BUSINESS

PLAN

304 Felix Plazo Street, Naga, 4400 Camarines Sur

Naga City School of Arts and Trades, Address

JOHN RHONLIE ORTEGA

ANSARI SANGGACALA
PERRY RELLEVE
ANN COLINARES
ANILEN QUIDAY
EMIE MARTINEZ

March 22, 2024

 INTRODUCTION

DESCRIPTION OF THE BUSINESS

Wings To-Go. will operate as a fast-casual food stall with a focus on takeout, and delivery. Our menu will feature
a variety of stuffed wing options, including both traditional and exotic rice fillings, catering to diverse tastes and
dietary preferences. We will also offer drinks to complement our signature dishes.

Mission:
"To provide busy individuals with a convenient and delicious dining experience through our innovative stuffed
chicken wings, crafted with care and passion. We aim to deliver exceptional service, sustainable practices, and
mouthwatering flavors that leave our customers craving more."

Vision:
"Our vision is to become the go-to destination for flavor-packed, on-the-go dining, redefining the fast-food industry
with our unique approach to stuffed chicken wings. We strive to create a welcoming environment where customers
can indulge in their favorite wings guilt-free, knowing that every bite supports our commitment to sustainability and
community engagement. Through dedication, creativity, and integrity, we envision Wings To-Go as a beloved
household name, inspiring joy and satisfaction one wing at a time."

LOCATION OF THE BUSINESS

304 FELIX PLAZO STREET, NAGA, 4400 CAMARINES SUR

NAGA CITY SCHOOL OF ARTS AND TRADES (COVERED COURT)

FUNDING REQUIREMENT AND SOURCE OF FUND

STARTUP COSTS:

EQUIPMENT: SUCH AS ELECTRIC GRILLS, REFRIGERATORS, AND FOOD PROCESSORS.

INGREDIENTS: COST OF PURCHASING INITIAL SUPPLIES INCLUDING RICE, CHICKEN WINGS, STUFFING INGREDIENTS,
AND SPICES.
PACKAGING: PACKAGING MATERIALS FOR THE FINISHED PRODUCT AND CUPS FOR DRINKS.
MARKETING AND BRANDING: INITIAL MARKETING EXPENSES TO PROMOTE YOUR PRODUCT AND ESTABLISH YOUR
BRAND. (TARPAULIN)

OPERATIONAL EXPENSES:

INGREDIENT COSTS: ONGOING EXPENSES FOR PURCHASING INGREDIENTS.

UTILITIES: ONGOING UTILITY EXPENSES SUCH AS ELECTRICITY (E GRILL) AND WATER.
MAINTENANCE: COSTS FOR EQUIPMENT MAINTENANCE AND REPAIRS.
MARKETING: ONGOING MARKETING EXPENSES TO MAINTAIN BRAND VISIBILITY AND ATTRACT CUSTOMERS.

REVENUE STREAMS:

SALES OF WINGS TO-GO: REVENUE GENERATED FROM SELLING YOUR PRODUCT.

ONLINE SALES: SETTING UP AN ONLINE STORE TO SELL YOUR PRODUCT DIRECTLY TO CONSUMERS.

SOURCES OF FUNDING:
PERSONAL SAVINGS: USING YOUR SAVINGS TO FUND THE BUSINESS.
PARTNERSHIPS: FORMING PARTNERSHIPS WITH OTHER BUSINESSES OR INDIVIDUALS WHO CAN PROVIDE FINANCIAL
SUPPORT OR RESOURCES.
 Mission, Vision, Goals, and Objectives:

Mission:
To provide convenient, nutritious, and delicious meals for busy individuals through our innovative rice-stuffed chicken
wings, ensuring they can enjoy a balanced diet without the hassle of food preparation.

Vision:
To revolutionize the fast food industry by offering a healthier alternative that caters to the needs of busy individuals,
making nutritious meals easily accessible and enjoyable.

Goals:

To expand our menu offerings to include a variety of rice-stuffed protein options, catering to different dietary preferences
and restrictions.
To open additional locations in key urban areas, strategically targeting busy professionals and families.
To continuously innovate our recipes and cooking techniques to enhance flavor, nutrition, and customer satisfaction.
To foster partnerships with local suppliers to ensure the freshness and quality of our ingredients while supporting the
community.

