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This document contains a bibliography listing references used in research on social media, influencer marketing, electronic word of mouth, and their impact on consumer purchase intentions and behaviors. The references cover topics like how social media advertising, influencers, and online reviews influence customers. Years covered range from 2010 to 2020.

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Riya Jas
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7 views

Bibliography

This document contains a bibliography listing references used in research on social media, influencer marketing, electronic word of mouth, and their impact on consumer purchase intentions and behaviors. The references cover topics like how social media advertising, influencers, and online reviews influence customers. Years covered range from 2010 to 2020.

Uploaded by

Riya Jas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Bibliography

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Gilani, N., & Tajeddini, K. (2020). The effects of electronic word of mouth on brand image
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Gupta, P., Dogra, N., & Kaushal, V. (2020). Consumer’s Attitude towards Influencer
Marketing in Fashion and Lifestyle Segment: A Comparative Study between India and the
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Lu, C., Fan, Y., & Zhou, Y. (2020). Investigating the determinants of purchase intention of
green products for Chinese young consumers: The moderating role of skepticism. Journal of
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word-of-mouth information on satisfaction and purchase intention. Social Behavior and
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