MBA : 8 WEEKS SUMMAR TRAINING REPORT

COMPANY NAME :
Name of company ADDRESS stone 8 , dhar 144005 PERIOD OF TRAINING to 31st july NAME OF PROJECT Comparative Study of Mobile : :
Services Provided By Spice & Other Telecom Company

SPICE
: : SPICE KM Jala 1st june

TRAINING MANAGER Submitted By :

NAME : Mr. Ashwani bhardwaj Name : Designation : Marketing Manager branch : MBA Univ. Roll no. Date of Submission :

ACKNOWLEDGEMENT
The work reportes herein was carried out at the suggestion and under the guidance of MR. N.S. JHULKA Training and Placement Officer . I wish te expree my deep regard and gratitude to him for him for his valueable guidance , help keen interest in the work an inspiration throughout the preparation of the project. I am highly thankful to Mr. rajan goyal , manager in SPICE . Has been given great help in carrying my present work and is acknowledged with reverential thanks. I am also thankful to my parents , my friends for their affection and inspiration during the course of my study .

DATE:

()

PREFACE

The summer training project work has an objective to make management student familiar with real life business situation and give an opportunity to the student to understand the theoretical concept of marketing in practical way. I am extremely happy teacher the to present the report report before my is A

respected

project

entitled to me

Comparative Study of Mobile Services Provided By Spice & Other Telecom CompanyAs the Spice Ltd. is a biggest telecom company of entire world. The competition is growing day by day some other telecom services his situation to touch competitions and entry of foreign companies in India promoted me to do the work on the sales promotion market.

TABLE OF CONTENT

CHAPTER 1 INTRODUCTION
1.1 1.2 1.3 INTRODUCTION COMPANY PROFILE PRODUCT PROFILE

CHAPTER 2 RESEARCH METHODOLOGY CHAPTER 3 DATA ANALYSIS CHAPTER 4 CONCLUSION CHAPTER 5 FINDINGS & RECOMMENDATION QUESTIONNAIRE BIBLOGRAPHY

CHAPTER-1 INTRODUCTION

1. INTRODUCTION 2. COMPANY PROFILE 3. PRODUCT PROFILE

About Spice
We will be the communications leader in an increasingly connected world Spice Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint

ventures, associated undertakings and investments. The Group's mobile subsidiaries operate under the brand name 'Spice'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Network Agreements, the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos.

At 30 June 2008, based on the registered customers of mobile telecommunications Ventures in which it had ownership interests at that date, the Group had 269 million customers, excluding paging customers, calculated on a proportionate basis

in accordance with the Company's percentage interest in these ventures. The Company's ordinary shares are listed on the London Stock Exchange and the Company's American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. The Company had a total market approximately 79 billion at 30 June 2008. Spice Group Plc is a public limited company incorporated in England under registered number 1833679. Its registered office is Spice House, TheConnection, Newbury, Berkshire, RG14 2FN, England. capitalisation of

HISTORY Spice over the years

Spice was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988. It was fully emerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Spice Group Plc. Following its merger with AirTouch Communications, Inc. (AirTouch), the company changed its name to Spice AirTouch Plc on 29 June 1999 and, following approval by the shareholders in General Meeting, reverted to its former name, Spice Group Plc, on 28 July 2000. Key milestones in the development of Spice can be found in the following sections, organized by year:

2010

Spice acquires a 70% stake in Ghana Telecom for $900 million (July)Spice launches the M-Paisa mobile money transfer service on Afghanistan's Roshan. Afghanistan is added to the Spice footprint. (February)

2009

A consortium led by Spice Group is awarded the second mobile phone license in Qatar (December). Spice agrees to acquire Tele2 Italia SpA and Tele2 Telecommunication Services SLU from Tele2 AB Group. (October) completion of the acquisition of Hutch Essar from

