamine chemical in its baby powder.

4. Ask questions about the underlined words

a) The Chinese government has ordered emergency checks

b) Nearly 6,500 children died because of milk products in China.

5. Sound system: Mark the stress in these words :Chinese –consumer- chemical- import

PART TWO: choose one topic only

TOPIC ONE:Imagine you are a parent whose baby has been a victim of Chinese milk scandal. Write a
letter to the boss of one of the Chinese milk product companies. Make suggestions on what he/she
should do to rectify the situation. What kind of compensation should you receive?

TOPIC TWO: Write a composition about the following topic:

Do you worry about the safety of the things you buy? Have you avoided buying food from other
countries? What companies do you have a lot of confidence in? Would you avoid a company forever if it
broke your confidence?

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Subject 22

SECTION ONE: READING COMPREHENSION (7pts)Read the text carefully then do the
activities a)Comprehension (8points)

Buy Nothing Day is a great way of reminding yourself you don’t need to go shopping. In today’s
world, most of us buy too much, too often. There is really no need for us to buy half the stuff we
purchase. In fact, make that three-quarters, or even nine-tenths. Shopping has become an addiction for
many people. Companies are experts at making us buy stuff. TV and Internet ads can even make us buy
things we don’t really want. There is a well-known bumper sticker that says: “When the going gets tough,
the tough go shopping.” I would say only foolish people go shopping to reduce their stress. Anyway, Buy
Nothing Day is a fantastic way to avoid crowded stores, save some money (for once) and spend time
wisely.

Lots of ideas on how to spend this day are on the www.buynothingday.org website. Here, you learn
that you actually help save our planet by not going shopping. You consume less and this means we use
fewer of Earth’s resources. We easily run out of money when we go shopping, but we can also run out of
our planet’s animals, forests, water and a lot more. The website suggests you lock your credit card away
for the day and keep your cash under the bed. You will not be alone. The website says: “Buy Nothing Day
is the biggest 24-hour [campaign] against consumerism. People around the world will make a pact to take
a break from shopping as a personal experiment or public statement. And the best thing is, it’s free."

http://www.eslholidaylessons.com/11/buy_nothing_day.html

1. Read the text then say whether these sentences are true or false:
a) You have to go shopping on Buy Nothing Day.
b) People are becoming addicted to shopping.
c) TV and internet don’t influence us to buy things
d) When people are stressed, they so go shopping.
2. What do the underlined words refer to?a)most of us §1 b) spend this §2 c) Here §

3. Answer the following questions according to the text.

a) What is Buy Nothing Day?

b) Why do people buy a lot of items that they really don’t need?

c) What are the benefits of Buy Nothing Day?

d) How can we save our planet’s resources?

e) Is the website for consumerism?

4. In which paragraph is it mentioned that “there is a site that includes ideas about this day.”

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 UNIT TWO EXAMS /Khanfri

5. Give a title to the

text.

B. Text exploration (7points)

1. Find in the text words closest in meaning to the following: -Purchase § 1- obsession § 1

- - a large amount §1 -use up § 2

2. Complete the following table

Verb noun
To consume …………………..
…………………. addiction
To spend ………………….
…………………. shopping
3. Rewrite sentence “B” so that it means the same as sentence» A”

1-a-people are stressed so they go shopping b-because of ………………………………….

2-a-we are using much of the Earth’s resources. b-Much ……………………………………………………

4. Fill in the gaps :

(Eyebrow- women- revealed- consumerism -survey –surprising)

A recent (1) has found that one in 20 American adults buy things they may not even want
or never need or use. In today’s world of (2) , where we are constantly bombarded by ads,
this is perhaps not (4)...........................What may raise an (4) or two is a further finding in
the study that men are just as likely as women to suffer from “compulsive buying”. The new research
from Stanford University has (5) that men are now just as avid and compulsive shoppers as
their female counterparts. Researcher Dr Lorrin Koram said that the numbers of men who indulge in
unnecessary shopping sprees has rocketed: "That's the biggest surprise -- men engage in this behavior
almost as commonly as (6) ," he said.

