School of Business and Management

CHRIST (Deemed to be University)

Course Plan – Undergraduate Programmes
Academic Year 2022 - 23

Programme Bachelor of Business Administration

BBA133
Course Code & Name
Microeconomics

Semester I

Hours & Credits (1 Credit =

60 hours, 4 Credits
15hours)

Course Anchor Dr Vandita Mishra

Course Facilitators at – Dr Manu Jose (PoC)

Bangalore, Central Dr Arun Krishnan
Campus Dr Middi Appalaraju
Dr Surekha Nayak
Dr Parvathy V K
Dr. Santosh Satyanarayan Baheti
Course Facilitators at – Dr Chandan Roy (PoC)
Bangalore, BGR Dr Vandita Mishra
Campus Dr Subhashree Banerjee
Dr Sanjaya Kumar Lenka
Dr Bhagavatula Aruna
Dr Sulakshana Rao C
Mr. Yadu CR
Mr. Sahil Mehra

Course Facilitators at – Dr Manu Jose (PoC)

Bangalore, Kengeri
campus
Course Facilitators at – Dr. Puja Kaura (PoC)
Delhi,NCR Campus
Course Facilitators at – Dr. Yawalkar Prajakta Shyam (PoC)
Pune,LavasaCampus
Course Anchor & Dr Vandita Mishra
FacultyContact [email protected]
information

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Course Name: Microeconomics Course Code: BBA133
Total number of hours: 60 Hrs Credits: 4
Class All students must adhere to the norms of conduct as specified in the School of
Guidelines
Business and Management Class Guidelines Document.
Guidelines for Online classes:
 Attendance will be taken at the start of the class
 Attend online classes in appropriate attire/ proper dress code
 Bring a lot of positive energy in deliberations and discussions
 Stay focused and attentive
 Ask doubts by posting your comments in the chat box,
 Doubts will be addressed at the end of the session
 Sessions need to be attended by keeping the mic in mute mode, and video
needs to be turned on
 Take active participation in the online class activities during the session
 In some parts of the session, you will be asked to use whiteboard to
share your ideas, for which you will have to follow the instructions on
the use as mentioned in the projected slide
Guidelines for Offline classes:
Students are expected to adhere to the following conditions in order to attend
classes regularly:

 Students need to maintain a separate notebook for writing the lecture notes
 Use of technology (smartphones & laptops) for any of the class activities shall be
with the prior permission of the faculty member
 Students need to carry one recommended textbook for the class reference
 For any case analysis, it is expected that students should come to the class with a
prior reading on the case
 Students are expected to take notes when special standing instruction is given by
the teacher
 Students are expected to maintain academic integrity while working on or
submitting the assignments

Course This common core course helps students to think in the economic way of
Description establishing a connection between unlimited wants and limited resources
available to an individual, firm and society. It deals with the application of
economic analysis in the formulation of business decisions. In this context,
the course deals with demand, supply, pricing, theory of consumer choice,
theories of production and market structures.
Course This course aims to help students to:
Objectives CO1: Illustrate how economic trade-offs and social values impact business
decisions.
CO2: Outline the causes and consequences of different market conditions.
CO3: Explain the theory of consumer choice using the utility concepts.
CO4: Analyse the market outcome in business decisions.
CO5: Analyse the different cost and revenue indicators of business operations.
CO6: Examine the market outcome(s) under different market structures.

1
 Component
of
S.N CLO RBTL Assessment CO PLO PLG
(including
ESE)
1 Illustrate 2 CIA I (A) Illustrate how PLO 2.1: PLG 2:
society's economic Demonstrate Functional
trade-offs by trade-offsand understandingof Knowledge
interpreting and
socialvalues concepts/ theories Application
Production impact of management.
Possibility business
Frontier
decisions.
2 Explain the 2 CIA I (A) Outline the causes PLO 2.1: PLG 2:
effect of and and Demonstrate Functional
shifts in CIA I (B) consequencesof understandingof Knowledge
market supply concepts/ theories and
different market Application
and demand conditions. of management.
curves on
price and
quantity
produced by
firms

3 Illustrate and 2 CIA I (B) Explain the PLO 2.1: PLG 2:

explain how theory of Demonstrate Functional
consumers consumer understandingof Knowledge
maximise total concepts/ theories and
choice usingthe Application
utility within a utility concepts. of management.
given income
using the utility
concepts.

