MISSION STATEMENT:

Providing quality IT services to university students to enhance their academic experience and success.

BUSINESS NAME:

UniTech Solutions

CONTACT INFORMATION:

P.O BOX 125-50200

Mobile: 079005581

Email: [email protected]

DESCRIPTION:

UniTech Solutions is a sole proprietorship business owned by , dedicated to providing high-quality IT

services to university students. Our goal is to support students in their academic journey by offering
reliable and efficient IT solutions.

START DATE:

September 2022

ASSUMPTIONS:

Meeting all legal requirements before starting the business.

Recruiting and retaining qualified personnel in the business.

Producing high-quality IT solutions to meet student needs and market demand.

Utilizing communication effectively as a vital tool for business success.

Employing modern technology in IT services and record-keeping processes.

PRESENTED BY:
BIT/0503/19

EXECUTIVE SUMMARY

Business Description:

UniTech Solutions will launch in September 2022 with the goal of offering digital resources, software
solutions, and technical assistance that are especially designed with college students in mind.

Marketing Strategy:

We want to use social media, university events, and student unions as our main advertising channels,
with college students as our target market. We'll include exclusive deals and discounts for students in
our marketing plan.

Organizational and Management Plan:

UniTech Solutions will place a high priority on client happiness, effective service delivery, and ongoing
development. The company is run by a group of IT specialists with experience in academics.

Operational/Production Plan:

Kshs 780,000 must be set aside as a startup budget for software development, equipment acquisition,
marketing, and initial operating costs.

Financial Plan:

Initial costs include software development, equipment purchase, marketing, and operational expenses,
totaling Kshs 810,000. Pro forma financial statements project revenue, expenses, and profitability for
the first year of operation.

1.0 Business Description

1.1 Business Name

The proposed business name is UniTech Solutions, reflecting our focus on providing innovative IT
solutions tailored for university students. The business logo will symbolize technological advancement
and academic support.
1.2 Location of the Business

UniTech Solutions will be strategically located near university campuses in [City Name], ensuring easy
access for students. The choice of location is supported by factors such as proximity to educational
institutions, vibrant student communities, and a growing demand for IT services among university
students.

1.2.1 Business Address

UniTech Solutions

[Insert Address Here]

Email: [Insert Email Address Here]

1.3 Forms of Ownership

The business operates as a sole proprietorship, allowing for quick decision-making, personalized
customer service, and full control over operations. It is registered according to local regulations, with the
owner serving as the key decision-maker and manager. The startup capital of [Specify Amount] Ksh is
sourced from the owner's equity and initial investments.

1.4 Type and Nature of the Business

UniTech Solutions specializes in providing a range of IT services tailored for university students, including
software development, technical support, digital resources, and educational tools. Additionally, the
business offers minor services such as stationery sales and payment solutions to enhance the overall
student experience.

1.5 Products and Services

The products and services offered by UniTech Solutions are designed to meet the unique needs of
university students, ensuring fast, reliable, and affordable IT solutions. Key offerings include software
development, technical support, internet services, stationery supplies, and payment solutions.
Customers benefit from personalized service, innovative solutions, and access to essential resources for
academic success.

1.6 Justification of the Business

UniTech Solutions is strategically positioned to cater to the growing demand for IT services among
university students. The business leverages its proximity to educational institutions, strong industry
expertise, and commitment to customer satisfaction to gain a competitive edge. Challenges such as
market penetration and resource management are addressed through targeted marketing strategies
and efficient operational processes.

1.7 Industry

UniTech Solutions operates in the IT services industry, focusing on serving university students and
educational institutions. The business competes with established players by offering innovative
solutions, personalized services, and a customer-centric approach. With a goal to capture a significant
market share within the industry, UniTech Solutions aims to differentiate itself through technological
advancements, exceptional customer service, and strategic partnerships within the academic
community.

1.8 Business Goals

1.8.1 Short-Term Goals

Generate profit while fostering strong customer relationships and excellent customer service.

1.8.2 Long-Term Goals

Create job opportunities for the local community.

Expand the business premises to accommodate growth.

Diversify and expand the market served by the business.

1.9 Entry and Growth Strategy

1.9.1 Entry Strategy

Secure a business premise through renting.

Enhance the shop front appearance to attract customers.

Utilize neon signs and local media stations to announce the business's availability and offerings.

1.9.2 Growth Strategy

Increase profit levels and stock turnover.

Hire more employees as the business expands.

Expand business premises and open new branches to meet growing demand.

Focus on customer trust and satisfaction to drive growth.

CHAPTER TWO

2.0 Marketing Plan

2.1 Marketing Objectives

Capture 20% of the market area's customers.

Achieve a 5% market share within the first year.

Attain a 10% profit on sales based on the initial startup capital.

Allocate 4% of total sales for marketing and promotional activities.

2.2 Target Market

The target market includes students and young individuals seeking internet and computer services,
along with institutions and occasional ceremony organizers.

2.3 Market Share

The business anticipates serving 100-200 customers daily, with sales ranging from 10,000-20,000 Ksh per
day, aiming for a significant market share due to its growth strategies.
2.4 Competition

Competitors include specialized computer service shops and bookshops/supermarkets selling stationery.
The business will differentiate itself through quality services, competitive pricing, and strategic location.

2.5 Production Development Strategy

Continuous product development to add value for customers and attract new sales.