5. Classify the words according to the number of syllables:Shopping -website-buy-

addictionconsumerism Part two : Writing

Subject one: Do you buy products because of advertising? Explain

Subject two: Write a composition in the radical changes in our lifestyles.

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 UNIT TWO EXAMS /Khanfri
You may use these ideas:Eating habits/shopping habits /entertainment and leisure

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Subject 23 Part one : Reading

A) Comprehension (08pts)

READ THE TEXT CAREFULLY AND DO THE ACTIVITIES.

The health time bomb of obesity is exploding. Already one in three UK children is obese or
overweight. Unless we act, by 2050 over half of adults and almost half of children will be
clinically obese. Given that obesity takes, on average, 13 years from the life of sufferers,
this could lead to the first fall in life expectancy for over 300 years.

A key cause of the obesity crisis is our poor diet. The vast majority of UK
children consume too much salt, fat and sugar and almost all of them don't get enough fruits
and vegetables. In addition to obesity, poor diet is causing a rise in diabetes, heart diseases
and other health problems.

It is no coincidence that children eat the foods they see on advertisements.

Marketers spend over £ 300 million on food promotion - almost always unhealthy - on TV
before 9 pm, and this money is not wasted. Children and parents both say the constant
marketing of funk food is one reason why they consume so much of it. In fact almost three-
quarters of parents say that junk food advertising influences their children's food choice.
Of course children's diets are the responsibility of their parents. But hard-pressed mums and
dads need some help.

To ban junk food advertising before 9pm is the best way to protect children. Over
70 per cent of children's TV viewing is outside the hours of children's TV (when the
government's advertising restrictions apply). The commercial TV programmes that children
watch most are Ant & Dec, The X Factor and Coronation Street. Unless we protect children
from TV adverts during these programmes we will not tackle the obesity crisis.

1. ARE THE FOLLOWING STATEMENTS TRUE OR FALSE?

a. One of the three children in UK is obese.

b. Diabetes, heart diseases and other health problems are linked to obesity
c. Children eat food they see on TV.
2. ANSWER THE FOLLOWING QUESTIONS ACCORDING TO THE TEXT.

1) What is the key cause of obesity?

2) How much money do marketers spend on promoting food?
3) What should be done to protect children from consuming junk food?
3. WHAT DO THE UNDERLINED WORDS REFER TO IN THE TEXT?
a. this (§ 1)
b. they (§3)
c. they (§ 4)

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 UNIT TWO EXAMS /Khanfri
B.T ext Exploration

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 UNIT TWO EXAMS /Khanfri

1. FIND IN THE TEXT WORDS THAT ARE OPPOSITE IN MEANING TO THE FOLLOWING.

a. slim (§1) b. healthy (§3) c. inside (§4)

2. ADD TWO MORE WORDS TO EACH LIST OF WORDS.

Consumer trader ………… …………

Tasting Eating ………… …………

Never Generally ………… …………

Soda pizza ………… …………

3. COMPLETE SENTENCE B SO THAT IT MEANS THE SAME AS SENTENCE A.

a. Unless we act now, half of the children will be clinically obese.

b. If we ..............................................................................................

a. He said, ‘we must avoid junk food.’

b. He said that ......................................

a. It is possible to buy and eat fresh food.

b. We ..........................................................

4. CLASSIFY THE FOLLOWING WORDS ACCORDING TO THE PRONUNCIATION

OF THEIR FINAL S.

advertisers - cooks - diseases - promotes - newspapers - package

Part 2. Written expression (5 pts)CHOOSE ONE OF THE FOLLOWING TOPICS.

Topic 1.The next decades are likely to bring about radical changes in our life styles. Fast food and
junk food are invading our houses. In a short paragraph, say why this happens and what consequences
of such changes are.

