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Workshop - Ideation Bootcamp

The document provides guidance on developing a breakthrough idea by identifying problems, determining if there is a need or market for solutions, and validating ideas. It also discusses generating ideas through creativity-enabling techniques like omission and morphological matrices. Finally, it outlines how to craft a winning value proposition and startup brand by defining problems, audiences, benefits, and developing a brand personality.

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Steven Hensworth
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46 views

Workshop - Ideation Bootcamp

The document provides guidance on developing a breakthrough idea by identifying problems, determining if there is a need or market for solutions, and validating ideas. It also discusses generating ideas through creativity-enabling techniques like omission and morphological matrices. Finally, it outlines how to craft a winning value proposition and startup brand by defining problems, audiences, benefits, and developing a brand personality.

Uploaded by

Steven Hensworth
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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📚

Workshop - Ideation Bootcamp


UNLOCKING A BREAKTHROUGH IDEA
Steps (Questions) To Unlocking A Breakthrough Idea

💡 RESOURCES SUCH AS THE UNITED NATIONS SUSTAINABLE


DEVELOPMENT GOALS CAN DIRECT YOU TOWARDS A PROBLEM
TO SOLVE. FIXING A PROBLEM LEADS TO BIG ENTREPRENEURIAL
SUCCESS.

1. What Sucks In My World (What Is The Problem)?

2. Does It Suck For A Lot Of People (Is There A Need/Market For A Solution)?

3. Can I Be Passionate About This Issue (Do I Really Care About This Issue)?

4. Idea Validation.

HOW TO OUT THINK YOUR CURRENT


IDEA?
Creativity

💡 CREATIVITY IS A DELIBERATE THINKING PROCESS WHICH


UNLOCKS NEW OR NOVEL IDEAS.

Creativity Killers Are Things That Diminish Or Extinguish One’s Creative Ideas.
For Example, Doubt, Worrying About What People Will Say, Etc.

Workshop - Ideation Bootcamp 1


Creativity Enablers Are The Direct Opposite Of Creativity Killers. They
Encourage Out The Box Thinking And Do Not Limit The Expansion Of
Imagination.

Techniques To Ideation
1. Omission - Taking Something Away From A Generic Business Model &
Replacing It With Something Else In Order To Come Up With An Idea.

2. Morphological Matrix - Taking Unique Ideas & Mixing Them Up To Create


Something New & Unique.

3. Using The 5 Senses - Think About A Service Or Product By Applying Each


Of The 5 Senses To Produce Unique Ideas.

HOW TO CRAFT A WINNING VALUE


PROPOSITION & START UP BRAND

💡 A VALUE PROPOSITION IS A PROMISE OF VALUE TO BE


DELIVERED, COMMUNICATED, AND ACKNOWLEDGED. IT IS ALSO
A BELIEF FROM THE CUSTOMER ABOUT HOW VALUE WILL BE
DELIVERED, EXPERIENCED & ACQUIRED.

Steps To Creating A Value Proposition


1. Problem

2. Target Market

3. Target Audience

4. Core Insights

5. Functional Benefits

6. Emotional Benefits

7. Brand Personality

8. Reason For Existence

Workshop - Ideation Bootcamp 2


9. Value Proposition

Factors To Note When Developing A Value


Proposition
The More Niche You Are As A Start Up, The Better The Chance Of Making
An Impact In Your Target Market.

Always Build Your Target Audience Around Who Will Actually Pay For The
Product/Service.

Core Insights (What The Product/Service Provides) Can Be Supported By


Surveys.

Functional Benefits Are What Your Product/Service Actually Offers To


Individuals.

Perspectives To Utilize When Building A Brand


Personality
If The Brand Were A Person, What Characteristics Would He/She Have?

If The Brand Were A Flower Or An Animal, What Characteristics Would It


Have?

If The Brand Were A Car Or A Place, What Characteristics Would It Have?

What Colors Can Produce A Psychological Stimulation In The Target


Audience That Relates To The Personality Of The Brand?

Workshop - Ideation Bootcamp 3

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