SAI SANJANA NEDUNURI 20MID0046

<[email protected]>

Advice on Startup
2 messages

SAI SANJANA NEDUNURI 20MID0046 <[email protected]> Mon, Oct 30, 2023 at 9:57
AM To: [email protected]

Greetings,

We are from Nature Nurture, a consultancy and e-commerce platform for

farmers . We want to seek your advice and perspective on establishing a

successful startup. In this regard , kindly answer the following questions

● What advice do you have for someone who is just starting out a new business?
● What strategies have you found most effective in promoting your startup
and acquiring customers?
● How do you ensure that your technology systems and infrastructure are scalable
and able to handle growth, and what steps do you take to plan for future technology
needs?
● What are the moral rules and values you follow at your company?
● Have you encountered any unexpected obstacles or challenges while running
your startup? If so, how did you overcome them?
● How do you see your startup evolving over the next 5 years?
● How do you stay up-to-date with the latest trends and changes in the industry,
and how do you adapt your business to stay competitive?
● How did you fund your business in the early stages, and what advice do you
have for someone seeking funding for their start-up?
● How do you measure success for your startup? Are there any specific metrics
you track?
● How do you ensure the security of your company's data and information, and
what measures do you take to protect against cyber threats?

Thanks and regards,

Koushik Urs <[email protected]> Tue, Oct 31, 2023 at 4:47

Dear startup aspirants,

Thank you for reaching out to me with some questions, I’ll be answering it below. To give you a brief description about myself,
I’m a startup founder of 2 companies, I’m also a mentor and I’m a part of the advisory board for 6 startups. I am also invited as a
board of director and shareholder in one of our early investor’s company.

Talking about your startup “Nature Nurture”, a consultancy and e-commerce platform for farmers. I think you will be helping the
farmers on how efficiently you will be helping the farmers grow more yield, cutting costs and enhancing quality of the crops. I’ll
get a clear understanding once I get to know how you are planning to achieve it and measure the feasibility of the same.

Replying to the questions asked.

● What advice do you have for someone who is just starting out a new business?

I would suggest someone to dedicate himself completely into the business in the initial days by working
ruthlessly and smartly at the same time. If someone is starting a business just because he doesn’t have to
work under someone, who thinks making money is easy in a business or wants to have that tag of an
“entrepreneur” should never even step into it, as it can spoil his precious time, efforts and money.

● What strategies have you found most effective in promoting your startup and
acquiring customers?

There are 33 different channels for marketing and strategically acquiring customers, I recommend you to
follow the bulls eye framework and narrow down to which strategy is the most efficient for your business,
spend a lot of time and effort in optimising them once they are finalised.

● How do you ensure that your technology systems and infrastructure are scalable and
able to handle growth, and what steps do you take to plan for future technology
needs?

You should predict the outcome and have multiple plans for user engagement. You should follow any
metrics available to determine your DAU (daily active users), user growth rate, average minutes spent on
your platform, etc and choose the servers accordingly.Most of them has to be determined while building
the prototype.

● What are the moral rules and values you follow at your company?

Just to give you 2 of our practices as an example out of several, We have created a system where all the
minor decisions will be addressed by small team leads, this gives them responsibility and some superior
feeling. If you control all the decisions by the top management, there productivity will never be good. Also,
every day each teams will have an internal meeting to discuss what’s done, what they will be doing and
what has to be accomplished later.

● Have you encountered any unexpected obstacles or challenges while running your
startup? If so, how did you overcome them?

In a startup phase, you will be having a lot of challenges but every single time one should quickly think and
make the best decision. Don’t regret even if that decision is a bad decision, but don’t get into “analysis
paralysis” stage where you just keep on thinking of various outcomes but you don’t execute anything
quickly. Make mistakes and learn from them.

● How do you see your startup evolving over the next 5 years?

We do have certain long term goals but we wish to break it into shorter goals (weekly targets, monthly
targets and quarterly targets) and achieve it accordingly. Thinking about a 5 year goal and not progressing
is not something our company follows and I don’t recommend that to anyone as it’s very uncertain in the
initial days to think of.

● How do you stay up-to-date with the latest trends and changes in the industry, and
how do you adapt your business to stay competitive?

We do have a team who gets data on every aspect on how each age group is reacting to something
specific on social media, search engine, etc. based on these data we fine tune strategies to cater to our
targeted customers if necessary.

● How did you fund your business in the early stages, and what advice do you have
for someone seeking funding for their start-up?

I completely bootstrapped in the initial days, reach out to government grants or loan schemes and make
the best use of it. Once you have started generating revenue and need to expand rapidly then you should
look for investments. Otherwise you will be diluting more of your equity for a very low capital investment.

● How do you measure success for your startup? Are there any specific metrics you
track?

We do follow a metrics, for your understanding it will be based on lowering the CAC(customer acquisition
cost), grow our customer base, make a loop why your customer wants to buy your product or service
repeatedly and many more.
● How do you ensure the security of your company's data and information, and what
measures do you take to protect against cyber threats?

We do take services of third party software security agencies, who take care of numerous checkpoints for
the user privacy and our companies data.

With that answering all your questions, I wish you all the best for what you are pursuing. If you need
further help don’t hesitate to reach out to me.

Regards,
Koushik
Chairman of the board,
AmbuTap
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