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Requirement Input

The document outlines a 5-point website requirements checklist template for clients to fill out to help web designers understand client goals and needs, including the purpose and goals of the website, target audience details, technical requirements, desired content and pages, and basic wireframes and site maps.

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Getaw Alamnew

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0% found this document useful (0 votes)

15 views

Requirement Input

Uploaded by

Getaw Alamnew

Available Formats

Download as PDF, TXT or read online on Scribd

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The Essential 5-Point

Website Requirements
Document Template

WWW.THESQUAREAGENCY.COM
ABOUT THIS DOCUMENT

Thank you downloading our

Essential 5-Point Website Requirements Document!

This is the exact formula we use on every website project

and is what helps us deliver timeless, functional websites to
our clients.

The most important part of every website project, is not the

website, its the business.

What business problem are you looking to solve

with your website?

This framework was designed to help identify our client's

goals and visions for their business, in order to aid us with
the right knowledge to successfully design and build the
website to support that goal.

& now, It's your turn!

Tasha Dobie
Founder of The Square Agency
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

01. Purpose & Goals

What is your main goal for building this website?
Think beyond "having an online presence". What are your business goals? How could this website help you reach those goals?

Who is this website for?

On a macro level - who are you building this site for? Businesses? Individuals?

What do you want your website visitors to do once they land on your homepage?
It's important to guide your visitors through your website by using copy and call to actions to help them convert. Think about
what you would want that customer journey to look like.

How do you want your visitors to FEEL when interacting with your brand or website?
informed, excited, calm, intrigued? What emotions do you want to evoke?
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

02. Target Audience

This is where you can expand on "Who this website is for" by identifying your target audience.

Who will benefit from your products or services?

Who's problems are you solving with your product or service?

Identify your audience personas

Identify Ages, Income, Personalities, Brands to they interact with?

List your audience’s pain points

What problems/frustrations do they have that leads them to your business?

Where they spend their time online

LinkedIn, Google, Pinterest or Communities etc. How can you position yourself so that your target audience find you?
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

03. Technical Requirements and Specifications

Functionality
Select key features your website needs to be successful
eCommerce
Bookings/Scheduling
Blog
Portfolio
Membership

List any other technical features

Site Accessibility
How will your users access your website?
For e.g through finding you on Google, through your social media channels? Will they be at work or relaxing at home?

Select the primary device your users will visit your website on

Desktop
Tablet
Mobile
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

Integrations
Select external services your site will integrate with
Email Marketing
Customer Management Systems
Payment Processing Gateways
Social Media
Other

List any other integrations

Analytics
Select which analytics platform you'll be using
Squarespace Analytics
Google Analytics
Google Search Console
Other
List other analytics platforms you'll be using

List the KPI's (Key Performance Indicators) you'll need to monitor

For e.g Website Visits, Bookings, Purchases etc.
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

Site Search
Do you need an internal site search feature?
Yes
No

Site Styles
List 3 of your favourite websites (they don't necessarily have to be in your sector)

What do you like about those Websites?

Select up to 5 of Adjectives to Describe your Desired Style/site's overall aesthetic

Accessible Established
Adaptable Friendly
Approachable Knowledgable
Calm Minimal
Casual Modern
Charming Neutral
Classic Organic
Colorful Professional
Corporate Sustainable
Dark Timeless
Dependable Warm
Earthy
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

04. Content Requirements

Think of the pages your website needs to achieve your business goals
List the pages and and overview of the content needed for each page

Page: Page:
Content on Page: Content on Page:

Page: Page:
Content on Page: Content on Page:
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

Identify the sections & content needed on every page.

(include images, call to actions etc.) Duplicate this page as many times as needed.

Page:

Section Content

Section Content
THE ULTIMATE 5-POINT WEBSITE REQUIREMENTS CHECKLIST

05. Wireframes and Site Maps

Wireframe Site Map

Five tips on key things to consider including in the wireframes and site map
Outline the homepage and any key landing pages. These give us an impression of
what you want visitors to think about your website once they visit.

Include any interactive elements, like contact forms, login areas, e-commerce
checkout flows, etc. They show how people will move through these processes.

Number each page on the site map to quickly reference specific pages in our
discussions.

Provide a short description for each page summarizing its content and purpose.

Don’t worry about being an expert in wireframing or site mapping! Simple is better
as it prompts discussion and feedback. We can help refine things from there.