Objectives:

Increase customer awareness and engagement through targeted marketing campaigns, social media presence, and
partnerships with local businesses.
Achieve a customer satisfaction rating of 90% or above through regular feedback collection and continuous improvement
initiatives.
Implement efficient operational processes to minimize wait times and ensure a seamless customer experience.
Train and empower staff to deliver exceptional service and uphold our commitment to quality and cleanliness.
Monitor and analyze sales data to identify trends, optimize menu offerings, and capitalize on growth opportunities.

Business Model

-Recipe Development -Unique and Innovative -Exceptional Customer Service

-Local Poultry Suppliers -Wing Enthusiast
-Customer Service for In Store -High Quality Ingredients -Consistent Brand Experience -Busy Professionals
-Rice Wholesalers
-Marketing and Promotion thru -Convenient dining options -Loyalty Programs and Rewards -Event Planner and Organizers
-Delivery Service Provider -Engagement and Communiication
s-ocial network -Exceptional Customer Service -Local Residents and Families

-Online Ordering Platform -Online Ordering Platform

-Marketing Materials -Delivery Services
-Physical Store Front -Catering Services
-Social Media Platfrom
Trained Staff

-Ingredients Cost
-Labor Cost -Sales of stuffed wings
-Equipment and Maintenance -Sales of drinks
-Packaging and Supplies
-Advertisement
 ENVIRONMENTAL ANALYSIS

Trend in the Industry

As of my last update in December 2023, the food industry, particularly the fast-casual and restaurant
segments, has been subject to several notable trends. Here are some prevalent trends that could influence the
business environment for Wings To-Go.

1. Health-Conscious Dining: There has been a growing emphasis on health and wellness, leading to increased demand
for healthier food options. Consumers are seeking out menu items that are perceived as fresh, nutritious, and made with
high-quality ingredients. Wings To-Go could capitalize on this trend by offering healthier stuffing options, such as whole
grain rice or vegetable-based fillings, and incorporating organic or locally sourced ingredients where possible.
2. Convenience and Delivery: With busy lifestyles and the rise of online ordering platforms, consumers increasingly
prioritize convenience and delivery options when dining out. Wings To-Go could focus on optimizing its online ordering
system, partnering with third-party delivery services, and offering efficient takeout and delivery options to meet the
needs of time-strapped customers.
3. Customization and Personalization: Customers are seeking personalized dining experiences that allow them to
customize their meals according to their preferences and dietary restrictions. Wings To-Go. could offer customizable
stuffed wing combinations, allowing customers to choose their preferred rice fillings, sauces, and spice levels to create
their perfect meal.
4. Sustainability and Ethical Sourcing: There is growing consumer awareness and concern about environmental
sustainability and ethical sourcing practices within the food industry. Wings To-Go could differentiate itself by prioritizing
sustainable practices, such as using eco-friendly packaging, reducing food waste, and sourcing ingredients from
suppliers with transparent and ethical supply chains.
5. Virtual Dining Concepts: The emergence of virtual dining concepts and ghost kitchens presents opportunities for
innovative culinary ventures to reach customers without the need for a traditional brick-and-mortar storefront. Wings To-
Go. could explore the possibility of launching virtual dining concepts or partnering with existing ghost kitchen facilities to
expand its reach and test new market opportunities.
6. Digital Marketing and Social Media Influence: The influence of digital marketing and social media platforms continues
to grow, shaping consumer preferences, driving purchasing decisions, and providing opportunities for brand
engagement. Wings To-Go could leverage social media channels, influencer partnerships, and targeted digital
advertising campaigns to increase brand awareness, drive foot traffic, and foster customer loyalty.

Consumer Analyis

1. Demographics: Target customers include individuals aged 18-45, predominantly urban or suburban
dwellers with disposable income. This demographic values convenience, variety, and quality in their
dining choices.
2. Preferences: Consumers are seeking unique and indulgent dining experiences. They enjoy exploring
new flavors and are open to innovative twists on classic comfort foods like chicken wings.
3. Behavior: Our target audience is tech-savvy and values convenience. They are likely to order food
online or through mobile apps for delivery or takeout. They also appreciate engaging with brands on
social media platforms.
4. Needs: Consumers prioritize taste, quality, and convenience when choosing dining options. They
may also value health-conscious options and sustainability practices.
5. Trends: Our consumer base is influenced by trends such as health and wellness, sustainability, and
convenience. They may also be interested in exploring global flavors and plant-based alternatives.
Market Forecast