Spice announces

Hutchison Telecommunications International Limited. (May) Safaricom, Spices partner in Kenya announces the launch of M-PESA, an innovative new mobile payment solution that enables customers to complete simple financial transactions by mobile phone. (February) Spice agrees to buy a controlling interest in Hutchison Essar Limited, a leading operator in the fast growing Indian mobile market, (February) Spice announces agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging (IM) services to the mobile which can be accessed from both the PC and mobile handsets. (February) Spice signs a series of ground-breaking agreements which will lead to the mobilizing of the internet. You Tube agrees to offer Spice customers specially rendered You Tube pages on their mobile phones. With Google, Spice announces its intention to develop a location-based version of Google Maps for With eBay, Spice announces it is to offer the new eBay mobile

Service to customers, With MySpace.com Spice announces an exclusive partnership to offer Spice customers a My Space experience via their mobile phones. (February). Spice reaches 200 million customers (January)

2008

Sale of 25% stake in Switzerland's Swisscom (December) Sale of 25% stake in Belgium's Proximus. (August) The number of Spice live! customers with 3G reached 10 million in March 2006. We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006. Launch of mobile TV capability and Spice Radio DJ, which offers a

personalized, interactive radio service streamed to 3G phones and PCs. 3G broadband through HSDPA launched offering faster than 3G speeds. Japan business sold to SoftBank. Make the most of now global marketing campaign launched. Sir John Bond succeeds Lord MacLaurin as Chairman.

2007

We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile a.c. (Czech Republic) (May). Launch of Spice Simply, a new easy -to-use service for customers who want to use voice and text services with minimum complexity (May). Introduction of Spice Passport, a voice roaming price plan that provides customers with greater price clarity when using mobile voice services abroad

2006

We launched our first 3G service in Europe with Spice Mobile Connect 3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and Luxembourg. Spice live! with 3G launched in 13 markets (November).

What we do
Mobile is always at the heart of what we do, but now we are moving into integrated mobile and PC communication services. We are doing that in two ways wirelessly through 3G and HSDPA (High-Speed Download Packet Access), but also using fixed line broadband services like DSL (Digital Subscriber Line). Our customers benefit from a complete Spice experience in and out of their homes and offices. They are notified about email with our consumer push email service, access existing instant messaging services on the move, and share images and video captured on their handsets. We offer a suite of products that, starting with voice calls, offers our customers an alternative to a traditional fixed telephone line. Spice Zuhause in Germany and Spice Casa in Italy, provide our customers with an easy-to-use mobile service, combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)

broadband. We have extended our reach into the office by delivering richer business applications and integrated fixed and mobile services, such as higher speed internet access.With developments in technology we can provide integrated mobile and PC offerings to give our customers a consistent experience whether they are at home or

on the move.

Products and Services

Voice Data Fixed and other services Devices

Technology

How do mobiles work? Mobile evolution Network infrastructure Privacy Policy | Terms & Conditions | Mobile Version

Data services
We offer a number of products and services to enhance our customers access to data services, including Spice live! for consumers as well as a suite of products for business users such as Spice Mobile Connect data cards and internet-based and corporate email solutions. Spice live! Internet on Your Mobile Quick stats:* 2 million customers Simple and secure browsing of online services Unlimited browsing tariff available Spice live! offers 750,000 songs Spice live! includes selection of latest games on handsets Mobile TV has an average of 850,000 subscribers a month Internet on your Mobile offers easy to use and secure browsing, including Google search, an unlimited browsing tariff and access to some of the most popular online services. You can use your mobile to access and update your social networking profiles, view and upload YouTube videos, buy and sell items on eBay, and check locations on Google Maps. You can also chat to friends easily with Yahoo! and MSN instant messaging using an easy to use dedicated interface. Using the new Spice live! mobile and PC music player you can search for music, artist pages and previews from a catalogue of more than 750,000 songs. Music from some of the worlds greatest artists is available, with music secured from agreements with major record labels such as Sony BMG Music Entertainment, EMI, Universal Music, Warner Music, as well as independent music labels. Mobile TV offers an average of 20 channels from both local and international broadcasters. Spice has local agreements with broadcasters, such as the BBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as international broadcasts from HBO,

Fox, NBC Universal, Warner Brothers, UEFA Champions League, Spice McLaren Mercedes and MTV, ensuring diverse and relevant mobile content.