2.5.1 Pricing Strategy

Competitive pricing based on value, quality, and market trends. Initial focus on personal selling, with
plans for staff training as sales increase.

2.5.2 Promotion Advertisement Strategy

Utilize posters, neon signs, local media, samples, and after-sales services. Allocate resources for regular
advertisement campaigns.

2.6 Action Plan

Item Action Timeframe

Pricing Introduce varied pricing and loyalty discounts First two months
Promotion Launch free delivery services for all orders Immediately after establishment
Place Plan and initiate premises expansion By the 6th month

CHAPTER THREE

3.0 Organization and Management

3.1 Management Objectives

Ensure smooth operations, goal achievement, and profitability.

3.2 Management Team

The owner serves as the overall manager, overseeing operations and financial management. A shop
attendant assists in sales, cash handling, and maintaining financial records.
3.3 Staffing

The business will be headed by a manager responsible for developing strategies and policies. The
manager should have a diploma in business administration or a relevant field, computer literacy, and
good public relations skills.

3.4 People System

3.4.1 Recruitment

Staff recruitment will consider academic qualifications, marketing industry experience, and ability.
Recruitment sources include the general public, training institutions, and related fields, with attractive
salary packages and working conditions.

3.4.2 Training

Employees will attend regular business training and workshops on a monthly, quarterly, half-yearly, or
yearly basis. They will alternate attending training sessions.

3.4.3 Promotion

Promotions will be based on excellent performance, involving salary increments and recognition of
effort.

3.4.4 Remuneration

Employee remuneration includes prompt payment of wages and salaries, incentive packages, paid time
off, payment for overtime hours, and proper working conditions. The salary structure is as follows:

 Manager: 15,000 Ksh

 Salesperson: 8,000 Ksh

 Watchman: 5,000 Ksh

 Cleaner: 5,000 Ksh

3.5 Legal Requirements

The business must contribute revenue to the government, obtain a business permit from Bungoma
County, and operate under the registered name "TENA Communication Links." Insurance covers
property risks, and NHIF covers employees and employers in case of risks.

3.6 Professional/External Services

The business requires machine maintenance and network connectivity services, requiring a budget of
20,000 Ksh.

3.7 Action Plan

 IMPLEMENTED
ITEM ACTION BY

Duties and
responsibilities Delegation of roles and responsibilities Manager

Employ skilled personnel; Orientation and introduction

Recruitment of new employees Manager

Regular training to improve employee skills and

Training performance Training agencies

Chapter Four: Operation/Production Plan

4.0 Operational Objectives

 Utilize 20% of initial costs on purchases and facilities.

 Base production on current technologies.

 Allocate 10% of initial expenses to professional services.

 Offer equipment like projectors for hire.

 Maintain and repair furniture and fittings regularly.

4.1 Facilities and Capabilities

4.1.1 Capital Purchases and Assets

The business will rent an operational room in Bungoma Town for storing large format printing and paper
cutting machines. Computers, digital printers, and scanners will be acquired to support production.

4.1.2 Plant Layout

The layout includes a manager's office, production room, customer waiting area, and space for large
production machines like the large format printer and paper cutter.

This completes the staffing, legal requirements, professional services, and operational aspects of your
business plan.

Chapter Five: Financial Plan

5.1 Financial Objectives and Assumptions

a) Objectives

 Raise 100,000 Ksh from owner's equity.

 Obtain contributions totaling 180,000 Ksh from friends and family.

b) Assumptions

 Monthly rent remains constant for the next two years.

 Purchase of materials is made six months before the business starts.

 Monthly bills for materials are paid promptly.

 Renewal of utilities occurs annually.

c) Profit and Loss

 Assuming constant customers and sales throughout the year.

 Cost of sales is equivalent to purchases for the month.

 Expenditures correspond to cash flow spread.

d) Balance Sheet

 Prepared annually.

 Taxation on sales is accounted for in the first year.

 Assets and liabilities balance at the year's end.

5.2 Preoperational Plan

Item Cost

Transport 3,000

Rent 60,000

Planning 5,000

Market Entry 2,000

Photocopying 1,000

Installation 5,000

Water and Electricity 5,000

Total 81,000

5.3 Proforma Balance Sheet

AS AT 1ST JAN 2022

Current Assets

 Cash at Hand: 10,000 Ksh

  Cash in Bank: 200,000 Ksh

 Stock: 400,000 Ksh Total Current Assets: 610,000 Ksh

Fixed Assets

 Computers: 300,000 Ksh

 Furniture: 31,500 Ksh

 Photocopier: 20,000 Ksh

 Projector: 10,000 Ksh Total Fixed Assets: 361,000 Ksh

Total Assets: 971,000 Ksh

Current Liabilities

 Creditors: 100,000 Ksh Total Current Liabilities: 100,000 Ksh

Long-Term Liabilities

 Bank Loan: 300,000 Ksh Total Long-Term Liabilities: 300,000 Ksh

Capital: 571,000 Ksh

5.4 Proforma Income Statement

TRADING PROFIT AND LOSS ACCOUNT AS AT 31ST DEC 2022

ITEM DR CR

Sales - 1,106,000

Less Cost of Sales 7,146,000 -

Gross Profit - 3,914,000

Less Expenses - 1,769,000

Net Profit - 2,145,000