4 List out the 4 CIA III (A) Analyse the PLO 2.3: PLG 2:
effects of market Examine business Functional
positive and outcome in decisions with Knowledge
cross- functional and
negative business Application
lens.
externalities to decisions.
examine the
real-world
market
scenario.

1
5 Examine the 4 CIA III Analyse the PLO 2.3: PLG 2:
relationship (A) different costand Examine Functional
between and revenue indicators business Knowledge
different cost CIA III decisions with and
of business Application
and revenue (B) cross- functional
operations. lens.
concepts
related to the
production
process.
6 Compare the 4 CIA III Examine the PLO 2.4: PLG 2:
pricing (B) market Compare Functional
mechanism outcome(s) under organisational Knowledge
and output practices to and
different market Application
determination theoretical
structures. frameworks.
under
different
market
conditions.

1
 COURSE MAPPING
Unit Unit details Week CLO & Exercises Hours Pedagogy (teaching Resource/ Reference details
number (Week PLO (Pre/Post per week learning methods
number Class) (*Actual used)/ activities and
in hours or class trips/ dates
which based on for assessment
the calendar)
topic
will
start)
Unit 1 Ten Principles of CLO1 & 4 Hrs per PPT, Lecture, Q&A Gregory Mankiw, N. (2016), Principles
Economics: How PLO 2.1 week + 2 and Discussion of Economics, 8th Edition, Cengage
Basic People Make Hrs Learning India
Concepts Decisions- How = 6hrs
people Interact - Gregory Mankiw, N. (2012), Principles
How the Economy of Microeconomics, 6th Edition,
as a Whole Works; Cengage Learning India
Thinking Like an
Economist-Role of Ch 01: Ten Principles of Economics
Observations,
Theory and Ch 02: Thinking Like an Economist
Assumptions in
Economics; Role Ch 03: Interdependence and the
of Economic Gains from Trade
models- The
Circular Flow
Diagram-
Production
Possibility
Frontier-
Opportunity Cost;
Central Problems

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 of an Economy;
Microeconomics
and
Macroeconomics.

Unit 2 Markets and CLO2 & 4 Hrs per PPT, Lecture – Gregory Mankiw, N. (2016), Principles
Competition; PLO 2.1 week + 4 discussion & problem of Economics, 8th Edition, Cengage
The Basics Demand- Law of Hrs per solving Learning India
of Supply Demand, week + 2
CIA I (Part B):
and Exceptions to the hrs per Gregory Mankiw, N. (2012), Principles
Assignment
Demand Law- Market week of Microeconomics, 6th Edition,
Demand- Changes = 10 hrs Cengage Learning India
in Demand;
Supply- Law of Ch 04: The Market Forces of Supply
Supply, Exceptions and Demand
to the Law-Market
Supply- Changes
in Supply;
Equilibrium-
Steps- Changes in
Equilibrium
Unit 3 Elasticity of CLO2 & 2 hrs per PPT, Lecture – Gregory Mankiw, N. (2016), Principles
Demand- Price PLO 2.1 week + 4 discussion of Economics, 8th Edition, Cengage
Elasticity Elasticity and Its hrs per Learning India
and Its Determinants- week + 1
Application Methods of hr per Gregory Mankiw, N. (2012), Principles
Measurement- week of Microeconomics, 6th Edition,
Degrees of Price = 7 hrs Cengage Learning India
Elasticity-Total
Revenue and Price Ch 05: Elasticity and its application
elasticity; Income
Elasticity Demand;

