Dr.

Virendra Swarup Educational Foundation

BBA (2023-26)
Revision
Marketing Theory and Practices
M.M.: 25 Attempt all the Questions Time: 1hr.
1. Marketing is a process which aims at Which one of the following approaches is a good
________ approach for this segmentation?
A. Production B. Profit-making. A. Geographic B. Demographic
C. The satisfaction of customer needs C. Psychographics D. Behavioural
D. Selling products 12. “Many people want BMW, only a few are
able to buy” this is an example of _______
2. Marketing is _______, there is a constant
tension between the formulated side of A. Need B. Want C. Demand D. Status
marketing and the management side. 13. Marketing is a process of converting the
A. An art B. A Science potential customers into …………..
C. Both an “art” and a “science” D. Selling 14. The group of elements price, product,
promotion and place constitutes______.
3. _______ is the act of obtaining a desired object
from someone by offering something in return. 15. Profit through Customer Satisfaction is
aimed in …………. Concept
A. Marketing Myopia B. Selling
A. production B. holistic
C. Exchange D. Delivery
C. marketing D. selling
4. _______ is not a type of Marketing Concept.
16. Sub-dividing of market into homogeneous
A. The production concept B. The selling concept
sub-sections of customers is known as____
C. The societal marketing concept
17. …….goods are purchased without any
D. The Supplier Concept planning or search effort.
5. Which of the following defines marketing A. staple. B. impluse. C. emergency.
management?
D. none of these.
A. The art and science of choosing target markets
18. Rising profits is a feature of ……….stage of
and getting, keeping, and growing customers
through creating, delivering, and communicating PLC.
superior customer value. 19. Revival plans to reintroduce the product in
more modified form is adopted in ………..stage
B. The development of planning, policies and
of PLC.
various marketing strategies to move the company
forward to achieve the goal of profit through selling 20. The set of all the products a firm made
the product and services. available to consumers buy is called.
C. The process of identifying and managing all A. product line. B. product mix
marketing process to sell product and service to the C. product category. D. none of these.
end users at low price.
21. Setting price on the basis of the demand for
D. The process of developing and monitoring profit the product is known as……
of companies products and services
A. cost based pricing B. demand based pricing
6. _______ is a combination of quality, service &
price. C. competition based pricing
7. If the focus is on social and ethical concerns in D. value based pricing
marketing’ is characteristic of the _________ 22. Setting price on the basis of the competition
period. for the product is known as………..
A. Production B. Sales 23. Premium Pricing is a method of…
C. Marketing D. Societal A. cost based pricing B. demand based pricing
marketing
C. competition based pricing
8. ______ are products bought by individuals
and organizations for further processing or for D. value based pricing
use in conducting a business. 24. The approach used when the marketer wants
9. If the company’s sales are slow down, and the consumer to respond on emotional, rather
profits level off or decline. The company has than rational basis__
reached ___stage. A. predatory pricing B. economy pricing
10. The buying process starts from ___ stage in C. psychological pricing D. penetration pricing
which the buyer recognizes a problem or need.
25. Razor manufacturer will charge a low price
11. A firm has decided to localize its products and recoup its margin (and more) from the sale
and services to meet local market demands.
of the only design of blades which fit the razor. 39. Which of the following is not an element of
This is an example of……………. promotion mix.
A. predatory pricing B. economy pricing A. advertisement B. branding
C. psychological pricing D. captive product pricing C. personal selling D. sales promotion
26. Which of the following is not a factor 40. Place where Buyer and seller
influencing pricing policy interact_______.
A. cost B. competitors 41. ------type of advertisement is used when the
product enters into growth stage of PLC
C. business objectives D. none of these
A. selective advertising B. reminder advertising
27. The best channel of distribution for Vacuum
cleaner is C. primary advertising D. none of these
A. direct marketing B. mail order business 42. Personal selling has ___________.
C. self service D. none A. One Way Communication
28. ----------means the set of marketing B. Two Way Communication
intermediaries through which the goods flow C. Indirect Communication
from the producer to consumer.
D. Direct Communication
29. ---------is not a function of wholesaler
43. Which of the following is not a sales
A. warehousing B. transporting promotion tool.
C. risk bearing D. none of these A. discount B. dealer contest
30. If goods directly move from producer to C. advertisement D. consumer contest.
consumer, it is known as____
44. Most producers use ___________ to bring
A. one level channel B. zero level channel their products to market or end users.
C. two level channel D. none of these A. Brokers B. Retailers
31. ---------- are generally food stores that are C. Intermediaries D. Distributors
much smaller in size than in supermarkets.
45. In marketing, MRP stands for
A. convenient store B. discount store
A. managing public relation
C. specialty store D. none of these
B. marketing public relation
32. POP stands for ___________.
C. monitoring public relation
A) Point of Production B) Point of Parity
D. none of these
C) Point of Purchase D) All of these
46. What is AIDA?
33. If the product passes through a longer
channel of distribution, the marketer will have to A. Attention Interest Desire Action
give importance to__ B. Attract Interest Desire Action
A. advertising B. personal selling C. Attention Interest Design Action
C. direct selling D. none of these D. Attract Interest Design Action
34. CRM stands for ______________. 47. Any paid form of non –personal presentation
A) Customer Resource Management of ideas, goods, or services by an identified
sponsor is known as ------.
B) Customer Retention Management
48. Market for automobiles need to be
C) Customer Relation Management segmented on the basis of__
D) Client Retention Management A. Geography B. Demographics
35. The most important objective of ___ is to C. Psychographic D. All of these
convince customers to make a purchase.
49. Basic parameter of Segmentation was given
A. Direct marketing B. The person selling by_____
C. Person-to-person communication 50. Which is not a type of product.__
D. Integrating programs A. Convenience Goods B. Specialty Goods
36. A good catchy phrase used and repeated C. Marketing Goods D. Unsought goods
often in an advertisement is --------
A. idea B. brand name C. trade mark D. slogans
37. USP stands for_______
38. ___________ refers to the exchange of goods
or commodities against money or service.
A. Distribution B. Place C. Sales D. Marketing