Republic of the Philippines

Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF TAGUIG CITY AND PATEROS

ENTREPRENEURSHIP
Name of Learner: _________________________________________ Date: ________________
Grade Level & Section: _____________________________

LEARNING ACTIVITY SHEET

WEEK 3
LESSSON 1.0: Recognizing a Potential Market
LESSON 1.1: Identifying the Market Problem

A. Recognizing a Potential Market

• Factors to Consider as a New Entrepreneur
A. Know your product or services D. Know your competitors
B. Analyze the market potentials E. Do not rest on your laurels
C. Determine the marketing strategy
• Environmental Scanning
- Environmental scanning entails gathering and analyzing data about external influences on a business, such as economic, social,
technological, political, and ecological trends.
- This process helps businesses spot potential opportunities for growth and innovation, while also identifying threats like
regulatory changes or market shifts.
- By staying updated on environmental shifts, businesses can make informed strategic choices, adjusting their plans to leverage
opportunities and minimize risks. Consistent environmental scanning allows businesses to anticipate market changes, staying ahead
of competitors and ensuring long-term success.
- Ultimately, this proactive approach helps maintain competitiveness and sustainability over time.
- The following Factors are Contributory to the Development of Customer Satisfaction:
1. Business Location for Small Entrepreneurs 2. Location for Small Industrial Plant or Manufacturing
Facilities
a) Rent and Space a) Land Area
b) Terms of lease agreement c) Facilities for Expansion
d) Type of Goods or Merchandise e) Power and Utilities
f) Income Level of Prospective Customer g) Building and Other Utilities
h) Prospective Sales Volume i) Plant Site Accessibility
j) Municipal or City Ordinances including Taxes and Fees k) Land Area
l) Location of the Areas
• Environmental Scanning: Internal Analysis (SWOT Analysis)
- SWOT Analysis is a valuable tool for entrepreneurs to assess their business's profitability. It involves identifying internal
strengths and weaknesses, as well as external opportunities and threats.
B. Identifying the Market Problem
• What are Market Problems?
- To simply put, market problems are the challenges, frustrations, and unmet needs of your customer base.
- It sounds easy enough, but don’t mistake a simple definition as a simple concept. Here’s a closer look to what the Market
Problem is.
- First, be sure you’re using the broadest possible definition of “Market”. You can think of your Market as your customers or
even your target audience. But that would be ignoring a larger, potential customer base that includes customers of your competition
and also non-customers.
- Secondly, it is necessary to be able to distinguish problems (challenges, frustrations, and unmet needs) from market desires and
competitor capabilities. Problems can be observed and are measurable. They’re qualitative and quantitative. They’re what really
drives a decision to buy.
• Identifying the Market Problem
- In building product, entrepreneurs can meet customer’s needs. In identifying market problem, the following can be
considered:
1. Existing customers are the people who have already purchased the product you are selling.
2. Target market users are the people in your target market who are not currently looking for a solution.
3. Prospects are the people who have not yet purchased your product but have an intention to buy.

MARIA ASUNCION RODRIGUEZ TIÑGA HIGH SCHOOL

Eduria St., Central Bicutan, Taguig City
[email protected]
Telefax: (02) 8839-23-58
 Republic of the Philippines
Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF TAGUIG CITY AND PATEROS