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 Cross Elasticity
Demand; Elasticity
of Supply-
Determinants-
Measurement and
Degrees
Unit 4 Utility- CLO3 & 2 Hrs per PPT, Lecture, Q&A Gregory Mankiw, N. (2016), Principles
Characteristics and PLO 2.1 + 4 Hrs and Discussion of Economics, 8th Edition, Cengage
Theory of Types-Cardinal per + 1 hr Learning India
Consumer and ordinal Utility per week
Behaviour analysis – Law of = 7 hrs Gregory Mankiw, N. (2012), Principles
Diminishing of Microeconomics, 6th Edition,
Marginal utility; Cengage Learning India
Budget Constraint;
Indifference Ch 21: The Theory of Consumer
curves- Properties, Choice
Consumer's
equilibrium- Price
Effect- Income
Effect and
Substitution Effect.
Unit 5 Consumers, CLO4 & 4 hrs per PPT, Lecture, Q&A Gregory Mankiw, N. (2016), Principles
Producers and the PLO 2.3 week + 4 and Discussion of Economics, 8th Edition, Cengage
Market Efficiency of the hrs per Learning India
Efficiency Markets: week + 2
and Consumers surplus hr per Gregory Mankiw, N. (2012), Principles
Externalities (Marshall)- week of Microeconomics, 6th Edition,
Producer surplus = 10 hrs Cengage Learning India
and Market
efficiency; Ch 07: Consumers. Producers and the
Externalities and Efficiency of Markets
Market

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 Inefficiency- Ch 10: Externalities
Negative and
Positive
Unit 6 Production CLO5 & 4 hrs per PPT, Lecture – Gregory Mankiw, N. (2016), Principles
Function; Law of PLO 2.3 week + 4 discussion & problem of Economics, 8th Edition, Cengage
Theory of Variable hrs per solving Learning India
Production Proportions; Law week + 2
and Cost of returns, hrs per Gregory Mankiw, N. (2012), Principles
Economies of week of Microeconomics, 6th Edition,
Scale; Iso-quants = 10 hrs Cengage Learning India
and Iso-cost lines.
Cost Function - Ch 13: The Costs of Production
Important Cost
Concepts; Short Ch 14: Firms in Competitive Markets
Run and Long Run
Cost Analysis
(traditional
theory)- Modern
theory of cost;
Long Run and
short Run Revenue
analysis
Unit 7 Market structure- CLO6 & 2 hrs per PPT, Lecture, Q&A Gregory Mankiw, N. (2016), Principles
Perfect PLO 2.4 week + 4 and Discussion of Economics, 8th Edition, Cengage
Market competition-Price hrs per Learning India
Structure and Output week + 4
and Determination- hrs per Gregory Mankiw, N. (2012), Principles
Competitive Role of Time week of Microeconomics, 6th Edition,
Strategy Element in Market = 10 hrs Cengage Learning India
Price
Determination; Ch 15: Monopoly
Monopoly- Price

5
and output Ch 16: Monopolistic Competition
determination,
Price Ch 17: Oligopoly
Discrimination;
Monopolistic
Competition- Price
and Output
determination-
Selling Costs-
Product
Differentiation-
Oligopoly-
Duopoly example-
Price
Determination
(Collusive Pricing,
Price Leadership).

5
ASSESSMENT OUTLINE
The continuous assessment will be in form of CIA-I, CIA-II, CIA-III and End-term assessment.
The internal assessment will be done using components like Case studies, Written assignments
which requires drawing inferences and applying real-world examples and MCQ Test. Some of
these CIAs needs to be done individually and some needs to be done in teams. Students are
expected to follow the guidelines pertaining to CIA submissions as given below:
 This course provides the provision for a reassessment for those students who
had missed the regular assessments due to genuine reasons for which students
will have to submit an application stating reason for non-submission
 Additional assessment as an improvement CIA will be conducted for those
students who had scored below the passing threshold. But if a student fails to
submit the assignment even after multiple reminders (maximum 3 reminders
will be given), he or she shall be scored zero out of total marks. As the dates for
the CIA submission will be informed to the students in advance, any absentia
on the day of CIA should be informed to the teacher. In absence of such
information, a penalty in form of deduction in marks will be imposed
 In case if it is found that the CIA submitted by students is a plagiarised work,
he/she will be asked to resubmit the assignments with an extra work of doing
additional assignments. Work that you submit should be original work.
 Any free loading is not allowed when working in teams for any CIAs. If any
such case is reported then such cases will be asked to work individually rather
than working as a team member
Components of CIA-I (20 marks)

