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The T-Shaped Marketer

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Calzados Marcus
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44 views

The T-Shaped Marketer

Uploaded by

Calzados Marcus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing

Pick a path

(T-shaped marketer)
Width of knowledge

Content
 Email
 Social



SEO PPC
Marketing Marketing Media

Industry

Benchmark
Depth of knowledge

Strategy

Copywriting

Community

Management

Analytics

etc.
T-shaped-what?
Basically, it’s a good idea to zero
in on one specific area of digital
marketing and really get to know
it inside and out rather than
trying to be a jack-of-all-trades.
This doesn’t mean you should completely overlook
everything else in digital marketing, but rather, put most
of your energy into becoming an expert in one
particular niche.

Pick a path by Semrush


T-shaped marketer

Width of knowledge

Content
 Email
 Social



SEO PPC
Marketing Marketing Media

Industry

Benchmark
Depth of knowledge

Strategy

Copywriting

Community

Management

Analytics

etc.

Here’s an example in the case of Social Media:

Notice the top row is composed of many different types


of marketing. You need knowledge of all of these to do well within
the focused discipline you choose.

Now notice the Social Media column.

Pick a path by Semrush


Social media is full of many
different skills, but to take this
a step further, you can go even
more narrow and become

a T-shaped Social Media Expert.

For example, you should pick


strategy as your core skill
set and become the top 1% at it!

Pick a path by Semrush


The point here is that it’s best
to focus on one skill set at a time
and master it before moving on
or stacking another skill.

Pick a path by Semrush


Not sure if social

media is your thing
in marketing?

Easy, apply the


principle of becoming
T-shaped across any
digital marketing
discipline!
Pick a path by Semrush

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