1. Demand Growth: With increasing consumer interest in unique dining experiences and innovative
flavors, the market for stuffed wings is expected to grow steadily. The convenience of takeout and
delivery options also contributes to demand.
2. Competitive Landscape: The food industry is competitive, with various players offering chicken
wings and similar products. Wings To-Go can differentiate itself through its unique stuffed wing
concept, quality ingredients, and diverse menu options.
3. Consumer Trends: Trends such as health-conscious dining, sustainability, and convenience will
continue to influence consumer preferences. Wings To-Go can capitalize on these trends by offering
healthier stuffing options, eco-friendly practices, and convenient ordering and delivery services.
4. Market Expansion: As Wings To-Go establishes itself and builds brand recognition, there is
potential to expand into new markets through additional storefronts, partnerships with delivery
platforms, and catering services for events and gatherings.
5. Technology Adoption: The integration of technology in the food industry, including online ordering
platforms, mobile apps, and digital marketing, will play a significant role in reaching and engaging
customers. Wings To-Go should continue to invest in technology to enhance the customer
experience and stay competitive.

Overall, the market forecast for Wings To-Go is positive, with opportunities for growth and expansion as
it continues to innovate, adapt to consumer trends, and deliver exceptional dining experiences.

Market Position

1. Unique Value Proposition: Wings To-Go stands out in the market with its innovative concept of
offering chicken wings stuffed with flavorful rice combinations. This unique offering sets it apart from
traditional wing restaurants and adds a novel twist to a beloved comfort food.
2. Differentiation: Wings To-Go differentiates itself through its creative menu, quality ingredients, and
focus on customer convenience. By offering stuffed wings with a variety of rice fillings, the company
provides customers with a diverse range of flavors and options not typically found in the market.
a. Target Market: Wings To-Go targets urban and sub-urban consumers (all ages) who value
convenience, quality, and variety in their dining experiences. This demographic appreciates
innovative culinary concepts and is willing to try new flavors and combinations.
3. Brand Perception: The brand is perceived as innovative, flavorful, and convenient by its target
audience. Customers view Wings To-Go as a go-to destination for indulgent yet convenient dining
options, whether for a quick meal on the go or catering for special events.
4. Competitive Advantage: Wings To-Go maintains a competitive advantage through its unique menu
offerings, emphasis on quality ingredients, and efficient ordering and delivery services. By
continuously innovating and adapting to consumer preferences, the company can solidify its position
in the market and attract loyal customers.

Overall, Wings To-Go occupies a distinct market position as a provider of stuffed wings with rice fillings,
offering a one-of-a-kind dining experience that resonates with its target audience and sets it apart from
competitors in the industry.
 BUSINESS DESCRIPTION

Product Description

Wings To-Go is a culinary venture dedicated to reimagining the traditional chicken wing
by offering a unique twist: wings stuffed with flavorful rice combinations. Our mission is
to provide customers with innovative and indulgent dining experiences, blending classic
comfort food with creative culinary concepts.

Key Features:

1. Innovative Menu: Our menu features a variety of stuffed wings, each filled with
delicious rice combinations inspired by global flavors and culinary traditions. From
savory to spicy to sweet, there's something to satisfy every palate.
2. Quality Ingredients: We prioritize quality ingredients sourced from trusted
suppliers. Our chicken wings are always fresh, and our rice fillings are made with
premium grains and seasonings, ensuring a flavorful and satisfying dining
experience.
3. Convenience: Whether dining in, taking out, or ordering delivery, we strive to make
the dining experience as convenient as possible for our customers. With easy online
ordering and efficient service, enjoying our stuffed wings is always hassle-free.
4. Customer Satisfaction: At Wings To-Go, customer satisfaction is our top priority.
We pride ourselves on delivering exceptional service, from friendly greetings to
prompt delivery, to ensure that every customer leaves satisfied and eager to return.
5. Target Audience: Our target audience includes urban and suburban consumers
aged 18-45 who appreciate innovative dining concepts, enjoy exploring new flavors,
and seek convenient dining options that don't compromise on quality or taste.
Whether they're looking for a quick lunch, a tasty dinner, or catering for a special
event, Wings To-Go caters to their cravings with our unique stuffed wings.
6. Location: Located in a bustling urban area or high-traffic suburban neighborhood,
our storefront provides a welcoming atmosphere for diners to enjoy their stuffed
wings in a relaxed setting. Additionally, our online ordering platform and delivery
services extend our reach to customers who prefer to enjoy our offerings in the
comfort of their own homes.

