Project Report on

“STAYZONETRIVANDRUM.”

Submitted to

I.K. GUJRAL PUNJAB TECHNICAL UNIVERSITY

KAPURTHALA
In partial fulfillment of the requirement for the

award of degree of

Bachelor of Computer Applications (BCA)

Submitted by Supervisor

Name: Rahul Sharma Name (Guide): Ms. Chinki

University Roll no.: 2010450 Designation: Assistant Professor

DEPARTMENT OF COMPUTER APPLICATIONS

Chandigarh Group of Colleges

Landran, Mohali (Punjab) Pin-140307
Phone: 0172- 3984200, 3984206

(Batch 2022-2023)
CERTIFICATE

ii
 STUDENT DECLARATION
I, “Rahul Sharma,” hereby declare that I have undergone my Project at “Solitaire Infosys
pvt. Ltd.” from 20/07/2022 to 5/09/2022. I have completed a research project tilted
“Stayzonetrivandrum”under the guidance of Ms. Chinki.

Further I hereby confirm that the work presented herein is genuine and original and has not been
published elsewhere.

(Student name and Signature)

iii
 FACULTY DECLARATION
I hereby declare that the student Mr. Rahul Sharma of BCA has undergone her project under
my periodic guidance on the project titled “Stayzonetrivandrum.”

Further I hereby declare that the student was periodically in touch with me during his/her training
period and the work done by student is genuine & original.

(Signature of Supervisor)

iv
 ACKNOWLEDGEMENT
Success is a sweet fruit that everyone strives to taste. To achieve this goal, one must put in a lot
of physical and mental effort. I could not have done it without the help of many talented and
dedicated people. So, I wish to express my appreciation to those whose help has been most
valuable. Firstly, I would like to express our gratitude and appreciation to “Dr. Tejinder Pal
Singh Brar” (Head of The Department).

I would also like to thank Mr. Mani Sharma, who is the trainer at Solitaire Infosys Pvt. Ltd.,
for their consistent guidance on every step of my project. Without their support and directions,
this project would not have been completed. Their continuous support and motivation made this
project possible.

Finally, I would like to thank my parents and friends for their support, encouragement, and
strength they have given me continuously during work.

Rahul Sharma

v
 TABLE OF CONTENTS

Certificate by Guide ii

Student Declaration iii

Faculty Declaration iv

Acknowledgment v

CHAPTER NO. CHAPTER TITLE PAGE NO.

1 Company Profile 2

2 Introduction 3

3 Software/Tool Requirements 5

4 Technologies In Digital Marketing: 6

5 SEO 7

6 Google Algorithm 9

7 Website Audit Report 10

8 On-page Optimization 19

9 Keyword Ranking 34

10 Off-Page Optimization 35

References 41

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 1. COMPANY OVERVIEW

Solitaire Infosys Inc. was a dream came into existence over three years ago with a of
becoming a best IT service provider around the globe. Presently, Solitaire Infosys is already
leading the race with its competitors. Being nurtured by a team of experienced and sensitive
people we try to bond emotionally with our clients and love to go an extra mile to satisfy their
needs, which is the reason that we hold the edge in the league.

At Solitaire Infosys Inc. we provide the experience, expertise and capabilities that enable
organizations to accelerate their service processes, deliver more service value and realize
breakthrough results in the markets they serve. Now our clients not only appreciate our
comprehensive range of services, our innovative, streamlined and cost-effective solutions, but
more importantly, they appreciate our high level of excellent customer service which is
unparalleled in the industry.

Website
http://www.slinfy.com

Industry
IT Services and IT Consulting

Headquarters
Mohali, Punjab

Founded
2011

Specialties
Software Development, Mobile Application Development, Website Design and
Development, Search Engine Optimization, Social Media Optimization, Search
Engine Marketing, Graphic Design, Logo Design, CMS Development, and
Multimedia Designing

2
 PROJECT STAYZONETRIVANDRUM

https://www.stayzonetrivandrum.in/

2. INTRODUCTION:
Stayzone holiday homes in Trivandrum have fully furnished, fully air-
conditioned studio, one bedroom and two-bedroom apartments at the
heart of MG road, Trivandrum. They want to provide online service
and they want to get high keywords ranking on their products. Client
wants to get high ranking in Search Engine (Google).
For these keywords