Spice Mobile Connect

Quick stats:* 2.7 million customers Built-in 3G broadband on 44 laptop models 7.2 Mbps down and 2.1Mbps up using Spice Mobile Connect card with HSPA technology Spice Mobile Connect enables you to access the internet on your laptop or PC via Spice Mobile Connect data cards or Spice Mobile Connect USB modems. Business customers can access services such as email, corporate applications and company intranets using the service.

Spice Mobile Connect card:

You can enjoy built-in 3G broadband from Spice across 44 laptop models, including Spices partners Acer, Dell, HP and Lenovo. Everything you need to make an internet connection from your computer using a mobile network is installed and configured, allowing you to work on the move. The Spice Mobile Connect card with 3G broadband offers enhanced speeds which can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilising HSPA technology.

Spice Mobile Connect USB modems:

There are a range of Spice Mobile Connect USB modems with exclusive designs. The USB modems are plug and play compatible, allowing for a fast set up and making the device easy to use. Privacy Policy Spice Group Plc (hereinafter referred to as "Spice" "us" "we" or "our") is committed to respecting your privacy and to complying with applicable data protection and privacy laws. You can visit www.spice.com ("Site") without disclosing any personally identifiable information about yourself. We have provided this Privacy Policy Statement to help you understand how we

collect, use and protect your information when you visit the Site. We wish to help you make informed decisions, so please take a few moments to read the sections below and learn how we may use your personal information. For the purposes of this Privacy Policy Statement "Spice Group" means Spice Group Plc and any company or other entity in which Spice Group Plc owns (directly or indirectly) more than 15% of the issued share capital. You should read this notice in conjunction with the Terms and Conditions of use for the Site.

Personal Information Collection

We endeavour to collect and use your personal information only with your knowledge and consent and typically when you use services, make customer enquiries, register for information or other services, or when you respond to communications from us (such as questionnaires or surveys). The type of personal information we may collect could include, for example, your name and postal address, date of birth, gender, telephone and fax numbers, email address, and lifestyle and other information collected on registration or through surveys. If you choose to provide us with personal information it will be used in support of the intended purposes stated at the time at which it was collected, and subject to any preferences indicated to you. You acknowledge that by providing data to us, you consent to the processing of your data in accordance with this Privacy Policy Statement. Access to your Information You can write to us at any time to obtain details of the personal information we may hold about you.* Data Protection Manager (SAR) Spice Limited Spice House The Connection Newbury RG14 2FN England Please quote your name and address. We would be grateful if you could also provide brief details of what information you want a copy (this helps us to more readily locate your data). We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

*we may charge GBP10.00 to cover the administration costs involved.

Terms & Conditions

Please read these Terms and Conditions carefully. These are the general Terms and Conditions governing your access and use of this website ("Site"). If you do not agree with them, you should not proceed any further on the Site. By continuing to use the Site and/or any of the services shown on the Site, you agree to be bound by these Terms and Conditions.

VISSION Our Vision and Values guide the way we act. Our Vision is to be the worlds mobile communication leader enriching customers lives, helping individuals, businesses and communities be more connected in a mobile world. Our Values are about how we feel in other words the Passions that make us the company we are. MISSION One of our four corporate Values is 'Passion for the world around us': "We will help the people of the world to have fuller lives - both through the services we provide and through the impact we have on the world around us."

PRODUCT PROFILE
BASIC SERVICES Clip Call Hold/call waiting Call conference Clir Itemised Bill (Post Paid) SMS Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP) Clip identifies the caller by displaying the number of the caller on the handset. This allows you the benefit of accepting or rejecting the call; although, at times caller Line Identification may not appear due to technical problems in the originating network. CALL HOLD/ CALL WAIT This feature allows you to receive or make another call, while you are already busy with a call, without disconnecting it . You can receive or make a second call, by putting the first call on hold. You billed for both the calls. You can activate call waiting by using the menu of your cell phone CALL CONFERENCE (CC) This feature allows you to have a teleconference with up to five people at the same time, from wherever you are. You can conference with either cellular or landline phones, including STD and ISD calls. To make a conference call simply make your first call. Then put the first call on hold and dial the next number. To conference, scroll through the handset menu and select the conference feature. Now your call are connected . to invite another person follow the same steps again Note:

 Call conference is a handset dependent feature You are charged for the time on hold and conference The originator of the calls will be charged for all the calls initiated by him.To use the facility you need to activate the call waiting feature on your handset.

