25/

10/
2013EC.

1.Whatdet
ermi
nest
hemar
ketpr
iceofagr
icul
tur
alpr
oduct
s?

A.Suppl
yanddemand
B.Mar
ketsegment
ati
on
C.Consumert
rendsandpr
efer
ences
D.Br
andi
nganddi
ff
erent
iat
ion
2.Howdoesanov
ersuppl
yofagr
icul
tur
alpr
oduct
saf
fectpr
ices?

A.Pr
icest
endt
ori
se
B.Pr
icest
endt
odecr
ease
C.Pr
icesr
emai
nunaf
fect
ed
D.Pr
icesf
luct
uat
esi
gni
fi
cant
ly
E.None
3.Mar
ketsegment
ati
oni
nagr
icul
tur
almar
ket
ingi
nvol
vessegment
ingmar
ket
s
basedonwhi
choft
hef
oll
owi
ng?

A.Suppl
yanddemand
B.Consumerpr
efer
ences
C.Br
anddi
ff
erent
iat
ion
D.Geogr
aphi
cal
locat
ion
E.None
4.Whi
chpr
ici
ngst
rat
egyi
nvol
vesset
ti
ngl
owi
nit
ial
pri
cest
orapi
dlygai
nmar
ket
shar
eandat
tractcust
omer
s?

A.Penet
rat
ionPr
ici
ng
B.Pr
iceSki
mmi
ng
C.Val
ue-
basedPr
ici
ng
D.Compet
it
ivePr
ici
ng
5.Whi
chmar
ket
ingconceptf
ocusesoni
ncr
easi
ngpr
oduct
ionr
egar
dlessof
cust
omerdemand?

A.Pr
oductConcept
B.Seasonal
Dependence
 25/
10/
2013EC.

C.Pr
oduct
ionConcept
D.Per
ishabi
l
ity
E.None
6.Whi
chonei
snott
hechar
act
eri
sti
cofagr
icul
tur
almar
ket
ingr
elat
edt
o
per
ishabi
l
ity
?

A.Wi
dev
ari
ati
onsi
nqual
i
tyaf
fect
ingt
hemar
ket
.
B.Dependenceonseasonal
andweat
hercondi
ti
ons.
C.Hi
ghr
etur
noni
nvest
mentcompar
edt
oindust
ry.
D.Sensi
ti
vet
opr
icef
luct
uat
ions.
E.None
7.Whycanagr
icul
tur
ehav
ear
elat
ivel
ylowr
etur
noni
nvest
mentcompar
edt
oot
her
i
ndust
ri
es?

A.Hi
ghpr
oduct
ioncost
s
B.Mar
ketf
luct
uat
ions
C.Ext
ernal
fact
orsbey
ondcont
rol
D.Al
loft
heabov
e
E.None
8.Whatar
eagr
icul
tur
alpr
oduct
ssuscept
ibl
etoduet
ofact
orsl
i
kesuppl
yand
demanddy
nami
csandgov
ernmentpol
i
cies?
A.Qual
i
tyv
ari
ati
ons
B.Seasonal
condi
ti
ons
C.Pr
icef
luct
uat
ions
D.Lowr
etur
nsoni
nvest
ment
E.None
9.Whati
sakeyaspectofsuccessf
ulagr
icul
tur
almar
ket
ingt
omi
ti
gat
ethei
mpact
ofpr
icev
olat
il
it
y?

A.Pr
oductdi
ver
sif
icat
ion
B.I
ncr
easedi
nvest
ment
C.Reducedpr
oduct
ioncost
s
 25/
10/
2013EC.

D.I
mpr
ovedqual
i
ty
E.None
10.
Whi
chpr
ici
ngst
rat
egyi
nvol
vesdet
ermi
ningt
hecostofpr
oduci
ngapr
oductor
ser
viceandaddi
ngamar
kupt
osett
hepr
ice?

A.Val
ue-
BasedPr
ici
ng
B.Cost
-BasedPr
ici
ng
C.Compet
it
ivePr
ici
ng
D.Penet
rat
ionPr
ici
ng
E.None
11.
Whi
chappr
oachi
nbusi
nessf
ocusesonsat
isf
yingt
heneedsofconsumer
s
t
hroughpr
oductdev
elopment
?