CIA I A
Units: 1 and 2
Topic: Demonstrate the understanding of the concepts of trade-offs and market forces in the
retail business.
Assessment Platform: MS Teams / Google Classroom
Time Duration: 8 – 10 hours
Marks: 20 (Will be brought down to 10 Marks)
Date of Submission: 31st August 2022

Assignment Type: Individual

The purpose of this assignment is to familiarise students with the concept of opportunity
cost/trade-off and market forces of demand and supply.
Topic: Take any two retail businesses from the Indian market and compare their individual
trade-offs /opportunity cost in doing business in the present COVID19' pandemic scenario
and explain the dynamics of market forces in facilitating their business strategies to be in the
competitive market condition.

General Instructions: The final word count for the assignment is 1200 words, 12 points,
Times New Roman font, 1" margins, double spaced, with page numbers included, and listed
on your title page of the document. References and citations are NOT included in the word
limit. Including a title page is mandatory and the title page will not be included in the total
word count.

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CIA I B
Title: Quiz - I
Units: 2 and 3
Time Duration: 30 mins.
Assignment Type: Individual
Assessment Platform: MS Teams / Google Classroom
Date of Quiz: 1st to 3rd September 2022
Marks: 20 (Will be brought down to 10 Marks)

Description: Objective questions to assess the theoretical understanding of basic

concepts related to market competition, market forces, market equilibrium, and elasticity
applications will be considered for the assessment.

Components of CIA-II (50 Marks)

Mid Semester Exam (MSE) Syllabus: Unit I, II, III and IV (till Diminishing Marginal
Utility (DMU) concept)
(Evaluation based on Embedded question)

Pattern
Section A - Answer any THREE out of five questions (05 marks x 3 questions = 15 marks)
Section B - Answer any TWO out of three questions (10 marks x 2 questions = 20 marks)
Section C - Case Study Compulsory Question (15 marks x 1 question = 15 marks)
(Embedded Question)

Components of CIA-III (20 marks)

CIA III
Units: 4 and 5
Topic:
Assessment Platform: MS Teams / Google Classroom
Time Duration: 8 - 10 hours
Marks: 20
Date of Submission: 15th November 2022

Assignment Type: Group (3 to 5 students in each group)

This assignment aims to help students understand and examine the behaviour of firms and
market externalities.
Topic: Take any two production firms of your interest and write adetailed assignment
on the following aspects.
1. Identify these firms' cost and revenue structures and make a detailed study on the
relationship between cost and revenue functions.
2. What kind of profit are these firms earning (Accounting profit or economic profit)?
3. Did the profit motive of these firms result in any externality? List out the effect of
externality on society and how did these firms internalise it.
General Instructions: The final word count for the assignment is 1500 words, 12 points,
Times New Roman font, 1" margins, double spaced, with page numbers included, and listed

10
on your title page of the document. References and citations are NOT included in the word
limit. Including a title page is mandatory, and the title page will not be included in the total
word count.