• guest house in trivandrum

• hostels near technopark Kazhakkoottam trivandrum
• holiday homes in trivandrum
• service apartments near technopark Kazhakkoottam trivandrum
• men's hostel near technopark trivandrum
• house for short term rent in Trivandrum
• rooms for daily rent in trivandrum
• homestay in trivandrum
• house for daily rent in trivandrum
• Property Management Companies Trivandrum
• Property Management Services Trivandrum
• Real Estate Management Trivandrum
• Rental Property Management Trivandrum
• apartments in trivandrum
• holiday hostel in trivandrum 14
• homestay in trivandrum
• service apartments trivandrum

3
• daily or weekly rental homestay apartments in Trivandrum
• service apartments technopark
• service apartments kazhakkoottam
• service apartments technopark trivandrum
• guest house technopark trivandrum
• book service apartments trivandrum,
• guest house technopark, trivandrum
• quarantine corona isolation stay trivandrum
• quarantine stay in Trivandrum
• covid19 patients accommodation at trivandrum, kerala
• Best Property management services in Trivandrum
• budget hotel in trivandrum
• lodges in trivandrum
• hotel in trivandrum city
• stay in trivandrum Software/ Tools Requireme

4
 3. SOFTWARE/ TOOLS REQUIREMENTS:

• Google Analytics.
• Google webmaster.
• Alexa
• SEMrush
• Woo rank
• Small SEO tools etc.

5
 4. TECHNOLOGIES IN DIGITAL MARKETING:

• ONLINE ADV: Online advertising is any type of marketing message that shows up with
the help of the Internet. That means it could appear in a web browser, search engine, on
social media, on mobile devices, and even in email.

• SEO: SEO stands for Search Engine Optimization, which is the practice of increasing
the quantity and quantity of traffic to your website through organic search engine
results.

• SEARCH ENGINE MARKETING: SEM refers to the set of tools, techniques and
strategies that help optimize the visibility of websites and web pages through search
engines. In short, the goal of SEM is to appear better positioned among Google's
search results and other similar sites.

• SOCIAL MEDIA MARKETING: Social media marketing involves using social

platforms as channels for brand promotion, target audience growth, driving website
traffic, and increasing sales. Social platforms are the center of SMM.

• EMAIL-MARKETING: Email marketing is a way to promote products or important for

customers’ acquisition and retention.
• CONTENT MARKETING: Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant, and consistent content to attract
and retain a clearly defined audience — and, ultimately, to drive profitable customer
action.
• WEB ANALYTICS: Web analytics is the collection, reporting, and analysis of website
data. The focus is on identifying measures based on your organizational and user goals
and using the website data to determine the success or failure of those goals and to drive
strategy and improve the user’s experience.

• MOBILE MARKETING: Mobile marketing is any advertising activity that promotes

products and services via mobile devices, such as tablets and smartphones. Mobile
marketing makes use of features of modern mobile technology, including location
services, to tailor marketing campaigns based on an individual's location.

• AFFILIATE MARKETING: Affiliate marketing is an advertising model in which a

company compensates third-party publishers to generate traffic or leads to the company’s
products and services. The third-party publishers are affiliates, and the commission fee
incentivizes them to find ways to promote the company.

• GOOGLE ADSENSE: AdSense (Google AdSense) is an advertising placement service

by Google. The program is designed for website publishers who want to display targeted

6
 text, video or image advertisements on website pages and earn money when site visitors
view or click the ads.

5. SEARCH ENGINE OPTIMIZATION (SEO)

➢ WHAT IS SEO:

SEO stands for Search Engine Optimization, which is the practice of increasing
the quantity and quantity of traffic to your website through organic search engine results.

Search engines such as Google and Bing use bots to crawl pages on the web, going from
site to site, collecting information about those pages and putting them in an index. Next,
algorithms analyze pages in the index, considering hundreds of ranking factors or signals,
to determine the order pages should appear in the search results for a given query.

➢ TYPES OF SEO:

I. ON-PAGE OPTIMIZATION:

On-page SEO relates to the content on your website. It includes strategi es to

optimize an individual page on a website. These factors help search engines
understand the topic of the content and see that the website is a valuable source
that people would want to find. This type of SEO includes:

• Keyword research: Finding the best keywords to target on a page of content.