A.Sal
esor
ient
ati
on
B.Mar
ketor
ient
ati
on
C.Pr
oduct
ionor
ient
ati
on
D.Soci
etal
ori
ent
ati
on
E.None
12.Whi
choft
hef
oll
owi
ngi
sNOTaf
orm ofmar
ket
ingcommuni
cat
ion?
A.Adv
ert
isi
ng
B.Cust
omerser
vice
C.Publ
i
crel
ati
ons
D.Sal
espr
omot
ion
E.None
13.
Whati
sthegoal
ofmar
ket
ingcommuni
cat
ion?
A.Toi
ncr
easebr
andawar
eness

B.Todr
ivesal
es

C.Tocr
eat
eaposi
ti
vei
mage

D.Al
loft
heabov
e
 25/
10/
2013EC.

E.None

14.
Whatar
ethef
ourP'
sandf
ourC'
sinmar
ket
ing?

A.Pr
oduct
,Pr
ice,
Place,
Promot
ion;
Cust
omer
ssol
uti
on,
Cust
omercost
,
Conv
eni
ence,
Communi
cat
ion
B.Pr
oduct
,Pr
ice,
Promot
ion,
Place;
Cust
omer
s,Cost
,Conv
eni
ence,
Communi
cat
ion
C.Pr
oduct
,Pr
omot
ion,
Place,
Pri
ce;
Cust
omer
s,Conv
eni
ence,
Cost
,
Communi
cat
ion
D.Cust
omer
s,Cost
,Communi
cat
ion,
Conv
eni
ence;
Product
,Pr
ice,
Place,
Pr
omot
ion
E.None
15.
Int
hev
olumeobj
ect
ive,
themai
nobj
ect
iveoft
hef
ir
mist
omaxi
mize_
___
__gi
ven
ami
nimum accept
abl
epr
ofi
t.

A.Sal
esr
evenue
B.Pr
ofi
tmar
gin
C.Mar
ketshar
e
D.Al
l
E.None
16.
Whi
chpr
ici
ngst
rat
egyai
mst
odi
scour
agecompet
it
orsf
rom ent
eri
ngt
hemar
ket
?

A.Pr
est
igeobj
ect
ives
B.Pr
icest
abi
l
izat
ion
C.Ant
i-
compet
it
ivepr
ici
ng
D.Suppor
ti
ngot
herpr
oduct
s
E.None
17.
Whi
chpr
ici
ngobj
ect
ivef
ocusesonmaxi
mizi
ngpr
ofi
tsf
rom t
heov
eral
lpr
oduct
por
tfol
i
o?

A.Pr
icest
abi
l
izat
ion
B.Suppor
ti
ngot
herpr
oduct
s
 25/
10/
2013EC.

C.Pr
est
igeobj
ect
ives
D.Mai
ntai
ningcashf
low
E.None
18.
Whoar
ethei
ndi
vi
dual
sorbusi
nessest
hatf
orm par
toft
hechannel
of
di
str
ibut
ion?

A.Suppl
i
ers
B.Di
str
ibut
orsandr
etai
l
ers
C.Endconsumer
s
D.Al
loft
heabov
e
E.None
19.
Whati
stheper
cent
ageofmar
kupi
fapr
oducti
ssol
dfor$5andt
hecosti
s$4?

A.25%
B.50%
C.75%
D.100%
E.None
F.
Not
ice:Thef
ormul
ainy
ourmodul
eisupdat
edr
egar
dingmar
ginandmar
kup
Mar
kup=(
Sel
li
ngpr
ice-Costpr
ice)/Costpr
icex100%
Mar
gin=(
Sel
li
ngpr
ice-Costpr
ice)/Sel
li
ngpr
icex100%
20.
Whatet
hical
consi
der
ati
onmustcompani
esadher
etoi
nthei
rmar
ket
ing
communi
cat
ion?

A.Bei
ngt
rut
hful
andav
oidi
ngf
alsecl
aims
B.Maxi
mizi
ngpr
ofi
tsatanycost
C.I
gnor
ingconsumerpr
ivacy
D.I
gnor
ingcul
tur
alnor
ms
E.None
21.
Whatdoesef
fect
ivemar
ket
ingcommuni
cat
ionr
equi
re?
 25/
10/
2013EC.

