Please send your soft copy--- Final Business Plan covering all of the sections required.

1) Cover page

Table content
1. Executive summary………………………………………………………

2.Mission statement and vision statement………………………………….

2. MarketAnalysis……………………………………………
3.IndustryAnalysis……………………………………………
5)Product features and benefit …………………………
 6)Price strategy…………………………………………………
7) place………………………………………………………….
8) Promotions add ……………………………………………
9))Your Survey questions …………………..
10)Sales Strategy…………………………….
Management Section ( HR Management)……………….
Finance Section…………………………
Balance Sheet……………………………….
Income Statement……………………
Cash Flow………………………………
Exit Strategy……………………………….
Conclusion……………………………

Executive summary

Family Coffee cafe will give a sincere, pleasant environment where the client can get quality
food, organization and redirection at a reasonable expense. The bistro will offer a variety of
choices to the clients. Coffee and tea, taking everything into account, will be promoted.
Juice, pop, and non-mixed drinks furthermore will be available. Cups Coffee bistro will
serve breakfast, lunch and dinner. Within plan of the construction will focus in on
projecting a relaxed air. Cups Coffee bistro will be apportioned into different locales. Some
will have tables and seats, another will have tremendous unique case stuffed couches and
situates, end tables, stools, racks stacked up with books and magazines, tiffany style lights
and curved floor covers. There will be day to day redirection including acoustic jazz, blues
and society music.
On picked nights there will be stanza readings and an open mouthpiece. The dividers will
be used as a workmanship show and every so often there will be a specialist in home.
The design has huge halting. The site gives the Hart Plaza to Folk Limited and Ryan Sports.
Redesigning will contain killing the ongoing slows down, new mat and a few new
decorations. The kitchen and bathrooms will require simply least updating. The property is
correct now drafted for diners.
The locale including a three mile range around Mugs Coffee is vivaciously populated with
energetic, upwardly, versatile individuals with additional compensation. A strength which
this business will have is the ability to change with the times. Rather than confining the
future entryways by having a little area, As the pattern of bistros obscures, Coffee Circus
will really need to change to a full course diner or anything that the situation calls for.

Mission statement
1.Our goal is to constantly improve via innovation and a commitment to quality. The family
coffee café is dedicated to consistently providing a high-end cafe experience.

Industry analysis:- With hundreds of manufacturers, brokers, suppliers, and retailers, the
coffee and specialty beverage business is fragmented. Unlike to the beer/soda industry, which
is dominated by huge corporations like Inheres Busch, Pepsi, and Coca-Cola, the coffee and
specialty beverage sector lacks dominant national chains.
The Coffee Warehouse is in a good position to profit from the customer's need for a high-
quality product, great service, and a successful business partner in an open industry that is
expanding at such a rapid rate.

Market Analysis

The size of the coffee shop industry was estimated at US$ 198.82 billion in 2021, and from 2022
to 2029, total revenue is projected to increase by 3.5%, or roughly US$ 261.81 billion.
Market overview for coffee shops:
One of the widely consumed beverages in the world is coffee. The greatest coffee may be
served to consumers by local and franchised coffee shops because coffee is the most exported
agricultural product. The market for coffee shops in urban and semi-urban areas has grown as a
result of the growing urban population, rise in young people's disposable money, and demand
for new-generation cafés. Coffee shops are becoming more suited to socializing, formal and
informal gatherings, as well as business meetings, which is a paradigm change from traditional
coffee structure.
Target Customer
•our café can be suitable for all young and old people who love to drink coffee
•Businessmen,Students ,employees and homemakers who want to spent time with their
family.

Product features
High-Quality Coffee Beans: Family coffee café has high-quality coffee beans to ensure the best
flavour and aroma for our coffee.
Variety of Coffee Beverages: Offering a variety of coffee beverages such as espresso,
cappuccino, latte, macchiato, and iced coffee can attract a wider range of customers.
Freshly Brewed Coffee: Customers appreciate freshly brewed coffee, so it's important to have a
brewing system that can deliver consistent quality.
Freshly Baked Goods: Freshly baked goods like pastries, muffins, and bagels can complement
the coffee experience and entice customers to purchase more.
Comfortable Seating and Ambience: Creating a cozy and inviting atmosphere with comfortable
seating can encourage customers to stay longer and enjoy their coffee.

Benefits

High-Quality Coffee: Offering high-quality coffee can attract customers who are looking
for a premium coffee experience and are willing to pay more for it.
Repeat Business: Customers who enjoy our coffee and experience are likely to become
regulars, providing a steady stream of revenue.
Increased Sales: Offering a variety of coffee beverages and baked goods can
encourage customers to purchase more items, boosting sales.
Positive Reputation: Providing a consistent and high-quality coffee experience can help
build a positive reputation in the local community, attracting more customers.
Increased Loyalty: By providing a comfortable and inviting atmosphere, customers are
more likely to feel a sense of loyalty towards the coffee shop and return regularly.

