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Copywriting Class 1 Note

Copy writing for beginners

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Agboola Oladayo Ridwanllahi
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236 views

Copywriting Class 1 Note

Copy writing for beginners

Uploaded by

Agboola Oladayo Ridwanllahi
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

COPY-

WRITING

DAY 1
CLASS
You're all welcome to this training, I am glad you made it here guys
The training is on copywriting and it’s going to be divided into a two day session
class.
Get your pen and paper, ensure you take down note as it’s going to be value overload
and an explosive session.
At the end of the session, make sure to “EXECUTE WITH SPEED”
Learning without execution is like fishing and throwing the fishes back to the river.
Without wasting time let’s proceed to the MAIN THING.

Everyone here came in for 1 reason: which if I am not wrong is:


“HOW TO MAKE MONEY ONLINE WITH COPYWRITING AS A SKILL”
Either as PART-TIME or FULL-TIME Job.
But we must understand that we must LEARN before we can EARN
So today we will start from the very basic of copywriting, so that even if you are just
hearing the word copywriting for the first time you will be able to understand what a
copywriter does and what it takes to become a copywriter.
I haven’t forgotten the E-book I promised, I will be giving it at the end of the class.

I know some people either don’t believe in themselves or they don’t think it’s realistic
to earn as much as 500k Weekly or Monthly on the ONLINE Space
I get questions like this alot:
“Can I really earn as much as 500k monthly from copywriting?”
“I’ve heard people make money online by writing Can I do it? I’m not a great writer,
is this thing for me?”

Let me calm your worries with simple and very clear answers to your questions
Is this copywriting thing for you?
My simple answer is this: “have you ever tried to persuade someone to do something
for you?”
If your answer is yes, then congratulations you qualify to be a copywriter.

Many of us, if not all of us here have done copywriting it’s just that we were not
taught how to do it the right way.
If you have ever helped anyone market a product on social media whether through
WhatsApp or you have convinced someone about using a perfume, or buying a
handbag, or a shoe, what you were doing was copywriting.

Now the question is when you persuaded the person to make the purchase how much
were you paid for your job of persuading the person to buy?
I guess you were repaid with a [thank you] very much and that was all.

In copywriting when you get someone to purchase you recieve a [$$] very much
You are paid for helping clients get customers to buy their productsListen, You don’t
need to be a master in English, or be great at writing essays, or have any experience
in writing to be a copywriter.

If you can communicate well enough to make it to senior secondary school then your
language skill is good enough to make you a high earning copy-writer
You need to be able to write in a language your reader can understand, think about
what your reader is thinking about and deliver to your audience what he is looking for
and then you will be paid well.

As simple as this sounds I am telling you that so many people do not know how to do
this. Many people are “masters of complications!” As Mourinho said of Pogba 😆
You don’t need to write big words just simple to understand words.

Now, What is copywriting?


Copywriting should not be confused with “copyrighting”
Copywriting is using written words to make someone buy anything, anywhere at any
time you want them to
You don’t have to show your face, you just need to sit down and write

Did you go out today? You saw a copy?


Did you lie down on your bed or staying at home today? You saw a copy
Did you see a billboard today? That’s a copy.
Did you see a signboard today? That’s a copy.
Did you see an ad on facebook today? That’s a copy.
Did you see an ad on TV today? That’s a copy.
Did you see an ad on TikTok today? That’s a copy.
Did you recieve a pop-up on your phone from a third-party application? That’s a
copy.
Did you open YouTube today? You saw a copy.
A copy is whatever is sold to you using the written word

Now for clarity:


Copyright means an individual or company has the exclusive legal right to
reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic
items).
The purpose of a copyright is to protect that material and prevent illegal use of it by
unauthorized agents.
While copywriting is all about persuasion:
A copywriter is a sales man in print. You see, copywriting is all about getting the
reader to take action.
You see, we are in the attention economy and it’s only those who can capture the
attention of others that can earn a lot. Your attention is highly priced!!
And this course is here to show you how do get the attention of people, but when you
gain attention what do you do with such a highly priced asset, that’s the next thing I
want to talk about
After Attention comes Value, You need to offer something of value.

I hope you're getting value from the class


I hope you have been able to establish: the difference between COPYWRITING
AND COPYRIGHTING
Copyright means an individual or company has the exclusive legal right to
reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic
items). The purpose of a copyright is to protect that material and prevent illegal use of
it by unauthorized agents.
While Copywriters are responsible for the text on billboards, websites, emails,
advertisements and lots more.

You don't beg anyone to buy anything...if you learn the hack of Copywriting and
position yourself well, clients come to you not the other way around
Everyone of you came here because the copy you saw was able to capture your
attention with something of value, you believed the class will be valuable to you. You
believed the FREE E-book will be valuable to you. Nobody spends time on
something of no value.

If you can't write words that capture your client, prospect within 10sec, they're gone
that's why you need to learn how to use the written word to Capture their attention,
because humans are naturally lazy in nature.
Are you following?
It's not about putting out any kind of word, there is an art to touching people's
emotions and getting them to buy your product..

What kind of qualifications do you need to be a copywriter?


ANSWER: Zero!

There are successful copywriters with university degrees and some who didn't finish
secondary school.

Some copywriters are only 18 and some are retired.

The only thing you need is a phone and an Internet connection. Everything else can
be learned.
If you can write a letter to a friend, you have all the qualifications you need to get
started on copywriting today.

If you learn Copywriting well, you will never be poor

Even if you don't write for people, you will write for yourself and still make money
What people lack is financial confidence, not money. That's what Copywriting gives
you.

No one negotiates with a surgeon


You cannot be in an emergency room and be pricing the fee for the surgery
You are a financial surgeon as a copywriter..
We've established the fact that Copywriting is one of the most important skills anyone
can gain in business and life generally.
There are two types of copywriters.
The corporate and freelance copywriters
Corporate copywriters are employed by companies and they are paid monthly
salaries for the writing works the companies have.
They are confined to what they are paid, what that means is that no matter the amount
of money they make for the company, their salary is the same. There is a ceiling over
their income
These kinds of people work for the marketing departments of big corporations.

The other group of copywriters are the freelancers


This is where I fall and where you will join too
We put the price at what we want and we call the shots.😎

You are free to put your price on any of your service as you want. You are only
limited by how good you are or not.

You can decide to work for yourself and sell your own products.
We will be rounding up here tonight, We will continue tomorrow night same time
with my Able Coach, Prof Emmanuel Akpe....the man who has done over N150
million as a Copywriter..
Digest the information for tonight...we will continue tomorrow

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