Learning Competencies:
1. Recognizing the market potential
2. Identify the market problem to be solved or the market need to be met; and (CS_EP11/12ENTREP-0a-1)
3. Propose solution/s in terms of product/s and service/s that will meet the need using techniques on seeking, screening, and seizing
opportunities (CS_EP11/12ENTREP-0a-2)
Activity 1: SWOT Analysis
• Create a SWOT Analysis about your family (blood-related or chosen)
• List down the strengths, weaknesses, opportunities, and threats of your family:
o Strengths: list down list the strengths within your family unit. This could include supportive relationships, shared values, or
resources available to the family.
o Weakness: list down areas where your family may face challenges or areas for improvement.
o Opportunities: list down potential opportunities for your family's growth, cohesion, or enhancement of relationships.
o Threats: list down external factors that you consider that may pose threats to your family's stability or well-being.
• Using the information gathered from the previous steps, instruct students to create two SWOT matrix.
• Organize the information into a grid format, with four quadrants representing strengths, weaknesses, opportunities, and threats
for each entity.
• SWOT Matrix
STRENGTHS WEAKNESSES
(write strengths here) (write weaknesses here)
1. 1.
2. 2.
S-O STRATEGY/ANALYSIS W-O STRATEGY/ANALYSIS
OPPORTUNITIES (strategies to use strengths to take (strategies on avoiding/minimizing
(write possible opportunities here) advantage the opportunities) the impact of weaknesses to take
1. 1. advantage the opportunities)
2. 2. 1.
2.
S-T STRATEGY/ANALYSIS W-T STRATEGY/ANALYSIS
THREATS
(strategies to use strengths to avoid (strategies to minimize weaknesses
(write your possible threats here)
threats) and avoid threats)
1.
1. 1.
2.
2. 2.

RUBRICS FOR SCORING ACTIVITY 1

Criteria Excellent (4) Good (3) Fair (2) Poor (1)
Clearly identified and Identified with some depth, Identified but lacking depth Incomplete or superficial
comprehensive, showing an understanding or clarity, may miss some identification of strengths.
Strengths
demonstrating deep self- of personal strengths. important attributes.
awareness and insight.
Clearly identified and Identified with some depth, Identified but lacking depth Incomplete or superficial
comprehensive, showing a indicating an awareness of or clarity, may miss some identification of
Weaknesses
candid acknowledgment of personal weaknesses. important shortcomings. weaknesses.
personal challenges.
Clearly identified and Identified with some Identified but lacking Incomplete or superficial
diverse, demonstrating a variety, showing an variety or depth, may miss identification of
Opportunities
keen understanding of understanding of external some potential avenues for opportunities.
potential growth areas. opportunities. growth.
Clearly identified and Identified with some depth, Identified but lacking depth Incomplete or superficial
comprehensive, showing an indicating an awareness of or clarity, may miss some identification of threats.
Threats
understanding of potential external threats. potential risks.
external challenges.
Well-organized, clear, and Mostly organized and clear Somewhat organized and Disorganized or unclear
Presentation/Neatness neatly presented matrices. presentation, with minor clear presentation, with presentation, impacting
of Matrix issues in neatness. noticeable issues in understanding.
neatness.

Activity 2: What seems to be the Problem?

• Think of 5 products with problems that you use or those already available in the Philippine Market.
• Include the product image/picture and describe the problem with each product in 3 to 5 sentences.
• Provide valid information why the problem is urgent and pervasive.

MARIA ASUNCION RODRIGUEZ TIÑGA HIGH SCHOOL

Eduria St., Central Bicutan, Taguig City
[email protected]
Telefax: (02) 8839-23-58
 Republic of the Philippines
Department of Education
NATIONAL CAPITAL REGION
SCHOOLS DIVISION OF TAGUIG CITY AND PATEROS

Activity 3: Being Innovative

• Based on Activity 1, create a product that would solve the existing problems. Show a model of your product.

RUBRICS FOR SCORING ACTIVITIES 2 and 3

Criteria Descriptions Excellent Good Fair Poor
Composition All required components are present 5 4 3 1
Structure Information is logically presented 5 4 3 1
Accuracy Information is relevant and truthful 5 4 3 1
Creativity Usefulness and creativity 5 4 3 1

Resources:
See attached files sent to you by your Entrepreneurship Teacher as a reference.

Prepared by:

ARYL CRIS L. PASQUIN, PFT DAVESON L. PENALOSA QUEENIE L. BLANCO

Special Science Teacher I Teacher I Teacher I

MARIA ASUNCION RODRIGUEZ TIÑGA HIGH SCHOOL

Eduria St., Central Bicutan, Taguig City
[email protected]
Telefax: (02) 8839-23-58