Topic 2:Are you personally concerned about the food you eat?Name, in a short paragraph, the foods
you won’t eat and give the reasons

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 UNIT TWO EXAMS /Khanfri

Subject 24/Part one: Reading /A-Reading Comprehension: Read the text carefully then do the activities

A new study has found that energy drinks and sports drinks cause irreversible damage to teeth,
with energy drinks being twice as damaging as sports drinks. A report recently published in the journal
"General Dentistry" found that the high acidity levels in the drinks erode tooth enamel, the glossy outer
layer that protects the tooth. Lead author Dr Poonam Jain said: "Young adults consume these drinks
assuming that they will improve their sports performance and energy levels and that they are ‘better’
for them than soda….Most of these patients are shocked to learn that these drinks are essentially
bathing their teeth with acid."This has led to an increase in tooth decay and the need for fillings.
The report says 30 to 50 per cent of American teenagers regularly consume sports and energy
drinks, with as many as 62 per cent drinking at least one sports drink a day. It also says brushing teeth
after drinking one of the drinks does more harm than good as this will spread the acid over the tooth
enamel. The doctors advised people to wait at least an hour before brushing your teeth. Dr Jennifer
Bone of America's Academy of General Dentistry recommended people chew sugar-free chewing gum
and rinse the mouth with water after drinking the drinks. She said: "Both tactics increase saliva flow,
which naturally helps to return the acidity levels in the mouth to normal."

From http://www.BreakingNewsEnglish.com/1205/120507-energy_drinks.html
1) What is the type of the text?
a) A newspaper article
b) A web article
c) A report
2) Say whether the following statements are true or false.
a) Energy drinks cause more damage to your teeth than sports drinks.
b) Acid in energy drinks harm the enamel of our teeth.
c) Up to 50% of U.S. teens drink at least one sports drink a day.
d) A doctor advised us to brush our teeth straight after a sports drink.
3) Answer the following questions according to the text
a) Do teenagers know of the harm energy drinks do to teeth?
b) What kind of chewing –gum did the doctor recommend?
c) Why is rinsing the mouth with water helpful?
4) What or who do the underlines words refer to?
That......................§1/Their.............................§1/These............................§1/It...........................§2
5) In which paragraph is it mentioned that? The article says energy drinks lead to people having
more cavities.
6) Choose the best title to the text:
a) Energy drinks harmful to kids.
b) Energy drinks irreversibly damage teeth
a) Should children be banned from drinking energy drinks?
B-TEXT EXPLORATION:

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 UNIT TWO EXAMS /Khanfri

1. Match words with their synonyms

Words synonyms
a) cause 1) cavities
b) irreversible 2) Eat away at
c) erode 3) irreparable
d) Tooth decay 4) Lead to
2. Complete the table as the example given(1.5)

Verb Noun Adjective

………………………………. Energy …………………………………..

To drink. ……………………………… ……………………………………

To consume ……………………………… …………………………………..

3-Rewrite sentence “a” so that it means the same as ”b”

c) 1- American teenagers regularly consume sports and energy drinks
2- Sports and energy drinks..................................................................................................
d) 1- The doctors advised people to wait at least an hour before teeth brushing.
2- The doctors advised people:”..........................................................................................”

5) Fill in the gaps using the words given: “swings-based-popular-aware-packed-even-advised-

regulated”
Energy drinks (1) full of caffeine may be harmful for children. That’s the
conclusion of a new report from the University of Miami. Study author Judith Schaechter said (2)
drinks like Red Bull and Monster Energy have no health benefits. Many of the
ingredients used to make them are not (3) . Dr. Schaechter warned that children with
conditions such as diabetes, mood (4) and heart, kidney or liver diseases may have
negative reactions to the drinks and could (5) die after drinking them. Report co-author
Steven Lipshultz said: “Pediatricians need to be (6) of the possible effects of energy
drinks.” He (7) _ that: “Toxicity surveillance should be improved and regulations
of…sales…should be (8) on appropriate research assessing energy drink safety.”
6) Classify the following words according to the number of their syllables: Energy-tooth-damage -
layer-protect-saliva

PART TWO: WRITING /TOPIC ONE: You have become seriously ill after drinking energy drinks .Write
a letter of complaint to the energy drinks company. Make suggestions on what he/she should do to
rectify the situation. What kind of compensation should you receive?/