CALLER LINE IDENTIFICATION RESTRICTION (CLIR) Now, with CLIR you can restrict your cellular phone number from being displayed on the receivers cellular phone. This means, you can maintain complete confidentiality of your number. This feature might not function across operator networks, but will definitely restrict caller ID when called within the same cellular operator networks Mobile numbers. ITEMISED BILLING An itemized bill gives you the details of all calls made and received, and of all the other facilities you availed of, on your mobile number during a month. It also carries details of the number called/ received, time and date of the call, duration and the amount charged. SHORT MESSAGING SERVICE This feature allows you to send and receive messages to and from, respectively; almost all national and international cellular operators. SMS allows you access to services lime receiving stock quotes, horoscopes, Jokes messages, email, news

and many others. It comes as an in built feature to all Spice subscribers. Spice offers an array of Services that help you manage your calls better. From caller Identification to call waiting, from call divert to call conference Spice redefines convenience. Most of these features are optional and can be availed of on request and carry a nominal subscription charge. To activate any feature call our customers care or visit any Spice n U Showroom. CALL DIVERT (CD) With call Divert, you can divert an incoming call to another cell phone (be it Spice or Airtel/ Essar or BSNL cellular Phone ) or even a landline number (within Andhra Pradesh local dialing list). You can divert your calls. VALUE ADDED SERVICES Just when you thought you had the cake, we made it possible for you to eat it too. Introducing THE SPICE Value Added Services, a vibrant bouquet of "little conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all those "itsy bitsy" wants of yours that together make up THE BIG SMILING PICTURE. SMS based services to Voice based ones, the spice range cuts across all modes of communication to ensure the BEST VALUE for your money. So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be it checking the status of your cousin's train arrival time or arranging a pick up for your boss's delayed flight, spice hands you the power to do it all.

You could also book a surprise movie ticket or deliver those dainty dandelions for your date or access the latest cricket scores or some serious stock information; or maybe even play downloadable games or chill out with some zany chats with buddies on-line.

SPICE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND EXCITING AS YOUR DESIRES. VALUE ADDED SERVICES - UTTAR PRADESH (E)

SMS SERVICES spice Buzz - Subscription Services - 4560456 SMS Short Code Text Messaging Dynamic Voice Mail Service GPRS/EDGE spice Buzz - Subscription Services - 4560456 SMS Short Code Text Messaging

 Dynamic Voice Mail Service

VOICE Say spice -456 Ganesha Speaks - 181 Back ground Music SPICE GPRS THE INTERNET ON THE MOVE SPICE spices 3G compatible network supports general Packet radio service (GPRS) and EDGE, which allows you to access internet websites and information portals on your mobile, making it possible to stay informed and remain truly connected in this dynamically changing and competitive environment. Gone are the days when connecting to a website from the mobile took as long as 2 3 minutes. GPRS compatible handsets ensure that as a user, you are always on. There is no need for a dial up connection or any ISP connection. Now you can now carry the world Wide Web in their pocket the spice world. Read email, get stock quotes, check the weather, read the latest news and even chat with friends and Buddies on Idea Network, yahoo, MSN and ICQ while on the move. One of the mind blowing applications on GPRS/EDGE in multimedia Messaging Service (MMS). Spice is among the pioneers in the country to provide MMS. This latest innovation in the area of mobile communication provides you the ability to

communication provides you the ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with photographs, attach voice clips and append text too. Just in case the receiver does not have on MMS handset, even then the photographs can be accessed from our website http.//www. spice co.in// for your convenience, we have also created a library of photo album and voice clips, from where you can choose and send photographs. Further, you can also compose your own MMS message on the above mentioned website and send it across to a cellular phone or any e-mail ID. With the introduction of GPRS on its networks, spice also supports the use of the GPRS phone as a modem, providing busy lap top armed executives, like most of you; the opportunity to log in wirelessly while on the go . thus now you can surf the Internet using our GPRS connectivity with your computer.