Price strategy:-

When it comes to pricing strategy for our coffee shop, there are several
factors to consider, such as the cost of ingredients, overhead expenses, competition, and
target customer demographics. Here are some pricing strategies that a coffee shop can
consider:
1. Cost-Plus Pricing: This strategy involves calculating the cost of each menu item,
including the ingredients, labor, and overhead expenses, and adding a markup to arrive at the
final price. This strategy is straightforward and ensures that the business is covering all its
costs while making a profit.
2. Value-Based Pricing: This strategy focuses on the perceived value of the product to the
customer. For example, a specialty coffee drink that is made with high-quality, ethically
sourced beans and served in a comfortable and inviting atmosphere may be priced higher than
a standard coffee drink.
3. Penetration Pricing: This strategy involves setting a lower price initially to attract
customers and gain market share. This can be effective for new coffee shops that are trying to
establish themselves in a competitive market.
4. Premium Pricing: This strategy involves pricing products higher than the competition to
position the coffee shop as a high-end, exclusive brand. This can be effective for coffee shops
that offer unique, specialty products or have a strong reputation for quality and service.

Place:-
 I choose my local Area which is Located at Etobicoke Toronto Ontario Near Finch wood plaza
because I know this area very well and I can create more customer here than any other
location .Moreover, it is a busy place many work agencies warehouses and companies are
located here . All workers can visit my shop to fulfill their cravings of coffee and sandwiches. .

Promotions Add

 Social media: we will social media platforms like Instagram, Facebook, and Twitter to
showcase the coffee shop's menu, decor, and atmosphere. Post high-quality photos
and videos of the coffee shop, its products, and its customers enjoying their coffee.
Engage with followers by responding to comments and messages.
 Local listings and directories: Add the coffee shop's information to local listings and
directories such as Google My Business, and TripAdvisor. Encourage customers to
leave reviews and ratings to increase the coffee shop's visibility and credibility.
 Flyers and posters: Create flyers and posters to distribute around the neighbourhood
and local businesses. Include the coffee shop's name, logo, location, and opening
hours. Use eye-catching designs and colours to grab people's attention.
 Partnerships and collaborations: Partner with other local businesses and organizations
to cross-promote each other's products and services. Offer discounts or special

For example :- we will add buy one get one drink free of cost and we can also offer over
regular customer who ordered 3 time in a week can get any extra drink of their choice free of
cost.
Survey Questions

 How frequently do you visit our coffee shop?

 On a scale of 1-5, how satisfied are you with the quality of our coffee?
 What is your favourite menu item at our coffee shop?
 How would you rate the ambiance and atmosphere of our coffee shop?
 On a scale of 1-5, how would you rate the friendliness and helpfulness of our staff?
 How likely are you to recommend our coffee shop to a friend or colleague?
 Would you be interested in seeing any new menu items or promotions?
 How do you typically pay for your purchases at our coffee shop (cash, credit/debit card,
mobile payment)?
 How long do you usually stay at our coffee shop during your visit?
 How important is it to you that our coffee shop uses ethically sourced coffee beans?

Sale strategy

 Loyalty Program: Implementing a loyalty program can encourage repeat business and
reward customers for their loyalty. This could include offering discounts or free items
after a certain number of visits or purchases.
 Promotions and Special Offers: Offering promotions and special offers can attract new
customers and incentivize existing customers to purchase more. For example, offering
a discount on a new menu item or a free pastry with the purchase of a drink.
 Upselling: Training staff to upsell can increase the average order value. This could
involve suggesting an additional item or upgrade, such as adding a flavour shot to a
drink.
 Catering: Offering catering services for events and meetings can provide an additional
revenue stream for the coffee shop.
 Online Ordering: Providing online ordering and delivery services can increase
convenience for customers and attract new business.
  Social Media Marketing: Utilizing social media platforms to promote the coffee shop,
share updates and specials, and engage with customers can help increase visibility
and attract new customers.

Management :-

 Operations Management: This involves overseeing the day-to-day operations of the

coffee shop, including scheduling employees, managing inventory, and ensuring that all
equipment is properly maintained.
 Financial Management: This includes managing the financial aspects of the coffee
shop, such as creating and managing a budget, tracking sales and expenses, and
managing cash flow.
 Human Resources Management: This involves managing employees, including hiring
and training new staff, setting and enforcing policies and procedures, and managing
employee performance.
 Marketing and Sales Management: This includes developing and executing marketing
and sales strategies to attract new customers and retain existing ones, including
managing social media accounts, designing and implementing promotions, and
managing customer loyalty programs.
 Customer Service Management: This involves managing customer relationships and
ensuring that customers are satisfied with their experience at the coffee shop. This
includes handling customer complaints and ensuring that all customer interactions are
positive.
 Inventory Management: This involves managing the inventory of supplies and products,
including ordering new supplies, tracking inventory levels, and managing waste and
spoilage.

Finance:-

Exit strategy:-
We can handover my business to my family member to transfer ownership of my coffee shop .
This can be done through a buyout or a transfer of ownership agreement. The advantage of
this option is that the coffee shop's legacy can be continued by people who are already
familiar with the business.

Conclusion:- Starting a coffee shop requires dedication, hard work, and a willingness to learn
and adapt to changing market conditions. With careful planning and execution, however, it can
be a fulfilling and profitable business venture.