A.Deepunder
standi
ngoft
het
argetaudi
ence
B.St
rat
egi
csel
ect
ionofcommuni
cat
ionmet
hods
C.Et
hical
andl
egal
conduct
D.Al
loft
heabov
e
E.None
22.
Whatdopr
ici
ngst
rat
egi
esr
efert
oinagr
icul
tur
almar
ket
ing?

A.Det
ermi
ningt
hecostofpr
oduct
ion
B.Set
ti
ngcompet
it
ivepr
ices
C.Negot
iat
ingcont
ract
s
D.Maxi
mizi
ngpr
ofi
ts
E.None
23.
Whati
sani
mpor
tantel
ementofsuccessf
ulagr
icul
tur
almar
ket
ing?

A.Meet
ingconsumerneedsandpr
efer
ences
B.Maxi
mizi
ngpr
ofi
tsatanycost
C.Ov
erpr
oduci
ngt
ofl
oodt
hemar
ket
D.I
gnor
inget
hical
andsust
ainabl
epr
act
ices
E.None
24.
Whati
scost
-pl
uspr
ici
ngi
nagr
icul
tur
e?

A.Set
ti
ngpr
icesbasedonmar
ketdemand
B.Set
ti
ngpr
icesbasedont
hecostofpr
oduct
ion
C.Set
ti
ngpr
icesbyaddi
ngamar
kupt
othecostofpr
oduct
ion
D.Set
ti
ngpr
icesbasedoncompet
it
ion
E.None

25.
Whati
sther
esponsi
bil
i
tyofadi
str
ibut
ororwhol
esal
eri
nthemar
ket
ingchannel
?

A.Createtheproduct
B.Selldi
rect
lytoconsumers
C.Purchasefrom themanufact
urerandresel
ltoret
ail
ers
D.Setthewhol esal
epri
ce
E.None
26.
Whichstageinthemar ket
ingchanneli
nvol
vessell
ingproduct
sdi
rect
lyt
o
 25/
10/
2013EC.

consumer
s?

A.Manuf acturerorpr
oducerstage
B.Dist
ri
but ororwholesal
erstage
C.Retai
lerst age
D.Noneoft heabove
E.None
27.
Whataremar keti
ngchannel
s?

A.Rout
est
akenbyf
arm pr
oduct
sfr
om pr
oducer
stoconsumer
s
B.Rout
est
akenbyconsumer
stor
eachf
arms
C.Rout
est
akenbyr
etai
l
erst
oreachconsumer
s
D.Rout
est
akenbywhol
esal
erst
oreachpr
oducer
s
E.None
28.
Whi
choft
hef
oll
owi
ngi
snott
heobj
ect
iveofst
udy
ingmar
ket
ingcost
s?

A)To ascertai
n whi ch int
ermedi
aries ar
ei nvol
ved between producer and
consumer.
B)Toseewhet herthereisanyal
ter
nativ
etoinducethecostofmarketi
ng.
C)Toascertai
nthet ot
alcostofmarketi
ngprocessofcommodi t
y.
D)Tocompar ethepr i
cepaidbyt heconsumerwi ththepricerecei
vedbyt he
producer
.
E)None

29.
Whi
choft
hef
oll
owi
ngi
snotusedf
orr
educi
ngmar
ket
ingcost
soff
arm pr
oduct
s?

A)Aggr
egat
ingpr
ofi
tsi
nmar
ket
ingatv
ari
ousst
ages.
B)Reduci
ngt
her
isksadopt
inghedgi
ng.
C)I
mpr
ovement
sinmar
ket
ingi
ntel
l
igence.
D)Reduci
ngmar
ket
ingchannel
s.
E)None

30.
Assumet
hatawar
ehousei
shi
redf
or300day
soft
hey
earatat
otalcostof
$5000andt
hewei
ght
edav
eragecont
ent
sar
e250bagsofpot
atoes.Thent
he
st
oragecostpermont
hperbagi
s:
 25/
10/
2013EC.

A)$10 C)$2
B)$20 D)$0.
067 E)None