ADVANTAGE OF SPICE GPRS

High speed and always on internet on the move Internet access on prepaid also Liberation from the shackles of dial - up or ISP connection. Receive voice calls or SMS even while logged on to GPRS.

 Revolutionary concept of charging - only for what you send and receive Offers MMS, a platform to communicate not just in voice or text but also in full color images.

MARKETING RESEARCH - AN INTRODUCTION Marketing basically consist of spotting the need of customers and meeting them in the best possible manner. Marketing Research plays key role in this process. It helps the firm acquire a better understanding of the consumer, the competition & The marketing environment. It also aids the formulation of marketing Mix. Today carrying out research relating to customers products and market requires specialized skills sophisticated techniques

DEFINITION OF MARKETING RESEARCH: Marketing research is the systematic gathering recording and analyzing of data about problems relating to the marketing of goods and services.

CLASSIFICATION OF MARKETING RESEARCH PROBLEM The various marketing research problem can be classified based on the subject matter of research as shown below:1. Research on Product 2. Research on Market 3. Research on consumer 4. Research on advertisement and Promotion 5. Research on distribution 6. Research on Price 7. Research on competition 8. Research on Sales method Research on Products includes studies on the competitive position of a product /brand : the level of consumer acceptance of a products/ brands etc. consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty. Consumer resistance etc. Research on market includes market share analysis demand analysis determining market characteristics, market segmentation studies . Analysis of market territories etc.

Characteristics, market segmentation reveals trends in competition, evaluates the marketing progress of majors competitors. Shops their strengths and weakness and analysis their vs. Performance. Research on distribution includes studies on distribution policies transportation, warehousing etc. Research on advertisement and promotion includes studies on advertising effectiveness, studies on media and their relative effectiveness and cost- benefits of sales promotion etc.

MAIN STEP INVOLVED IN MARKETING RESEARCH 1. Defining the marketing problem tom be tackled and identifying the marketing research problem involved in the task 2. Specifying the information requirement 3. Developing the research design & research procedure. 4. Gathering the information 5. Analyzing the Information & Interpreting it in terms of the problem being tackled. 6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:Marketing survey is one of the most widely used M.R. Techniques market survey is at times viewed as synonyms with market research. It is just one method of collecting the marketing information required for carrying out a given marketing research task.

STEPS IN MARKET SURVEY PLANNING THE SURVEY 1. Problem definition 2. Selection of the survey method 3. Sampling 4. Questionnaire development 5. Pilot survey FIELD WORKS 1. Selection and training of investigator 2. Collection of data 3. Supervision ANALYSIS AND INTERPRETATION OF DATA 1. Editing 2. Tabulating, Processing & Interpreting data

3. Statistical analysis & Interpreting

REPORT MAKING 1. Summarizing findings & Recommendations 2. Report writing

RESEARCH METHODOLOGY

Research Methodology
Preplanning is sin qua non for any kind of work. Preliminary preparation leads to reach closer to the successful

achievement of the target. Initially the topic of work upon was decided and basing on which certain imitative to minimize the gap between planning and achievement was taken. Finally a questionnaire was framed in such a fashion focusing certain most important points. (a) (b) (c) (d) Large no. of customer. Availability of various telecom and non telecom outlet. Quality of coverage for existing outlet. Total no. of existing telecommunication user and their level of satisfaction. (e) Availability of basic amenities in a particular city / town / village.

(f)

Finally assessing the exact living standard of the people in a particular city / town / village.

Data Surface : Primary Data. Research Approach : A survey of telecom and non
telecom outlet.

Research Instrument : Schedule A schedule was

prepared and used for collection the primary data. The schedule consisted of question related to:(a) Usage of telecommunication connection and their coverage connectivity. (b) (c) (d) Availability of various accessories of telecommunication. Present condition of existing telecommunication system. Availability of various towers in the particular area.