At Wings To-Go, we're passionate about pushing culinary boundaries and delighting our
customers with bold flavors and inventive dishes. Join us on a flavorful journey as we
redefine the art of chicken wings, one stuffed bite at a time.
Equipment and Materials Needed

Commercial Kitchen Equipment:

Electric grill for cooking chicken wings.

Grills or stovetops for preparing rice fillings and other menu items.
Refrigerators and freezers for storing ingredients and perishable items.
Dishwashers for cleaning kitchen utensils and equipment.

Packaging and Serving Supplies:

Food containers, boxes, and trays for packaging takeout and delivery orders.
Disposable utensils, napkins, and condiment packets for serving customers.
Food wrapping paper
Labels and stickers for identifying menu items and packaging orders.
Gloves, hairnets, and aprons for food handling and preparation.
Trash bins and liners for proper waste disposal.

Ordering Platform:

Online ordering platform for customers to place takeout and delivery orders
conveniently.

Miscellaneous Supplies:

Menu boards, signage, and display cases for showcasing menu items.
Office supplies such as pens, paper, and notebooks for administrative tasks.
Maintenance tools for routine equipment upkeep and repairs.

Size of Business

Micro Business
 Personnel Requirement

1. Cook:
Responsible for preparing the stuffed chicken wings according to your recipe.
Ensures consistency in flavor, quality, and presentation.
May also be involved in menu development for future flavors.
2. Kitchen Staff:
Assists the chef/cook in food preparation, such as marinating the chicken wings,
cooking fried rice, and assembling the final product.
Helps maintain cleanliness and organization in the kitchen area.
3. Customer Service Representatives:
Greets customers takes orders, and processes transactions.
Provides information about the menu, including ingredients and allergen information.
Ensures customer satisfaction and resolves any issues or complaints promptly.
4. Packaging and Assembly Staff:
Responsible for packaging the stuffed chicken wings into biodegradable paper cups
and envelopes.
Ensures that each order is correctly assembled and ready for pickup or delivery.
5. Delivery Personnel (Optional, Depending on Business Model):
Delivers orders to customers who choose delivery options.
Ensures timely and accurate delivery while maintaining food quality and safety
standards.
6. Manager/Owner:
Oversees overall operations, including staffing, inventory management, and financial
performance.
Develops and implements business strategies to drive growth and profitability.
Handles administrative tasks such as scheduling, payroll, and regulatory compliance.
7. Cleaning Crew (Part-time or Contract Basis):
Ensures the cleanliness and sanitation of the kitchen and dining areas.
Performs routine cleaning tasks to maintain a hygienic environment.
8. Marketing and Promotions Specialist (Optional, Depending on Business Needs):
Develop marketing strategies to attract customers and promote Wings To-Go.
Manages social media accounts, website content, and advertising campaigns.
Coordinates promotions, events, and partnerships to increase brand awareness and
sales.

The specific number of personnel required for each role will depend on the size of your
operation, anticipated customer volume, and business model (e.g., dine-in, takeout, delivery).
As the business grows, you may need to adjust staffing levels accordingly to meet demand and
maintain high-quality service.
 ORGANIZATIONAL PLAN

