Unit I - Pem
Unit I - Pem
OVERVIEW OF MANAGEMENT
DEFINITION:
According to Harold Koontz, ―Management is an art of getting things done through and
with the people in formally organized groups. It is an art of creating an environment in which
people can perform and individuals and can co-operate towards attainment of group goals‖.
LEVELS OF MANAGEMENT:
The three levels of management are as follows
FUNCTIONS OF MANAGEMENT
According to Henry Fayol, ―To manage is to forecast and plan, to organize, to command, &
to control‖. Whereas Luther Gullick has given a keyword ‗POSDCORB‘ where P stands for
Planning, O for Organizing, S for Staffing, D for Directing, Co for Co-ordination, R for
reporting & B for Budgeting. But the most widely accepted are functions of management
given by KOONTZ and O‘DONNEL i.e. Planning, Organizing, Staffing, Directing and
Controlling.
1. Planning
It is the basic function of management. It deals with chalking out a future course of action &
deciding in advance the most appropriate course of actions for achievement of pre-
determined goals. According to KOONTZ, ―Planning is deciding in advance – what to do,
when to do & how to do. It bridges the gap from where we are & where we want to be‖.
2. Organizing
According to Henry Fayol, ―To organize a business is to provide it with everything useful or
its functioning i.e. raw material, tools, capital and personnel‘s‖. Organizing as a process
involves:
• Identification of activities.
• Classification of grouping of activities.
3. Staffing
According to Kootz & O‘Donell, ―Managerial function of staffing involves manning the
organization structure through proper and effective selection, appraisal & development of
personnel to fill the roles designed un the structure‖. Staffing involves:
• Manpower Planning
• Recruitment, selection & placement.
4. Directing
Direction has following elements:
• Supervision
• Motivation
• Leadership
• Communication
(i) Supervision- implies overseeing the work of subordinates by their superiors. It is the
act of watching & directing work & workers.
(ii) Motivation- means inspiring, stimulating or encouraging the sub-ordinates with zeal
to work. Positive, negative, monetary, non-monetary incentives may be used for this purpose.
(iii) Leadership- may be defined as a process by which manager guides and influences
the work of subordinates in desired direction.
(iv) Communications- is the process of passing information, experience, opinion etc from
one person to another. It is a bridge of understanding.
5. Controlling
Therefore controlling has following steps:
(i) Establishment of standard performance.
(ii) Measurement of actual performance.
(iii) Comparison of actual performance with the standards and finding out deviation.
(iv) Corrective action.
ROLES OF MANAGER
Henry Mintzberg identified ten different roles, separated into three categories. The categories
he defined are as follows
a) Interpersonal Roles
The ones that, like the name suggests, involve people and other ceremonial duties. It can be
further classified as follows
• Leader – Responsible for staffing, training, and associated duties.
• Figurehead – The symbolic head of the organization.
b) Liaison – Maintains the communication between all contacts and informers that
compose the organizational network.
c) Informational Roles
Related to collecting, receiving, and disseminating information.
• Monitor – Personally seek and receive information.
• Disseminator – Transmits all import information received from outsiders.
• Spokesperson – The manager transmits the organization‘s plans,
policies and actions to outsiders.
d) Decisional Roles
Roles that revolve around making choices.
• Entrepreneur – Basically they search for change, respond to it, and exploit it.
• Negotiator – Represents the organization at major negotiations.
• Resource Allocator – Makes or approves all significant decisions related to the
allocation of resources.
• Disturbance Handler – Responsible for corrective action when the organization faces
disturbances.
e) CONTINGENCY APPROACH:
The contingency approach focuses on applying management principles and processes
as dictated by the unique characteristics of each situation. It emphasizes that there is no one
best way to manage and that it depends on various situational factors, such as the external
environment, technology, organizational characteristics, characteristics of the manager, and
characteristics of the subordinates. Contingency theorists often implicitly or explicitly
criticize the classical approach for its emphasis on the universality of management principles;
however, most classical writers recognized the need to consider aspects of the situation when
applying management principles.
