Introduction to Media and

Information Literacy
Communication
Media
Information
Technology
Literacy
Communication

The process of exchange

of ideas, views, facts,
feelings, etc., between
two or more persons in
order to reach a common
understanding
 “Communication is the sum of all
things, a person does when he wants
to create an understanding in the
minds of another. It involves a
systematic and continuous process of
telling, listening and understanding”
– Louis Allen
“Communication is a process by
which people create and share
information with one another in
order to reach common
understanding” – Rogers
 COMMUNICATION

oral and Written signs, symbols, colors, gestures,

communication body language, facial expression
 Objectives Methodology
01 You can describe the topic
of the section here
03 You can describe the topic
of the section here

Overview Concepts
02 You can describe the topic
of the section here
04 You can describe the topic
of the section here
 MEDIA
Physical objects used to communicate
with, or the mass communication
through physical objects such as radio,
television, computers, film, etc. It also
refers to any physical object used to
communicate messages
 LITERACY
Ability to identify, understand, interpret, create,
communicate and compute using printed and written
materials associated with varying contexts.
Involves a continuum of learning wherein individuals are
able to achieve their goals, develop their knowledge
and potential, and participate fully in their community
and wider society.
MEDIA LITERACY
ability to access, analyze, response to a
range of media. It also evaluates and
create media in a variety of forms. It
aims to empower citizens by providing
them with the competencies (knowledge
and skills) necessary to engage with
traditional media and new technologies
 Anna Marie is aware of how
media influences individuals,
that is shy she doesn’t let her 3
y/old brother watched violent
themed movies and television
shows
Information
A broad term that covers
processed data, knowledge
derived from study, experience,
instruction, signals or symbols.
Information Literacy
The ability to recognize when
information is needed, and
locate, evaluate and
communicate information in its
various formats.
 Carizza knew that
the posts he saw
in facebook is fake
Technology Literacy
the ability of an individual, either working
independently or with others, to responsibly,
appropriately and effectively us technological
tools. Using these tools, an individual can
access, manage, integrate, evaluate, create
and communicate information.
 Happy creates video content
for his weekly vlog by
demonstrating his exceptional
ability to use his camera to
shoot and laptop to edit
 Media and Information
Literacy
essential skills and competencies that allow
individuals to engage with media and other
information providers effectively, as well as
develop critical thinking and life-long learning
skills to socialize and become active citizens.
 Resources
GeeksforGeeks. (2023, April 10). Elements of communication
process. https://www.geeksforgeeks.org/elements-of-
communication-process/
Photos
● High angle father daughter reading
● Teacher doing english lesson online his students
● Portrait old female teacher class
● Group african kids classroom
● School boy sitting bed front view
● Grandfather girl holding book
● Side view young boy reading
● Kids reading from book together
● Woman teaching students english lesson online
 WHAT FAMOUS WORLD EVENT HAPPENED ON APRIL 14, 1912?

1. If the Titanic sank in

the Atlantic Ocean, how
did the news reach the
people in England and
New York at that time?

2. If the Titanic sank

today, in what format will
people received or read
the news?
The Evolution of Traditional Media to
New Media
 Prehistoric Age (1500 BC – 1500 AD)
The Prehistoric refers to the time before the existence of
written or recorded history.
It also known as Stone Age and the Metal Age.

Printing press using umalohokan or

The Clay tablets in wood blocks (220 AD), town crier
Mesopotamia (2400 originated in china
BC)
Prehistoric Art as the Earliest Form of Traditional Media
The two kinds of rock art during the Stone Age are
petroglyphs and pictographs.
Industrial Age (1700s-1930s)
Technology shifted from using hand tools to operating power-
driven machines such as the power loom and the steam engine,
and by the concentration of industry in large establishments.
Most people associated factories and machines to industries.

1843-telegraph
1874-typewriter
Industrial Age (1700s-1930s)

1835

1877 Phonograph

1876

Power loom
Electronic Age (1930s – 1980s)
The Electronic age is the invention of the transistor ushered in
the electronic age. People harnessed the power of transistor
that led to the transistor communication became more efficient.
The television began its
popularity in the 1940s. It was
a novel item that everyone
wanted to have. It opened the
doors for a variety of new
experiences for all Americans.

By early 1954, Transistor Radio was introduced by

Texas instruments (TI) had perfected production to
the point that transistors became cheap enough for
use in consumer items.
1965 Personal Computer
Main computers - i.e. IBM 704 (1960)

OHP, LCD projectors

Information (Digital) Age (1900s – 2000s)
The Information Age has upgraded what it can offer to
consumers in terms of gadgets and devices that can make their
way of life not only functional and comfortable, but also offer
endless possibilities.
 What is the
Relationship between
Traditional Media and New Media?

keeping the people informed and

helping everyone to stay connected.
 The spread of new media relies on the power of the
internet and the computer. Websites, social media, digital videos –
these are some of the new media platforms of today
. Interpersonal
communication Interactive play
media media

NEW MEDIA
Collective
Information participatory
search media media
 Identify either Traditional or
New media
____ 1. Tabloid
____ 2. Paperback Novel
____ 3. Radio
____ 4. Online video games
____ 5. Broadsheet
____ 6. Web video games
____ 7. Magazine
____ 8. Online Telephony
____ 9. Manila Times newspaper
____ 10 Teleconferencing / Webinar
History of Media
in the
Philippines
1500 Pre-colonial Baybayin
1593- Doctrina Christiana
1637-Succesos Felices
1800- Print Industry and Filipino
Freedom-La Solidaridad
1890- Broadcast Industry
1897 – European Film Import
1922- radio news and entertainment
programs, and local businessmen
1980-Electronic Age
1994 – Local Online Media
2011-"Social Media Capital of the World"
Roles and Functions of
Media in a Democratic
Society
We use media in….?
To learn
To know current events
As basis of our opinions and
decisions in life
Roles of Media
The Philippines’ 1986 and 2001 People Power Revolutions
perfectly show the importance of the role of media in
today’s society. Prior to People Power 1, local newspapers
such as The Manila Times, Daily Mirror and The Manila
Chronicles have reported about the pervasive protests of
people against the government because of its inability to
respond to issues regarding labor, poverty and education.
Roles of Media
As a result, in September 21, 1972, President Ferdinand E.
Marcos declared Martial Law in hope of restoring the
peace and order in the country.

People Power II on 2001, the tenure of President Joseph

Estrada. Media reported about his involvement in illegal
gambling and adultery
What does history tell us about
the Media’s role in Democratic
country?
People in democratic society also use different media
platforms as a means to express their opinion on social issues.
With the massive each of media, it can greatly influence
people’s views and actions
According to McNair, communication and media
function to:

a. Monitoring function
b. Educate the audience
c. Platform for public political discourse & “public opinion”
d. “watchdog”
e. channel for the advocacy of political viewpoints
Instruction:
1. Draw in a short bond paper a political cartoon
depicting your opinion about how Philippine
Media performs its roles and function in the
Philippines which is a democratic country.
2. Explain the message of your political cartoon in
not less than 3 sentences.