Form of Business Organization

Corporation

Organizational Chart

JOHN RHONLIE ORTEGA

Strategic & Operations
Manager

PERRY RELLEVE
Quality Control & Staff
Associate Manager

ANSARI SANGGACALA
Courier & Sales Associate

ANN COLINARES
Accounting & Bookkeeping

ANILEN QUIDAY
Customer Care & Marketing
Support

EMIE MARTINEZ
Cook, Utility & Product
Handler
Role of the Owner

Strategic Planning: The owner is responsible for setting the overall

direction and vision for the business. This involves developing long-term
goals and objectives, as well as creating strategies to achieve them.
Financial Management: Managing the financial aspects of the business is
a crucial responsibility. This includes budgeting, forecasting, tracking
expenses, and ensuring profitability. The owner may also be involved in
securing financing, managing cash flow, and overseeing financial reporting.
Operations Management: Overseeing day-to-day operations is essential
to ensure the smooth functioning of the business. The owner may be
involved in staffing, scheduling, inventory management, and quality control
to maintain high standards of service and product quality.
Customer Relations: Building and maintaining positive relationships with
customers is key to fostering loyalty and driving repeat business. The
owner may interact directly with customers, gather feedback, and address
concerns to ensure customer satisfaction.
Marketing and Promotion: Promoting the business to attract customers
and increase sales is another important aspect of the owner's role. This
may involve developing marketing strategies, managing advertising
campaigns, and leveraging social media to raise awareness of Wings To-
Go.
Compliance and Regulations: Ensuring compliance with relevant laws,
regulations, and industry standards is essential to protect the business and
its reputation. The owner may be responsible for staying up-to-date on food
safety regulations, health codes, and other legal requirements.
Business Development: Identifying opportunities for growth and
expansion is a continuous process for the owner. This may involve
exploring new markets, introducing new menu items, or expanding the
business through franchising or partnerships.
Leadership and Team Management: Providing leadership and direction
to the team is essential for fostering a positive work environment and
achieving business objectives. The owner may hire, train, and motivate
employees, as well as delegate tasks and responsibilities effectively.
 Wings To-Go Production Schedule
Morning (Preparation):
-6:00 AM - 8:00 AM:
-The cook and kitchen staff arrive.
-Preheat ovens and cooking equipment.

Prepare ingredients:
-Debone chicken wings.
-Cook fried rice filling.
-Prepare BBQ sauce.
-Set up workstations for assembly and packaging.

Mid-Morning (Cooking): 2. 8:00 AM - 10:00 AM:

-Begin cooking chicken wings:
-Season and bake wings until golden and cooked through.
-Monitor cooking progress and adjust oven temperatures as needed.
-Prepare additional batches of fried rice filling as required.

Late Morning (Assembly and Packaging): 3. 10:00 AM - 12:00 PM:

-Assemble stuffed chicken wings:

-Stuff each cooked wing with fried rice filling.
-Dip wings in BBQ sauce to coat evenly.
-Package wings in biodegradable paper cups and envelopes.
-Label packages with flavor and expiration date.

Afternoon (Service): 4. 12:00 PM - 2:00 PM:

-Open for business.
-Customer service representatives take orders and process transactions.
-Kitchen staff prepare orders as they come in.
-Delivery personnel fulfill delivery orders if applicable.
-Monitor inventory levels and restock ingredients as needed.

Evening (Cleanup and Prep for Next Day): 5. 2:00 PM - 4:00 PM:
-Clean and sanitize kitchen equipment and work areas.
-Dispose of any waste properly.
-Take inventory of remaining ingredients and supplies.
-Plan and prepare any necessary ingredients for the next day's production.
Production Process & Equipment Required

1. Ingredient Preparation:
Chicken wings
Fried rice filling
BBQ sauce
Equipment Required:
Cutting boards and knives for trimming chicken wings
Mixing bowls for preparing fried rice filling and BBQ sauce
Cooking utensils (pots, pans, spatulas) for cooking fried rice filling
Baking trays for baking chicken wings
Oven for baking chicken wings
Refrigerator for storing ingredients
2. Cooking Chicken Wings:
Seasoning chicken wings
Baking until golden and cooked through
Equipment Required:
Seasonings and spices for flavoring chicken wings
Oven for baking chicken wings
Baking trays lined with parchment paper for baking
3. Preparing Fried Rice Filling:
Cooking rice
Mixing with vegetables and seasonings
Equipment Required:
Rice cooker or pot for cooking rice
Cutting board and knife for chopping vegetables
Cooking utensils (pots, pans, spatulas) for cooking rice and vegetables
4. Assembling Stuffed Chicken Wings:
Stuffing cooked chicken wings with fried rice filling
Coating with BBQ sauce
Equipment Required:
Tongs for handling chicken wings
Small spoon or piping bag for filling chicken wings with fried rice
Bowl or container for holding BBQ sauce
Gloves for handling food
5. Packaging:
Placing stuffed chicken wings into biodegradable paper cups
Sealing in paper envelopes
Equipment Required:
Biodegradable paper cups
Paper envelopes
Labeling materials (stickers or markers for flavor and expiration date)
Packaging table or station
6. Cleaning and Sanitizing:
Washing dishes, utensils, and equipment
Sanitizing surfaces and work areas
Equipment Required:
Dishwashing sink or dishwasher
Cleaning supplies (dish soap, sanitizer, scrub brushes)
Towels for drying surfaces
Additional Considerations:
Storage space for ingredients and finished products
Quality control measures to ensure consistency and food safety
Training for staff on food handling and safety procedures.