• Content creation: Publishing high-quality content focused on target keywords.

• Keyword optimization: Using the target keyword in all the right places and using
good meta tag SEO.

II. OFF-PAGE OPTIMIZATION:

Off-Page optimization techniques help strengthen the influence and relationship of
the website has with other websites. Most off-site SEO relates to high quality
backlinks.

➢ Why We Use SEO?

7
 SEO is a rising field and it is gaining ground. More people are starting to
realize that the benefits of SEO are extremely high. Your competitors
know this and are starting to take advantage of it. If your competitors are
using it then they will appear before you on Google and get all those hits
that can lead to sales before your website will. Even if your site offers better
services or prices. Hiring a better SEO company or investing in a skilled
SEO Staff.

• SEO is a marketing discipline focused on growing visibility in organic

(non-paid) search engine results. SEO encompasses both the technical and
creative elements required to improve rankings, drive traffic, and
increase awareness in search engines.

• SEO will give you results (not immediately but rather quickly) and as be
exactly what is company needs to rank above your competitors in the
google rankings.

• SEO can bring it thousands upon thousands of visitors to your website a

day. This may put your company in a position of needing to expand to a
larger web server to accommodate the traffic and sales to your website.
Your customers may recommend you a product or service that they were
looking for when they visited your website. SEO is a really great
investment for your company and could be what you need to take it to the
next level.

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 6. GOOGLE ALGORITHM:

Google algorithms are a complex system used to retrieve data from its search index and
instantly deliver the best possible results for a query. The search engine uses a combination of
algorithms and numerous ranking signals to deliver webpages ranked by relevance on its
search engine results pages (SERPs).

In its early years, Google only made a handful of updates to its algorithms. Now, Google
makes thousands of changes every year. Most of these updates are so slight that they go
completely unnoticed. However, on occasion, the search engine

rolls out major algorithmic updates that significantly impact the SERPs such as:

▪ Fred Panda
▪ Rank Brain Humming Bird
▪ Penguin Pigeon

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 7. WEBSITE AUDIT REPORT

(https://www.stayzonetrivandrum.in/)

1. Domain Statistics of Website:

A Domain age 3 Years 2 Months 1 Day

B Alexa Rank 5111035

C Moz Rank 2.9/10

D DA (domain authority) 16/100

E PA (page authority) 29/100

Analysis
As per the analysis above regarding the domain statistics, we have noticed that the website
has 3 years, 2 months, and 1 day. The rest of the statistics, such as the website's Alexa rank
is 0, Moz rank is 2.9, Domain Authority is (DA) 16, and Page Authority (PA) is 29. Overall
domain visibility stats are poor at this time.
Recommendation

As stated above, we need to do quality off-page optimization for its better Alexa ranking and
page rank, which in turn will also improve its trust flow. We will do link building by creating
theme-based links to high quality websites and quality backlinks, which will come up with
more improved results in its domain statistics, and that helps to make a strong identity for a
website in search engines.

2. Crawl Statistics of Website

_index google 163 Indexed pages

_index yahoo 44 Indexed pages

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 _index bing 111 Indexed pages

Analysis
163 indexed pages on Google, 111 indexed pages on Bing and Yahoo has indexed 44 pages
on this website. We will create quality links to index more pages for our website.

Recommendation
In terms of indexability, the website has 156 indexed pages on Google, indicating no sign of
receiving leads or traffic. I will work to make website indexability count better on other
search engines too.
3. Crawl Availability of Website

__ Server Errors NA

__ DNS Errors NA

__ Not Found Errors NA

Analysis
We need Google Webmaster and Google Analytic access to check these errors. We will
check these errors once your website is verified with webmaster and analytic. Please share
Google analytic access to "[email protected]".

4. Accessibility of Website

- Presence of Robots.txt file Present

-
HTTPS Present

-
XML Sitemap Present

-
Site Architecture Good

-
Site Load Speed 650 ms

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Analysis
The Robots.txtfile is found, the HTTPS status code and the XML Sitemap are present on our
website. The loading time is 650 milli seconds, which is acceptable.
Recommendation
Our site load speed is more than 5 seconds, which is not good. We need to work on it to
make it less. The website architecture is good, but it could be better.

