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Model Answers - Quiz 5

The document contains 10 multiple choice and true/false questions about marketing topics such as market segmentation, product positioning, and financing techniques. Market segmentation is defined as subdividing a market into subsets of customers based on needs and buying habits. Additional capital is often required for successful strategy implementation but issuing new stock dilutes existing shareholders' ownership.

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Ibrahim Tarek Amin
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33 views

Model Answers - Quiz 5

The document contains 10 multiple choice and true/false questions about marketing topics such as market segmentation, product positioning, and financing techniques. Market segmentation is defined as subdividing a market into subsets of customers based on needs and buying habits. Additional capital is often required for successful strategy implementation but issuing new stock dilutes existing shareholders' ownership.

Uploaded by

Ibrahim Tarek Amin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MULTIPLE CHOICE.

Choose the one alternative that best completes


the statement or answers the question.
1) Which two variables rank as marketing's most important
contributions to strategic management? 1) _______
A) Market segmentation and product positioning
B) Competition and collaboration
C) Product development and market development
D) Diversification and budgeting
E) Marketing penetration and competition

2) Subdividing a market into distinct subsets of customers


according to their needs and buying habits is known as 2)
_______

A) product diversification.
B) market penetration.
C) positioning.
D) market segmentation.
E) market segregation.

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the


statement is false.
3) Market penetration can be defined as the subdividing of a
market into distinct subsets of customers according to needs and
buying habits. 3) _______

4) Matching competition and positioning factors would allow


factories to produce desirable levels without extra shifts,
overtime, or subcontracting. 4) _______

MULTIPLE CHOICE. Choose the one alternative that best completes


the statement or answers the question.
5) Which of these is NOT a rule for using product positioning as
a strategy‐implementation tool? 5) _______
A) Look for the hole or vacant niche, a segment of the market
currently not being served.
B) Position yourself in the middle of the map, if there are more
than two competitors.
C) Position yourself in the middle of the map, if you are one of
only two competitors.
D) Do not serve two segments with the same strategy.
E) All of these are rules for using product positioning as a
strategy‐implementation tool.

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the


statement is false.
6) An area on a perceptual map where there is a cluster of ideal
points indicates a market segment. 6) _______

MULTIPLE CHOICE. Choose the one alternative that best completes


the statement or answers the question.
7) What tends to become a more attractive financing technique
when interest rates are high? 7) _______
A) Stock issuance
B) Staying privately owned
C) Debt
D) Borrowing
E) Cost cutting

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the


statement is false.
8) Additional capital is often required for successful strategy
implementation. 8) _______

9) One of the four recommended approaches for determining a


firm's worth is to base the analysis on the selling price of a
similar company. 9) _______

10) When additional stock is issued to finance implementation of


strategy, the existing stockholders' ownership and control of the
enterprise are strengthened. 10) ______

MULTIPLE CHOICE. Choose the one alternative that best completes


the statement or answers the question.
1) A

2) D

3) FALSE

4) FALSE

5) B

6) TRUE

7) A

8) TRUE

9) FALSE

10) FALSE

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