By following this production process and utilizing the appropriate equipment, you
can efficiently prepare and serve delicious Wings To-Go to your customers while
maintaining high standards of quality and safety.
Estimated Production Cost

1. Ingredient Costs:
Chicken wings - p259/kilo x 2 = ₱518
Rice - p56/kilo x 4 = ₱224
Fun Chow - p38/pc x 4 = ₱152
Mama Sita's Marinade Barbecue 50g - p36 x 1 = ₱36
Sprite 1 Ltr - 100 x 1 = ₱100
Cucumber juice powder 200g - p110 x 1 = ₱110
2. Equipments:
Electric grill - ₱464
Food cart booth - ₱1863
3. Packaging Costs:
Biodegradable paper cups - p36/5pcs x 6 = ₱216
Paper envelopes - p36/10pcs x 5 = ₱180

TOTAL: ₱3,863
 Operational Plan

1. Business Overview:
Brief description of Wings To-Go and its mission.
Overview of the products (stuffed chicken wings) and target market.

2. Location and Facilities:

Description of the physical location of the business (if applicable).
Details about the kitchen facilities and equipment are available.

3. Operating Hours:
Proposed hours of operation (e.g., weekdays, weekends, holidays).
Consideration of peak hours and seasonal variations in customer demand.

4. Production Process:
Detailed description of the production process for stuffed chicken wings.
Schedule for ingredient preparation, cooking, assembly, and packaging.
Quality control measures to ensure consistency and food safety.

5. Inventory Management:
Procedures for ordering ingredients and supplies.
Inventory tracking system to monitor stock levels and prevent shortages.
Rotation and storage of perishable ingredients to minimize waste.

6. Customer Service:
Standards for customer service excellence.
Handling of customer inquiries, orders, and feedback.
Policies for addressing customer complaints and resolving issues.
7. Health and Safety:
Compliance with food safety regulations and standards.
Procedures for cleaning and sanitizing kitchen equipment and work areas.
Employee training on proper food handling and hygiene practices.

8. Marketing and Promotion:

Strategies for promoting Wings To-Go and attracting customers.
Use of digital marketing channels (website, social media) and traditional
advertising methods.
Special promotions, discounts, and loyalty programs to incentivize repeat
business.

9. Financial Plan:
Estimation of startup costs and ongoing expenses.
Pricing strategy for Wings To-Go products.
Revenue projections and profitability targets.

10. Contingency Plans:

Plans for dealing with unexpected challenges or emergencies (e.g., equipment
breakdowns, supply chain disruptions).
Backup suppliers and alternative solutions to mitigate risks.

11. Monitoring and Evaluation:

Metrics for measuring performance and success (e.g., sales revenue, customer
satisfaction ratings).

Regular review of operational processes to identify areas for improvement.

Adjustments to the operational plan based on feedback and market conditions.
 Purchase Procedures