5. Indexability of Website

Indexed pages 163

-
-
Page Searches Present
-
Brand Searches Present
-
Search Engine Penalties Need Search console access

- Cache Aug 13, 2022 10:26:37 GM

Analysis
Regarding the indexability concern of the website, it has come up with 157 indexed pages
and needs to check Google penalties from the webmaster too. There was a cache
discovered; however, the website must be retrieved using Google Webmaster Tools.

Recommendation
I will work on pages to improve the Google Index Status. The tasks come under: targeting all
the required pages of the website. Content optimization, new page optimization Next, for
brand reputation, we will focus and work on a strategy to make the brand recognized on the
Internet, and for cache, I will fetch the website using Google Webmaster Tool.

6. On – Page Ranking Factor

On-page factors are the aspects of a given web page that influence search engine
ranking. There are several on-page factors that we will optimize here to know the
current on-page status of the website that affect search engine rankings. These
include:

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 S.NO Parameters Status

1 Content Overview 31% duplication found

2 URL Structure Good

3 URL Based Duplicate Not Present

Content

4 Meta Title Tags Present (75/65)

5 Meta Description Tags Present (155/320)

6 Image Names and Alt Tags Present

7 Google Webmaster Found

Verification

8 Google Analytics Not Present

9 Image Favicon Not Present

Content Overview:
One of the most important aspects of a website is web content, which is one of the reasons
that people visit your website. Not only for people, but web content is also extremely
important for search engines as well. Good web content should contain the keywords you
wish to target so that it makes it easy for search engines to index your page and should
contain all the required information that visitors might need.

Analysis
This section analyses how well you’ve identified and targeted the keywords that people use
to find your website. While the site does an excellent job of targeting brand terms, and
individual posts rank well for their page topics,

13
As per the content analysis, yes, the websites optimized with quality content that helps
crawlers and users visit the website.

Recommendation

31% of duplicate content was found. We need to reduce the duplicate percentage and keep
updating the website with fresh content from time to time. It is good from a crawling and
indexing point of view.

URL Structure

A site’s URL structure is extremely important to both users and search engines. Poor URL
structure can hurt rankings, prevent pages from being indexed and lower your click-
through-rate (CTR).

• It is extremely important that URLs be readable, user-friendly, and contain the

keyword of the page. Always separate keywords with dashes, not underscores.

• URLs should also be relatively short, with 100 characters being the current SEO best
practice. While longer URLs aren't necessarily bad, the shorter the URL, the less likely
that URL is to truncate in search results and the more likely it is to have a positive
impact on SERP click-through rates.

Analysis
URLs are often responsible for the majority of duplicate content on a website because every
URL represents a unique entry point into the site. If two distinct URLs point to the same
page (without the use of redirection), search engines believe two distinct pages exist. Our
website is working well with a single URL.

Recommendation

No need to do anything. Our website URL is SEO-friendly.

Meta Titles

The title tag is the second most important place on a page to have the keyword. The title tag
is the first description of the page that search engine users will read, and it is extremely
important to both users and search engines that it contain the keyword they are searching
for. This will not only help your rankings but will also increase your click-through rate
significantly.

A proper title tag will

• be 15–65 characters in length (50–65 is ideal).

14
 • Be unique to that page "don’t use the same title tag on multiple pages.

• Use the keyword from that page twice if space permits: once at the start, followed
by a separator such as a colon, hyphen, or pipe, and then once again in a call to
action! If the character limit prevents the use of the keyword twice, use it once in a
good call to action, with the keyword as close to the beginning of the title tag as
possible.

Analysis
Meta Tags are found.

Recommendation
We have to modify the title tags as we analysed above. 75 characters are present out of 65
characters, which is not good for the website.

Meta Descriptions

While Meta description tags are not a factor in the ranking algorithm, they are used as the
description that searchers will see in the search engine results. Having the keyword used
properly in the Meta description tags can increase the likelihood that users will click on the
link to the page if the keyword usage matches their search query.

Meta descriptions should adhere to the following guidelines:

• Be unique and relevant to that page.

• It should be written as a descriptive ad text with a call to action.