MANAGEMEN
T APPROACHS Beginning Dates Emphasis
CLASSICAL APPROACH
BEHAVIORAL APPROACH
Human Relations
1930s workers' attitudes are associated with productivity
QUANTITATIVE APPROACH
Management
Science (Operation Uses mathematical and statistical approaches to solve
research) 1940s management problems.
Production and This approach focuses on the operation and control of
Operations 1940s the production process that transforms resources into
Management finished goods and services
RECENT DEVELOPMENTS
a) Sole Proprietorships:
The vast majority of small business starts out as sole proprietorships . . . very dangerous.
These firms are owned by one person, usually the individual who has day-to-day
responsibility for running the business. Sole proprietors own all the assets of the business and
the profits generated by it. They also assume "complete personal" responsibility for all of its
liabilities or debts. In the eyes of the law, you are one in the same with the business.
Merits:
• Easiest and least expensive form of ownership to organize.
• Sole proprietors are in complete control, within the law, to make all decisions.
• Sole proprietors receive all income generated by the business to keep or reinvest.
Demerits:
• Unlimited liability and are legally responsible for all debts against the business.
• Their business and personal assets are 100% at risk.
• Has almost been ability to raise investment funds.
b) Partnerships:
In a Partnership, two or more people share ownership of a single business. The Partners
should have a legal agreement that sets forth how decisions will be made, profits will be
shared, disputes will be resolved, how future partners will be admitted to the partnership,
how partners can be bought out, or what steps will be taken to dissolve the partnership when
needed.
Merits:
• Partnerships are relatively easy to establish; however time should be invested
in developing the partnership agreement.
• With more than one owner, the ability to raise funds may be increased.
• The profits from the business flow directly through to the partners' personal taxes.
Demerits:
• Partners are jointly and individually liable for the actions of the other partners.
• Profits must be shared with others.
• Since decisions are shared, disagreements can occur.
c) Corporations
A corporation, chartered by the state in which it is headquartered, is considered by law to be
a unique "entity", separate and apart from those who own it. A corporation can be taxed; it
can be sued; it can enter into contractual agreements. The owners of a corporation are its
shareholders. The shareholders elect a board of directors to oversee the major policies and
decisions. The corporation has a life of its own and does not dissolve when ownership
changes.
Merits:
• Shareholders have limited liability for the corporation's debts or judgments against
the corporations.
• Generally, shareholders can only be held accountable for their investment in
stock of the company. (Note however, that officers can be held personally liable for
their actions, such as the failure to withhold and pay employment taxes.)
• Corporations can raise additional funds through the sale of stock.
Demerits:
• The process of incorporation requires more time and money than other forms of
organization.
• Corporations are monitored by federal, state and some local agencies, and as a result
may have more paperwork to comply with regulations.
• Incorporating may result in higher overall taxes. Dividends paid to shareholders are
not deductible form business income, thus this income can be taxed twice.
e) Public
Corporations:
Merits:
• These are expected to provide better working conditions to the employees &
supported to be better managed.
• Quick decisions can be possible, because of absence of bureaucratic control.
• More Hexibility as compared to departmental organization.
Demerits:
• Any alteration in the power & Constitution of Corporation requires an amendment
in the particular Act, which is difficult & time consuming.
• Public Corporations possess monopoly & in the absence of competition, these are
not interested in adopting new techniques & in making improvement in their
working.
f) Government Companies:
A state enterprise can also be organized in the form of a Joint stock company; A government
company is any company in which of the share capital is held by the central government or
partly by central government & party by one to more state governments.
Merits:
• It is easy to form.
• The directors of a government company are free to take decisions & are not bound by
certain rigid rules & regulations.
Demerits:
• Misuse of excessive freedom cannot be ruled out.
• The directors are appointed by the government so they spend more time in pleasing
their political masters & top government officials, which results in inefficient
management.
v) Competitors:
A company in the same industry or a similar industry which offers a similar product or
service is known as competitor. The presence of one or more competitors can reduce the
prices of goods and services as the companies attempt to gain a larger market share.
Competition also requires companies to become more efficient in order to reduce costs. Fast-
food restaurants McDonald's and Burger King are competitors, as are Coca-Cola and Pepsi,
and Wal-Mart and Target.