1. Identify Needs:
Regularly assess inventory levels and forecast demand to determine the
ingredients and supplies needed for production.
2. Supplier Selection:
Research and identify reliable suppliers for each ingredient and material
required.
Consider factors such as price, quality, reliability, and delivery times when
choosing suppliers.
3. Request for Quotations (RFQs):
Reach out to selected suppliers to request quotations for the required
ingredients and supplies.
Provide detailed specifications and quantities to ensure accurate pricing.
4. Comparison and Negotiation:
Compare the quotations received from different suppliers based on price,
quality, and other relevant factors.
Negotiate terms and conditions, including pricing, payment terms, and
delivery schedules, to secure the best possible deal.
5. Purchase Order (PO) Creation:
Generate purchase orders for the selected suppliers based on the agreed
terms and specifications.
Include details such as item descriptions, quantities, prices, delivery dates,
and payment terms in the purchase orders.
6. Order Confirmation:
Send the purchase orders to the suppliers and request confirmation of receipt
and acceptance.
Review and confirm any changes or discrepancies with the suppliers before
finalizing the orders.
7. Receipt and Inspection:
Receive the delivered goods and inspect them for quality and quantity upon
arrival.
Document any discrepancies or issues and communicate them to the
suppliers for resolution.
8. Invoice Verification and Payment:
Verify supplier invoices against the purchase orders and receipts to ensure
accuracy.
Process payments to suppliers by the agreed payment terms and schedule.
9. Record Keeping:
Maintain detailed records of all purchase transactions, including purchase
orders, invoices, receipts, and payment records.
Organize records systematically for easy retrieval and reference.
10. Supplier Performance Evaluation:
Regularly evaluate supplier performance based on factors such as product
quality, delivery reliability, and responsiveness to issues.
Use feedback from evaluations to make informed decisions about continuing
or discontinuing relationships with suppliers.
11. Continuous Improvement:
Continuously review and refine purchase procedures to optimize efficiency,
cost savings, and quality standards.
Solicit feedback from staff members and suppliers to identify areas for
improvement and implement necessary changes.
Storage & Inventory Control
1. Storage Facilities:
Secure a designated storage area within the kitchen or a separate storage
room.
Ensure storage facilities are clean, well-organized, and properly ventilated.
Implement appropriate temperature controls to preserve the freshness and
quality of perishable ingredients.

2. Inventory Management System:

Establish an inventory management system to track stock levels and monitor
usage.
Utilize inventory management software or spreadsheets to record incoming
and outgoing inventory transactions.
Assign responsibility for inventory management to designated staff members
and provide training on the use of the system.

3. Receiving Procedures:
Designate a receiving area for incoming deliveries.
Inspect incoming shipments for accuracy, quality, and condition.
Check inventory against purchase orders and packing slips to verify
quantities and items received.
Document any discrepancies or damages and communicate with suppliers as
necessary.

4. Stock Rotation:
Implement a first-in, first-out (FIFO) inventory rotation system to ensure older
stock is used before newer stock.
Clearly label all items with expiration dates or shelf-life information.
Regularly monitor inventory levels and rotate stock accordingly to minimize
waste and spoilage.

5. Storage Organization:
Organize inventory by category, such as protein, grains, sauces, and
packaging materials.
Use shelving, bins, and containers to maximize storage space and facilitate
easy access to items.
Keep high-demand items and frequently used ingredients within easy reach
for efficient production.
6. Inventory Counts:
Conduct regular inventory counts to reconcile actual stock levels with
recorded inventory.
Schedule physical inventory audits periodically to ensure accuracy and
identify discrepancies.
Adjust inventory records accordingly based on audit findings and update the
inventory management system.

7. Minimize Waste:
Monitor inventory closely to identify slow-moving or obsolete items.
Implement strategies to minimize waste, such as portion control, menu
planning, and ingredient optimization.
Donate surplus food to local charities or food banks to reduce waste and give
back to the community.

8. Supplier Communication:
Maintain open communication with suppliers regarding inventory needs, lead
times, and ordering schedules.
Provide suppliers with accurate forecasts and order quantities to ensure
timely delivery and availability of ingredients.

9. Continuous Improvement:
Regularly review storage and inventory control procedures to identify areas
for improvement.
Solicit feedback from staff members and suppliers to identify opportunities for
streamlining processes and reducing costs.
Implement changes based on feedback and monitor the impact on inventory
management efficiency.
 Sales Procedures

1. Customer Service Standards:

Establish clear customer service standards to ensure consistent and high-
quality interactions with customers.
Train staff members on customer service best practices, including greeting
customers warmly, taking orders accurately, and resolving issues promptly.

2. Order Taking:
Provide multiple channels for customers to place orders, such as in-person,
phone, online, or through a mobile app.
Train staff members to take orders accurately and efficiently, including
recording special requests or modifications.
Use a standardized order form or system to capture all necessary details for
each order.

3. Menu Presentation:
Display the menu, including descriptions, prices, and available options.
Use visual aids such as photos or illustrations to showcase menu items and
encourage sales.
Highlight popular or featured items to attract customer attention.

4. Upselling and Cross-Selling:

Train staff members to upsell or cross-sell additional items or upgrades to
increase order value.
Recommend complementary items or meal deals to enhance the customer
experience and encourage repeat business.
Provide incentives or rewards for staff members who successfully upsell or
cross-sell.