• No more than 320 characters in length, including spaces and punctuation.

• It should contain 1-2 complete sentences with correct punctuation and no more than
5 commas.

• Use the keyword once per sentence, as close to the start of each sentence as
possible.

Analysis
We can add more keywords as per targeted pages and keywords.

Recommendation
We need to add more keywords in Meta descriptions. It will help the website rank better on
Google or other platforms.

15
Image Names & Alt Tags
For the benefit of search engines, code compliance, and visually impaired users, every image
MUST have an ALT tag. The ALT tag should accurately describe the image and should contain
a keyword, but only if the keyword is relevant to the image as well.
Analysis
Alt Tag is present in the site.

Recommendation
No need to update anything

Google Web-Master Verification Code

The Webmaster code on your site will ensure that you are running a healthy website with
the utmost efficiency.

Basic Benefits

• Access to search statistics on Google

• The latest data regarding incoming links and internal links

• It notifies you if your site has crawl errors (misdirection) or malware (spam, viruses,
etc.).

• It shows you the keywords you are targeting and how effective they are.

• Insights into crawling and indexing activity on the site

Google Analytic Script

Google Analytics can be a valuable tool for monitoring and tracking the efficiency of your online
campaigns and getting the best results from your marketing efforts.
Analysis
Not Found

Recommendations
We need to add the Google analytic script to our website to get the best results.

16
Image Favicon
The favicon.ico file is a little picture, e.g., with a logo of a company, which is placed just
before the Internet URL in your web browser.

Analysis
Image Favicon icon is not present in website.

Recommendations
Changes are required. We need to add the image favicon to our websites.

7. Off – Page Ranking Factor

S.NO Parameters Status

A Backlink Profile 550

B Alexa Traffic 5111035

D Domain Moz Rank 2.9/10

E Indexed Pages 163

F Website Grade 57

Analysis
As I have analyzed currently, our website's Alexa traffic is at 5111035. To increase the
quality of our website, we need to create quality back-links for our website.

Recommendations
For the improvement of your website, we will do theme-based off-page tasks that will
improve the traffic of your website, and quality off-page work will increase the site's linking.

8. Mobile Responsive Website

There is no doubt that responsive web design is very important for today’s web design point
of view. As smartphone and tablet adoption rapidly increases, so does the importance of
mobile-friendly websites. Smartphones and tablets have changed the approach towards
design and user experience. With the explosion of mobile device usage in recent years, it is

17
imperative that businesses develop a mobile strategy that is in line with business priorities. If
your website has not been optimized for an audience on-the-go with a smaller screen, i.e.,
smartphones, Androids, and tablets, you are missing out on a huge opportunity to drive
physical traffic to your business.

Analysis
As per analysis, our website is mobile responsive website.

Recommendations
No need to change anything.

Conclusion: -
Overall, we found that the SEO situation on
https://www.stayzonetrivandrum.in/ is not so good. We need to work on some
major ON-Page factors, i.e., Meta Tags, Image favicon, Google analytics etc.,
and also need to create quality backlinks for our website. That said, there is still
room for improvement. By working to fix the issues identified in this audit,
we’ll surely be able to achieve more accurate or desired ranking results for our
website.

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 8. ON-PAGE OPTIMIZATION:

• Robots.txt File:

The robots.txt file is present and there are no changes in the file.

• Sitemap:
The sitemap is present in the file. And no changes in the file.

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• Site Load Speed:
Loading speed within 4.07 Second which is good.

• Index-Pages:
As per regarding the Indexability concern of website, it has come up
with 163 Indexed pages and need to check Google penalties from
Webmaster too.

• Brand Searches:

20
• Cache:

• Website Grader:

• URL Structure:

• Meta Title Tags:

21
➢ On Page Activities:

Deliverable Remar Description

in ks
On-Page
SEO

Targeted Done A Keyword is a word or phrase -

Number of Key typically a phrase of two or three
Phrases
words - which has been identified as
one which potential customers use
when they are searching the internet.

Initial Review & Done We provide to client a report on

Analysis particular website in which all
parameters are given on which
website tested or checked.

In-depth Site Done Site analysis is a preliminary phase of

Analysis architectural and urban design
processes dedicated to the study of the
climatic, geographical, historical,
legal, and infrastructural context of a
specific site.

