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Research Instruments

The document is a survey that asks participants about their clothing purchasing habits and preferences. It asks about how quality factors into their purchasing decisions, what brands they prefer, and how they make decisions. It contains 17 multiple choice and short answer questions.

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shane marie jardenico
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28 views

Research Instruments

The document is a survey that asks participants about their clothing purchasing habits and preferences. It asks about how quality factors into their purchasing decisions, what brands they prefer, and how they make decisions. It contains 17 multiple choice and short answer questions.

Uploaded by

shane marie jardenico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Dear Participant,

We warmly invite you to contribute to our research study as part of our undergraduate thesis at
Liceo de Cagayan University. This survey will require approximately 5 minutes of your time.
Please be assured that your participation is entirely anonymous and the information you provide
will be kept strictly confidential. The insights gathered from your responses will be invaluable to
our study and will only be shared in the aggregated results within our final thesis. We kindly ask
you to read each question thoroughly and answer them to the best of your ability.

We genuinely appreciate your time and contribution to our research.

Name:
Course & Year:

Age:
● 17-27
● 28-45
● 45+
Gender:
Male
Female
Occupation:
Student
Employed
Senior citizen
Unemployed
Entrepreneur
Something else
Monthly Allowance/Income:
Under 10000
Over 10000 - 25000
Over 25000 - 40000,
Over 40000 - 55000
Over 55000 - 70000
Over 70000
Relationship status:
● Single
● Married
● In a relationship

Part 1:
1. How often do you consider the quality of products when purchasing them?
● Very often
● Always
● Sometimes
● Rarely
● Never
2. How often do you consider the quality of a clothing product when purchasing it?
● Very often
● Always
● Sometimes
● Rarely
● Never
3. On a scale from 1 to 5 (1 means the lowest and 5 means the highest), determine the
importance of the given parameter to label the clothing product as high-quality.

1 2 3 4 5

long life

quality material

corresponding price

meeting functional
expectations

design, appearance,
attractive packaging

processing quality

composition
corresponding to the
declared one

good reputation,
recommendations,
reviews, own
experience

area of production

4. To what extent do you agree with the statement that higher prices for clothes indicate higher
quality?
● I rather disagree
● I rather agree
● I don't agree
● I don't know
● I agree
5. Are you willing to pay extra for higher quality clothes?
● Yes
● No
6. Do you agree with the statement that the type of store indicates that there will be more high-
quality goods than low-quality goods (eg Branded products vs. Cheaper Alternatives Products)?
● I rather disagree
● I rather agree
● I don't agree
● i don't know
● i agree
7. Do you agree with the statement that, in your opinion, the trade name of the store is an
indicator that there will be more high-quality goods than low-quality goods (e.g. a Zara store vs.
a store with an unknown name)?
● I rather disagree
● I rather agree
● I don't agree
● I don't know
● I agree
8. Which clothing brand do you currently consume? (ex. Chanel/Gucci)

9. How long have you been using your current brand of clothes?
● 0 to 1 year
● More than 1 year to 3 years
● More than 3 years to 5 years
● More than 5 years
10. Were you prejudiced about your current clothes brand before using it?
● Yes
● No
11. Which of these alternatives caused your prejudices towards the brand?
Please answer ONLY if you have selected Yes or Maybe on the previous
question.
● Previous experience
● Knowledge of the brand
● Brand reputation
● Information received from family, friends or someone close to you
● Information received from ads, Internet, TV, blogs
12. When purchasing a product, how important is the recommendation or
information received from one of the following, please rate the following on a
scale of one to five (1 = strongly disagree, 5 = strongly agree)
● Family, neighbors, friends
● Ads packages, salespeople
● Handling, testing, or examining the product
● Internet, consumer ratings, blogs
13. How do you make your purchasing decision when buying clothes? Please
rate following on a scale of one to five (1 = never, 2 = rarely, 3 =
sometimes, 4 = often, 5 = always)
I use the time to search for information about the product
I make impulse buying decisions
I buy different clothing brands if the advertising is appealing
I look for promotions, deals, and discounts
I buy the same product every time
I use the time to evaluate other alternative products
I have my preferences or opinions on which to base my buying decision
14. Why do you constantly use the same branded (or non-branded) set of clothes?
● Addiction
● Habit
● Status symbol
● Feel of belonging
● Special occasions (for example celebration)
● Something else
15..What describes you most as a buyer?
● Honest, genuine and cheerful
● Spirited, up-to-date and imaginative
● Reliable, responsible and efficient
● Charming, glamorous and prefer luxury
● Strong, tough and outdoorsy
16.What is the most important feature of the clothes you choose to purchase?
● Your idea of the quality of its clothes
● Design of the clothes
● The worth of your money to buy it
● Something else
17. How do you receive information about clothes brands?
● Family, neighbors, friends
● Ads, packages, salespeople
● Handling, testing or examining the product
● Internet, consumer rating, blogs
● Other source
18.If you were to change your buying preferences and purchased another clothes brand instead
of your current brand of clothes, what would be the reason for it?
● Price
● Promotion
● Better quality
● Brand
● The lack of interest in your current brand
● Something else

REFERENCES:
Hinčica, V., Svobodová, A., Řezanková, H.(2022). CONSUMER PERCEPTION OF QUALITY
OF CLOTHING PRODUCTS: A LESSON FOR THE BUSINESS SECTOR ARISING FROM
CZECH EVIDENCE. 101-121
https://www.proquest.com/docview/2845465317/527BDE70472A4311PQ/5?
accountid=139409&sourcetype=Scholarly%20Journals

Tanja Lautiainen. (2015). Factors affecting consumers’ buying decision in the selection of a
coffee brand.1-1
file:///C:/Users/USER/Downloads/Chapter-3-Instrument-Idea%20(1).pdf

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