Objective Schedule:
To gather the full detail to arrive at the present and accurate living standard. Comparison to other telecom with special reference to idea.

Sample Size:

500

Structured questionnaire help in collection data, (Primary data). Secondary data were collected by the internet (www.spice.com).

OBJECTIVE OF STUDY This Survey is designed to bring about a sharp understanding of the market potential for telecommunication products. The corporate support to different brands. The study is made to assess and access the consumer desire from versatile angles leading to skim out the potentially of market strengthening Spice cellular action plan meeting future target not only this much but it also makes a gesture to assess the current to rest competitors of telecommunication. The following are the main objectives of this survey: 1. 2. To find out the degree of market potentiality for Idea. To study the present and future needs of mobile along with corporate support to a particular brand of telecommunication connection in comparison to other competitor of telecom. 3. To study the impact of attributes like price quality of connectivity and services etc. for preferring a particular brand of telecommunication connection.

4.

To assess the potentiality of respondent as future target customer for Spice telecommunication.

DATA ANALYSIS

For Telecom Outlets

Are you selling Sim card?
Yes 72% No 28%

28%

No ye s 72%

Which type of sim service Provided ?

Pre Paid 70 % Post Paid 20 % Both 10 %

10% 20% Pre Paid Post Paid Both 70%

Are you sell recharge vouchers ?

Yes 68% No 32%

32% Yes No 68%

Which kind of recharge vouchers sell mostly ?

Paper Recharge 45 % Electronic Recharge 30% Both 25 %

25% 45%

Paper Recharge Electronic Recharge Both

30%

How many Network available at your outlet ?

Two 10 % Four 35 % Six 25 % All available 30 %

10% 30% Two Four 35% Six All available 25%

Which Network you prefer to sell ?

spice 30% BSNL 20% Idea 10 % Airtel 20% Tata 08% Reliance 12%

30%

20% 20%

spice BSNL Idea Airtel Tata

08% 12%

10%

Reliance

Whats the consumer need and demand at you outlet ?

Better service 25 % Better scheme 35 % Both of them 40 %

25% 40% Better service Better scheme Both of them 35%

Do you have any problem with any service provider ?

Yes 39 % No 61%

39% 61%

No

Yes

Would you like to prefer those service provider who provide better service and attractive margin ?
Yes 90 % No 10 %

10%

Yes No

90%

Are you satisfy with the current Spice plans and service ?
Yes 35 % No 25 % Cant say 40 %

40%

35%

Yes No
Cant say

25%

For Non Telecom outlets

Do you sell Sim & Recharge?
Yes 70% No 30%

30% Yes No 70%

Why dont you sell recharge to your existing customer?

Financial Problem 39% Unawareness of Schemes 24.5% Unavailability of Service 16.5% Other reason 20.%

20.00% 39% 16.50% 24.50%

Financial P roblem Unawareness of S chem es Unavailability of S ervice Other reason

Do you know the attractive margins & schemes?

Yes 59% No 41%

41% 59%

Yes No

Is there any demand of Sim & Recharge?

Yes 60% No 30% Upto some extant 10%

10%

30%
No

Yes Upto some extant 60%

Does you existing loyal customers have use of mobile?

Yes 83.60% No 16.40%

16.40%

Yes No

83.60%

Would you like to sell Sim & Recharge when your customer demands?
Yes 90% No 10%

10%

Yes No

90%

LIMITATIONS
There are different reason in the different to markets for not using the Spice cellular. The limitation's which was found by me are as under. 1. Lack of proper advertisement and hoarding Spice cellular are firstly emphasizing on the urban area & developed markets only. 2. 3. 4. Lack of tower's of the Spice cellular in many places. Lack of regular visit is the small markets. Lack of information provided by the company to the rural area people. 5. Lack of taking interest in the eastern U.P. region.

