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Week 8-14:4

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Văn Phúc Nguyễn
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14 views

Week 8-14:4

Uploaded by

Văn Phúc Nguyễn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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There are many websites on the Internet which provide lists of the world’s best cities to

visit, live or work in. These lists usually grade the cities in order, from ‘best’ to ‘worst’,
A CITY SURVEY WITH A DIFFERENCE and are based on facts and figures provided by local or national organisations.
SENTENCE COMPLETION
The City Brands Index (CBI) also provides a list of best and worst cities. However,
* Indicates required question
unlike other surveys, it is based on the idea that cities are similar to products in shops.
It asks ordinary people in other countries to grade cities in the same way that they
1. Your name is: * would grade a product, like a soft drink or a car. What is particularly di­fferent about the
CBI is that the people who take part in the survey may not have ever visited the cities.
Instead, they are asked to say what they think the cities are like, basing their opinions
on things like news stories, magazine articles or television programmes they have
heard or seen.
Complete the sentences below. Choose ONE WORD OR A NUMBER from the passage
for each answer
Each year, about 10,000 people in 20 countries take part in the CBI survey, and they
grade a total of 50 cities. They do this by filling in an online questionnaire. There are
several categories in the survey. These include things like the economy, education, the
environment, local culture, climate and what the city’s residents are like.

The CBI list is useful because it helps people choose a good place to live, find work or
take a holiday. It also helps regional governments to understand why people and
businesses are, or are not, coming to their cities, and so shows them areas which they
could develop or improve.

The City Brands Index

2. 1. The CBI believes that cities are like ____________ which people can buy * 1 point
when they go shopping.

3. 2. Surveys take place every ________________ . * 1 point

4. 3. A maximum of ___________ cities are included in the survey. * 1 point


5. 4. A number of different __________ are included in the survey. * 1 point

The CBI list is helpful for:

6. 5. People who are trying to decide where to _______________ or get a job. * 1 point

7. 6. People who are looking for a good ________________ destination. * 1 point

8. 7. Local __________________ who want to make their city a better place. * 1 point

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