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CIA Evaluation Rubrics
CIA I (A): Individual Assignment
PLG PLG2: Functional Knowledge and Application (UG)
PLO PLO 2.1 (RBTL 2)
CLO CLO1: Illustrate society's trade-offs by using Production Possibility Frontier.
CLO2: Explain the effect of shifts in market supply and demand curves on price and quantity produced by firms.
Total Marks 20 Marks (Will be brought down to 10 Marks)
Category 5 4 3 2 1
Demonstrates Demonstrates clear Demonstrates clear Demonstrates clear Demonstrates clear Demonstrates clear
conceptual clarity understanding with understanding with 5 understanding with 4 or understanding with 3 understanding with
with evidence. 6 or more concepts, or more concepts, more concepts, or more concepts, less than 2 concepts
supporting points supporting points and supporting points and supporting points and and no supporting
(RBTL 2 - CLO1-
and evidence. evidence. evidence. evidence. points nor evidence.
PLO 2.1)

Illustrate market Student explains at Student explains 4 Student explains 3 The student has The student
dynamics least 5 changes/shifts in DD changes/shifts in DD and weakly connected 2 explained only 1
changes/shifts in and SS with reference SS with reference to the changes/shifts in DD change/shift in DD
(RBTL 2 - CLO DD and SS with to the context and context. The explanation and SS with and SS and could not
1-PLO 2.1 reference to the gives clear is weak. reference to the justify
context and gives explanations without context.
clear explanations illustration(s), rather
(with than inferences or
illustration(s)), opinions.
rather than
inferences or
opinions.

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 Interpretation Interpretations are Interpretations are Interpretations are Weak interpretation Needs complete
(RBTL 2-CLO 2- derived strongly derived fairly from at derived without much derived without restructuring of the
PLO 2.1) from at least 5 facts least 3 facts from the factual evidence from the much factual report due to very
from the collected collected data and collected data and evidence from the weak interpretation
data and variables variables supporting variables. collected data but is drawn from the facts
supporting the the arguments. related to the topic. and collected data.
arguments.
Summary The summary is The summary is fairly The summary is based on The summary is not The summary has no
framed with 5 or based on 4 points of 3 points of interpretation based on relevance and very
RBTL 2-CLO 2-
more points of interpretation, facts and insufficient factual interpretation and generic in nature
PLO 2.1)
interpretation, facts and collected data. support. very weak in factual without factual
and collected data. support. support.

CIA I (B): QUIZ

PLG PLG 2: Functional Knowledge and Application (UG)
PLO PLO 2.1 (RBTL 2)
CLO CLO2: Explain the effect of shifts in market supply and demand curves on price and quantity produced by firms.
CLO3: Illustrate and explain how consumers maximise total utility within a given income using the utility concepts.
Total Marks 20 Marks (Will be brought down to 10 Marks)

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CIA II Rubrics – MSE (Evaluation based on embedded question-Case study)
PLG PLG2: Functional Knowledge and Application (UG)
PLO PLO 2.1 (RBTL 2)
CLO CLO1: Illustrate society's trade-offs by using Production Possibility Frontier.
CLO2: Explain the effect of shifts in market supply and demand curves on price and quantity produced by firms.
CLO3: Illustrate and explain how consumers maximise total utility within a given income using the utility concepts.
Total Marks 15 Marks
Did not meet
Criteria / Far Exceed Exceed Expectation Meets Expectation Short Expectation
Expectation
Weightage* Expectation (5) (4) (3) (2)
(1)
Demonstration of clear Demonstrates a clear Demonstrates a clear Demonstrates a clear Did not completely Has written the
understanding of the understanding of the understanding of the understanding of the answer the question answers without
given concepts with given concepts with given concepts with given concepts, but and has given proper understanding
the required number of the required number the required number the required number confused reasoning of the given concepts
examples. of examples. of examples but has of examples are not on the given and also has given
made minor errors in given. concepts. incorrect reasoning.
RBTL 2-CLO 1-PLO
the answers.
2.1

Explanation of the Able to explain the Able to explain the Able to explain the Did not completely Is not able to explain
changes/shifts in the changes/shifts in the changes/shifts in the changes/shifts in the explain the the changes/shifts in
market forces by the market forces and market forces and market forces but changes/shifts in the market forces and
required number of gives logical reasons gives logical reasons required number of the market forces has given incorrect
justifications with the required with the required logical reasons are and has given reasoning.
number of number of not given. confusing reasoning
justifications. justifications but has in addition to a
RBTL 2-CLO 2-PLO made minor errors. lesser number of
2.1 reasons.