5. Payment Processing:
Cash and mobile payment options (Gcash, Maya, and Bank transfers)
Ensure that payment processing systems are secure and reliable to protect
customer information.
6. Order Fulfillment:
Prepare orders accurately and efficiently to meet customer expectations for
quality and timeliness.
Monitor order status and communicate with customers regarding any delays or
issues.
Package orders securely and neatly to maintain food quality and presentation
during transportation.

7. Delivery Services (if applicable):

Offer delivery services to customers who prefer to have their orders delivered to
their location.
Establish delivery zones, fees, and delivery times to manage customer
expectations.
Ensure that delivery personnel are trained on safe driving practices and provide
timely and professional service.

8. Customer Feedback and Follow-Up:

Encourage customers to provide feedback on their experience with Wings To-Go
through surveys, reviews, or comment cards.
Monitor feedback regularly and address any concerns or suggestions promptly to
improve customer satisfaction.
Follow up with customers after their orders to thank them for their business and
encourage repeat visits.

9. Loyalty Programs and Promotions:

Implement loyalty programs or rewards programs to incentivize repeat business
and customer loyalty.
Offer promotions, discounts, or special offers to attract new customers and
encourage trial purchases.
Advertise promotions through various channels, such as social media, email
marketing, or in-store signage.

10. Record Keeping and Analysis:

Maintain records of sales transactions, including order details, payment
information, and customer data.
Analyze sales data regularly to identify trends, opportunities, and areas for
improvement.
Use insights from sales analysis to adjust sales strategies, pricing, and
promotions as needed.
 Marketing Plan
1. Product:
Offer stuffed chicken wings with a variety of delicious flavors, starting with the classic BBQ.
Emphasize the convenience and portability of the product, perfect for busy individuals on-the-go.
Ensure consistent quality and freshness in every batch of stuffed wings.

2. Place:
Establish a central location with high foot traffic or visibility for the Wings To-Go storefront.
Consider partnering with food delivery platforms to reach customers beyond the physical location.
Explore opportunities for pop-up events or partnerships with local businesses to expand reach.

3. Price:
Set competitive pricing for stuffed chicken wings, considering factors such as ingredient costs, labor,
and overhead expenses.
Offer value meal deals or combo options to encourage larger orders and increase average transaction
value.
Periodically review pricing strategy to remain competitive in the market while maintaining profitability.

4. Promotion:
Launch a grand opening promotion to generate buzz and attract customers to the new Wings To-Go
location.
Utilize social media platforms to showcase the product, share customer testimonials, and engage with
the community.
Offer special promotions, discounts, or loyalty rewards to encourage repeat business and customer
referrals.

5. People:
Hire friendly and knowledgeable staff members who are passionate about providing excellent
customer service.
Train staff on product offerings, order-taking procedures, and customer interaction skills.
Foster a positive work environment and encourage staff to take pride in representing Wings To-Go.

6. Packaging:
Use eco-friendly packaging materials, such as biodegradable paper cups and envelopes, to align with
Wings To-Go's commitment to sustainability.
Ensure packaging is durable and secure to maintain food quality during transportation and delivery.
Incorporate branding elements and messaging on packaging to reinforce brand identity and
communicate product benefits.

7. Positioning:
Position Wings To-Go as the go-to destination for delicious and convenient stuffed chicken wings.
Highlight the unique flavor offerings, quality ingredients, and eco-friendly packaging to differentiate
from competitors.
Emphasize the brand's commitment to customer satisfaction, sustainability, and community
engagement.
Closing Statement:

In conclusion, Wings To-Go is poised to revolutionize the fast-food

industry with our innovative approach to stuffed chicken wings. With a
commitment to quality, convenience, and sustainability, we aim to
delight customers with delicious flavors and eco-friendly packaging,
while providing exceptional service that exceeds expectations.

As we embark on this exciting journey, we recognize the challenges

and opportunities that lie ahead. However, with a dedicated team, a
clear vision, and a passion for delivering excellence, we are confident
in our ability to overcome obstacles and achieve our goals.

We invite you to join us on this adventure as we redefine the way

people enjoy their favorite wings on the go. Together, let's soar to new
heights and make Wings To-Go a household name in the world of fast-
casual dining.
Thank you for your support and belief in our vision. Here's to a future
filled with flavor, sustainability, and success.

Sincerely,

The Corporation
Wings To-Go