Content Done Duplicate content generally refers to

Duplicity Check substantive blocks of content within
22
 or across domains that either
completely match other content or are
appreciably similar. Mostly, this is not
deceptive in origin

Initial Backlinks Done Analysing backlinks is a messy and

Analysis time-consuming business. When we
perform SEO penalty assessments and
link pruning services for our clients,
the most tedious part is manually
evaluating the individual backlinks.

Google Penalty Done A Google Penalty is the negative

Check impact on any Website's Search
Engine Ranking Position impact
based on updation released by Google
in their search algorithms and/or
manual review.
Reason of Penalty are: --
→ Buying Backlinks from Bad Sites.
→ Duplicate Content
→ Keyword Stuffed Content

Title Tag Done The <strong>title</strong> tag is

Optimization required in all HTML documents and
it defines the title of the document.
This tag displays the page title in
browsers toolbar and in the search-
engine results (SERPs).
It also provides a title for the page
when it is added to favorites. A
descriptive <strong>title</strong> tag
23
 is important in helping search engines
determine your web page&#39; s
relevancy for certain keywords.

Meta Tags Done The meta description tag is meant to

Optimization be a short and accurate summary of
your page content. This description
can affect your search engine rankings
and can also show up directly in
search engine results (and affect
whether or not the user clicks through
to your site).

SERP Analysis Done Check how your page might look in

the Google search results page
(SERP&#39;s). A Google search
result uses your webpage title, URL,
and meta-description in order to
display relevant summarized
information about your site. If these
elements are too long, Google will
truncate their content, so you are
advised to set your webpage title
under 70 characters and your webpage
description under 160 characters in
order to optimize readability.

H1 Header Tag Done This indicates if any H1 headings are

Optimization used in your page. H1 headings are
HTML tags than can help emphasize
important topics and keywords within
a page.

Done
24
H2 Header Tag This indicates if any H2 headings are
Optimization used in your page. H2 headings can
be helpful for describing the sub-
topics of a page.

Robots.txt Done Check if your website is using a

Creation/Analysi robots.txt file. Search engines send
s
out tiny programs called spiders or
robots to search your site and bring
information back so that your pages
can be indexed in the search results
and found by web users. If there are
files and directories you do not want
indexed by search engines, you can
use the "robots.txt" file to define
where the robots should not go.<br
/>These files are very simple text files
that are placed on the root folder of
your website:
www.yourwebsite.com/robots.txt.<br
/> There are two important
considerations when using
"robots.txt":<br /> - the "robots.txt"
file is a publicly available file, so
anyone can see what sections of your
server you don&#39;t want robots to
use;<br /> - robots can ignore your
"robots.txt", especially malware
robots that scan the web for security
vulnerabilities;

HTML & XML Done This test will check if your website is
Sitemap using a "sitemap" file: sitemap.<g
class="gr_ gr_7 gr-alert gr_spell
25
 undefined Contextual Spelling ins-del
multi Replace" id="7" data-gr-
id="7">xml</g>, sitemap.xml.gz or
<g class="gr_ gr_8 gr-alert gr_spell
undefined ContextualSpelling ins-del
multiReplace" id="8" data-gr-
id="8">sitemapindex</g>.xml.<br
/>Sitemaps are an easy way for
webmasters to inform search engines
about pages on their sites that are
available for crawling. In its simplest
form, a sitemap is an XML file that
lists URLs for a site along with
additional metadata about each URL
(when it was last updated, how often
it usually changes, and how important
it is, relative to other URLs <g
class="gr_ gr_9 gr-alert gr_gramm
undefined Grammar multi Replace"
id="9" data-gr-id="9">in</g> the site)
so that search engines can more
intelligently crawl the site.

Broken Links Done Check your website for broken or

dead links. This tool scans your
website to locate internal and external
broken links that are not only
frustrating to your visitors, but
damaging to your websites overall
ranking with the major search
engines.

Done Check if your webpage URLs are

SEO friendly. In order for links to be
26
Make SEO SEO friendly, they should be clearly
Friendly URL named for what they are and contain
Structure no spaces, underscores or other
characters. You should avoid the use
of parameters, when possible, as they
are making URLs less inviting for
users to click or share. <a
href="https://support.google.com/web
masters/answer/76329">Google&#39;
s suggestions for URL structure</a>
specify using hyphens or dashes (-)
rather than underscores (_). Unlike
underscores, Google treats hyphens as
separators between words in a URL.