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 Relating the changes Relates the changes Relates the Relates the Made mistakes Is not able to relate
in the in the market/consumer market/consumer while relating the the changes in the
market/consumer to market/consumer to changes to the changes to the changes in the market/consumer to
the theoretical the theoretical theoretical concepts theoretical concepts market/consumer to the theoretical
concepts with concepts with with suitable but has made the theoretical concepts and has
appropriate suitable justifications. justifications but has mistakes while giving concepts and has given incorrect
justifications made minor errors. justifications. given confusing justifications.
justifications.
RBTL 2-CLO 3-PLO
2.1

CIA III: Group Assignment

PLG PLG2: Functional Knowledge and Application (UG)
PLO PLO 2.3 (RBTL 4)
CLO CLO4: List out the effects of positive and negative externalities to examine the real-world market scenario.
CLO5: Examine the relationship between different cost and revenue concepts related to the production process.
Total Marks 20 Marks (Will be brought down to 10 Marks)
3- Approaching 2 - Below 1 – Did not meet
Category 5– Above Standards 4– Meets Standards
Standards Standards standards
Depth of Demonstrates clear Demonstrates clear Demonstrates clear Demonstrates clear Demonstrates
understanding and understanding with 5 understanding with 4 understanding with 3 understanding with understanding with
conceptual clarity or more concepts, concepts, supporting concepts, supporting 2 concepts, less than 2 concepts
supporting points and points and evidence. points and evidence. supporting points and no supporting
evidence. and evidence. points nor evidences.

Analyse the cost and Student accurately Student accurately Student identifies cost Student had The student at least
revenue structure and identifies cost and identifies cost and and revenue structure difficulty identified the cost
effect of externality on revenue structure revenue structure without illustration identifying the cost and revenue structure
society with illustration and with illustration and and effect of and revenue

13
 clearly lists out at clearly lists out 4 externality on the structure, and the and weak explanation
RBTL 4-CLO 4-PLO- least 5 effects of effects of externality society is clearly effect of externality on externality.
2.3 externality on on society. listed out with 3 on society is not
society. points. clearly listed out.
Interpretation Interpretations are Interpretations are Interpretations are Weak interpretation Needs complete
derived strongly from derived fairly from at derived without much derived without restructuring of the
RBTL 4-CLO 4-PLO- at least 5 facts from least 3 facts from the factual evidence from much factual report due to very
2.3 the collected data and collected data and the collected data and evidence from the weak interpretation
variables supporting variables supporting variables. collected data but is drawn from the facts
the arguments. the arguments. related to the topic. and collected data.
Conclusion Concludes with 5 or Concludes with 4 Concludes with 3 Conclusion is not Summary has no
more points based on points based on points based on based on relevance and very
RBTL4-CLO-5-PLO- interpretation and interpretation and interpretation and interpretation and generic in nature
2.3 data. data. data. very weak in without factual
factual support. support.

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Overall Assessment Description
Component of Max Marks per Weightage towards Total Marks per
Final Grade Component Final Grade Component in Final Grade
CIA-I (10 + 10) 20 20 % 20
CIA-II (MSE) 50 25 % 25
CIA-III (20) 20 20% 20
ESE 50 30 % 30
Attendance 5 05 % 05
Total 100

CIA ASSESSMENT DETAILS

Sl. No CIA Component Unit(s) Covered CLO RBTL
1 CIA I A I & II (Assignment) 1&2 2
2 CIA I B II & III (Quiz) 2 2
3 CIA II (MSE) I, II, III and IV (till DMU*) 1, 2 & 3 2
4 CIA III IV and V(Assignment) 3&4 2&4
5 ESE All Units 1 to 6
* Diminishing Marginal Utility concept

Prepared by Reviewed by Approved by HoD

Dr. Chandan Roy Dr Manu Jose
Dr. Vandita Mishra

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