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 UNIT TWO EXAMS /Khanfri

Subject 26

Part one: Reading A-Reading Comprehension: Read the text carefully then do the activities below

43 Railway Cuttings
Birmingham
The manager Director
Club 20-30 Holidays
26 Spratt Street
London W3

Dear Sir or Madam

We are writing to complain about our holiday in Venice. We stayed in the “four-star” Hotel Rialto in
June. The travel agent told us it would be fine at the time of the year, but it was not “sunny”: it rained
every day and the streets were flooded .As a result, we couldn’t walk the famous streets of Venice.
Your brochure said the “rooms overlook a canal’ but our room overlooked a narrow street with a view
of a brick wall. Your brochure also said the hotel had beautiful antique Venetian furniture-our room only
had an uncomfortable bed and an old chair. When we complained to the receptionist, she offered us a
suite-at an additional charge!
In a four-star hotel! I expect to find a satellite TV, but there wasn’t one in our room. When we
asked the receptionist, she said there weren’t any TVs in the hotel and that we could watch TV at home.
In addition to all these problems, room service was too slow.
In conclusion, our holiday at Venice was ruined by all these inconveniences. We are unhappy with the
service and we would like our money back. We wait your reply and our compensation.
Yours faithfully
Peter and Amy Harrison

A. Circle the answer that best completes each statement.

1) The text is a letter of a)application b) complaint c) apology

2) It is addressed to : a) Peter and Amy Harrison b) a friend c) the manager of the travel agency

B. Say whether these statement true or false

a) The guests are Italians.

b) They have just been to an adventure holiday to England.

c) They enjoyed it very much.

d) The holiday did not correspond to the advertisement.

C. Answer the questions according to the text:

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 UNIT TWO EXAMS /Khanfri

a) Were the guests happy with the adventure holiday?

b) Was the receptionist friendly?

c) Are Peter and Amy Harrison asking for some sort of refund?

D. What or who do the underlined words refer to?

E. Complete the second column of the following table with the information from the text

Promises made in the advertisement What the holiday was really like

Weather would be fine Weather...........................

rooms overlook a canal rooms overlook.............................

the hotel had beautiful antique Venetian furniture our room ............................

four-star” Hotel room service room service....................

A. Text exploration

1. Find in the text words closest in meaning to the following:

vacation §1- well-known §1- bright §1 very old §2

2. Rewrite sentence “A” so that it means the same as “A”

1a-I regret having seen the advertisement.

b-I wish I.................................................................................

2a- The travel agent told us the weather would be fine at the time of the year.

b- The travel agent told us.........................................................................................

3. Reorder the sentences to make a coherent paragraph

th th
a) I have just had with your organization, from the 12 to the 25 of this month.

b) Failed significantly to live up the promises made in the advertisement

c) I am writing to express my dissatisfaction with the adventure holiday

d) The holiday, for which I paid £380,

4. Underline the stressed syllable: compensation-additional-holiday-advertisement

PART TWO: WRITING

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 UNIT TWO EXAMS /Khanfri

TOPIC ONE: Write the holiday advertisement about Venice that Peter and Amy Harrison have read.
Include the following: Place of accommodation-Type of accommodation-choice of leisure activities-food-
emphasis on reasonable price-a catchy slogan-reference to the Italian culture-promise of enjoyment.

TOPIC TWO: Write a composition explaining effects of advertising on both the consumer and the
producer. Use the following notes:the distribution of goods from manufacturers to consumers/inform
buyers about products/ manufacturers sell their products/provide consumers with shopping
information/ help the economy grow by stimulating demand for new products/support the mass
communication media/pay all the costs of commercial television and radio / viewers are often irritated
by commercial interruptions/ pay three-fourths of the costs of newspapers and magazines/Persuade
people to buy products they do not need or want through the use of psychological techniques /Persuade
young children, who do not have the ability or experience to judge advertising critically/ include the
expense of advertising in the sales price of a product/ creates new and unnecessary needs/manipulate
consumers/ degrades the image of women/ stimulates innovation and competition.