FINDINGS & RECOMMENDATIONS

RECOMMENDATIONS
Spice cellular is the growing and big competitive industries, today in telecommunication sector there are many company, like BSNL, Airtel, Reliance and now idea & TATA has also launched his telecommunication service TATA Indicom, so, Spice has to face many competition in the market in the case of sales promotion activities in telecom with special reference to spice cellular, so, Spice has improve thee tower in the Rural area also I want to recommended to Spice cellular to established there tower as fast as they can do so, Spice is a big and stable company so they have to improve themselves as a good telecom service provider.

PROMOTION

Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing

communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign. The elements of the promotions mix are:

Personal Selling Sales Promotion Public Relations Direct Mail Trade Fairs and Exhibitions Advertising Sponsorship

The elements of the promotions mix are integrated to form a coherent campaign. As with all forms of

communication. The message from the marketer follows the 'communications process' as illustrated above. For example, a radio advert is made for a car manufacturer. The car manufacturer (sender) pays for a specific advert with contains a message specific to a target audience (encoding).

It is transmitted during a set of commercials from a radio station (Message / media). The message is decoded by a car radio (decoding) and the target consumer interprets the message (receiver). He or she might visit a dealership or seek further information from a web site (Response). The

consumer might buy a car or express an interest or dislike (feedback). This information will inform future elements of an integrated promotional campaign. Perhaps a direct mail campaign would push the consumer to the point of purchase. Noise represent the thousand of marketing communications that a consumer is exposed to everyday, all competing for attention.

The Promotion Mix

Let us look at the individual components of the promotions mix in more detail. Remember all of the elements are 'integrated' to form a specific communications campaign.

1. Personal Selling
Personal Selling is an effective way to manage personal customer relationships. The sales person acts on behalf of the organization. They tend to be well trained in the approaches and techniques of personal selling. However sales people are very expensive and should only be used where there is a genuine return on investment. For example salesmen are often used to sell cars or home improvements where the margin is high.

2. Sales Promotion
Sales promotion tend to be thought of as being all promotions apart from advertising, personal selling, and public relations. For example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions, free

accessories (such as free blades with a new razor), introductory offers (such as buy digital TV and get free installation), and so on.

Each sales promotion should be carefully costed and compared with the next best alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). It is relatively cheap, but certainly not cheap. Successful strategies tend to be long-term and plan for all eventualities. All airlines exploit PR; just watch what happens when there is a disaster. The preplanned PR machine clicks in very quickly with a very effective rehearsed plan.

4. Direct Mail
Direct mail is very highly focussed upon targeting consumers based upon a database. As with all marketing, the potential consumer is 'defined' based upon a series of attributes and similarities. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing. The mail is sent out to the potential consumers and responses are carefully monitored. For example, if you are marketing medical text books, you would use a database of doctors' surgeries as the basis of your mail shot.

5. Trade Fairs and Exhibitions

Such approaches are very good for making new contacts and renewing old ones. Companies will seldom sell much at such events. The purpose is to increase awareness and to encourage trial. They offer the opportunity for companies to meet with both the trade and the consumer. Expo has recently finish in Germany with the next one planned for Japan in 2005, despite a recent decline in interest in such events.

6. Advertising
Advertising is a 'paid for' communication. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market. There are many advertising 'media' such as newspapers (local, national, free, trade), magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides).

7. Sponsorship
Sponsorship is where an organization pays to be associated with a particular event, cause or image. Companies will sponsor sports events such as the Olympics or Formula One. The attributes of the event are then associated with the sponsoring organization.

The elements of the promotional mix are then integrated to form a unique, but coherent campaign.

CONCLUSION
With this the researcher come to the conclusion part of the research report. It was a wonderful experience ,Although it was not an easy task collecting information in the competitive market of telecom services. But taking up the challenge itself was very interesting. It is clear from the analysis Spice cellular is much better than other telecom due to the survey according to the customer of living standard of high people and lower people. By the survey I have found that there are many telecom company but and many competitors in market but no any one defeat the Spice cellular. Many activity of Spice cellular as tariff plan, Recharge, there activity customer satisfaction and prove all the best of other telecom.

BIBLIOGRAPHY
News paper : Times Of India. Amar ujala Internet : www.spice.com