Images and Alt Done Check images on your webpage for

tag required alt attributes. If an image
cannot be displayed (wrong source,
slow connection, etc), the alt attribute
provides alternative information.
Using keywords and human-readable
captions in the alt attributes is a good
SEO practice because search engines
cannot really see the images. For
images with a decorative role (bullets,
round corners, etc) you are advised to
use an empty alt or a CSS background
image.

Inline CSS Test Done Check if your webpage is using old,

deprecated HTML tags. These tags
will eventually lose browser support
and your web pages will render
differently. Check this <a
27
 href="http://www.w3schools.com/tag
s/default.asp"
target="_blank">list</a> with all
HTML tags.

Google Done Check if your page is connected with

Analytics Google Analytics. Google Analytics
is the most popular analytics package
for websites, this tool provides you
with great insights about your site
visitors, demographics and very
comprehensive metrics that help you
analyze every aspect of your site. It is
a good practice to use analytics in
order to learn how your visitors
behave and gain tips on how to
continuously improve your website.

Favicon Test Done Check if your site is using and

correctly implementing a favicon.
Favicons are small icons that appear
in your browser&#39; s URL
navigation bar. They are also saved
next to your URL&#39; s title when
bookmarking that page and they can
help <a
href="http://www.seositecheckup.com
/articles/86" target="_blank">brand
your site</a>, making it easy for users
to navigate to your site among a list of
bookmarks.

JS Error Checker Done Check your source code for

JavaScript errors. These errors may
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 prevent users from properly viewing
your pages and impact their user
experience. Sites with poor user
experience tend to rank poorly in
search engines.

Social Media Done Check if your page is connected to at

Check least one of the most important social
networks. Social signals are getting
increasing importance as ranking
factors for search engines because it
leverages the social intelligence (via
our interactions) to determine more
accurate relevancy for searches.
That&#39; s why connecting your
website to a social network is a must
nowadays to make sure your site is
social enabled.

Website Page Done Website Page Load Optimization is a

Load process in which we check our
Optimization
website's page loading time and other
factors like Optimize Image Size and
Format, Optimize Dependencies,
Avoid Inline JS and CSS files,
Optimize Caching, avoid render
blocking scripts, Avoid Redirects,
Reduce HTTP Requests, Reduce
Cookie Size

Website Content Done Content optimization gives you the

Review insight to create relevant, engaging
content by adding relevant keywords
to the pages of the website will help
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 you increase SEO rankings, drive
more online traffic and boost
conversions.

Sitemap Submit Done Google Webmaster provides you the

in detailed reports about your pages'
Google
visibility on Search Engine. It also
Webmaster
helps for better website indexing and
checking errors in website.

Sitemap Submit Done It helps for better websites indexing

in and checking errors in websites.
Yahoo/Bing
Webmaster

Keywords Done Keyword Density is known as the

density Set number of times a keyword or phrase
used in a page compared to the total
number of words present in it. While
writing an article/content for your
business page you have to make sure
that your content is rich in keywords.

Internal link Done A good internal links structure

structuring & includes a complex system of
optimization
interlinking on a site that
that includes types of internal links:

Navigational links serve to put a

website’s navigation into a structured
order. These can include menu links,
sidebar links or breadcrumb links.
Footer links are often sitewide links
that serve as a sitemap and help new

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 users find quick access to the most
valuable pages on a site.
Contextual or editorial links are links
located in the body of a page and
surrounded by relevant copy

Google & Bing Done We will check the Google webmaster

Webmaster account to track the performance of
Tools
your website on Google Search
Engine.

Directory Done Check if your server allows directory

Browsing Test browsing. If directory browsing is
disabled, visitors will not be able to
browse your directory by accessing
the directory directly (if there is no
index.html file). This will protect your
files from being exposed to the public.
Apache web server allows directory
browsing by default. Disabling
directory browsing is generally a good
idea from a security standpoint.

Server Signature Done Check if your server&#39; s signature

Test
is ON. A server signature is the public
identity of your web server and
contains sensitive information that
could be used to exploit any known
vulnerability, so it&#39; s considered
a good practice to turn it OFF as you

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 don&#39; t wants to disclose what
software versions you are running.

Safe Browsing Done Check if your website is listed with

Test malware or phishing activity. Any site
containing malware or suspicious for
phishing activity is seen as a threat
and risk to the online community and
hence will get a lower ranking. This
test checks if the most relevant online
databases that track malware and
phishing list your website.

Disallow Done Check if the robots.txt file is

Directive excluding some parts of your website.
Checker
Search engines will look for a
robots.txt file in the root of your
domain whenever they crawl your
website. The Disallow directive is
used when you want to advise a
search engine not to crawl and index a
file, page, or directory.

No Follow Tag Done Check if your webpage is using the

Checker No follow meta tag. This tag will tell
search engines not to crawl any
outgoing links from your webpage.

Safe Browsing Done Check if the robots.txt file is

Test excluding some parts of your website.
Search engines will look for a
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robots.txt file in the root of your
domain whenever they crawl your
website. The Disallow directive is
used when you want to advise a
search engine not to crawl and index a
file, page, or directory.

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9. KEYWORD RANKING:
Ranking in SEO refers to a website position in the search engine result
page. There are various ranking factors that influence whether a website
appears higher on the SERP based on the content relevance to the search
term, or the quality of backlinks pointing to the page.

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 10.OFF-PAGE OPTIMIZATION TASKS:

• Search Engine Submission:

Search engine submission is an effective tool of web promotion. It refers to the

direct submission of a website to a search engine. It is a form of internet marketing
that helps a webmasters increase the rankings of a web pages or pages.

• Blog Posting:

Submitting a blog to a search engine is commonly parallel to the method of

submitting a website. There are still positive different procedures, which if
properly considered would enable you to get your blog indexed more proficiently.
You should submit your blog site maps to blog directories that feed google the
grades for its blog search.

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 • Blog Promotion:

Blog promoting means to promote your blog by post ads and backlinks of the blog
on high quality websites. By promoting our blog, we can increase the traffic on it.

• Business Listing:

A business directory is a website or printed listing of information which lists

businesses within niche-based categories. Businesses can be categorized by niche,
location, activity, or size. Business may be compiled either manually or through an
automated online search software.

• Social Bookmarking:
Social bookmarking is a great traffic-boosting SEO strategy because it's easy,
effective and trendy. There are many techniques on which website keyword
ranking depend upon. Like a website structure, website content, website design,
on- page optimization etc.

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 • Classified Submission:
It is also a type of advertising in the newspaper. Classified posting is much
cheaper than any other advertisements done by companies. Further to that,
the Classified Submission Sites is a platform where folks can buy and sell
anything.

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 • Image Sharing:
Image Sharing is currently a famous method to get backlinks and traffic. It is one of
the useful off-page SEO technique by which one can promote their brands or website
to different image sharing websites.

• Directory Submission:
Directory Submission is the main source to increase backlinks for your website,
watch this video and know how to do it. It provides a service to its users to
submit their website or blog URL to the best suitable category according to their
website’s business.

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• Profile Creation:
Profile creation is a finest way for business endorsement on the web. Profile
creation is one link building method in which we create profile in different
platform’s website such as forum sites, social networking, web 2.0 websites
etc.

• Ping Submission:

In SEO, pinging means to tell search engines about your newly created
backlinks so that they are crawled and are counted. Ping submission is
helpful for crawling the website and for updating the information in search
engines. The main purpose of pinging your backlinks is to get them indexed
faster by the search engines you target, so they can pass link equity faster
than they would anyway.

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 • GOOGLE PENALTY:
a. A Google penalty means your site is either no longer listed on search results,
or that your ranking for your targeted keywords has dropped dramatically.
When your site gets a Google penalty, your target audience cannot find you.

b. A Google penalty is a punishment against a website whose content

conflicts with the marketing practices enforced by Google. This penalty
can come as a result of an update to Google's ranking algorithm, or a manual
review that suggests a web page used "black hat" SEO tactics.

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➢ References:

• https://www.google.com
• www.mozilla.com
• www.wikipedia.com

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